Motorcycle Parts Warehouse

What Motorcycle Parts Warehouse does

Motorcycle Parts Warehouse (MPW) is a UK-based direct-to-consumer e-commerce retailer of aftermarket motorcycle parts, accessories, riding gear, and maintenance products, operating as a wholly-owned subsidiary of Sinnis International Trading Ltd (legal entity) and headquartered in Portslade/Brighton. Founded in 2013, the company sells a catalog of more than 5,300 SKUs in the General Parts category alone, spanning brakes, drivetrain, electrical, engine and cooling, exhausts, fairings, handlebars, cables, lighting, fuel systems, frame, suspension, wheels, and tyres, alongside accessories, tools, and a delivery-rider gear category. The commercial platform centers on a Parts Finder tool that lets customers search by Make, Model, and Year for vehicle-specific fitment, supported by phone/email fitment experts.

The company operates a hybrid own-brand and distribution model. Private-label brands include MPW (pattern replacement parts), MPW Race Dept (professional racing products used by British Superbikes teams), MPW Speedshop (performance parts), Atom Batteries, and Rezo Performance (aluminium radiators and performance components). It also distributes premium third-party brands such as DID, EBC, Michelin, NGK, K&N, and Motul, and has added NIU electric bicycles to the lineup. Nationwide UK fulfillment is handled via DPD, with home delivery and pickup point collection.

MPW runs a transactional, unit-priced retail model with no subscription or membership tier. Pricing spans from budget cables around £5 to premium fairing kits above £400. Marketing is digital-first, combining an SEO-driven Parts Finder, a content blog (including a 'Road to Revival' series), social channels (YouTube, Facebook, Instagram), email newsletter, and Google Reviews presence (4.1/5 across 200 reviews). Customer segments span individual motorcycle owners, cafe racer builders, track day riders, professional food delivery riders, and BSB racing teams.

Name

Motorcycle Parts Warehouse

Legal name

Sinnis International Trading Ltd

Website

https://motorcyclepartswarehouse.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorcycle Parts Warehouse is a UK direct-to-consumer e-commerce retailer selling aftermarket motorcycle parts, accessories, and riding gear to enthusiasts, custom builders, track day riders, and delivery riders, with a vehicle-specific Parts Finder, own-brand portfolio, and nationwide DPD fulfillment.

Ownership category

akta.pro rank

Product category

Motorcycle Parts & Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle parts retail
• Aftermarket motorcycle parts
• Motorcycle accessories
• Motorcycle maintenance products
• Motorcycle e-commerce

Headquarters

HQ city

Portslade

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Motorcycle Parts Sales: Retail sale of aftermarket motorcycle parts, accessories, clothing, and helmets through e-commerce. Revenue generated from individual product transactions with prices ranging from under £10 to several hundred pounds depending on product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Motorcycle Parts Warehouse is an online retailer selling aftermarket motorcycle parts, accessories, riding gear, helmets, maintenance supplies, and NIU electric bicycles to UK customers. The catalogue spans more than 5,300 general-parts items organised across categories such as brakes, drive and transmission, electrical, engine and cooling, exhausts, fairing, handlebars and controls, frame and suspension, wheels and tyres, plus dedicated accessories for security, luggage, delivery riders, workshop tools, and track days. Products are sold both under in-house labels (MPW, MPW Race Dept, MPW Speedshop, Atom Batteries, Rezo Performance) and under distributed third-party brands such as DID, EBC, Michelin, NGK, Motul, K&N, Muc-Off, and others.

Product overview

Motorcycle Parts Warehouse operates as an e-commerce retail platform offering motorcycle parts, accessories, clothing, and maintenance products. The core product portfolio centers on a comprehensive range of general parts organized into categories including bike protection (crash bars, engine guards, handguards), brakes (discs, pads, lines), drive & transmission (chains, sprockets), electrical (batteries, wiring, ignitions), engine & cooling (radiators, gaskets), exhausts, fairing/bodywork, and handlebars/controls. The company sells premium third-party brands (DID, EBC, Michelin, NGK, Motul, K&N) alongside its own house brands: MPW (pattern replacement parts), MPW Race Dept (professional racing products used by British Superbikes teams), MPW Speedshop (performance parts), Atom Batteries, and Rezo Performance (aluminium radiators). The platform also offers accessories spanning riding gear, security, luggage, bike accessories, delivery rider gear, workshop tools, and track day equipment. A Parts Finder tool enables vehicle-specific searching by make, model, and year. The company recently added NIU electric bicycles to its lineup. With over 5,300 general parts catalogued, MPW positions itself as a one-stop online shop for motorcycle enthusiasts ranging from casual riders to professional racers.

Differentiator

Problem solved

Functional benefit

Brands

• MPW: In-house pattern replacement motorcycle parts brand
• MPW Race Dept
• MPW Speedshop
• Atom Batteries
• Rezo Performance

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wemoto: UK-based online motorcycle parts retailer with a focus on aftermarket replacement parts, accessories, and workshop consumables. Direct comparable to MPW in product mix, GTM, and customer segments, including DIY riders and mechanics.
• Sportsbikeshop: One of the largest UK online motorcycle parts and accessories retailers, competing head-to-head with MPW on parts, accessories, riding gear, and tools across all major motorcycle brands and use cases. Comparable in GTM (DTC e-commerce), customer base, and product breadth.
• GetGeared: UK online retailer specializing in motorcycle clothing, helmets, and accessories. While heavier on apparel than MPW, the riding gear and accessories segments overlap directly, and the customer base (UK motorcycle enthusiasts) is essentially identical.
• Demon Tweeks: UK-based motorsport retailer covering motorcycle, car, and kart parts and accessories. Significant overlap with MPW's motorcycle parts categories and track day enthusiast segment, with DTC e-commerce and similar premium-brand positioning.
• Fowlers of Bristol: Long-established UK motorcycle dealer and parts retailer with both physical and online presence. Comparable in breadth of motorcycle parts/accessories range and customer base, with additional retail showroom that MPW lacks.

Regional players

• BikeBandit: US-based online retailer of motorcycle parts and accessories with a vehicle-specific parts finder tool. Comparable in e-commerce model and parts finder functionality, but operating in the North American market rather than the UK.
• Louis (Detlev Louis Motorradvertriebs): Germany's largest motorcycle parts and accessories retailer with both online and physical stores. Comparable in product breadth and own-brand strategy, operating in a different geography (DACH) from MPW.
• FC-Moto: Germany-based online retailer of motorcycle parts, helmets, and riding gear with pan-European shipping. Comparable in assortment and DTC e-commerce model, but serves primarily continental Europe rather than the UK.

Emerging players

• Helmet City: UK-focused online retailer of motorcycle helmets and riding gear. Comparable in GTM and customer segment but narrower in category (helmets and apparel vs. MPW's full parts/accessories breadth).

Broad incumbents

• Amazon UK (Motorcycle Parts category): Major marketplace that competes with MPW on commodity motorcycle parts, accessories, and gear at the UK level. Not a specialist but functions as a broad incumbent that pressures pricing and visibility for specialist retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MotorcyclePartsWarehouse
• Facebookfacebook.com/motorcyclepartswarehouse
• Instagraminstagram.com/motorcyclepartswarehouse
• Xx.com/mpwdirect
• LinkedInlinkedin.com/company/motorcycle-parts-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycle Parts Warehouse