Jobly
Jobly is a Finnish digital job board and recruitment marketplace operated by Alma Media's Alma Careeria division, connecting job seekers with employers across all Finnish industries and regions through job listings, CV search, and tiered recruitment campaign services.
- Company typePrivate
- Founded1999
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Jobly does
Jobly is a Finnish digital job board and recruitment marketplace operated as part of Alma Careeria, the digital recruitment division of Alma Media Oyj (Helsinki-listed parent). Founded around 1999 and headquartered in Helsinki, Jobly positions itself as the largest Finnish digital recruitment operator with over 25 years of experience. The platform connects job seekers with employers across all 18 Finnish regions and 38+ functional areas, hosting approximately 10,956 open positions against a registered base of 6,597 companies at the time of extraction. The marketplace serves both sides of the labor market: job seekers access listings, build profiles, and receive email job alerts free of charge, while employers publish postings and run recruitment campaigns across the platform.
The core product is a web-based job search engine (jobly.fi) with CV/profile creation, PDF export, company browsing, and a recruiter-facing CV database search tool. Jobly extends its product surface with Jobly Vibes, a 2026-launched video-based service showcasing summer job opportunities through short employer-produced videos, and a tiered Recruitment Campaign Management product offering paid packages (Basic through Inspire++) with automated advertising across the Alma Media network (Iltalehti, Kauppalehti, Talouselämä, Tekniikka&Talous), Google, Meta (Facebook/Instagram), LinkedIn, and TikTok. The headline differentiator is a guaranteed-readership model — claimed to be the first in Finland — promising 400 to 6,000 guaranteed reads depending on tier.
Jobly operates a two-sided marketplace business model. Job seeker access is free; employer revenue is generated through credit-based job posting subscriptions (€400-€4,500+VAT per campaign) and managed recruitment campaign services in the Inspire series. Pricing spans freemium (1-14 day free postings with no guaranteed reach) through Basic, Attract, Attract+, Attract++, Inspire, Inspire+, and Inspire++ tiers, with higher bundles adding retargeting, video advertising, LinkedIn targeting, and custom Alma Media campaigns. Go-to-market is primarily product-led growth via self-serve tools for SMBs, supplemented by managed services for larger enterprise and public-sector employers. As a wholly-owned brand of publicly listed Alma Media, Jobly has no independent external investors and its revenue is consolidated into Alma Media's group financials rather than separately disclosed.
Jobly firmographics
Firmographics- Name
- Jobly
- Legal name
- Jobly
- Website
- https://jobly.fi
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jobly is a Finnish digital job board and recruitment marketplace operated by Alma Media's Alma Careeria division, connecting job seekers with employers across all Finnish industries and regions through job listings, CV search, and tiered recruitment campaign services.
- Ownership category
- akta.pro rank
Where Jobly is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Jobly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Job Posting Credits: Employers purchase credit packages to publish job listings with guaranteed readership across Alma Media network and Google. Credits are consumed per job posting, with higher-tier packages offering more credits and guaranteed reads.
- Recruitment Campaign Services: Managed campaign services (Inspire series) where Jobly experts design and execute tailored recruitment campaigns with custom Google, Meta, LinkedIn, and Alma Media advertising. Premium pricing based on campaign scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free job posting |
| Subscription | Pay-as-you-go | Basic automated advertising |
| Subscription | Pay-as-you-go | Attract - enhanced reach |
| Subscription | Pay-as-you-go | Attract+ - maximum automated |
| Subscription | Pay-as-you-go | Attract++ - video included |
| Subscription | Pay-as-you-go | Inspire - expert-designed campaigns |
| Subscription | Pay-as-you-go | Inspire+ - LinkedIn included |
| Subscription | Pay-as-you-go | Inspire++ - full service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Jobly product offering
Product offeringCore offering
Jobly is a Finnish digital job board and recruitment marketplace operated under Alma Media's Alma Careeria division. It connects job seekers with employers across all industries and regions in Finland, offering free job search, profile/CV creation, and employer-paid recruitment campaigns with guaranteed readership and automated advertising across the Alma Media network, Google, and Meta.
Product overview
Jobly is a Finnish job search and recruitment platform operated by Alma Media, offering a comprehensive digital marketplace for job seekers and employers. The core Jobly platform provides job search, CV/profile creation, and application management, supplemented by specialized modules including Jobly Vibes (video-based summer job discovery), recruitment campaign management tools with guaranteed readership, and CV database search for employers. The platform covers all industries and regions across Finland, with approximately 10,956 open positions at any given time.
Differentiator
Problem solved
Functional benefit
Brands
- Jobly Vibes: A summer job service featuring short videos that introduce job positions to help job seekers find suitable positions based on vibe/feel.
Products and services
- Jobly Core job search and recruitment marketplace platform that connects job seekers with employers across all industries and regions in Finland. Offers job listings, search by industry and location, job alerts, and application management.
- Jobly Vibes Video-based summer job discovery service that allows job seekers to explore summer job opportunities through short videos featuring company culture and work environment, helping candidates identify positions based on feel and mood.
- Recruitment Campaign Management
Quantifiable outcome
- 50% more efficient recruitment campaigns compared to competitors
- +1 more outcomes
Companies that use Jobly
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Jobly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jobly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- TET.fi (Lasten ja nuorten säätiö)minorJobly integrates with TET.fi, a platform for workplace exploration (TET = työelämään tutustuminen, workplace familiarization) positions for young people. Jobly redirects users to TET.fi for TET positions. TET placements are free for employers and help build employer brand among youth.
- Alma MediacoreJobly is part of Alma Careeria, the digital recruitment division of Alma Media, Finland's largest media company. This parent relationship provides distribution advantages across Alma Media's leading news and business media properties.
- UPMminorUPM is a headline partner (pääkumppani) for Jobly Vibes summer job video platform, participating in video-based recruitment content showcasing summer job opportunities.
- StaffPointminorStaffPoint is a headline partner (pääkumppani) for Jobly Vibes summer job video platform, participating in video-based recruitment content showcasing summer job opportunities.
- HUS (Helsinki University Hospital)minorHUS is a headline partner (pääkumppani) for Jobly Vibes summer job video platform, participating in video-based recruitment content showcasing summer job opportunities.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Jobly competitors and assessment
Company assessmentDirect peers
- Duunitori: Duunitori is the leading Finland-focused job board competitor to Jobly, serving all industries and regions with similar employer posting packages and job seeker profiles. It is the most direct domestic substitute in the Finnish digital recruitment marketplace.
- Oikotie: Oikotie is a major Finnish classifieds portal operated as a sibling property within Alma Media's portfolio. It overlaps with Jobly on job listings but extends into real estate, vehicles, and general classifieds — making it both a comparable competitor and a strategic distribution neighbor under the same parent.
- Mol.fi: Mol.fi is the public-sector job portal run by KEHA-keskus for Finnish municipalities and government entities. It is a comparable channel for the same employer types that Jobly serves (e.g., Helsinki City, HUS) and competes for public-sector recruitment budgets.
Broad incumbents
- Indeed: Indeed is the world's largest job aggregator and a key competitor in the Finnish market through its jobly.fi-adjacent search position. It pressures employers and job seekers with free listings and broad reach, but does not localize to Finland the way Jobly does via Alma Media distribution.
- LinkedIn: LinkedIn is a global professional network with integrated job listings, recruiter search, and ATS-adjacent tooling. It is the most relevant competitor for Finnish professional and executive roles — the segment Jobly targets with Inspire series and LinkedIn campaign bundles.
- StepStone: StepStone is one of Europe's leading job boards with strong Nordic and DACH presence. It serves as a comparable business model — tiered subscriptions, CV database access, employer branding — and competes for cross-border Nordic employers advertising on Jobly.
- Reed.co.uk: Reed is a long-standing UK-headquartered job board with global operations and a similar two-sided marketplace model combining job listings, CV database search, and managed recruitment services. It serves as a comparable scale benchmark for the broader job board category.
- ZipRecruiter: ZipRecruiter is an AI-driven job marketplace in the United States that operates a two-sided platform model comparable to Jobly's CV-database-plus-job-posting offering. It serves as a benchmark for how AI-driven matching and tiered employer pricing could evolve at scale.
Regional players
- TE-palvelut.fi: TE-palvelut is the Finnish public employment service operated by the government, listing jobs and providing placement services nationally. It functions as a free competitor for entry-level and unemployed job seekers — the same cohort Jobly serves through Jobly Klubi and Vibes.
Emerging players
- Academic Work: Academic Work is a Nordic staffing and recruitment agency operating across Sweden, Norway, Denmark, and Finland. It overlaps with Jobly on employer relationships in Finland and competes for early-career talent, making it a partial competitor on the staffing-and-recruitment side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jobly social profiles
Digital presenceJobly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jobly leadership team
Management profileNumber of profiles
Profiles1 record
Jobly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jobly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jobly
What does Jobly do?
Jobly is a Finnish digital job board and recruitment marketplace operated under Alma Media's Alma Careeria division. It connects job seekers with employers across all industries and regions in Finland, offering free job search, profile/CV creation, and employer-paid recruitment campaigns with guaranteed readership and automated advertising across the Alma Media network, Google, and Meta.
Is Jobly a public or private company?
Jobly is a private company. It is classified as corporate owned and is currently operating.
When was Jobly founded?
Jobly was founded in 1999. It employs 11 to 50 people.
Where is Jobly based?
Jobly is headquartered in Helsinki, Finland, in the Europe region.
How does Jobly make money?
Two revenue lines are on record. Job Posting Credits are the primary driver. The others are recruitment Campaign Services.
Who are Jobly's main competitors?
Direct peers on record are Duunitori, Oikotie and Mol.fi. Broad incumbents are Indeed, LinkedIn, StepStone, Reed.co.uk and ZipRecruiter. TE-palvelut.fi is listed as a regional player. Academic Work is listed as an emerging player.
Does Jobly have an API?
No public API is recorded for Jobly.