Modern Canna
Modern Canna is an ISO/IEC 17025 accredited cannabis and hemp testing laboratory in Lakeland, Florida, providing analytical testing, compliance consulting, and sample logistics to Florida MMTCs and nationwide hemp operators.
- Company typePrivate
- Founded2015
- HeadquartersLakeland, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Modern Canna does
Modern Canna (legal entity MCS, Inc.), founded in 2015 and headquartered in Lakeland, Florida, is an ISO/IEC 17025 accredited and Florida Certified Marijuana Testing Laboratory (CMTL) providing analytical testing, consulting, and sample logistics services to licensed cannabis and hemp operators. The company operates a 27,000+ sq ft laboratory footprint across Lakeland and Gainesville, Florida, and serves two primary customer segments: Florida Medical Marijuana Treatment Centers (MMTCs), which require mandatory compliance testing under state rules, and nationwide hemp/CBD businesses operating under the 2018 Farm Bill framework. Its testing portfolio covers cannabinoid potency (up to 16 compounds), terpene and flavonoid profiling, pesticide screening, heavy metals (via ICP-MS), microbial contamination, mycotoxins, residual solvents, moisture content, water activity, genetic analysis, stability testing, and emerging categories such as PFAS and packaging heavy metal leachability using a proprietary modified TCLP methodology that simulates product conditions with MCT oil rather than nitric acid.
Revenue is generated primarily through fee-for-service, quote-based pricing on a pay-as-you-go cadence, with billing determined by sample type and testing panel complexity. Complementary revenue streams include regulatory compliance consulting (SOP development, Florida cannabis rule alignment) and sample transport and field sampling services throughout Florida. The go-to-market motion is sales-led, targeting licensed operators through direct outreach, industry events, and content-driven thought leadership rather than consumer-facing channels. The company has no public listing, no disclosed institutional funding, and no parent organization; ownership is privately held, and the business is MBE-certified as a Minority Owned Business, a credential that helps Florida MMTCs satisfy diversity requirements for license applications and renewals.
Modern Canna firmographics
Firmographics- Name
- Modern Canna
- Legal name
- MCS, Inc.
- Website
- https://moderncanna.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Modern Canna is an ISO/IEC 17025 accredited cannabis and hemp testing laboratory in Lakeland, Florida, providing analytical testing, compliance consulting, and sample logistics to Florida MMTCs and nationwide hemp operators.
- Ownership category
- akta.pro rank
Modern Canna industry classification
Industry- Product category
- Cannabis and Hemp Analytical Testing Services
- NAICS
- Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Environmental Monitoring & Cleanroom Testing (GMP) (HLAGADAL)
- akta.pro secondary industry
- Quality Assurance/Quality Control & Accreditation (QA plans, proficiency testing, ISO/IEC 17025) (EUANAJAK)
Keywords
Where Modern Canna is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Modern Canna business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Cannabis and Hemp Testing Services: Modern Canna generates revenue primarily through fee-for-service testing arrangements with licensed cannabis and hemp operators. Clients submit samples (flower, concentrates, edibles, beverages, topicals, vape products) for analytical testing across multiple categories including potency, compliance, and specialized testing. Pricing is quote-based depending on sample type and testing panels requested.
- Consulting Services: Advisory services for hemp and cannabis-related businesses including standard operating procedure development, regulatory compliance consultation, and SOP review aligned with Florida cannabis rules.
- Sample Transport and Collection Services: Sample pickup and delivery services throughout Florida, as well as field sampling services with strict protocol adherence for Medical Marijuana Treatment Centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Testing services priced by sample type and testing panel complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Modern Canna product offering
Product offeringCore offering
Modern Canna operates a 27,000+ sq ft ISO/IEC 17025 accredited cannabis and hemp analytical testing laboratory in Lakeland, FL with a secondary site in Gainesville. The lab provides potency, compliance, contaminant, and specialized testing services to licensed Medical Marijuana Treatment Centers (MMTCs) and hemp operators. It is complemented by sample collection, sample transport across Florida, regulatory compliance consulting, and environmental monitoring services.
Product overview
Modern Canna is a Cannabis & Hemp Testing Laboratory offering a comprehensive portfolio of testing services and consulting solutions. The core offerings include Cannabis Testing Services (potency, cannabinoid, flavonoid, and terpene testing), Compliance Testing (pesticides, heavy metals, microbial, residual solvents, water activity), and Hemp/CBD Testing. These are complemented by specialized add-on modules including Genetic Testing (gender, genotyping, phenotyping), Stability Testing, Nutrient Testing, Virus Testing (Hop Latent Viroid), Environmental Testing (FDEP/EPA compliance), Packaging/Hardware/Input Testing with heavy metal leachability studies, and Cannabis PFAS Testing. The company also provides supporting services including Consulting Services, Sampling Services, Transport Services, and Environmental Monitoring Programs (EMP) for contamination prevention. The laboratory operates from a 27,000+ sq ft facility in Lakeland, FL with a secondary location in Gainesville, FL.
Differentiator
Problem solved
Functional benefit
Brands
- CannaGuard PRO: Disinfection services brand offering product disinfection solutions for cannabis operators
Products and services
- Cannabis Testing Services Comprehensive cannabis analytical testing including potency testing, cannabinoid testing (up to 16 compounds), flavonoid testing, and terpene testing for medical marijuana flower, concentrates, edibles, beverages, topicals, and vape products. Targeted at licensed MMTCs in Florida.
