NATIVA
NATIVA is a Milan- and Rome-headquartered sustainability transformation firm serving medium-to-large enterprises and SMEs across Italy and Brazil with consulting, education, green building certification, a creative agency, and digital ESG platforms.
- Company typePrivate
- Founded2010
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NATIVA does
NATIVA, legally Nativa Srl Società Benefit, is an Italian sustainability transformation firm founded in 2010 and headquartered across Rome and Milan with two additional offices in Brazil (Rio de Janeiro and São Paulo). The company is the first Benefit Corporation in Europe and the first B Corp in Italy, with a verified B Corp score of 126.6 and an Ecovadis Platinum rating of 84 placing it in the top 1% globally. NATIVA operates through five "Benefit Units" alongside ecosystem initiatives: Evolution (sustainability strategy, B Corp and Benefit Corporation certification support), H O T W A T E R (a sustainability-focused creative and communication agency), Campus (higher-education courses for professionals and corporates in regenerative mindset, biodiversity, decarbonization and benefit management, with certification by Bureau Veritas and GEMA Business School), Better Building (LEED/WELL/BREEAM green building consulting), and Spaceship (a self-service digital ESG platform for SMEs and supply chains). Supporting platforms include IMPACTO (free impact-reporting tool for Benefit Corporations, 411 users) and the CO2alition climate-neutrality coalition (90+ member companies since 2022, extended to the Netherlands). NATIVA contributed to introducing Benefit Corporation law in Italy and several European and Latin American countries and holds strategic partnerships with B Lab, Roma Capitale, the Regenerative Society Foundation, the UN Global Compact, and others.
The platform technology is built on science-based frameworks and internationally recognised standards including BIA, ESRS, GSTC, Ecovadis, LEED, WELL, BREEAM, LCA, SBTi and SBTN; the SPACESHIP platform integrates Benefit Corporation, B Corp, Road to Zero emissions and Impact Report modules into a single SaaS surface targeted at SMEs, accountants, consultants and supply chains. NATIVA generates revenue from five streams: enterprise consulting and advisory (professional services, the dominant GTM with field sales covering roughly 80% of work with large and medium enterprises), digital platform subscriptions (SPACESHIP, targeting SMEs), training and education (Campus, individual courses and custom corporate labs), green building consulting (Better Building), and creative/communication services (H O T W A T E R). The customer base spans 87% medium and large enterprises — including Opella, OVS, Geox, Chiesi, Enel, Snam, Bonduelle, Danone, Sammontana, HEINEKEN, and Benetton Rugby — alongside 300+ SMEs on SPACESHIP, 411 Benefit Corporations on IMPACTO, and the 90+ CO2alition members, distributed through direct enterprise sales, self-service digital platforms, ecosystem/channel partnerships and events.
NATIVA firmographics
Firmographics- Name
- NATIVA
- Legal name
- Nativa Srl Società Benefit
- Website
- https://nativalab.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NATIVA is a Milan- and Rome-headquartered sustainability transformation firm serving medium-to-large enterprises and SMEs across Italy and Brazil with consulting, education, green building certification, a creative agency, and digital ESG platforms.
- Ownership category
- akta.pro rank
NATIVA industry classification
Industry- Product category
- Sustainability Consulting and ESG Advisory Services
- NAICS
- Management Consulting Services (54161), Environmental Consulting Services (541620), Architectural, Engineering, and Related Services (5413)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering Services (8711)
- akta.pro primary industry
- Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)
- akta.pro secondary industries
- Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Circular Economy & Resource Efficiency (BPADALAM), Waste, Recycling & Circularity (On-site Programs) (BPABAAAL)
Keywords
Where NATIVA is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
NATIVA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consulting and Advisory Services: Strategy, innovation, and implementation of sustainable business models through the Evolution Benefit Unit. Accompanies companies on systemic transformation paths from measurement to operational implementation.
- Digital Platform Subscriptions: SPACESHIP platform for SMEs and supply chains providing ESG assessment tools, sustainability training, and impact measurement. Offered to professionals, SMEs, and supply chain profiles.
- Training and Education: CAMPUS higher education school offering courses for professionals, companies, and next-gens including Regenerative Mindset, Benefit Management, Biodiversity, and Decarbonization courses. Includes both individual courses and custom corporate labs.
- Green Building Consulting: Better Building unit provides consulting for green building certifications (LEED, WELL, BREEAM), portfolio assessments, and sustainable building design and construction.
- Creative and Communication Services: H O T W A T E R creative agency providing integrated communication ecosystems, consumer insights, marketing activations, and brand storytelling for sustainability positioning.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
NATIVA product offering
Product offeringCore offering
NATIVA is an Italy-based sustainability consulting and transformation firm organized into five Benefit Units: Evolution (sustainability strategy and B Corp/benefit corporation consulting), H O T W A T E R (creative and communication agency), Campus (higher education training), Better Building (green building certification), and Spaceship (digital ESG platform for SMEs). The firm combines science-based methodologies with consulting engagements to help enterprises integrate sustainability into business strategy, operations, and reporting.
Product overview
NATIVA operates as a multi-product sustainability transformation firm organized into five Benefit Units. The core offering comprises Evolution (sustainability strategy and business transformation), Hotwater (sustainability-focused creative and communication agency), Campus (higher education and training), Better Building (green building consultancy with LEED/WELL/BREEAM certification), and Spaceship (digital ESG platform for SMEs). Supporting these are the IMPACTO tool for free impact reporting by Benefit Corporations, and the CO2alition ecosystem initiative for climate neutrality. Together the Benefit Units provide an end-to-end ecosystem from strategy to communication to digital tools.
Differentiator
Problem solved
Functional benefit
Brands
- IMPACTO: Free reporting tool for Benefit Corporations to write their Impact Reports
- SPACESHIP
- CO2alition
- spaceship.nativatool.it
- societabenefit.net
- impacto.nativatool.com
- unlockeducation.it
Products and services
- Evolution (Sustainability Strategy and B Corp Consulting) Strategy, innovation, and implementation of sustainable business models for companies, financial institutions, territories, and large events. Services include impact measurement, regeneration strategy, B Corp certification support, product LCA, biodiversity, Net Zero pathways, sustainable finance, Benefit Cities, and governance transformation.
- H O T W A T E R (Sustainability Creative and Communication Agency) Creative and communication agency bridging sustainability strategy and marketing value. Offers integrated communication strategy, consumer insights and trend analysis, impact-driven marketing activations, and future consumption and innovation support for sustainability positioning.
- Campus (Sustainability Higher Education) Higher education school offering transformative sustainability learning paths for professionals, companies, and next-gens. Courses include Regenerative Mindset, How to Become a Benefit Corporation, Benefit Management and Impact Manager, Biodiversity for Regeneration, and Decarbonization. Partners with Bureau Veritas and GEMA Business School for certification.
- Better Building (Green Building Consulting) Green building consultancy rethinking physical spaces as dynamic ecosystems. Supports vision definition, integrated design and construction, certified value achievement, and impact management. Handles LEED, WELL, and BREEAM certification processes, with 50+ projects completed in USA, EU, and China.
- SPACESHIP (Digital ESG Platform) Digital ESG platform for SMEs and supply chains to integrate sustainable innovation. Covers sustainability principles, Benefit Corporations, B Corp path, carbon measurement (Road to Zero), and free Impact Report writing. Targets accountants, consultants, SMEs, and supply chain companies. Used by 300+ companies and 193 SMEs.
Quantifiable outcome
- 156 companies guided on sustainable innovation journeys in 2024
- +10 more outcomes
Companies that use NATIVA
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
NATIVA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NATIVA partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- CO2alitioncoreLaunched with Italian Foundation for Sustainable Development in 2022. Growing community of 90+ companies that have embedded climate neutrality into bylaws. Extended to Netherlands. NATIVA leads this European climate neutrality coalition.
- B LabcorePartnership for B Corp certification and movement. NATIVA has helped 140+ companies achieve B Corp recognition and is the first B Corp in Italy and first Benefit Corporation in Europe. Collaborates on National Research on Benefit Corporations.
- Bureau VeritascorePartnership for Campus courses including 'How to Become a Benefit Corporation' and 'Benefit Management and the Role of the Impact Manager'. Bureau Veritas provides official certification for Impact Manager role.
- GEMA Business SchoolmajorPartnership for Executive Master in Sustainability Management. GEMA provides certification of 'Sustainability Manager' according to UNI Pdr 109.1-2:2021 standard.
- Regenerative Society FoundationcoreEcosystem partner. Collaborated on developing a regenerative measurement framework applied to 3 projects. Joint work on systemic change initiatives.
- AssobenefitmajorEcosystem partner for Benefit Corporation promotion and network in Italy
- Fondazione per lo Sviluppo SostenibilemajorEcosystem partner - Italian Foundation for Sustainable Development, co-founder of CO2alition initiative
- UN Global CompactmajorEcosystem partner for sustainable development network
- For Good LeadersminorEcosystem partner for leadership and sustainability network
- GreenlyminorEcosystem partner for carbon accounting and climate action
- Italia che cambiaminorEcosystem partner for Italian sustainability network
- SardexminorEcosystem partner - Sardinia's complementary currency network
- Social HubminorEcosystem partner for social business network
- UnaTerraminorEcosystem partner for territorial sustainability initiatives
- Venice Climate WeekminorEcosystem partner for climate change awareness and events
- CEM - Communauté des entreprises à MissionmajorEuropean partner collaborating with French companies to advance Benefit Corporation model across Europe
- Impact France - Business for Better TomorrowmajorCoalition partner advancing Benefit Corporation model in France and across Europe
- Roma CapitalecoreFinancing partner for Roma Impresa Comune project - accelerating Rome's business ecosystem transformation towards sustainability and Benefit Corporations. Achieved +15% growth in Benefit Corporations in Rome.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
NATIVA competitors and assessment
Company assessmentDirect peers
- Greenly: Carbon accounting SaaS platform for SMEs and supply chains. NATIVA lists Greenly as an ecosystem partner; both target the same SME sustainability tooling market via a digital platform model.
- Quantis: Sustainability consultancy specializing in environmental footprinting, science-based targets, and transformation strategy for consumer goods and food sectors — overlapping significantly with NATIVA's Evolution service line.
- Anthesis Group: Global sustainability consultancy offering strategy, ESG reporting, and supply chain sustainability services to large enterprises. Directly comparable to NATIVA's Evolution unit in service mix and client type.
- South Pole: Climate solutions and sustainability advisory firm providing strategy, carbon accounting, and Net Zero advisory to global enterprises. Comparable to NATIVA in mission-driven positioning and enterprise sustainability consulting.
Broad incumbents
- EcoVadis: Global sustainability ratings provider whose methodology and rating framework NATIVA uses for client engagements. An adjacent incumbent in the same ESG ecosystem rather than a direct consulting competitor.
- Workiva: Public-company ESG and sustainability reporting platform serving large enterprises. Competes with SPACESHIP at the high end of the ESG reporting software market with a much more mature SaaS business.
- Bureau Veritas: Global testing, inspection, and certification company and a strategic NATIVA partner for Campus Impact Manager certification. Comparable as a certification-driven sustainability services provider at vastly larger scale.
- Sphera: Enterprise ESG, EHS, and product stewardship software and consulting provider. Adjacent competitor in the ESG software space NATIVA targets with SPACESHIP, especially for manufacturing and supply chain accounts.
- ERM (Environmental Resources Management): Large global environmental and sustainability consulting firm with deep enterprise relationships. Overlaps with NATIVA on ESG strategy, supply chain due diligence, and impact reporting at greater scale.
Emerging players
- Watershed: Enterprise climate platform for carbon accounting and decarbonization. Competes with the SPACESHIP 'Road to Zero' module and NATIVA's Net Zero advisory work, focused on larger enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NATIVA social profiles
Digital presenceNATIVA compliance and trust
Trust signalCompliance2 records
NATIVA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NATIVA leadership team
Management profileNumber of profiles
Profiles12 records
NATIVA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NATIVA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NATIVA
What does NATIVA do?
NATIVA is an Italy-based sustainability consulting and transformation firm organized into five Benefit Units: Evolution (sustainability strategy and B Corp/benefit corporation consulting), H O T W A T E R (creative and communication agency), Campus (higher education training), Better Building (green building certification), and Spaceship (digital ESG platform for SMEs). The firm combines science-based methodologies with consulting engagements to help enterprises integrate sustainability into business strategy, operations, and reporting.
Is NATIVA a public or private company?
NATIVA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NATIVA founded?
NATIVA was founded in 2010. It employs 1 to 10 people.
Where is NATIVA based?
NATIVA is headquartered in Milan, Italy, in the Europe region.
How does NATIVA make money?
Five revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are digital Platform Subscriptions, training and Education, green Building Consulting and creative and Communication Services.
Who are NATIVA's main competitors?
Direct peers on record are Greenly, Quantis, Anthesis Group and South Pole. Broad incumbents are EcoVadis, Workiva, Bureau Veritas, Sphera and ERM (Environmental Resources Management). Watershed is listed as an emerging player.
Does NATIVA have an API?
No public API is recorded for NATIVA.
What industry is NATIVA in?
NATIVA's product category is Sustainability Consulting and ESG Advisory Services. Its primary akta.pro industry code is BPAHAHAM, Sustainable & Responsible Supply Chain (ESG, Scope 3), with a secondary code of EUAHAJAE, Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG). Its NAICS code is 54161 and its SIC code is 8742.