Baton Simulations

What Baton Simulations does

Baton Simulations is a privately held Canadian enterprise software company founded in 2009 and headquartered in Châteauguay, Quebec, that builds training, simulation, and digital adoption solutions for organizations deploying SAP S/4HANA. The company's flagship product, ERPsim, is a gamified business simulation that runs on a live SAP S/4HANA system, enabling participants to make cross-functional decisions (procurement, manufacturing, logistics, finance, sales) in real time and compete against other teams or AI agents across 8+ scenarios including Distribution, Manufacturing, Logistics, Sustainability, Public Sector, Enterprise Asset Management, and Defense & Security. The portfolio also includes DAS (Digital Acceleration Solution), an in-application training and guidance platform embedded in the SAP Fiori launchpad; DAS Language Localizer, a no-code real-time translation management solution; and SmartDAS, a GenAI-ML Workbench that enables business analysts to deploy generative AI and machine learning use cases on SAP data without coding.

The company monetizes primarily through annual per-named-user subscriptions (DAS at $240/user/year, Language Localizer at $140/user/year, with volume discounts above 5,000 users), one-time platform activation fees, professional services billed at $240/hour, and facilitator certification programs (EUR 1,900-EUR 4,750). Go-to-market combines enterprise field sales targeting SAP S/4HANA project teams and C-level executives, an elite channel partner network of systems integrators and training consultancies, self-serve ERPsim On-Demand for small teams, and a Virtual Train-the-Trainer program for facilitator certification. Customer segments include large enterprises implementing SAP S/4HANA, defense and government organizations (e.g., Australian Defence Force, Pennsylvania Army National Guard), the SAP partner ecosystem, and academic institutions (250+ universities). The company has executed 4,000+ events with 80,000+ participants across 65+ countries and maintains strategic alliances with SAP (PartnerEdge Build, endorsed by SAP RISE), the ERPsim Lab at HEC Montréal, SCALE AI, and regional channel partners such as DAS Consulting.

Name

Baton Simulations

Legal name

Baton Simulations Inc.

Website

https://batonsimulations.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Baton Simulations builds gamified SAP S/4HANA business simulations (ERPsim) and digital adoption tools (DAS, SmartDAS GenAI-ML Workbench, Language Localizer) that accelerate ERP adoption, change management, and localization for enterprises, defense organizations, and academic institutions across 65+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Digital Adoption Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Computer Training (611420)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)

akta.pro secondary industries

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Simulation, Scenario & Serious Games Design (EDAGAKAH), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• ERP business simulation
• Digital adoption platform
• Enterprise software training
• SAP S/4HANA training
• Language localization software

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DAS Subscription (Per Named User/Year): Annual subscription fees per named user, with tiered pricing based on the number of users. Volume discounts available for large deployments. This is the primary recurring revenue stream for DAS.
2. DAS Language Localizer Subscription (Per Named User/Year): Annual subscription fees per named user for the Language Localizer product, priced based on SAP Ariba Annual Contract Value (ACV) or named users ($140/user/year starting). Includes volume discounts for 5,000+ users.
3. ERPsim Facilitator Certification and Training: Revenue generated from training and certifying ERPsim facilitators. Pricing tiers exist: up to 4 scenarios (EUR 2,995), up to 2 scenarios (EUR 1,900), and Defense & Security package (EUR 4,750). Additional scenario certifications are EUR 760 each.
4. Professional Services: Time-and-materials fees for platform-specific activation, end-user onboarding, and custom feature requests at USD $240/hour.
5. One-Time Platform Activation Fees: One-time application platform-specific activation and end-user onboarding fees charged at initial purchase for DAS Language Localizer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Baton Simulations sells enterprise software for SAP S/4HANA adoption and digital transformation, anchored by ERPsim, a gamified business simulation that runs on live SAP S/4HANA systems to let participants make cross-functional decisions (finance, sales, procurement, manufacturing, logistics) in competitive team settings. The portfolio is rounded out by DAS (Digital Acceleration Solution) for in-application training, guidance, and support; DAS Language Localizer for real-time translation of enterprise web software; and SmartDAS, a no-code GenAI and Machine Learning workbench for SAP environments.

Product overview

Baton Simulations offers a portfolio of interconnected enterprise software training and adoption solutions centered around SAP S/4HANA. The core offerings include ERPsim, a gamified business simulation platform available in On-Demand (single/small team) and Facilitator-Led (group) formats; DAS (Digital Acceleration Solution), an in-application support and learning platform; and DAS Language Localizer for translation/localization of enterprise applications. SmartDAS extends the portfolio with GenAI and Machine Learning workbench capabilities. The products integrate with SAP S/4HANA, SAP Ariba, and leverage AI technologies including generative AI (conversational assistant Kira), predictive analytics (ML decision support), and process automation (AI agents).

