socialhub
- Company typePrivate
- Founded2009
- HeadquartersIngolstadt, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
socialhub firmographics
Firmographics- Name
- socialhub
- Legal name
- maloon GmbH
- Website
- https://socialhub.io
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
socialhub industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where socialhub is headquartered
LocationHeadquarters
- HQ city
- Ingolstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
socialhub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based software subscription model with annual billing. Two main tiers: Professional (entry-level) and Enterprise (advanced features). Pricing is quote-based and customized based on team size and required features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional - Entry-level package with core social media management features |
| Subscription | Annual | Enterprise - Advanced package with additional features for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
socialhub product offering
Product offeringCore offering
SocialHub is an all-in-one SaaS social media management platform that combines a centralized community inbox (Smart Inbox), cross-channel content planning and scheduling (Content Planner), and performance analytics into a single web-based application. The platform offers two subscription tiers — Professional and Enterprise — and integrates natively with 15+ social networks including Facebook, Instagram, LinkedIn, YouTube, X, TikTok, Pinterest, Threads, Bluesky, Mastodon, and WhatsApp. It adds AI-powered features (Smart Reply, AI Magic, Brand Voice), automation, multi-stage approval workflows, social listening, benchmarking, employee advocacy, and mobile apps for community management and publishing.
Product overview
SocialHub is a unified all-in-one social media management SaaS platform developed by maloon GmbH (Ingolstadt, Germany) and offered in two tiers — Professional and Enterprise — with optional add-ons. The core platform centers on three integrated modules: Smart Inbox (centralized community management and ticket-based response handling), Content Planner (cross-channel content scheduling with calendar views and approval workflows), and Analytics (performance reporting with platform-specific and cross-platform dashboards). The Enterprise tier adds advanced automation (Smart Rules with multi-stage approval workflows, Smart Custom Folder), a Custom Channel API, and the full SocialHub AI suite including Smart Reply (AI response suggestions), AI Magic (GPT-4.0-powered caption and text generation), Brand Voice (brand tonal profiles for AI), AI Category Assistant (auto-categorization), Post Translation (multilingual), and Knowledge Base Manager (custom knowledge sources for Smart Reply). Optional add-ons include Employee Advocacy, Social Listening, Benchmarking, and Idea Board (Kanban planning). Mobile access is provided via the SocialHubGo (Inbox) and Publisher apps for iOS and Android. The platform is ISO 27001 certified, GDPR/BDSG compliant, hosted on BSI C5-certified servers in Germany, and certified accessible under the European Accessibility Act.
Differentiator
Problem solved
Functional benefit
Products and services
- SocialHub Platform All-in-one SaaS social media management platform that combines Smart Inbox, Content Planner, and Analytics into a single web application. Sold in two subscription tiers (Professional and Enterprise) with annual billing and quote-based pricing, and supports 15+ social network integrations.
- SocialHub AI Suite of AI-powered features including Smart Reply (AI-generated response suggestions for community management), AI Magic (GPT-4.0-powered caption and post text generation), Brand Voice (brand-specific tonal profile for AI outputs), AI Category Assistant (automated multi-tagging of inbox tickets), Post Translation (multilingual translation of posts), and Knowledge Base Manager (custom knowledge sources for Smart Reply). Available primarily in the Enterprise tier.
- Employee Advocacy Module that enables employees to share approved company content on their personal social media profiles, supporting organic reach and internal brand ambassador programs for enterprise marketing teams.
- SocialHubGo Mobile App Mobile app for iOS and Android providing Smart Inbox access for community management on the go, enabling response to comments, messages, and mentions from connected social channels from a smartphone.
- Publisher Mobile App Mobile app for iOS and Android that enables marketers to create, schedule, and publish social media posts directly from a smartphone.
- Social Listening Add-on Optional add-on for keyword-based social media monitoring and tracking across platforms, providing insights into brand mentions, industry conversations, and competitor activity. Includes 25 keywords per month.
- Benchmarking Add-on Optional Enterprise add-on for comparing social media performance metrics against competitors, with a dedicated analytics dashboard view.
Quantifiable outcome
- Saves 30% of social media management time
- +1 more outcomes
Companies that use socialhub
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
socialhub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability12 records
Feature12 records
socialhub partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- YouTubecoreAPI integration allowing users to manage YouTube channel comments, schedule posts, and track video performance within SocialHub platform. Users can upload videos, manage comments, and access YouTube analytics through the platform.
- Meta (Facebook, Instagram)coreAPI integration for managing Facebook pages, Instagram business accounts, Facebook Messenger, and related advertising accounts. Supports post scheduling, comment management, and analytics.
- LinkedIncoreIntegration for managing LinkedIn company pages, posts, comments, and analytics. Supports personal profiles, carousel posts, and PDF uploads.
- X (Twitter)coreAPI integration for managing X (Twitter) accounts, posts, comments, and mentions. Supports post scheduling and analytics.
- TikTokcoreIntegration for managing TikTok business accounts, scheduling carousel posts, managing comments, and accessing TikTok analytics including reach and engagement metrics.
- PinterestcoreAPI integration for managing Pinterest business accounts, scheduling pins, and accessing Pinterest analytics within SocialHub.
- WhatsAppcoreWhatsApp Business integration allowing businesses to manage WhatsApp messages as tickets in the SocialHub Inbox alongside other social channels.
- Google (Drive, Photos, Business Profile)coreIntegration with Google Drive for media library access, Google Photos for image uploads, and Google Business Profile for managing business listings, messages, and posts.
- ThreadscoreIntegration for managing Threads posts and comments within the SocialHub platform for content planning and inbox management.
- BlueskycoreIntegration for managing Bluesky posts, scheduling content, and accessing analytics within the SocialHub platform.
- MastodoncoreIntegration for managing Mastodon posts and content within the SocialHub Content Planner.
- OpenAIcoreAI technology provider powering Smart Reply, AI Magic content creation, and AI Category Assistant features using GPT-4 technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
socialhub competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is a leading social media management platform offering publishing, analytics, social inbox, and advertising across multiple networks. It directly competes with SocialHub in the mid-market and enterprise segment globally, with overlapping feature sets including AI-assisted content and approvals.
- Sprout Social: Sprout Social provides social media management, analytics, scheduling, and customer engagement tools to enterprises and agencies. It is a direct competitor to SocialHub with comparable inbox, publishing, and reporting capabilities targeted at similar buyer personas.
- Buffer: Buffer is a social media management platform focused on scheduling, publishing, and analytics across major social networks. While more SMB-oriented, it overlaps with SocialHub's Professional tier on core publishing, analytics, and AI-assisted content creation.
- Agorapulse: Agorapulse offers social media management with unified inbox, scheduling, reporting, and collaboration features targeted at agencies and SMBs. Its multi-client workflow and reporting features overlap closely with SocialHub's agency segment value proposition.
- Sendible: Sendible is a social media management tool for agencies and brands, providing publishing, monitoring, and reporting across networks. Its agency-first positioning and tiered client management make it a close comparable to SocialHub's agency segment.
Broad incumbents
- Sprinklr: Sprinklr is a large enterprise customer experience management platform with a social media management suite serving global brands. It overlaps with SocialHub at the high end of enterprise but is broader in scope (CX, care, advertising) and significantly larger in scale.
- Khoros: Khoros provides social media management, customer community, and brand care solutions for enterprise customers. Its social publishing and engagement capabilities overlap with SocialHub's Smart Inbox and Content Planner, but its portfolio extends into branded communities.
- HubSpot: HubSpot is a broad marketing, sales, and CRM platform with an integrated social media management module. It overlaps with SocialHub on social publishing and analytics but as part of a much larger inbound marketing suite targeting different primary use cases.
- Falcon.io (Brandwatch): Falcon.io, now part of Brandwatch, provides social media management, content planning, audience engagement, and analytics for enterprise brands. It overlaps with SocialHub on publishing, inbox, and analytics but operates as part of a broader social listening suite.
Emerging players
- Later: Later is a social media management platform strong in visual content scheduling (especially Instagram, TikTok, Pinterest), influencer marketing, and link-in-bio. It overlaps with SocialHub's Content Planner but focuses more on visual-first SMB and creator use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
socialhub social profiles
Digital presencesocialhub compliance and trust
Trust signalCompliance5 records
socialhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
socialhub leadership team
Management profileNumber of profiles
Profiles3 records
socialhub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
socialhub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about socialhub
What does socialhub do?
SocialHub is an all-in-one SaaS social media management platform that combines a centralized community inbox (Smart Inbox), cross-channel content planning and scheduling (Content Planner), and performance analytics into a single web-based application. The platform offers two subscription tiers — Professional and Enterprise — and integrates natively with 15+ social networks including Facebook, Instagram, LinkedIn, YouTube, X, TikTok, Pinterest, Threads, Bluesky, Mastodon, and WhatsApp. It adds AI-powered features (Smart Reply, AI Magic, Brand Voice), automation, multi-stage approval workflows, social listening, benchmarking, employee advocacy, and mobile apps for community management and publishing.
Is socialhub a public or private company?
socialhub is a private company. It is classified as venture growth investor backed and is currently operating.
When was socialhub founded?
socialhub was founded in 2009. It employs 51 to 100 people.
Where is socialhub based?
socialhub is headquartered in Ingolstadt, Germany, in the Europe region.
How does socialhub make money?
One revenue line is on record: saaS Subscription.
Who are socialhub's main competitors?
Direct peers on record are Hootsuite, Sprout Social, Buffer, Agorapulse and Sendible. Broad incumbents are Sprinklr, Khoros, HubSpot and Falcon.io (Brandwatch). Later is listed as an emerging player.
Does socialhub have an API?
Yes. Custom Channel API available as an Enterprise-tier feature, allowing custom channel integrations. The software integrates via native APIs with social media platforms including Facebook, Instagram, YouTube, X (Twitter), LinkedIn, Pinterest, Mastodon, Threads, Bluesky, WhatsApp, Google Business Profile, and more. Cloud storage integrations (Google Drive, OneDrive, Dropbox, Box, Google Photos) use Google APIs for media imports. The platform supports OpenAI GPT-4.0 for AI Magic content generation.
What industry is socialhub in?
socialhub's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 5415 and its SIC code is 7372.