Elevanta

What Elevanta does

Elevanta is a privately held association management and professional services firm headquartered in Kennesaw, Georgia, with a secondary government relations office in Washington, D.C. Founded in 2016 as a spin-off from the National Franchisee Association (the independent association of BURGER KING franchise owners), the company now manages 10 or more franchisee associations representing more than 1,100 members across quick-service restaurants, hair salons, automotive services, fitness centers, and entertainment venues — including brands such as Burger King, Buffalo Wild Wings, QDOBA, Supercuts, Sola Salons, European Wax Center, Meineke, Zaxby's, Workout Anytime, Urban Air, Subway, Domino's, and Papa Murphy's. The firm also serves the Coalition of Franchisee Associations umbrella covering 20 independent franchisee groups.

The company's core product surface is organized into five service lines: Association Services (executive leadership, administration, finance, membership, education, marketing/communications, IT), Insurance Solutions (the proprietary Elevanta Health self-funded group health insurance program, Property & Casualty through Alliant and Lockton Affinity, Green Mountain Sponsored Captive Insurance, and 401(k) plans via Hall Financial Advisors), Employer Services (payroll and accounting through the Aprio partnership and electronic paycards via rapid! PayCard), Government Relations (federal and state lobbying, PAC services, legal referrals, Congressional fly-ins), and Meeting and Event Management. Technology is largely delivered through partner platforms rather than in-house builds, with Aprio providing cloud-based payroll, onboarding, WOTC management, and ACA compliance, and Blue Cross Blue Shield providing the provider network covering 98%+ of U.S. providers for Elevanta Health.

Elevanta earns revenue through managed-services fees on association contracts, insurance commissions on P&C and retirement products, administrative and participation fees on the self-funded Elevanta Health program, professional-services fees for payroll, accounting, lobbying, and event management, and service charges on meetings and conventions. Pricing is quote-based and not publicly disclosed, with multi-year association management contracts and monthly billing on the insurance products. The company is led by CEO Christy Williams, employs 11-50 people, and operates entirely within the United States. It holds AMC Institute accreditation (initially awarded 2018 and reaccredited in June 2025), a credential held by fewer than 80 of the 500+ AMCs worldwide.

Name

Elevanta

Legal name

Elevanta LLC

Website

https://elevanta.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevanta is a Kennesaw, Georgia-based association management and professional services firm that manages franchisee associations and offers proprietary self-funded health insurance, payroll, P&C brokerage, lobbying, and meeting services primarily to small-business franchisees across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Association Management Services: Full-service association management including executive leadership, administrative support, financial management, convention services, and legislative advocacy. Revenue generated through management fees charged to associations.
2. Health Insurance: Proprietary Elevanta Health self-funded group health insurance program offering major medical PPO plans, MEC plans, and HDHP/HSA options. Revenue through insurance premiums and administrative fees.
3. Property and Casualty Insurance: Insurance brokerage services through partnerships with Alliant and Lockton Affinity. Revenue through commissions on insurance policies sold.
4. Payroll and Accounting Services: Payroll processing and accounting solutions through Aprio partnership. Revenue through service fees for payroll processing, onboarding, and accounting services.
5. Government Relations and Lobbying: Lobbying and advocacy services for associations and business owners. Revenue through retainer fees and service charges.
6. Meeting and Event Management: Full-service meeting and event planning including corporate events, association events, virtual events, and special events. Revenue through service fees and management charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Elevanta is an association management company that provides comprehensive services to franchisee associations and small business employers, including association management, proprietary self-funded group health insurance (Elevanta Health), property and casualty insurance brokerage, payroll and accounting, retirement plans, government relations and lobbying, and meeting and event management. The firm operates as a one-stop professional services partner built around franchisee networks across restaurant, salon, fitness, and automotive brands.

Product overview

Elevanta is an association management and professional services firm offering a comprehensive suite of services organized into five main categories: Association Services (including executive leadership, administrative support, financial management, government relations, membership, education/training, marketing/communications, and IT), Insurance Solutions (Elevanta Health proprietary self-funded health insurance, Property and Casualty Insurance, Captive Insurance through Green Mountain, and Retirement Plans), Employer Services (Payroll and Accounting, Electronic Paycard via rapid! PayCard, Energy and Safety Solutions), Government Relations (Lobbying and Advocacy, PAC Services, Legal Services, Congressional Fly-ins), and Meeting and Event Management. The company partners with third-party providers including Aprio for payroll/accounting, Blue Cross Blue Shield for provider networks, Alliant/Lockton Affinity for property and casualty insurance, Hall Financial Advisors for retirement plans, and rapid! PayCard for electronic payroll cards. Elevanta was founded in 2016 and manages multiple franchisee associations.