Differentiator

Problem solved

Functional benefit

Brands

• ERPsim: A set of gamified, immersive SAP S/4HANA business simulations that let participants run a live company inside SAP to accelerate buyer decisions, build SAP expertise, and drive lasting SAP adoption and success.
• SmartDAS
• DAS (Digital Acceleration Solution)
• DAS Language Localizer
• DAS Language Localizer for SAP Ariba

Products and services

• ERPsim Gamified, immersive SAP S/4HANA business simulation that lets participants run a live company inside SAP to accelerate buyer decisions, build SAP expertise, and drive lasting SAP adoption and success. Participants make cross-functional decisions in real time across finance, sales, procurement, manufacturing, and logistics.
• ERPsim On-Demand Self-serve ERPsim variant for single players or small teams (2-4 people) competing against AI agent teams with GenAI digital assistant guidance. Self-scheduled with customizable pace, featuring Distribution/Sustainability and Enterprise Asset Management scenarios.
• ERPsim Facilitator-Led Group-based ERPsim variant with certified facilitator guidance. 10-12+ human players organized into 3+ teams competing against each other, with the option to compete against AI agent teams. Available in 8 scenarios including Distribution, Manufacturing, Logistics, Public Sector, Sustainability, EAM, and Defense & Security.
• Simulations for Defense & Security
• SmartDAS GenAI-ML Workbench
• DAS (Digital Acceleration Solution)
• DAS Language Localizer
• DAS Language Localizer for SAP Ariba

Quantifiable outcome

• 4,000+ ERPsim events delivered successfully across 65+ countries
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationFor more than a decade, Baton has been a partner of SAP, the world's market leader in enterprise application software. Baton is currently an SAP PartnerEdge Build and SAP Partner, maintaining relationships with a variety of organizations in the SAP ecosystem. SAP provides the live S/4HANA environment on which ERPsim runs, and Baton is endorsed by SAP RISE, Global Partner Organization (GPO), and SAP Education.
• ERPsim Lab at HEC MontréalcoreStrategic or Co-development PartnerThought leaders at the ERPsim Lab at HEC Montréal laid the foundations for ERPsim, which they now make available to over 200 academic institutions around the world. HEC continues to provide Baton with research and innovation capabilities, and maintains a long-standing relationship with Baton as a business school known for excellence in research and teaching.
• SCALE AIcoreStrategic or Co-development PartnerBaton is an industry partner of SCALE AI, Canada's business-led consortium dedicated to building the next-generation supply chain and boosting industry performance by leveraging AI technologies. As Baton leverages AI and machine learning in its own solutions, it also works to strengthen the Canadian economy with these technologies.
• DAS ConsultingminorChannel Partner/ Reseller/ DistributorDAS Consulting is a channel partner that runs regular public ERPsim simulation sessions for the APJ (Asia-Pacific Japan) region, including Enterprise Asset Management, Public Sector, and Distribution scenarios.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WalkMe: WalkMe is a leading digital adoption platform offering in-application guidance, analytics, and task automation for enterprise applications. Baton's DAS product competes head-to-head with WalkMe for SAP S/4HANA in-app training and adoption budgets.
• Whatfix: Whatfix provides a digital adoption platform that overlays enterprise applications with interactive walkthroughs, guidance, and analytics. Like Baton, Whatfix targets SAP deployments and competing for the SAP user-adoption wallet share that DAS addresses.
• Apty: Apty is a digital adoption platform focused on enterprise applications including SAP, offering in-app guidance, analytics, and process intelligence. Apty is a direct competitor to Baton DAS in the SAP-specific adoption tooling market.
• Pendo: Pendo provides product analytics, in-app guidance, and user onboarding tools used by enterprise SaaS companies. While broader in scope than Baton, Pendo competes for the same in-application training and adoption budget against DAS.
• Lemon Learning: Lemon Learning is a digital adoption platform with strong SAP-specific focus, providing in-application guidance and training overlays on SAP Fiori and other enterprise apps. It directly competes with Baton DAS for SAP-centric adoption engagements.

Broad incumbents

• SAP Learning Hub: SAP's own learning and enablement platform offers official SAP training, certification, and adoption content. As a broad incumbent, SAP Learning Hub competes indirectly with ERPsim facilitator training and could expand to absorb simulation-style content.
• Skillsoft: Skillsoft is an enterprise learning and digital training provider with broad technology and leadership content. As a broad incumbent, Skillsoft represents the larger LMS/training category in which Baton's ERPsim facilitator certification competes for budget.
• Cornerstone OnDemand: Cornerstone OnDemand offers an enterprise talent and learning platform with content, compliance training, and skill development. As a broad incumbent LMS/learning vendor, it competes for enterprise training budgets alongside ERPsim-based adoption programs.

Emerging players

• Capsim: Capsim provides business simulations for business school and corporate education, used to teach strategy, operations, and cross-functional decision-making. It is comparable to Baton as an emerging serious-games/simulation peer competing for similar experiential-learning budgets.
• Forio: Forio is a simulation platform that enables enterprises and educators to build and deploy interactive simulations and serious games. It is comparable to Baton as an emerging simulation platform peer, with potential overlap in enterprise training use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BatonSimulation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baton Simulations