- Compliance Testing
- Hemp and CBD Testing
- Stability Testing
- Environmental Testing
- Packaging, Hardware, and Input Testing
- Cannabis PFAS Testing
- Consulting Services
- Sampling Services
- Transport Services
Quantifiable outcome
- 30% of client cartridges contained leachable heavy metals vs 60% of independently purchased cartridges
- +1 more outcomes
Companies that use Modern Canna
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Modern Canna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modern Canna partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ShimadzucoreEquipment provider partnership for analytical instrumentation. Shimadzu is a leading manufacturer of analytical instruments used in cannabis testing laboratories for chromatography and spectroscopy applications.
- Agilent TechnologiescoreEquipment and technology partnership for laboratory analytical instruments including mass spectrometry and related testing equipment.
- Peak ScientificcoreGas generator solutions provider for laboratory analytical equipment, ensuring consistent gas supply for instrumentation.
- LeaflycoreLeafly Certified Lab Partner status provides marketing visibility and credibility within the cannabis industry consumer platform.
- University of FloridaminorAcademic partnership for research collaboration and educational initiatives in cannabis science.
- National Institute of Standards and TechnologycoreNIST provides reference materials and standards critical for laboratory calibration and methodology validation.
- Analytical CannabisminorIndustry publication partnership for thought leadership content and research article publication.
- CannMedminorIndustry event partnership for cannabis science conferences and professional networking.
- Florida International UniversityminorAcademic partnership for research collaboration with Florida International University.
- Florida Southern CollegeminorAcademic partnership for educational initiatives and student opportunities.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Modern Canna competitors and assessment
Company assessmentBroad incumbents
- SGS: Global inspection, verification, testing and certification company with growing cannabis and life sciences laboratory services. Comparable as a broad incumbent that could enter or expand in cannabis testing markets where Modern Canna operates.
- Eurofins Scientific: Global testing services conglomerate with established cannabis and environmental testing capabilities across multiple geographies. Relevant as a potential competitor (broader portfolio, deeper capital) and as a strategic acquirer in the cannabis testing space.
Direct peers
- SC Labs: Cannabis testing laboratory (formerly Steep Hill) offering full-panel cannabis analytics including potency, pesticides, heavy metals, and microbial testing. Comparable to Modern Canna in service scope and accreditation-driven go-to-market.
- EVIO Labs: Multi-state cannabis testing laboratory operating in several U.S. state cannabis programs with full compliance panels. Directly comparable to Modern Canna as a competitor in state-regulated cannabis analytics markets.
- ACS Laboratory: Florida-based ISO 17025 accredited cannabis testing laboratory serving MMTCs with a similar full-panel testing menu (potency, contaminants, terpenes). The most direct in-state competitor to Modern Canna, competing for the same Florida licensee accounts.
- MCR Labs: Massachusetts-based cannabis testing laboratory (ISO 17025) serving medical and adult-use operators with full compliance panels. Comparable to Modern Canna in regulatory-driven, accredited cannabis testing services.
- Anresco Laboratories: California-based contract analytical laboratory providing cannabis testing (potency, contaminants, terpenes) alongside food and environmental testing. Comparable to Modern Canna in serving licensed cannabis operators with regulated assay panels under ISO-aligned methods.
- Kaycha Labs: Multi-state cannabis testing laboratory offering comprehensive potency, contaminant, and terpene testing to licensed operators. Operates a wider geographic footprint than Modern Canna but serves the same cannabis/hemp testing customer segment with overlapping assay menus.
- Green Leaf Lab: Oregon-based cannabis testing laboratory offering potency, terpene, contaminant, and compliance panels under Oregon Liquor Control Commission requirements. Directly comparable to Modern Canna as a state-licensed cannabis compliance testing provider.
- CannaSafe (CSA Labs): California-licensed cannabis testing laboratory offering potency, pesticide, residual solvent, microbial, and terpene panels. Directly comparable to Modern Canna as a state-licensed compliance testing lab for cannabis operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Modern Canna social profiles
Digital presenceModern Canna compliance and trust
Trust signalCompliance2 records
Modern Canna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Canna leadership team
Management profileNumber of profiles
Profiles2 records
Modern Canna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Canna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Canna
What does Modern Canna do?
Modern Canna operates a 27,000+ sq ft ISO/IEC 17025 accredited cannabis and hemp analytical testing laboratory in Lakeland, FL with a secondary site in Gainesville. The lab provides potency, compliance, contaminant, and specialized testing services to licensed Medical Marijuana Treatment Centers (MMTCs) and hemp operators. It is complemented by sample collection, sample transport across Florida, regulatory compliance consulting, and environmental monitoring services.
Is Modern Canna a public or private company?
Modern Canna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modern Canna founded?
Modern Canna was founded in 2015. It employs 51 to 100 people.
Where is Modern Canna based?
Modern Canna is headquartered in Lakeland, United States, in the North America region.
How does Modern Canna make money?
Three revenue lines are on record. Cannabis and Hemp Testing Services are the primary driver. The others are consulting Services and sample Transport and Collection Services.
Who are Modern Canna's main competitors?
Broad incumbents on record are SGS and Eurofins Scientific. Direct peers are SC Labs, EVIO Labs, ACS Laboratory, MCR Labs, Anresco Laboratories, Kaycha Labs, Green Leaf Lab and CannaSafe (CSA Labs).
Does Modern Canna have an API?
No public API is recorded for Modern Canna.
What industry is Modern Canna in?
Modern Canna's product category is Cannabis and Hemp Analytical Testing Services. Its primary akta.pro industry code is HLAGADAL, Environmental Monitoring & Cleanroom Testing (GMP), with a secondary code of EUANAJAK, Quality Assurance/Quality Control & Accreditation (QA plans, proficiency testing, ISO/IEC 17025). Its NAICS code is 541380 and its SIC code is 8734.