Differentiator

Problem solved

Functional benefit

Brands

• Elevanta Health: A proprietary group health insurance program that is an affordable, ACA-compliant, and self-funded solution offering major medical PPO plans, MEC plans, and HDHP/HSA options through the Blue Cross Blue Shield network.

Products and services

• Association Services Full-service association management for franchisee associations and trade organizations, including executive leadership, administrative support, financial management, government relations, membership management, education and training, marketing and communications, and information technology. Sold as a comprehensive management engagement or à la carte.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Aprio (formerly Mize CPAs Inc.)coreTechnology or IntegrationCloud-based payroll and accounting solutions provider specifically designed for restaurant and franchise owners. Offers employee onboarding, WOTC management, ACA compliance, and document management integrated with Elevanta Health.
• rapid! PayCardcoreTechnology or IntegrationFree electronic paycard program eliminating paper paychecks for employees. Provides earned wage access (EWA) and comprehensive ePayroll debit card solutions with industry-leading technology and compliance support.
• AlliantcoreTechnology or IntegrationExclusive partnership bringing property & casualty insurance solutions. Alliant is one of the largest insurance brokerage firms offering commercial property, general liability, workers' compensation, cyber liability, and umbrella coverage.
• Lockton AffinitycoreTechnology or IntegrationProperty and casualty insurance provider with over 30 years of experience serving the franchise industry. Offers tailored coverage including general liability, commercial property, workers' compensation, cyber liability, and professional liability.
• Green Mountain Sponsored Captive Insurance CompanyminorStrategic or Co-development PartnerProtected cell captive insurance company domiciled in Vermont. Provides onshore captive platform for clients seeking alternative risk management solutions, managed by Strategic Risk Solutions.
• Hall Financial AdvisorscoreTechnology or IntegrationExclusive partner offering customizable retirement plans including 401(k) options and Multiple Employer Aggregation Program (MEAP) solutions for employers.
• Blue Cross Blue ShieldcoreTechnology or IntegrationHealthcare provider network covering over 98% of providers nationwide. The most inclusive network in the marketplace, minimizing disruption to employees' healthcare choices.
• National Restaurant AssociationminorStrategic or Co-development PartnerCoalition partnership for legislative advocacy. Elevanta participates in coalition building to support client interests in labor, tax, and restaurant industry issues.
• U.S. Chamber of Commerce (Small Business Committee and Labor Committee)minorStrategic or Co-development PartnerCoalition involvement for representing small business franchisee interests in policy discussions.
• Coalition for a Democratic WorkplaceminorStrategic or Co-development PartnerLabor policy coalition participation to advocate for employer interests.
• Merchants Payments CoalitionminorStrategic or Co-development PartnerPayment industry coalition for advocacy on payment processing issues affecting merchants.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SmithBucklin: The largest association management company in the U.S., serving trade associations, professional societies, and membership organizations with a similar full-service AMC model (executive leadership, finance, government relations, meetings, marketing) that directly overlaps with Elevanta's core offering.
• Kellen Company: Global AMC providing full-service management to trade associations and professional societies across industries, mirroring Elevanta's association services, government relations, meetings, and membership management capabilities.
• Association Management Inc. (AMI): Full-service AMC offering executive management, finance, meetings, and member services to trade and professional associations; competes head-to-head with Elevanta for AMC contracts in similar end markets.
• Associations International: AMC providing management, government relations, events, and member services to associations; directly comparable to Elevanta's integrated suite and vertical focus on member-based organizations.
• Virtual Inc. Technology-focused AMC serving standards bodies and technology associations; competes for AMC engagements and overlaps with Elevanta's IT-enabled association services.
• Association Headquarters, Inc. (AHI): Full-service AMC offering management, government relations, meetings, and publications to member organizations; directly comparable in scope and delivery model to Elevanta.
• Management Solutions Plus: AMC providing executive management, administrative services, and event planning to trade and professional associations; comparable scale and service mix to Elevanta.

Broad incumbents

• Insperity: Large publicly-traded PEO providing HR, payroll, benefits, and insurance brokerage to SMBs. Overlaps with Elevanta's employer services and insurance brokerage lines, but operates at vastly greater scale across all industries rather than specializing in franchisee associations.
• TriNet: Major PEO delivering HR, payroll, benefits administration, and risk solutions to SMBs. Comparable to Elevanta's employer services portfolio but as a broad incumbent rather than a franchisee-association specialist.
• ADP: Largest U.S. provider of payroll, HR, benefits, and insurance services to businesses of all sizes. Overlaps with Elevanta's payroll/accounting and benefits administration lines, but operates as a broad technology-led incumbent across all SMB segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10653500

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevanta