What Audio Acoustics does

Audio Acoustics Inc. is a privately held, family-owned audiovisual systems integrator headquartered in Springfield, Missouri, with a second office in Fort Smith, Arkansas. Founded in 1968 out of the original MO-ARK Sound Muzak franchise established in 1962 by Jack Skaggs, the company designs, installs, and services commercial sound and video systems for healthcare facilities, K-12 schools and universities, retail and restaurant chains, sports and entertainment venues, and office buildings across southern Missouri, Arkansas, Kansas, and Oklahoma. Its portfolio spans pro audio/visual design and installation, Mood Media background music and digital signage (operated as a Mood franchise since 1962), Rauland Ametek nurse call and Telecenter U mass-notification systems for healthcare and education, sound masking, CCTV surveillance, RTLS asset tracking, and school intercom and bell systems.

The company has completed more than 15,000 installations over five decades and employs a field installation team of roughly 22 technicians. Core platforms are third-party rather than proprietary: Rauland Responder Enterprise, Responder 5000, and Telecenter U are sourced from Rauland Ametek under a premier distributor relationship; business music and digital signage are delivered under a Mood Media franchise agreement with defined territorial exclusivity; and pro-audio hardware is sourced from brands such as Shure, Bose, JBL, Harman, and Atlas IED. Equipment sales are also offered direct via the ProAudioSuperstore online storefront. The technology architecture is therefore an integration and services stack layered on top of partner platforms, with limited in-house software development and no disclosed AI/ML capability.

Audio Acoustics generates revenue through four streams: professional services for system design and installation (project-based), hardware sales including through ProAudioSuperstore, recurring service and maintenance contracts on installed systems, and subscription-style Mood Media business music, on-hold messaging, and streaming. Go-to-market is enterprise field sales with on-site consultation and quote-based pricing; the company also markets through content (website articles), social media (Facebook, Instagram, LinkedIn), and industry memberships (infocomm International, NSCA, MARE). The customer base of nearly 5,000 Mood subscribers and over 400 schools indicates a fragmented, multi-vertical book of business concentrated in the four-state Midwest region.

Name

Audio Acoustics

Legal name

Audio Acoustics Inc.

Website

https://aaius.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Audio Acoustics is a family-owned Springfield, Missouri audiovisual systems integrator that designs, installs, and services commercial sound, video, healthcare communications, and Mood Media business music systems for healthcare, education, retail, and government customers across the four-state Midwest region.

Ownership category

akta.pro rank

Product category

Commercial Audio-Visual Integration Services

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Commercial audio-visual installation
• Healthcare communications systems
• Nurse call systems
• Business music services
• Digital signage solutions

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. System Installation Services: Design and installation of custom audio-visual, healthcare communications, and commercial music systems for businesses, healthcare facilities, and schools
2. Equipment Sales: Sale of professional-grade audio-visual equipment through ProAudioSuperstore online retail website
3. Service and Maintenance Contracts: Ongoing service, maintenance, and support for installed systems
4. Mood Media Services: Business music programming, digital signage content, and streaming services as Mood franchisee

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Audio Acoustics designs, sells, installs, and services commercial sound, video, and communication systems for businesses, healthcare facilities, schools, and government entities. Core offerings include custom pro audio/visual system design and installation, Rauland nurse call and healthcare communications, Mood Media business music and paging, digital signage, and CCTV/security. The company also operates the ProAudioSuperstore e-commerce site for professional audio equipment sales.

Product overview

Audio Acoustics is a systems integration company offering a unified portfolio of audio, visual, and communication solutions. The core offerings consist of Pro Audio/Visual design and installation services, Mood Media business music services, and Healthcare Communications including Rauland nurse call systems. These are supplemented by Digital Signage solutions, Electrosales equipment distribution, and the ProAudioSuperstore e-commerce platform. Products like Telecenter U and Rauland Responder Enterprise function as component systems within their healthcare communications offering. The company operates as a franchisee/affiliate of Mood Media and as a premier distributor of Rauland products, providing installation, design, and servicing across southern Missouri, Arkansas, Kansas, and Oklahoma.

