THB Bagelry

What THB Bagelry does

THB Bagelry & Deli (originally Towson Hot Bagels) is a Baltimore-area bagel and deli chain founded in 1999, family-owned since 2008 by the Scotto family of Naples, Italy and operated through Maryland LLC Rosso Management. The company runs eight retail locations across the Baltimore metropolitan area (Bel Air, Canton, Charles Village, Columbia, Locust Point, Owings Mills, Timonium, and the original Towson shop), each producing and serving NY-style bagels made from scratch, double-chilled, and never frozen on premises. The core menu spans hot and cold bagel sandwiches, breakfast sandwiches and omelettes, deli and panini sandwiches, salads, and rotating seasonal/limited-time flavors (Old Bay, Pumpkin Spice, Rainbow, Crabby, Pizza Bagel variants, Pink Bagels for charity). Catering is available via the ToastTab platform for corporate and event orders with 24-hour notice.

The revenue model combines in-store retail, own-channel digital ordering through the myTHB Rewards app and website (powered by Paytronix, with tiered Plain/Chocolate Chip/Everything Bagel loyalty), gift cards (digital via myGuestAccount and physical), branded merchandise, corporate catering, and third-party delivery (DoorDash, Uber Eats, GrubHub). Pricing is not publicly disclosed; loyalty members earn 10-12 points per dollar across three annual-spend tiers with birthday rewards and quarterly exclusives. Underlying operations are anchored by a new commissary kitchen (acquired 2024) that lifted bagel production capacity from 3,000 to 12,000 bagels per hour, supporting both existing stores and future wholesale/franchise expansion.

The business is privately held with no external institutional investment, has 11-50 employees, and does not publicly disclose revenue. Distribution of revenue is highly retail-consumer weighted (individual breakfast/lunch traffic across the eight cafes), with catering as a smaller secondary B2B stream; no enterprise anchor accounts are referenced. Customer acquisition is driven by 15+ consecutive years of "Best Bagel" regional awards (Baltimore Magazine, Baltimore Jewish Times, City Paper), a Bon Appetit 2021 recognition, sustained social-media engagement, charitable co-branded limited-time offerings, and National Bagel Day promotions. The company holds the "Towson Hot Bagels & Deli" registered trademark and conforms to WCAG 2.1 AA accessibility standards on its web properties.

Name

THB Bagelry

Legal name

Rosso Management, LLC

Website

https://eatthb.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

THB Bagelry & Deli is a family-owned Baltimore-area chain operating eight retail cafes serving in-house-made NY-style bagels, deli sandwiches, and seasonal limited-time flavors, supported by a tiered loyalty app, catering, and third-party delivery.

Ownership category

akta.pro rank

Product category

Bagel & Deli Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

Keywords

• Ny-style bagels
• Deli sandwiches
• Breakfast catering
• Bagel cafe
• Loyalty rewards program

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Bagel and Sandwich Sales: Core revenue from selling freshly made NY-style bagels, breakfast sandwiches, deli sandwiches, and beverages at 8 Maryland locations. Products include limited-time seasonal flavors that drive urgency and repeat visits.
2. Catering Services: Corporate and event catering orders for bagels, sandwiches, and platters. Orders require 24 hours notice and are submitted to specific locations.
3. Merchandise Sales: Sale of branded merchandise including apparel and accessories through the online merch store.
4. Gift Cards: Digital and physical gift cards sold at locations and through the app. Periodic promotional offers such as $10 bonus card with $50 purchase during holidays.
5. Loyalty Program: myTHB Rewards program with tiered membership (Plain, Chocolate Chip, Everything Bagel) earning 10-12 points per $1 spent. Members unlock birthday rewards and quarterly exclusives at higher tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

THB Bagelry & Deli operates eight company-owned locations in the Baltimore metropolitan area serving freshly made NY-style bagels (double-chilled, never frozen, in-house dough made from scratch daily), hot bagel breakfast sandwiches, deli and gourmet panini sandwiches, omelettes, salads, and seasonal beverages. The offering is complemented by a corporate and event catering service, a tiered myTHB Rewards loyalty program via mobile app, digital and physical gift cards, and branded apparel merchandise sold through an online store.

