Hero PM

What Hero PM does

Hero PM is a privately held, cloud-based property management software company headquartered in West Palm Beach, Florida, founded in 1997 as one of the earliest internet-delivered SaaS providers in the residential real estate vertical. The company serves property managers, individual landlords, and community/HOA associations managing portfolios of single-family homes, condos, small apartment complexes, short-term vacation rentals, small commercial properties, and self-storage facilities across the United States. Reported scale includes 500,000+ properties managed on the platform and "tens of thousands" of property manager users over a 25-year operating history.

The company's core product is HERO Harmony, a next-generation cloud platform launched in 2024 after development that began in 2018, consolidating accounting, CRM, marketing, maintenance, inspections, workflow, project management, portals, and website content management into a single dashboard. Underlying the platform is a proprietary 3D property-person-agreement data model (distinct from the 2D structures used by competitors), wizard and fusion process automation, full double-entry trust accounting with integrated Stripe and Global Payments processing, a two-way Open API with no per-API fees, and an AI chatbot (HERO Hank) plus AI-assisted inspection and inquiry workflows. The product is delivered as multi-OS cloud SaaS accessible via Windows, Mac, Linux, and tablets, with an integrated LMS (Harmony U/Harmony LMS) and a beta community program (Harmony Crescendo) targeting 20-250 unit managers.

Hero PM generates revenue through multiple streams: flat-rate monthly subscriptions for landlords (Landlord 20/40/60 tiers at $25-$90/month with optional bundled websites), usage-based As-You-Go pricing, annual Property Manager Edition subscriptions with unlimited units and agents (no per-unit fees), website design services, and support add-ons. Go-to-market combines product-led growth via a free Launch Edition (3 units/owners/tenants, no credit card) with inside sales for the Property Manager Edition, supplemented by content marketing, SEO, an industry partner referral network (NARPM, VRMA, IREM), and community engagement through the Crescendo program. The company is privately held with no disclosed investors, no parent company, and 11-50 employees.

Name

Hero PM

Legal name

HERO PM

Website

https://heropm.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hero PM is a West Palm Beach-based SaaS company founded in 1997 that provides HERO Harmony, a cloud-based all-in-one property management platform serving US landlords, small property managers, and HOA associations managing long-term, short-term, commercial, and storage portfolios under flat-rate or usage-based subscriptions.

Ownership category

akta.pro rank

Product category

Property Management Software

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

Keywords

• Property management software
• Cloud-based SaaS
• Trust accounting software
• Rental listing distribution
• Landlord management tools

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Packages - Landlord Editions: Flat-rate monthly subscriptions for landlords managing up to 60 units: Landlord 20 ($25/mo), Landlord 20W ($50/mo with website), Landlord 40 ($45/mo), Landlord 40W ($70/mo with website), Landlord 60 ($65/mo), Landlord 60W ($90/mo with website). Includes unlimited actions on the specified number of units.
2. As-You-Go (AYG) Usage-Based: Free Launch Edition base with per-use charges: $0.25/unit managed/month, $1.00/marketed unit/month, $0.10/active person/month, $0.50 per application or booking, $0.50 per online card/check payment, $0.01 per email/text message. No charge for accounting, check writing, distributions, tax remittances, invoices, activities, work orders, user accounts.
3. Property Manager Edition Subscriptions: Annual or monthly subscriptions for property management companies with unlimited agents, unlimited units, unlimited transactions, and included onboarding and support. Agent accounts available for $20/month for additional portfolios. Office accounts available at additional monthly cost. No per-unit fees.
4. Website Design Services: Rapid Start website design included in W packages. Custom or converted website designs available at additional price.
5. Support Add-Ons: Self-support or paid support option available for Landlord Edition users.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hero PM sells HERO Harmony, a cloud-based, all-in-one property management SaaS platform that unifies trust accounting, CRM, marketing, maintenance, inspections, listings, websites, and stakeholder portals for property managers, landlords, and HOA/community associations. The platform is sold in two main editions: a Landlord Edition (flat-rate packages for up to 60 units) and a Property Manager Edition (annual subscriptions with unlimited units and agents and no per-unit fees), with a free Launch Edition entry point. Revenue is generated through recurring subscriptions, usage-based charges, optional website design, and paid support add-ons.

Product overview

HERO PM is a property management software company offering a unified cloud-based platform called HERO Harmony, designed specifically for diverse portfolios of residential long-term, short-term, commercial, and storage properties, as well as associations. The core offering consists of two main editions: Landlord Edition (for landlords and small property management companies managing up to 60 units) and Property Manager Edition (for full-scale property management companies with unlimited units and agents). The ecosystem includes HERO Harmony as the central platform, supplemented by HERO Portals (stakeholder access portals), Harmony for Groups (alternate portal interface), and Harmony U/Harmony LMS (learning management and training). Users can start with a free Launch Edition to evaluate the platform, and property managers can participate in Harmony Crescendo beta program to influence product development. Since 1997, HERO PM has been the original provider of cloud-based solutions to the property management industry, with over 500k properties managed and 25 years of service.