Differentiator

Problem solved

Functional benefit

Brands

• ProAudioSuperstore: Online retail website for professional-grade sound equipment and accessories.
• Mood

Products and services

• Pro Audio/Visual Design and Installation Custom design, equipment sale, and installation of high-quality sound and video systems for commercial spaces, including stadiums, schools, conference rooms, and venues.
• Mood Media Business Music Services Licensed background music, intercom, paging, on-hold messaging, and streaming music services for businesses, provided as an Independent Affiliate of Mood Media across southern Missouri, Arkansas, Kansas, and Oklahoma.
• Healthcare Communications Systems

Quantifiable outcome

• 66% productivity decline reduction potential with proper sound masking in open offices
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mood MediacoreChannel Partner/ Reseller/ Distributor · 1 January 1962Audio Acoustics is an Independent Affiliate of Mood Media (formerly Muzak) franchise, providing business music, digital signage, on-hold messaging, and streaming services. The franchise relationship began in 1962, with Audio Acoustics acquiring the Missouri territory and expanding to serve western Arkansas and eastern Oklahoma.
• Rauland AmetekcoreTechnology or IntegrationPremier distributor of Rauland nurse call systems including Responder Enterprise and Responder 5000, as well as Telecenter U communication systems for healthcare and education facilities.
• Missouri Association of Rural Education (MARE)minorGTM or Marketing PartnerJoined MARE membership in October 2022 to serve rural school districts in Missouri with intercom, pro-audio, and safety alert communication systems.
• infocomm InternationalminorGTM or Marketing PartnerMember organization for audiovisual industry professionals, providing industry standards and certifications including CTS certification for staff.
• National Systems Contractors Association (NSCA)minorGTM or Marketing PartnerMember of NSCA, an organization supporting systems contractors in the commercial AV industry.
• Fitzhugh Mood FranchiseminorChannel Partner/ Reseller/ DistributorAcquired the Fitzhugh Mood franchise in April 2020, expanding service territory to western Arkansas and eastern Oklahoma. The Fitzhugh franchise was originally purchased by Vernon Fitzhugh and Jack Skaggs in 1962 as MO-ARK Sound.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AVI Systems: One of the largest US commercial AV integrators with a broad portfolio of design, installation, and managed services across multiple regions. Directly comparable to Audio Acoustics in services model and customer verticals (corporate, education, healthcare), but with national scale that Audio Acoustics lacks.
• Sensory Technologies: Commercial AV integration firm with strong healthcare, higher education, and corporate conferencing practices. Comparable to Audio Acoustics' healthcare communications and education vertical strengths.
• Spinitar: AV/UC systems integrator and consulting firm serving corporate, education, and government markets. Comparable integration-led GTM and similar customer verticals to Audio Acoustics.
• Ford Audio-Video: Commercial AV integrator offering design-build, install, and service across corporate, education, and government markets. Operates with a similar integration-led model and similar vertical mix, including house-of-worship, performing arts, and stadium work that aligns with Audio Acoustics' pro A/V segment.
• Baker Audio Visual: Regional commercial AV integration company with a long operating history and overlapping competencies in conferencing, sound, video, and digital signage. Comparable in size, customer profile, and integration service mix to Audio Acoustics.
• CCS Presentation Systems: Mid-market commercial AV and digital signage integrator serving education, corporate, and government clients. Directly comparable to Audio Acoustics in scope of pro A/V design and installation work, and similarly regional in operating model.
• Conference Technologies: Commercial AV integrator serving corporate, education, healthcare, and government customers with design, integration, and managed services. Closely matches Audio Acoustics' solutions portfolio across conference rooms, classrooms, and large venues.

Broad incumbents

• Diversified: Large multi-discipline technology integrator spanning AV, broadcast, and IT. Overlaps directly with Audio Acoustics on commercial AV installations but serves much larger enterprise and national accounts - a key competitive threat from above.
• Whitlock (a GP Pro company): Long-standing large US commercial AV and collaboration integrator with managed services and global delivery. Competitor to Audio Acoustics on enterprise and education bids but with substantially larger scale, geographic reach, and managed-services capability.

Others

• Mood Media: Background music, digital signage, and in-store media franchisor for which Audio Acoustics is an Independent Affiliate. Not a competitor but rather the platform partner; relevant for understanding Audio Acoustics' Mood franchise economics and territory rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AudioAcousticsInc
• LinkedInlinkedin.com/company/card-pro-solutions-pvt-ltd
• Instagraminstagram.com/audioacoustics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audio Acoustics