Product overview

THB Bagelry & Deli is a Baltimore-based bagel cafe chain offering freshly made bagels, deli sandwiches, and specialty beverages across eight physical locations in the Baltimore metropolitan area. The product portfolio centers on hand-crafted, double-chilled bagels made in-house daily along with hot and cold bagel sandwiches, breakfast items (omelettes, breakfast sandwiches), deli sandwiches, gourmet panini, and salads. The company complements its core food service with online ordering and delivery capabilities, a proprietary loyalty rewards program (myTHB Rewards), catering services, gift cards, and branded merchandise. Seasonal and limited-time offerings include rotating specialty bagel flavors (Rainbow, Maryland Day, Lucky, Pumpkin Spice, Old Bay varieties) and seasonal beverages. The company operates its own ordering infrastructure alongside third-party delivery integrations with DoorDash, UberEats, and GrubHub.

Differentiator

Problem solved

Functional benefit

Products and services

• NY-Style Bagels Fresh, double-chilled, never-frozen bagels made in-house daily from scratch using a NY-style technique. The core range includes Plain, Sesame, Poppy, Garlic, Onion, Everything, Wheat, Salt, Marble, Asiago, Blueberry, Chocolate Chip, Egg, Egg Everything, and Cinnamon Raisin, supplemented by rotating limited-time seasonal flavors tied to local collaborations and charitable causes. Sold at retail for dine-in, takeout, and catering across all eight Maryland locations.
• Hot Bagel Breakfast Sandwiches Hot breakfast sandwiches built on fresh-baked bagels, including Bacon Egg & Cheese, Sausage Egg & Cheese, Taylor Ham Egg & Cheese, Turkey Sausage Egg & Cheese, and Egg & Cheese options, served at all THB retail locations.
• Deli, Panini & Signature Sandwiches Classic deli sandwiches (chicken salad, turkey, tuna salad, egg salad, ham, corned beef, pastrami, salami), gourmet paninis and signatures (Nova Balt, Italian Cold Cut, THB Cheese Steak, Tom Selleck, Sophia Loren, Mick Jagger, Fiji Tuna, Veggie Melt, The Powerhouse, BLT, Pizza Bagel), and fresh salads (Caesar, Italian Caesar Favorite, Spinach Salad).
• THB Catering Service Catering offering bagel platters, breakfast, and sandwich platters for offices, meetings, and events across the Baltimore/Maryland area, with orders placed via location-specific ToastTab menus requiring at least 24 hours of advance notice.
• myTHB Rewards Loyalty Program Tiered loyalty program accessible via the myTHB mobile app and online account, where members earn 10-12 points per dollar spent based on tier (Plain, Chocolate Chip, Everything Bagel). Tier benefits include monthly fountain soda, breakfast birthday rewards, and exclusive quarterly rewards at higher tiers; orders through the app earn points but third-party delivery orders do not.
• THB Gift Cards Gift cards offered in three formats: digital gift cards through the myTHB app, digital gift cards via myGuestAccount online, and physical gift cards in-store at all Maryland locations, redeemable at any THB location with periodic bonus card promotions.
• THB Branded Merchandise Branded apparel and accessories (including T-shirts) sold through the THB online merch store to extend brand affinity beyond food purchases.

