Tirecraft

Name

Tirecraft

Legal name

TIRECRAFT

Website

https://tirecraft.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Automotive Tire Retail and Services

NAICS

Tire Dealers (44134), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Retreading (326212)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire retail services
• Automotive repair services
• Commercial fleet tire services
• Agricultural and OTR tires
• Wheels and accessories

Headquarters

HQ city

Ingersoll

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Retail sale of tires across multiple categories including passenger, commercial, agricultural, and OTR tires from major brand manufacturers
2. Automotive Repair Services: Mechanical and auto repair services including oil changes, wheel alignments, brake service, battery replacement, diagnostics, rustproofing, and preventative maintenance
3. Commercial Fleet Services: 24/7 emergency breakdown service, fleet survey and analysis, inventory management, retreading programs, and wheel torque services for commercial trucking operations
4. Tire Storage: Seasonal tire storage services for customers with multiple tire sets

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tirecraft is a Canadian-owned tire and automotive service retailer operating through 220+ independent, owner-operated dealerships across Canada. The company sells passenger, commercial, agricultural, and off-the-road (OTR) tires from major brands (Michelin, Goodyear, Bridgestone, Continental, etc.), along with wheels and accessories. It provides automotive repair and maintenance services (oil changes, alignments, brakes, diagnostics, rustproofing), seasonal tire changeovers and storage, and operates a 24/7 commercial Tire Service Network (TSN) with AI-powered fleet management for emergency breakdown support and retreading programs.

Product overview

TIRECRAFT is a proudly Canadian owned and operated tire and automotive service company with 220 independent dealership locations across Canada. The company operates as a platform-plus-services model, offering an extensive portfolio of tire products organized by type (Winter, Summer, All Season, All Weather, Ultra High Performance, Performance, SUV/CUV, Pickup/Light Truck, All Terrain, Specialty) and by brand (BFGoodrich, Bridgestone, Continental, Cooper, Dick Cepek, Dunlop, Falken, Firestone, General Tire, Goodyear, GT Radial, Hankook, Hercules, Ironman, Michelin, Mickey Thompson, Toyo, Uniroyal, West Lake, Yokohama), alongside commercial tire services including retreading, fleet management through the Tire Service Network (TSN), mobile repair, and emergency breakdown service. The company also provides comprehensive automotive repair and maintenance services including oil changes, wheel alignments, brakes, batteries, diagnostics, rustproofing, and seasonal maintenance through certified mechanics. Additional offerings include tire storage programs, wheel/rim sales, the TIRECRAFT Advantage Plus loyalty program, the My TIRECRAFT Rewards mobile app, and digital tools for tire and wheel selection and store location. The company has recently incorporated Atrium.app, an AI-powered fleet management platform, to enhance commercial tire service operations.

Differentiator

Problem solved

Functional benefit

Brands

• My TIRECRAFT Rewards App: Mobile loyalty app for customers to access rewards and promotions
• Tire Service Network (TSN)

Products and services

• Winter Tires Specialized tires for cold-weather driving with rubber compounds that remain flexible in low temperatures for superior winter handling and shorter stopping distances. Sold to passenger vehicle owners through Canadian dealer network.
• All Season Tires Year-round tires balancing wet-weather performance with cold temperature usability, designed for general passenger vehicle use across all seasons.
• Summer and High Performance Tires High-performance tires for dry conditions delivering superior handling and traction for warm-month driving with minimal rain.
• Ultra High Performance Tires Tires for driving enthusiasts with luxury or sport vehicles, featuring optimized handling, wider tread surface, and sticky tread compounds.
• All Weather Tires Year-round tires blending winter safety with summer handling, carrying the Severe Service Designation for cold-weather performance.
• Truck and Pickup Tires Tires for pickup trucks with Highway (HT), All Terrain (AT), and Mud Terrain (MT) tread options.
• SUV and CUV Tires Tires built to support SUV and CUV handling and performance needs for various terrains.
• All Terrain Tires Tires for both on-road and off-road use with aggressive tread designs, typically installed on pickup trucks and SUVs.
• Specialty Tires Tires for specialty vehicles including ATVs, lawn tractors, utility trailers, golf carts, and farm equipment.
• Wheels and Rims Steel and alloy wheels available for purchase through local dealers, supported by an online wheel visualizer tool.
• Commercial Tires and Services Fleet-focused tire services for commercial trucking operators, including fleet survey and analysis, new tires, retreading programs, 24/7 emergency breakdown service, and inventory management via the Tire Service Network (TSN).
• Retread Tires Retread tire programs for commercial vehicles designed to extend tire life and reduce fleet operating costs.
• Agriculture Tires Tires for tractors, combines, sprayers, skid steer loaders, and trailers from brands including Alliance, BKT, Camso, CEAT, Continental, Firestone, Galaxy, Goodyear, and Michelin.
• Forestry Tires Tires designed for forestry equipment and applications.
• OTR (Off The Road) Tires Off-road tires for mining, aggregate, and construction industries available in bias, belted bias, and radial constructions.
• Trailer Tires Tires specifically designed for trailer applications in commercial fleets.
• Tire Service Network (TSN) Web-based 24/7 commercial tire service solution connecting fleets with qualified technicians, major tire brands, and premium replacement parts for fast, responsive repairs.
• Mobile Tire Repair Service On-site tire service for commercial fleets providing emergency repairs wherever trouble strikes.
• Michelin Commercial Service Network (MCSN) Commercial tire service network with monitored roll times and responsive repair services, with performance validated through independent Michelin monitoring.
• Commercial Aluminum Rim Polishing (VIS-Polish) VIS-Polish service for refinishing commercial aluminum rims.
• Atrium.app Fleet Management Platform AI-powered fleet management and Emergency Roadside Service (ERS) dispatch platform that automates the service process, provides real-time updates, and reduces response times by up to 90%.
• Auto Repair and Maintenance Certified mechanic services for consumer vehicles including oil changes, wheel alignments, tire rotations, brake services, batteries, diagnostics, rustproofing, and preventative maintenance.
• Seasonal Maintenance Seasonal vehicle maintenance services including tire changeover, tire rotation, coolant checks, brake inspections, wheel alignments, and battery testing.
• Tire Storage Professional off-season tire storage services to maintain tire quality for owners of multiple tire sets.
• TIRECRAFT Advantage Plus Program Customer loyalty and benefits program offering advantages for repeat consumer customers.
• Commercial Vehicle Oil Changes Oil change services specifically for commercial fleet vehicles.
• Commercial Vehicle Wheel Alignments Wheel alignment services for commercial fleet vehicles.

Quantifiable outcome

• 95% of commercial technicians arrive within 90 minutes
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Michelin Commercial Service Network (MCSN)coreTechnology or IntegrationTIRECRAFT's service roll times are monitored and recorded by the Michelin Commercial Service Network, ensuring consistent performance standards. This integration validates TIRECRAFT's commercial service quality and response time performance through independent third-party monitoring.
• Atrium.appcoreTechnology or IntegrationAtrium.app provides AI-powered fleet management technology that streamlines emergency roadside service dispatch, reduces response times, and enhances transparency for fleet managers. TIRECRAFT leverages this platform to revolutionize commercial tire service with advanced AI technology.
• Tire Service Network (TSN)coreStrategic or Co-development PartnerThe Tire Service Network is a web-based, 24/7 commercial tire service solution that TIRECRAFT operates, providing fast, responsive, and affordable repairs from qualified technicians with access to major tire brands and premium replacement parts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kal Tire: Canada's largest Canadian-owned tire dealer with a strong Western Canada footprint plus commercial fleet, OTR and mining services. Directly comparable to Tirecraft on retail network size, multi-category tire assortment, and commercial fleet service capability.
• Boyd Tire & Service: Canadian tire and automotive service chain serving Western Canada with consumer and commercial tire offerings plus mechanical repair. Comparable regional competitor to Tirecraft with a similar multi-category assortment and service mix.
• Fountain Tire: Alberta-founded Canadian tire retailer and automotive service chain with 170+ locations across Western Canada and expanding nationally. Closest direct competitor to Tirecraft in store count, product breadth, and consumer/commercial mix.
• Active Green + Ross: Ontario-based full-service tire and mechanical chain offering consumer tires, alignments, brakes, and general automotive repair. Directly comparable to Tirecraft on the consumer automotive service segment.
• Big O Tires (Canada): Canadian franchise network of tire and automotive service stores operating under the Big O Tires banner, offering consumer tires, alignments, and mechanical services. Operates on a comparable dealer/franchise model to Tirecraft.
• OK Tire: Canadian independent dealer network with stores across multiple provinces selling consumer, commercial, agricultural and OTR tires. Operates a similar franchise/dealer model to Tirecraft with comparable multi-category coverage.

Regional players

• Discount Tire / America's Tire: Largest U.S.-based independent tire retailer with thousands of locations across the U.S. Operates a comparable consumer-tire-focused retail model to Tirecraft but does not currently have meaningful Canadian retail footprint; relevant for benchmarking unit economics and digital retailing playbook.

Broad incumbents

• Bridgestone Canada: Canadian subsidiary of a global tire manufacturer operating company-owned retail stores (Firestone, OK Tire-style networks) and supplying commercial fleets. Overlaps with Tirecraft in commercial fleet and OTR categories with the advantage of vertical integration.
• Goodyear Canada: Canadian arm of a global tire manufacturer with company-owned retail/service centers and authorized dealer network selling Goodyear, Cooper and other brand tires plus commercial fleet services. Competes with Tirecraft across consumer, commercial and OTR segments with vertical manufacturer economics.
• Canadian Tire: Iconic Canadian mass retailer with extensive automotive category including Motomaster private-label tires, with hundreds of store locations and a strong loyalty (Triangle Rewards) program. Competes with Tirecraft on consumer tire sales and automotive service, but within a much broader general merchandise portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tirecraft
• YouTubeyoutube.com/channel/UC6OCIcIXkr5yUoYIXDi1zPA
• Facebookfacebook.com/TirecraftCanada
• LinkedInlinkedin.com/company/tirecraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirecraft