Scent and Violet

What Scent and Violet does

Scent & Violet is a privately held, single-location retail florist and curated gift shop founded in 2014 and headquartered at 12811 Westheimer Rd in Houston, Texas. The business operates a direct-to-consumer model combining brick-and-mortar retail, an e-commerce website, phone ordering, and its own hand-delivery fleet serving the greater Houston metropolitan area (Westside, Energy Corridor, Memorial, Galleria, Bellaire, West University, River Oaks, and extending into Katy, Sugar Land, Richmond, Fulshear, Stafford, Cypress, Missouri City, and Pearland). The retail store sits directly across from Forest Park Westheimer Funeral Home and Cemetery, a deliberate siting choice that anchors its cemetery and sympathy delivery operations.

The core product portfolio spans fresh-cut flower arrangements (market-style bouquets, Designer's Choice seasonal collections, roses, sympathy tributes, wedding florals, prom flowers, bulk/DIY), live plants (orchids, peace lilies, dish gardens, succulents, houseplants sourced from local Texas growers), and a curated gift shop (Texas-made soy candles, artisan chocolates, mugs, art prints, stickers, plush, balloons, home and garden items from small U.S. makers). Recurring-revenue lines include residential and office flower/plant subscriptions (weekly, bi-weekly, or monthly cadence with 7-day cancellation and 3-day pause flexibility), corporate gifting programs (Energy Corridor, Westchase, international offices), and cemetery flower placement subscriptions with photo confirmation.

The revenue model blends transactional one-time purchases with subscription and project-based professional services. Pricing is unit-based across the catalog (boutonnieres from $20, prom corsages from $50, bouquets from $65, Designer's Choice from $150-$200, funeral standing sprays $185-$295, casket sprays $375-$500+, Roses Funeral Wreath $600+). Underlying technology is standard small-business e-commerce with a broad payment stack (PayPal, Apple Pay, Google Pay, Venmo, major card networks), Mailchimp email marketing, and SimpleTexting SMS promotions. Customer segments span individual consumers, corporate/business clients (Energy Corridor, Westchase, Downtown, Uptown), wedding clients, sympathy/memorial buyers, and new-baby families, with named delivery destinations across HCA Houston Healthcare West, Memorial Hermann Memorial City, Houston Methodist West, Texas Children's Hospital West Campus, six funeral homes, and three churches. The company holds no patents, has raised no outside funding, and remains founder-owned.

Name

Scent and Violet

Legal name

Scent & Violet

Website

https://scentandviolet.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Scent & Violet is a privately held Houston-based retail florist and gift shop founded in 2014, operating a brick-and-mortar store, e-commerce site, and own delivery fleet serving individuals, corporate clients, weddings, and funeral/memorial customers across the Houston metro area with flowers, plants, subscriptions, and curated gifts.

Ownership category

akta.pro rank

Product category

Retail Florist & Gift Shop

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Local flower delivery
• Fresh flower arrangements
• Sympathy and funeral flowers
• Wedding floral design
• Floral subscription service

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Flower Arrangements: One-time sales of fresh flower arrangements, bouquets, and individual stems for various occasions including birthdays, anniversaries, sympathy, and everyday gifting.
2. Flower and Plant Subscriptions: Recurring subscription service delivering fresh flowers or plants on weekly, bi-weekly, or monthly basis to homes and offices. Subscriptions are fully customizable with flexible scheduling, pause capability (3 days notice), and cancellation (7 days notice).
3. Corporate Gifting: Business gifting programs for corporate clients including single deliveries, ongoing gifting programs, and custom corporate gift baskets for events. Serves companies in Energy Corridor, Westchase, and international offices.
4. Wedding and Event Floral Design: Custom wedding flowers and event design services including bridal bouquets, ceremony flowers, reception centerpieces, and bulk/DIY flowers for self-service events.
5. Plants and Greenery: Sales of house plants, tropicals, succulents, orchids, dish gardens, and plant-related items including care products and planters.
6. Gift Shop Products: Curated non-floral gifts including gourmet chocolates, teas, candles, mugs, stickers, magnets, art prints, greeting cards, plush toys, and balloons.
7. Cemetery Flower Subscriptions: Grave site flower placement subscriptions with fresh or artificial arrangements delivered on scheduled dates. First month at full price, 10% discount on subsequent months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Scent & Violet is a brick-and-mortar florist and gift shop in Houston, TX that designs and sells fresh cut flower arrangements, live indoor plants, sympathy and funeral tributes, wedding florals, and a curated selection of non-floral gifts (candles, chocolates, mugs, art prints, plush toys). The business operates its own hand-delivery fleet across the Houston metro area and offers recurring flower and plant subscriptions for residential, office, and cemetery placements.

Product overview

Scent & Violet is a full-service florist and boutique gift shop offering a comprehensive portfolio of floral products, live plants, and curated gift items. The core offering centers on fresh flower arrangements designed in an evolving European garden-inspired style with a modern twist, complemented by an extensive plant shop featuring orchids, peace lilies, dish gardens, and houseplants sourced from local Texas growers. The company operates subscription services for recurring flower and plant delivery as well as cemetery flower placement. Gift offerings include gourmet chocolates and teas, Texas-made soy candles, pop culture mugs, art prints, stickers, magnets, plush toys, and home and garden items from small U.S. makers. Special event services encompass wedding florals, corporate event design, prom flowers, and bulk DIY flowers for community events and fundraisers. The business also provides sympathy and funeral floral tributes including casket sprays, standing sprays, wreaths, and cremation arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Flower Arrangements Fresh flower bouquets and arrangements designed in a European garden-inspired style with a modern twist, for personal occasions such as birthdays, anniversaries, get well, and just because.
• Plants and Dish Gardens Live indoor plants including orchids, peace lilies, dish gardens, succulents, tropical plants, and houseplants sourced from local Texas greenhouses and growers.
• Roses Fresh rose arrangements sold as single stems, dozens, cubes, and bouquets in various colors including red, pink, white, and mixed varieties.
• Sympathy and Funeral Flowers Floral tributes for funerals and memorial services including standing sprays, wreaths, crosses, casket sprays, urn arrangements, and cremation flowers. Coordinated with local funeral homes and churches.
• Cemetery Flower Subscriptions Monthly subscription placing fresh or artificial floral arrangements at a grave site with photo confirmation.
• Flower and Plant Subscriptions Recurring delivery of market-style bouquets, seasonal arrangements, rose bouquets, and monthly house plants to homes and offices.
• Wedding Floral Design Custom wedding florals including bridal bouquets, boutonnieres, ceremony arrangements, altar pieces, reception centerpieces, and DIY bulk flowers.
• Prom and Dance Flowers Boutonnieres, wrist and shoulder corsages, nosegays, bouquets, and hair flowers for proms and school dances.
• Corporate Gifting Program Recurring or one-time floral and plant gifting programs for businesses, including client gifts, employee recognition, office florals, and milestone acknowledgments.
• Corporate Event Florals Floral and plant styling for corporate events, conferences, galas, and seasonal office programs.
• Bulk and DIY Flowers Farm-direct wholesale-style bulk flowers (hydrangeas, roses, carnations) for DIY events, weddings, and fundraisers.
• Gourmet Gifts and Gift Baskets Premium food gifts and curated gourmet baskets including artisan chocolates, fine pralines, and organic teas.
• Candles and Home Fragrance Eco-friendly soy candles made in Texas, including scented collections, spa candles, luxury boxed candles, and pop culture prayer candles.
• Mugs Pop culture and snarky mugs created by small independent USA artists.
• Stickers, Magnets and Enamel Pins Pop-culture stickers, magnets, enamel pins, and zippered pouches with witty designs and quotes.
• Art Prints and Greeting Cards Original art prints and greeting cards from small independent USA-based artists featuring animal illustrations and humorous designs.
• Plush Toys and Balloon Bouquets Stuffed animals, plush toys, balloon bouquets including teddy bears, elephants, unicorns, and custom balloon arrangements.
• Home and Garden Items Self-watering planters, house plant food, native Texas seeds, terrarium kits, and wind chimes for home and garden enthusiasts.

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered minor.

• Women Driving BusinessminorOthers · 18 June 2025Sponsorship relationship with Women Driving Business organization. Local Houston business networking and support group.
• Texas State Florists' Association (TSFA)minorOthersMembership organization providing industry association and professional development for florists in Texas. Logo displayed on About page indicating active membership.
• Allied Florists of HoustonminorOthersLocal Houston florist association providing networking and industry support. Logo displayed indicating membership.
• Society of American Florists (SAF)minorOthersNational floral industry organization. Participated in Petal It Forward initiative organized by SAF. Membership provides industry resources and community.
• Go TexanminorOthersTexas Department of Agriculture program promoting Texas products and businesses. Membership supports local sourcing narrative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Bouqs Co. Online-first florist delivering farm-sourced flowers on subscription and one-off basis. Directly comparable to Scent & Violet's fresh-cut and subscription offerings, with a similar farm-direct sourcing narrative but broader national delivery footprint.
• Teleflora: National florist network that connects local shops like Scent & Violet to wire-order demand. Comparable as a same-day local florist fulfilling orders from a brand platform, but operates at significantly larger scale.
• FTD: Florist network offering same-day delivery through local partner florists. Comparable product mix (fresh arrangements, plants, sympathy, gifts) routed through independent shops, but with national marketing and aggregation.
• UrbanStems: DTC online florist offering designer bouquets, plants, and corporate gifting. Highly comparable curated product assortment, subscription mechanics, and corporate gifting program to Scent & Violet, though national in scope.
• Farmgirl Flowers: Online florist with strong direct-to-consumer brand, signature burlap-wrapped bouquets, and subscription offerings. Directly comparable curated brand positioning, fresh-cut focus, and DTC e-commerce model.
• BloomsyBox: Subscription-based flower delivery service shipping farm-fresh bouquets on recurring cadences. Directly comparable to Scent & Violet's home/residential subscription line, though ships nationwide rather than local.

Broad incumbents

• 1-800-Flowers.com: National flower and gift retailer with broad assortment across fresh flowers, plants, gourmet gifts, and plush. Overlaps with Scent & Violet's gift shop and sympathy offerings but at significantly larger scale with third-party fulfillment.
• Edible Arrangements: National franchise delivering fruit arrangements and gift items for occasions similar to those served by Scent & Violet (birthdays, sympathy, corporate). Comparable gifting-occasion customer base but a different core product.

Emerging players

• BloomNation: Online marketplace that helps independent local florists reach broader online audiences. Highly relevant as a peer in enabling local shops like Scent & Violet to extend their digital reach and aggregate demand.
• The Sill: DTC online retailer focused on houseplants and plant subscriptions. Closely comparable to Scent & Violet's plant retail and recurring plant delivery offerings, with stronger national plant brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scentandviolet
• LinkedInlinkedin.com/company/scent-and-violet
• Xx.com/scentandviolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scent and Violet