Wizu
Wizu is a UK-based, privately-held provider of AI-powered conversational surveys and text analytics for Customer Experience managers, market researchers, and enterprise organizations, built on OpenAI and the Microsoft ecosystem with support for 30+ languages and self-serve freemium onboarding.
- Company typePrivate
- Founded2001
- HeadquartersWokingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wizu does
Wizu, operated by UK private limited company Fusion Software Limited (founded 2001 and headquartered in Reading/Wokingham), provides an AI-powered conversational survey platform that converts traditional static questionnaires into interactive dialogues with intelligent follow-up probing and real-time NLP validation. Its core offering, Wizu Surveys, delivers an AI/NLP-driven survey experience designed to lift response rates and depth of insight for Customer Experience managers, market research professionals, and large enterprises collecting structured feedback across touchpoints. The technology stack is built on the OpenAI platform with native integration into the Microsoft ecosystem (Azure Active Directory SSO, MFA, enterprise security policies), and emphasizes ease-of-use through no-code configuration, automated skip logic based on sentiment and entity detection, and a Hierarchical Customer Journey Model for organizing feedback.
The product portfolio has expanded into adjacent AI capabilities through two 2023 launches: Wizu Feedback Agent (a GPT-powered conversational survey experience) and Wizu Prism, a generative AI text analytics module that autonomously categorizes unstructured feedback across themes, sub-themes, scales, sentiment and priority without training or setup. Prism supports analysis in over 30 languages with automatic detection, and is documented at 90-95% theme categorization accuracy and 85-90% sentiment accuracy. The platform also supports video response collection with face and emotion analysis, REST API access for developers, and a self-serve sign-up with a free tier and no credit card requirement.
Wizu monetizes through a hybrid subscription model: Wizu Surveys is sold on recurring monthly/annual subscriptions with a freemium entry and enterprise licensing with volume discounts, while Wizu Prism uses a token-based usage model tiered from $199/month (600 tokens) to $999/month (5,000 tokens) with custom enterprise pricing for 100,000+ comment volumes. Distribution is product-led via direct self-serve signup at portal.wizu.com, supplemented by marketplace presence on Zapier (3,000-5,000 apps), Intercom, and direct sales engagement for larger organizations. The company operates with a small team (1-10 employees), has no disclosed external funding rounds, and serves customers across more than 100 countries with over 1.6 million feedback responses processed.
Wizu firmographics
Firmographics- Name
- Wizu
- Legal name
- Fusion Software Limited
- Website
- https://wizu.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wizu is a UK-based, privately-held provider of AI-powered conversational surveys and text analytics for Customer Experience managers, market researchers, and enterprise organizations, built on OpenAI and the Microsoft ecosystem with support for 30+ languages and self-serve freemium onboarding.
- Ownership category
- akta.pro rank
Wizu industry classification
Industry- Product category
- Customer Experience Analytics Software
- NAICS
- Custom Computer Programming Services (541511), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF), Question Answering & Retrieval-Augmented Generation (RAG) (HDAAADAC)
Keywords
Where Wizu is headquartered
LocationHeadquarters
- HQ city
- Wokingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wizu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Wizu Surveys Subscription: Monthly or annual subscription for AI-powered conversational survey platform. Services billed monthly in advance with option for 12-month advance payment.
- Wizu Prism Token-based Subscription: Token-based pricing model where customers purchase token bundles for text analytics analysis. Each customer feedback response consumes one token for analysis plus additional tokens for advanced analysis.
- Enterprise Licensing: Organization licenses with multiple user accounts. Volume discounts available for larger organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for Wizu Surveys - No contracts, no credit card required |
| Subscription | Monthly | Starter: $199/month - 600 tokens |
| Subscription | Monthly | Growth: $499/month - 2,000 tokens |
| Subscription | Monthly | Scale: $999/month - 5,000 tokens |
| Usage-based | Pay-as-you-go | Enterprise - Custom pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wizu product offering
Product offeringCore offering
Wizu provides an AI-powered conversational survey platform (Wizu Surveys) that engages respondents with intelligent follow-up questions and real-time NLP probing, paired with Wizu Prism, a generative AI text analytics solution that transforms unstructured customer feedback into organized, hierarchical insights across themes, sub-themes, and scales. The platform supports 30+ languages and offers native Microsoft ecosystem integration for enterprise CX and market research use cases.
Product overview
Wizu is an AI-powered conversational survey platform provided by Fusion Software Limited. The product portfolio consists of two complementary offerings: Wizu Surveys (the core platform for creating AI-enhanced conversational surveys with intelligent follow-up questions and real-time probing) and Wizu Prism (an add-on AI text analytics module for transforming unstructured feedback into organized insights). In 2023, Wizu introduced the Wizu Feedback Agent built on OpenAI's platform for enhanced GPT-powered survey experiences. Historically, the company developed Grader (2001) and Mojo Surveys (whose IP was acquired by Microsoft in 2015), demonstrating long-standing expertise in survey technology.
Differentiator
Problem solved
Functional benefit
Brands
- Wizu Surveys: AI-powered conversational survey platform that delivers better response rates and richer insights through intelligent follow-up questions and contextual probing
- Wizu Prism
- Grader
- Mojo Surveys
- Wizu Feedback Agent
Products and services
- Wizu Surveys AI-powered conversational survey platform that engages respondents through intelligent follow-up questions, contextual probing, and real-time NLP validation. Drives higher response rates and richer insights than traditional surveys; for CX teams, market researchers, and enterprise feedback programs.
- Wizu Prism Generative AI text analytics solution that analyzes customer feedback (NPS comments, reviews, support tickets, social media) without training or setup. Categorizes feedback into hierarchical themes, sub-themes, scales, sentiment, and priority; supports 30+ languages; produces prioritized AI action plans for CX teams.
- Wizu Feedback Agent GPT-powered conversational survey agent built on OpenAI's platform. Provides autonomous, AI-driven survey experiences with intelligent probing and conversational analysis for customer feedback collection.
- Grader Pioneering market research survey tool for survey providers, launched in 2001. Continues to serve customers two decades after introduction.
Quantifiable outcome
- 90-95% theme categorization accuracy with Wizu Prism
- +3 more outcomes
Companies that use Wizu
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Wizu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature10 records
Wizu partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ZapiercoreZapier integration allows Wizu to connect with 3,000+ applications. Enables automated workflows including triggering survey invitations from events in other apps, passing response data to CRMs, sending Slack notifications, and creating tasks in project management tools.
- IntercomcoreIntegration with Intercom creates engaging feedback experiences. Combines conversational customer support with feedback collection capabilities.
- MicrosoftcoreWizu Prism integrates seamlessly with Microsoft ecosystem featuring native authentication with Microsoft accounts, Azure Active Directory integration for single sign-on, familiar interface elements, and compatibility with Microsoft tools and services. Built on OpenAI platform.
- Panel IntermediaryminorPartnership with panel intermediary providing access to large respondent pools for market research surveys at competitive pricing.
- Data Center Providers (ISO27001)coreData center providers are ISO 27001 certified. Survey data encrypted on servers at rest and in transit. Data stored in EU-based secure centers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wizu competitors and assessment
Company assessmentDirect peers
- Qualtrics: Industry leader in experience management and online surveys, offering conversational survey capabilities and AI-driven text analytics. Direct competitor to both Wizu Surveys and Wizu Prism in the enterprise CX feedback market.
- Typeform: Conversational form and survey platform emphasizing engaging, one-question-at-a-time UX — the same conversational hook that defines Wizu Surveys. Competes for SMB and mid-market customers seeking higher survey response rates.
- Alchemer: Formerly SurveyGizmo — flexible online survey and feedback platform with text analytics and CX workflows. Direct SMB/mid-market competitor to Wizu Surveys and Prism.
- GetFeedback: Customer experience survey platform with native Salesforce integration and CX analytics. Direct peer in the conversational feedback category serving similar CX manager personas.
- SurveyMonkey: Mass-market online survey platform with AI-assisted survey creation and analysis. Competes with Wizu in self-serve survey distribution and increasingly in AI-powered text analytics.
- Medallia: Enterprise customer experience and text analytics platform serving large CX programs. Direct competitor to Wizu Prism for analyzing unstructured customer feedback at scale.
Broad incumbents
- Zendesk: Customer support and CX platform with integrated survey and feedback analytics. Overlaps with Wizu's customer feedback analytics, particularly given Wizu's Zendesk integration for post-ticket surveys.
- UserTesting: Human insight platform for experience research across digital and physical touchpoints. Adjacent competitor in the broader experience management category where Wizu operates.
- Microsoft Dynamics 365 Customer Voice: Microsoft's enterprise survey and feedback product within Dynamics 365. Notable given Microsoft's prior acquisition of Wizu's predecessor product (Mojo Surveys IP) and Wizu's reliance on Azure AD/Microsoft authentication.
Emerging players
- Hotjar: Digital feedback and behavior analytics tool combining surveys with session recordings and heatmaps. Partial overlap with Wizu in feedback collection, with different focus on product/UX teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wizu social profiles
Digital presenceWizu compliance and trust
Trust signalCompliance4 records
Wizu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizu leadership team
Management profileNumber of profiles
Wizu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizu
What does Wizu do?
Wizu provides an AI-powered conversational survey platform (Wizu Surveys) that engages respondents with intelligent follow-up questions and real-time NLP probing, paired with Wizu Prism, a generative AI text analytics solution that transforms unstructured customer feedback into organized, hierarchical insights across themes, sub-themes, and scales. The platform supports 30+ languages and offers native Microsoft ecosystem integration for enterprise CX and market research use cases.
Is Wizu a public or private company?
Wizu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wizu founded?
Wizu was founded in 2001. It employs 1 to 10 people.
Where is Wizu based?
Wizu is headquartered in Wokingham, United Kingdom, in the Europe region.
How does Wizu make money?
Three revenue lines are on record. Wizu Surveys Subscription is the primary driver. The others are wizu Prism Token-based Subscription and enterprise Licensing.
Who are Wizu's main competitors?
Direct peers on record are Qualtrics, Typeform, Alchemer, GetFeedback, SurveyMonkey and Medallia. Broad incumbents are Zendesk, UserTesting and Microsoft Dynamics 365 Customer Voice. Hotjar is listed as an emerging player.
Does Wizu have an API?
Yes. Wizu offers a REST-based API for managing invitations and surveys. The API allows users to generate URL's or automate sending emails and SMS, submit content for analysis, retrieve analysis results, manage account and usage, and integrate with existing systems. Available via developer portal at https://design.wizu.com/index.html with Swagger UI documentation. Developer documentation is at design.wizu.com/index.html.
What industry is Wizu in?
Wizu's product category is Customer Experience Analytics Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAADAF, Conversational NLP & Dialogue Management (chatbots, agents). Its NAICS code is 541511 and its SIC code is 7370.