Agroinform Media

What Agroinform Media does

Agroinform Media Kft. is a Budapest-based, privately held Hungarian ag-media company founded in 2006 that operates one of Central Europe's largest agricultural digital platforms, combining an online news portal, a classifieds marketplace, weather data, an agricultural dictionary, a podcast, and a regulatory pesticide database. The core product is a marketplace with 2,271,764 listings as of the latest disclosure, of which 2,182,890 are machinery-parts entries, complemented by news across 14 categories, a 14-day weather module, and a plant-protection product database integrated with Hungarian regulator NÉbih. Adjacent products include the TechMag online magazine, the Agroinform Podcast, mobile applications, the agricultural dictionary, and the PREGA precision-farming conference.

The platform runs in 12+ country/language versions, giving Agroinform a cross-border footprint across Central and Eastern European ag-markets. Technology stack is described as a standard web platform with searchable databases, mobile apps, and partner integrations (NAK, KITE Zrt., Axiál Kft., MEGFOSZ, NÉbih); no proprietary AI/ML stack or models are disclosed.

The business model combines advertising (display, newsletter, podcast), paid marketplace listings and promoted-placement fees, and newsletter subscriptions. Customers are Hungarian and regional farmers, agricultural input suppliers (machinery dealers, parts sellers, agrochemical distributors), and hobby gardeners, with institutional partners spanning industry associations, regulators, and equipment OEMs.

Name

Agroinform Media

Legal name

Agroinform Média Kft.

Website

https://agroinform.hu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Agroinform Media operates Hungary's leading agricultural digital platform, combining a 2.27M+ listing marketplace, agricultural news, a NÉbih-integrated pesticide database, weather, podcast, and TechMag magazine, serving farmers, input suppliers, and hobby gardeners across 12+ country editions.

Ownership category

akta.pro rank

Product category

Agricultural Media and Marketplace

NAICS

Information (51), Broadcasting and Content Providers (516)

SIC

Agricultural Services (700), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYAFABAMAD

Farm Management Information Systems (FMIS) & Digital Recordkeeping

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)

SECONDARYAFAAAFAO

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

Keywords

• Agricultural news portal
• Agricultural marketplace
• Farm equipment classifieds
• Commodity market data
• Agricultural digital media

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Advertising: The platform features paid advertisements from agricultural businesses and partners. Featured listings and promotional placements generate revenue from agricultural input suppliers, machinery dealers, and service providers.
2. Marketplace Listing Fees: The Piactér marketplace enables paid listings for agricultural machinery, parts, animals, real estate, and other products. Premium placement and featured advertisements drive revenue from sellers.
3. Newsletter and Content Services: Email newsletter subscription service providing regular updates on agricultural news, market prices, weather, and professional topics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Agroinform Media operates Agroinform.hu, a Hungarian-language agricultural web portal that combines continuously updated agricultural news, commodity and fuel price data, weather forecasts, and educational content with the Piactér, an online classifieds marketplace hosting more than 2.27 million listings across machinery, parts, animals, real estate, jobs, crops, and services. Complementary tools include a NÉbih-backed pesticide database, a machinery parts search, an agricultural dictionary, a weather service, the TechMag online magazine, and the Agroinform Podcast, with iOS and Android apps extending access to mobile users.

Product overview

Agroinform Media operates a comprehensive Hungarian agricultural media and marketplace platform. The core offering is the Agroinform.hu web portal combining agricultural news journalism with a large-scale marketplace (Piactér) featuring over 2.2 million classified listings across machinery, animals, real estate, parts, and produce. The platform provides complementary services including a pesticide database search tool (Növényvédőszer-kereső), agricultural dictionary (Agrárszótár), weather forecasting, TechMag online magazine, and the Agroinform Podcast. A parts search tool connects users to partner catalogs. The company also organizes the PREGA precision farming conference. Mobile applications for Android and iOS extend access to mobile users. The platform serves as a central hub for Hungarian agricultural professionals, offering both content and commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Agroinform.hu Web Platform Primary Hungarian-language agricultural news portal providing real-time agricultural news, commodity market prices, fuel prices, weather information, forums, and multimedia content covering crop production, livestock, machinery, and horticulture.
• Piactér (Marketplace) Online agricultural marketplace featuring classified advertisements across categories including machinery, vehicles, animals, real estate, parts, inputs, services, and produce, with over 2.2 million listings.
• Növényvédőszer-kereső (Pesticide Database) Searchable database of plant protection products enabling users to search by product name, intended use, crop type, and pest, with professional partnership from NÉbih (Nemzeti Élelmiszerlánc-biztonsági Hivatal).
• TechMag Online technology magazine featuring in-depth articles focused on the most important agricultural technology topics of the month.
• Agroinform Podcast Audio content series covering agricultural news and discussions, positioned as 'the voice of agriculture' for on-the-go consumption.
• Agrárszótár (Agricultural Dictionary) Comprehensive agricultural glossary covering terminology across crop production, livestock, and agricultural machinery, designed to help users understand industry publications and trading information.
• Időjárás (Weather Service) Weather forecasting and agricultural weather news service providing meteorological information relevant to farming operations and decision support.
• Alkatrész kereső (Parts Search) Agricultural machinery parts search tool enabling users to search by part name or article number across partner catalogs with 2,141,445 searchable items.
• Mobile Application Native mobile applications for Android and iOS providing access to agricultural news, weather forecasts, and classified advertisements while on the move.

Quantifiable outcome

• 2,271,764 marketplace listings demonstrating platform scale
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• Nébih (Nemzeti Élelmiszerlánc-biztonsági Hivatal)coreStrategic or Co-development PartnerNébih serves as the professional partner for Agroinform's plant protection (Növényvédőszer) section. The partnership provides regulatory-grade pesticide database integration, lending credibility to the platform's agricultural information services.
• MEGFOSZ (Mezőgazdasági Gépesítési Forum)minorStrategic or Co-development PartnerProfessional partner for the agricultural machinery (Gépészet) section, providing industry expertise and content support for machinery-related news and information.
• NAK (Nemzeti Agrárgazdasági Kamara)coreStrategic or Co-development PartnerNational Agricultural Chamber referenced as authoritative source for agricultural regulatory and policy information, including EU import regulations and agricultural support programs.
• KITE Zrt.majorChannel Partner/ Reseller/ DistributorLeading Hungarian agricultural machinery distributor with 250+ marketplace listings on Agroinform. Partner in content marketing and promotional campaigns.
• Axiál Kft.majorChannel Partner/ Reseller/ DistributorMajor agricultural machinery dealer with significant marketplace presence. Contributes partner catalogs and promotional content.
• Agrotempo Hungary Kft.majorChannel Partner/ Reseller/ DistributorAgricultural machinery company with 12,814 marketplace listings, among the largest sellers on the platform.
• Agrokeri Kft.majorChannel Partner/ Reseller/ DistributorMajor agricultural machinery dealer with 7,221 marketplace listings on the platform.
• Royal Traktor Zrt.majorChannel Partner/ Reseller/ DistributorAgricultural machinery company with 7,844 marketplace listings, among top sellers.
• Bihar-Express Kft.majorChannel Partner/ Reseller/ DistributorAgricultural machinery dealer with 17,812 marketplace listings, one of the largest volume sellers.
• AGROTEC Magyarország Kft.majorChannel Partner/ Reseller/ DistributorAgricultural machinery company contributing partner news articles and promotional content about irrigation solutions and harvesting services.
• Szegána Kft.minorChannel Partner/ Reseller/ DistributorAgricultural machinery dealer with 35+ years of experience contributing partner catalogs and promotional content.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tridge: Tridge is a global agri-food trade platform providing market data, supplier directories, and commodity intelligence. It overlaps with Agroinform's agricultural information and marketplace services, though at much larger scale and broader scope.
• Farmers Weekly (UK): Farmers Weekly is the UK's leading agricultural media brand with news, market data, and machinery classifieds. It represents a larger-scale analog of Agroinform's integrated news + marketplace + classifieds model in a different geography.

Direct peers

• Mascus: Mascus is a global used agricultural and construction machinery marketplace with strong European presence. It directly competes with Agroinform's machinery and parts marketplace category, offering dealer listings and advertising-driven revenue.
• Agriaffaires: Agriaffaires is the leading European agricultural machinery and equipment classifieds platform operating across many of the same countries Agroinform targets (FR, DE, ES, PT, PL, CZ, RO, HR). Both operate marketplace-driven business models connecting ag machinery buyers and sellers with multilingual support.
• Tractorpool: Tractorpool is a European online marketplace specializing in used tractors and agricultural machinery, similar in scope to Agroinform's machinery category. Both serve cross-border European ag machinery buyers and sellers through classifieds-driven models.
• Agrárhírek: Agrárhírek is a Hungarian agricultural news portal covering farming, market prices, and policy. It competes with Agroinform for Hungarian ag news audiences and has partial overlap in market information services.
• Farmmachinery.loc: Farmmachinery.loc is a CEE agricultural machinery marketplace with strong presence in Bulgaria and surrounding countries. It competes for the same ag machinery classifieds demand in overlapping CEE markets (RO, SRB, HR) where Agroinform also operates.
• Magyar Mezőgazdaság: Magyar Mezőgazdaság is a long-established Hungarian agricultural print and online media outlet. It competes directly with Agroinform for Hungarian farmer audiences on news content, though it lacks Agroinform's marketplace scale.

Others

• NÉBIH (National Food Chain Safety Office): NÉBIH is Agroinform's professional partner on plant protection content and provides authoritative Hungarian ag regulatory data. While not a direct competitor, it is the official government source whose data and credibility Agroinform leverages for its pesticide database feature.

Regional players

• Zetorparts (ZPS) / Agropower parts portals: ZPS and similar Central European ag machinery parts catalogs serve the same farmer demand for parts sourcing as Agroinform's 2.18M parts listings. They operate primarily in Czech/Slovak markets, representing regional competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Agroinform
• Facebookfacebook.com/agroinform
• LinkedInlinkedin.com/company/agroinform
• Instagraminstagram.com/agroinform.hu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroinform Media