MarCore Group
- Company typePrivate
- Founded2020
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
MarCore Group firmographics
Firmographics- Name
- MarCore Group
- Legal name
- MarCore Group
- Website
- https://marcoregroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MarCore Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Marketing Consulting Services (541613), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industries
- Content Strategy & Planning (BPAFAIAG), Reputation Management & Online PR (BPAFADAN), Affiliate Marketing & Partner Program Management (MPAAACAD), Sales Promotion Campaign Design & Management (BPAFAMAC)
Keywords
Where MarCore Group is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarCore Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Agency fees for comprehensive digital marketing services including strategy, media buying, design, Martech implementation, and analytics. Operates on performance-based contracts where agency profits are tied to client success.
- Performance-Based Contracts: Revenue tied directly to client outcomes where MarCore puts its own profits at stake for shared success, ensuring alignment between agency compensation and client business goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Performance-based agreements with agency profits tied to client success |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels12 records
MarCore Group product offering
Product offeringCore offering
MarCore Group is a digital marketing agency that delivers performance-based marketing services to brands at three lifecycle stages: Launch (new brands establishing go-to-market foundation), Scale (growing brands pursuing profitable revenue growth), and Evolve (established brands modernizing their approach). Service work spans strategy, paid and organic media, creative design, Martech and AI implementation, and data & analytics. Engagements are structured as performance-based contracts where agency profits are tied to client outcomes.
Product overview
MarCore Group is a digital marketing agency offering a unified suite of service offerings organized around three core solutions—Launch, Scale, and Evolve—that correspond to different business lifecycle stages. These solutions are supported by five integrated expertise areas: Strategy & Consulting, Channels & Media, Design, Marketing Technology, and Data & Analytics. The agency also specializes across ten industry verticals including Ecommerce & DTC, Consumer Technology, B2B, CPG, Healthcare, Heavy Machinery, Outdoor & Sporting Goods, Private Equity, Startups, and Manufacturing/OEM Consumer Goods. Rather than a software-as-a-service product with modules, the company provides performance-based marketing services augmented with proprietary AI capabilities including predictive analytics, process automation, and machine learning optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Launch Solution Marketing solution for companies launching a new brand or product. Includes go-to-market strategy development, optimal marketing mix selection, and Martech and AI implementation to maximize efficiency and create early wins. Designed for new brands establishing a marketing foundation.
- Scale Solution Growth solution focused on profitably increasing revenue while balancing customer acquisition efficiency with retention. Includes demand creation, market demand capture, Martech implementation, trust building, and machine learning optimization. Delivered through performance-based contracts.
- Evolve Solution Marketing modernization solution for established brands looking to remain competitive. Focuses on evolving existing marketing approaches, leveraging profitable customer data, identifying new audiences, and reducing costs through marketing automation.
Quantifiable outcome
- 193% increase in profitable revenue growth in 12 months for Greenworks Tools
- +6 more outcomes
Companies that use MarCore Group
Customer profileNamed customers2 records
Segments10 records
Ideal customer profiles7 records
MarCore Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
MarCore Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HyperquakecoreTrusted brand and audience development agency partnered with MarCore to define the Greenworks brand, enhance package design, and define target consumer segments. Collaboration on brand and audience development for Greenworks Tools case study.
- GooglecorePartnership with Google for systems and data review as part of Greenworks Tools analysis. Google provided brand and category index data compared to overall market performance.
- NielsencorePartnership with Nielsen for systems and data review to understand Greenworks brand and category index compared to overall market performance.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MarCore Group competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large, established full-service digital marketing agency with proprietary technology (MarketingCloudFX) and a much broader operational footprint. Comparable service mix but significantly larger scale and broader tech platform investment.
- Tinuiti: Large independent performance marketing agency covering paid search, paid social, Amazon, and lifecycle. Comparable performance orientation and enterprise client base but at materially greater scale and channel breadth.
Direct peers
- Power Digital Marketing: Full-service performance marketing agency combining paid media, SEO, content, and analytics for consumer and B2B brands. Comparable in multi-vertical coverage, data-driven approach, and senior-led client engagements.
- KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and creative services for SaaS and ecommerce brands. Closely comparable on the performance-based, CAC/LTV-optimized delivery model and target customer profile of growth-stage brands.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design across multiple verticals. Comparable multi-vertical, full-service delivery model.
- SmartSites: Full-service digital agency offering web design, SEO, PPC, and CRM services to mid-market and enterprise clients. Comparable service breadth and SMB-to-enterprise customer profile.
- Ladder: Performance marketing agency focused on growth-stage digital brands using data-driven creative testing and paid acquisition. Comparable performance-based model and growth-stage brand customer profile.
- Ignite Visibility: San Diego-based performance digital marketing agency offering SEO, paid media, social, and email services. Directly comparable multi-channel full-service model with strong enterprise client roster.
- OuterBox: Digital marketing and ecommerce agency specializing in SEO, paid media, and Magento/Shopify development. Comparable performance-oriented ecommerce and DTC focus and enterprise engagements.
- Disruptive Advertising: Utah-based digital marketing agency offering performance-based paid media, SEO, and lifecycle services to mid-market and enterprise clients. Highly comparable given overlapping geography (Salt Lake City/Silicon Slopes), performance-based positioning, and similar service mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MarCore Group social profiles
Digital presenceMarCore Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarCore Group leadership team
Management profileNumber of profiles
Profiles1 record
MarCore Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarCore Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarCore Group
What does MarCore Group do?
MarCore Group is a digital marketing agency that delivers performance-based marketing services to brands at three lifecycle stages: Launch (new brands establishing go-to-market foundation), Scale (growing brands pursuing profitable revenue growth), and Evolve (established brands modernizing their approach). Service work spans strategy, paid and organic media, creative design, Martech and AI implementation, and data & analytics. Engagements are structured as performance-based contracts where agency profits are tied to client outcomes.
Is MarCore Group a public or private company?
MarCore Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarCore Group founded?
MarCore Group was founded in 2020. It employs 11 to 50 people.
Where is MarCore Group based?
MarCore Group is headquartered in Salt Lake City, United States, in the North America region.
How does MarCore Group make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are performance-Based Contracts.
Who are MarCore Group's main competitors?
Broad incumbents on record are WebFX and Tinuiti. Direct peers are Power Digital Marketing, KlientBoost, Thrive Internet Marketing Agency, SmartSites, Ladder, Ignite Visibility, OuterBox and Disruptive Advertising.
Does MarCore Group have an API?
No public API is recorded for MarCore Group.
What industry is MarCore Group in?
MarCore Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 5418 and its SIC code is 7311.