Quantifiable outcome

• THB raised $1,142.80 for LifeBridge Health's Mammothon breast cancer initiative in 2024
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• American Foundation for Suicide Prevention (AFSP) - Maryland ChaptercoreGTM or Marketing PartnerTHB partners with AFSP Maryland Chapter for suicide prevention awareness campaigns. Each September, THB features Purple and Teal Bagels with a portion of sales donated to AFSP. The partnership also includes the PBJ & Bacon Sandwich promotion during Suicide Prevention Month.
• LifeBridge HealthcoreGTM or Marketing PartnerTHB partners with LifeBridge Health for multiple fundraising initiatives including Breast Cancer Awareness Month (Pink Bagels), Maryland Day Bagel campaign, and the Samuelson Children's Hospital fundraiser. Donations support Sinai Hospital, Northwest Hospital, and various community health programs.
• Maryland SPCAcoreGTM or Marketing PartnerTHB's Lucky Bagel campaign (St. Patrick's Day) donates 50 cents per bagel sold to Maryland SPCA. In 2026, THB donated $2,252.50 to support animal care and shelter services.
• Maryland Food BankcoreGTM or Marketing PartnerTHB's Maryland Day Bagel campaign donates 50 cents per bagel sold to the Maryland Food Bank. In 2026, THB donated $1,957.50, providing over 2,100 meals to families across the region.
• McCormick & CompanyflagshipStrategic or Co-development PartnerTHB collaborated with McCormick to create Asiago OLD BAY and Everything OLD BAY Bagels using McCormick's signature seasoning. The partnership leverages OLD BAY's 75+ year history as Maryland's beloved spice blend. A portion of proceeds from OLD BAY bagel sales supports AFSP.
• Jimmy's Famous SeafoodcoreStrategic or Co-development PartnerTHB partnered with Jimmy's Famous Seafood to create the Crabby Melt and Crabby BLT sandwiches using Jimmy's signature crab dip. Also launched Crabby Asiago and Crabby Everything bagels for summer 2025.
• Frank's PizzacoreStrategic or Co-development PartnerTHB collaborated with Frank's Pizza to create the Bacon & Pickle Pizza Bagel, featuring mozzarella, pickle slices, bacon crumbles, and Frank's Pizza parmesan pepper dill sauce. A portion of sales supports Casey Cares Foundation.
• Beyond Health PRPminorGTM or Marketing PartnerTHB's Rainbow Bagel sales support Beyond Health PRP, a Baltimore-based behavioral health agency providing substance use treatment, mental health care, and psychiatric rehab programs.
• Casey Cares FoundationminorGTM or Marketing PartnerA portion of every Bacon & Pickle Pizza Bagel sold goes to Casey Cares Foundation, supporting critically ill kids and their families with joyful experiences and memories.
• Business Volunteers MarylandcoreGTM or Marketing PartnerTHB partners with Business Volunteers Maryland to raise funds for seven Baltimore nonprofits. In 2024 and beyond, THB donated 50 cents for every free bagel given away on National Bagel Day to BVM's nonprofit partners.
• Chef Chad GaussminorStrategic or Co-development PartnerTHB partnered with Baltimore Chef Chad Gauss for suicide prevention awareness campaigns, featuring his favorite THB Bagel Sandwich (PBJ & Bacon) with a portion of sales donated to AFSP.
• Yelp BaltimoreminorGTM or Marketing PartnerTHB partnered with Yelp Baltimore for Women's History Month 'Women Run Baltimore' campaign, featuring co-owner Oriana Scotto as a spotlight leader.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Einstein Bros Bagels: Largest U.S. bagel chain with similar product mix (NY-style bagels, breakfast sandwiches, deli items) and comparable cafe format. Direct competitor for breakfast occasion and bagel share-of-stomach in same category.
• Bruegger's Bagels: National bagel chain with strong Northeast presence offering NY-style bagels, breakfast sandwiches, and catering. Comparable menu and customer occasion to THB.
• Noah's New York Bagels: West Coast bagel chain producing in-store baked NY-style bagels with deli sandwiches. Closely mirrors THB's positioning on fresh-made-from-scratch bagels and deli offerings.
• Manhattan Bagel: East Coast bagel chain baking bagels fresh throughout the day with deli sandwiches. Similar mid-Atlantic/Northeast geography and cafe-format bagelry to THB.

Broad incumbents

• Panera Bread: National bakery-cafe chain with baked goods, breakfast sandwiches, soups/sandwiches, coffee, and catering. Competes with THB for the breakfast/lunch occasion though broader and not bagel-focused.
• First Watch: National breakfast/brunch/lunch chain operating daytime cafes. Competes with THB for morning occasion share, especially on weekends, though menu is broader (eggs, pancakes, healthier fare) rather than bagel-centric.
• Starbucks: Global coffee chain that captures a large share of the breakfast/snack occasion with morning beverages and bakery items. Indirect but significant competitor for THB's morning bagel/coffee traffic.
• Au Bon Pain: Bakery-cafe chain offering soups, sandwiches, baked goods, and coffee. Comparable cafe format and breakfast/lunch occasion to THB, though broader bakery portfolio.
• Dunkin': National coffee-and-donut chain with expanded breakfast sandwich menu that competes for the quick, drive-thru morning occasion, particularly in suburban THB markets like Bel Air, Timonium, and Owings Mills.

Emerging players

• Duck Donuts: Mid-Atlantic-rooted franchise donut chain with similar founder-led, regional-growth trajectory and limited-time flavor rotation model. Comparable brand and expansion pattern, though donut-focused rather than bagel-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/THBBagelryDeli
• Instagraminstagram.com/thb.bagelry.deli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THB Bagelry