Differentiator

Problem solved

Functional benefit

Brands

• HERO Harmony: Intelligent, all-in-one, cloud-based, flexible platform designed for diverse portfolios of residential long-term, short-term, commercial, and storage properties.
• PROMAS Central
• Harmony U
• Harmony Crescendo

Products and services

• HERO Harmony Comprehensive, cloud-based property management SaaS platform for managing portfolios of single-family houses, condos, small apartment complexes, strip malls, small office complexes, storage facilities, and associations. Integrates accounting, CRM, marketing, maintenance, inspections, work flow, and task/project management into a unified platform for property managers, landlords, and HOAs.
• Landlord Edition Entry-level HERO Harmony package for landlords and small property management companies. Supports up to 60 units with As-You-Go usage-based pricing or flat-rate monthly packages (Landlord 20, 40, 60 variants with optional integrated website).
• Property Manager Edition Full-featured HERO Harmony package for property management companies. Annual subscription with unlimited agents/managers, unlimited units, no per-unit fees, included onboarding and support, and additional agent/office account options.
• Harmony U (eLearning platform) Microlearning eLearning platform within the Harmony dashboard offering courses, classes, and segments with video, audio, and text formats. Includes trackable progress, badges, certifications, the Harmony Hank AI chatbot, and an LMS for company-wide staff training.
• HERO Portals Stakeholder portal system for tenants, guests, members, owners, and vendors to access accounts, make payments, submit work requests, view inspections, and interact with property managers through a branded portal experience.
• Harmony for Groups Alternate client portal with a neutral user interface for groups, associations, or multi-property management scenarios requiring separate portal access from the main Harmony platform.
• Harmony LMS (Learning Management System) Learning Management System built into Harmony for company-wide employee training. Structured for microlearning with courses, classes, and segments; video, audio, and text formats; no user or class fees; available with Harmony Business packages.
• Launch Edition (Free Trial) Free full-featured HERO Harmony package that lets users try the platform with demo records and limited functionality: 3 units, 3 owners, 3 tenants, 3 guests, 3 vendors, and 30 days of free support. Provides a freemium upgrade path to paid Landlord or Property Manager editions.
• Harmony Crescendo (Beta Program) Beta user program where property managers voice improvements and advise the HERO Harmony development team. Participants use the beta release of Harmony and help shape future enhancements. Targeted at managers with 20-250 units.
• HERO PM Website System Website design and content management system built into HERO PM. Enables creation of professional property management websites with SEO optimization, responsive design, ADA compliance, Rapid Start design, and integration with the Harmony platform for listings and portals.

Quantifiable outcome

• 500k+ properties managed on the platform
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature13 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AppFolio: Cloud-based property management SaaS targeting residential, commercial, and student housing portfolios with similar all-in-one functionality. Closest direct competitor in the SMB-to-mid-market PMS space where Hero PM also competes.
• Buildium: Property management software for residential portfolios and community associations, owned by RealPage. Directly comparable in target customer (small landlords and PMs) and core feature set (accounting, maintenance, tenant screening).
• Propertyware: Single-family rental property management platform from RealPage targeting exactly the small-residential and 50-2,000 unit portfolio segment Hero PM's Property Manager Edition serves.
• RentRedi: Modern landlord-focused property management platform with mobile-first delivery. Competes directly with Hero PM's Landlord Edition for individual and small-landlord customers.
• TenantCloud: Freemium cloud-based property management software for landlords and small PMs. Directly comparable to Hero PM's Launch Edition freemium entry point and Landlord tier pricing.
• Rent Manager: Property management software for residential, commercial, and mixed-use portfolios. Comparable in scope to Hero PM's broad property type coverage and mid-market customer base.
• PayHOA: Cloud-based HOA and community association management platform. Directly comparable to Hero PM's Community/HOA segment, with similar accounting, communication, and portal functionality.

Broad incumbents

• Yardi: Largest incumbent in property management software with broad portfolio across multifamily, commercial, and specialty housing. Overlaps with Hero PM on residential and small commercial but operates at vastly larger scale and breadth.
• MRI Software: Global property and real estate software incumbent with broad multifamily, commercial, and affordable housing coverage. Overlaps with Hero PM on residential and association management.

Emerging players

• DoorLoop: Modern all-in-one property management SaaS with strong UX and mobile experience for SMB landlords and PMs. Emerging threat in the same niche where Hero PM's Landlord and Property Manager Editions compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HEROPM
• Facebookfacebook.com/HEROPM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero PM