Dr. Goerg

What Dr. Goerg does

Dr. Goerg GmbH is a privately held German company headquartered in Montabaur that produces and sells premium organic coconut products, founded in 2005-2006 and operating continuously since. The portfolio centers on Bio-Kokosöl (organic coconut oil) as the flagship, extended across coconut milk, coconut water, MCT oils (C8 and C8/C10), coconut flour, shredded coconut, coconut blossom sugar, coconut chips, children's coconut drinks, coconut oil for pets, oil-pulling dental oil, and complementary items such as almond butter, balsamic vinegar, and cocoa. The company's core production method uses 100% pure coconut sourced from small-scale farmers in the Philippines without coconut extract, concentrate, or artificial flavors, supported by organic, Cosmos, and Dermatest certifications and a Fair Trade for Fair Life sourcing initiative.

The business operates a direct-to-consumer e-commerce model through drgoerg.com, localized in five European languages (German, English, French, Italian, Spanish) with CO2-neutral DHL fulfillment and a free-shipping threshold of €69 in Germany, alongside a parallel B2B wholesale channel for retailers, food service, and manufacturers. Pricing is unit-based (per liter or kilogram) with premium positioning (e.g., €22.99/L coconut oil, €39.98/L MCT oil) and a bundle structure (Sparpakete) offering 5-33% discounts. Customer retention is supported by the tiered Coconut Club loyalty program (Green/Bronze/Silver/Gold) and a Travel-Buddies influencer/ambassador program targeting content creators with at least 5,000 followers. The company is family- or founder-owned with no disclosed external funding, no parent company, and no subsidiaries; headcount sits at 11-50 employees, and no financial disclosures (revenue, ARR) are publicly available.

Name

Dr. Goerg

Legal name

Dr. Goerg GmbH

Website

https://drgoerg.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Goerg GmbH is a German e-commerce-first brand that produces and sells premium organic coconut products (oil, milk, water, MCT, butter) directly to health-conscious European consumers and B2B wholesale buyers, sourced from small-scale Filipino farmers under a fair-trade program.

Ownership category

akta.pro rank

Headquarters

HQ city

Montabaur

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of premium bio coconut products through their own e-commerce store. Products include coconut oil, coconut milk, coconut water, MCT oils, coconut butter, almond butter, and specialty items.
2. B2B Sales: Wholesale and B2B channel for business customers including retailers, food service, and manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Dr. Goerg produces and sells premium organic coconut products — including coconut oil, coconut milk, coconut water, MCT oil, coconut butter/mus, coconut flour, coconut flakes, and related coconut-based food and personal care items — sourced from small-scale Filipino coconut farmers under fair trade conditions. The company sells primarily direct-to-consumer through its own e-commerce storefront with CO2-neutral DHL shipping, and also operates a B2B wholesale channel for retailers and food service customers.

Product overview

Dr. Goerg is a German company specializing in premium organic coconut products and complementary organic food items. The core product portfolio centers on Bio-Kokosöl (organic coconut oil) in multiple variants including standard, liquid, neutral, and MCT formulations, supplemented by coconut beverages (Bio-Kokosmilch, Bio-Kokoswasser), Bio-Kinder Kokosdrinks for children in four flavors, coconut-based pantry staples (Bio-Kokosmehl, Bio-Kokosraspel, Bio-Kokosflakes, Bio-Kokosblütenzucker, Bio-Kokoschips), and coconut care products (oil for animals, oil pulling). The company also offers organic nut butters (Bio-Kokosmus, Bio-Mandelmus in regular and roasted variants), Bio-Kakao, and Bio-Balsamico-Essig. Sub-brands include Coco Garden (coconut water/milk line) and Tropical Coco (coconut water). A loyalty program (Coconut Club) and bundle packages (Sparpakete) support customer retention. The company positions itself on premium quality, fair trade practices, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Coco Garden: Sub-brand offering Coco Garden Bio-Kokoswasser (coconut water) and Coco Garden Bio-Kokosmilch (coconut milk) products.
• Tropical Coco

Products and services

• Bio-Kokosöl (Premium Bio-Kokosöl) Organic virgin coconut oil, the flagship product, available in 1000ml, 500ml, and a neutral variant, used for cooking, baking, and personal care by health-conscious consumers.
• Flüssiges Bio-Kokosöl Liquid organic coconut oil for easy pouring and use, positioned as a newer product variant of the core coconut oil range.
• Bio-MCT-Öl (C8 and C8/C10) Organic Medium-Chain Triglyceride oil available in C8 and C8/C10 blends, marketed for energy and sports nutrition.
• Bio-Kokosöl Neutral Neutral-tasting organic coconut oil variant for users who want coconut oil functionality without coconut flavor.
• Bio-Kokos-Würzöl Organic coconut-flavored seasoning oil for culinary use.
• Bio-Kokosmilch
• Bio-Kokoswasser
• Bio-Kinder Kokosdrinks Organic coconut drinks for children available in four flavors: Kokos (Coconut), Kakao (Cocoa), Banane (Banana), and Vanille (Vanilla), in 330ml format.
• CocoBar Kokos-Schokoriegel
• Bio-Kokosmehl
• Bio-Kokosraspel
• Bio-Kokosflakes
• Bio-Kokosblütenzucker
• Bio-Kokoschips
• Bio-Kokosöl für Tiere
• Bio-Kokos-Mundziehöl
• Bio-Kokosmus (Premium Bio-Kokosmus)
• Bio-Kokos-Mandelmus
• Bio-Mandelmus (Premium Bio-Mandelmus)
• Braunes Bio-Mandelmus
• Bio-Balsamico-Essig
• Bio-Kakao
• Coco Garden (Bio-Kokoswasser & Bio-Kokosmilch)
• Tropical Coco Kokoswasser Sub-brand coconut water product line sold in multi-pack format (e.g., 6x1000ml).
• Sparpakete (Bundle Packages)
• Dr. Goerg B2B Wholesale Program

Quantifiable outcome

• 99% average rating across major products based on thousands of verified customer reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Filipino Coconut FarmerscoreStrategic or Co-development PartnerSmall-scale coconut farmers on the Philippines supplying coconuts for Dr. Goerg products. Farmers grow coconuts in environmentally friendly mixed cultures without artificial fertilizers, insecticides, or pesticides. Fair Trade for Fair Life project ensures fair wages and supports farmer livelihoods.
• Hospicio de San José ManilaminorStrategic or Co-development PartnerPhilippine social station in Manila supporting orphans, young mothers, toddlers, people with disabilities, and seniors. Dr. Goerg supports this institution as part of their Fair Trade for Fair Life social responsibility project.
• Small Farmers in Structural Weak RegionscoreStrategic or Co-development PartnerDr. Goerg invests in infrastructure development and helps small farmers in structurally weak regions establish stable livelihoods beyond crime. Part of Fair Trade for Fair Life initiative.
• DHLminorOthersShipping partner for product delivery. Dr. Goerg uses CO2-neutral shipping with DHL.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vita Coco: Global leader in packaged coconut water with broader retail distribution. Comparable on the coconut-water sub-brand (Tropical Coco/Coco Garden) and B2B retail channel ambitions, though much larger scale and mass-market positioning.
• Rapunzel Naturkost: Large German organic food manufacturer and brand with broad portfolio including coconut products. Comparable on German premium-organic positioning but operates at much larger scale across many categories.
• Bob's Red Mill: US-based natural foods brand with broad pantry portfolio including coconut flour, shredded coconut, and coconut oil. Comparable on premium-organic pantry category positioning and multi-SKU brand architecture.

Direct peers

• Nutiva: US-based premium organic brand known for coconut oil, MCT oil, and hemp/chia products. Comparable on premium-organic positioning and coconut-led SKU mix, though US-centric distribution.
• Dr. Bronner's: Organic personal-care and food brand including coconut oil line. Comparable premium positioning, organic sourcing story, and multi-category (food + body care) portfolio similar to Dr. Goerg's coconut-Mundziehöl/oil-for-animals extensions.
• Coconut Merchant: UK-based multi-SKU coconut brand with coconut oil, milk, water, snacks, and pantry staples sold via DTC. Closely comparable assortment and channel strategy to Dr. Goerg.
• Lucy Bee: UK-based premium organic coconut brand offering coconut oil, coconut milk, MCT oil, and related products via DTC. Highly comparable to Dr. Goerg in product mix, premium positioning, and European target consumer.
• Vaay: German plant-based brand with organic coconut-derived supplements and food products. Comparable on DACH premium-organic positioning and DTC distribution targeting health-conscious consumers.
• Cocofina: UK premium coconut brand spanning coconut oil, water, milk, and snacks. Direct comparable on product breadth and DTC-led, premium-organic positioning aimed at health-conscious European consumers.

Regional players

• Keimling Naturkost: German organic/natural foods retailer and brand with coconut and plant-based product lines. Comparable on German organic consumer base, though primarily a retailer rather than a single-product specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/drgoerg
• Facebookfacebook.com/drgoerg
• Instagraminstagram.com/drgoerg
• Xx.com/drgoerg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Goerg