Kemana

What Kemana does

Kemana is a Singapore-headquartered ecommerce agency that designs, builds, and operates digital commerce platforms for enterprise brands across retail, fashion, consumer goods, industrial, and pharmaceutical verticals. The firm holds official partner status across the four major enterprise commerce platforms — Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, and Commercetools — and builds composable, headless, and Progressive Web App (PWA) architectures on top of them, integrating payments (Adyen, Stripe, PayPal, Braintree, WorldPay, Doku), PIM (Akeneo), and middleware (Mulesoft, Cloudinary, Ordazzle). Proprietary IP includes the Optima Series Commerce Accelerator and B2B Accelerator for rapid Magento deployment, and KIMS (Kemana Integrated Managed Services) for post-launch SLAs, 24/7 monitoring, and account management.

The company runs six offices (Singapore HQ, Jakarta, Porto, London, Tokyo, Manila) with development centers positioned for offshore cost efficiency while maintaining regional senior delivery. Its GTM is enterprise field sales: named wins include H&M, LEGO, Merck, Fossil, Wilcon Depot (83+ store omnichannel), Erajaya, AllDay Market, Fully Booked, Al-Ikhsan Sports, Churchill's, and KOSE, supported by quoted outcomes such as 40X daily-order growth (Al-Ikhsan), 900% online booking uplift (Churchill's), and 84% page-load improvements (Wilcon). Revenue is generated through project-based professional services engagements, ongoing managed services (KIMS), digital audits, and specialized hosting — pricing is quote-based with no public tiers.

In 2025–2026 the firm materially broadened its footprint: Japan entry through Kemana TOKYO with ACROVE (Mar 2026), Shopify Plus Partner status in Europe (Nov 2025), and layered partnerships with aCommerce (SEA growth), Shipper (logistics), AiChat (conversational AI), and Enmish (Salesforce Agentforce Commerce). No external funding rounds, M&A, or institutional investors are disclosed; the firm is founder-led (CEO Chris Benz) and privately held.

Name

Kemana

Legal name

Kemana

Website

https://kemana.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kemana is a Singapore-headquartered ecommerce agency that designs, implements, and operates enterprise commerce platforms on Adobe Commerce, Shopify Plus, Salesforce, and Commercetools for global retail, fashion, industrial, and consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Ecommerce Implementation: Agency fees for designing, building, and implementing ecommerce platforms including UX design, platform setup, integrations, and custom development
2. Managed Services: Ongoing support contracts including SLAs, technical support, account management, monitoring, and optimization services
3. Digital Audits: Consulting fees for comprehensive site audits covering code, infrastructure, quality, security, and UX/UI analysis
4. Hosting & Infrastructure Services: Specialized ecommerce hosting and infrastructure management services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kemana is a Singapore-based ecommerce agency that designs, builds, and manages enterprise online stores on platforms including Adobe Commerce, Shopify Plus, Commercetools, and Salesforce Commerce. The firm delivers end-to-end ecommerce services spanning UX/UI design, platform implementation, headless/PWA development, AI-powered personalization, and post-launch managed services (KIMS) with 24/7 support. It serves enterprise and mid-market brands across B2C and B2B segments with global delivery from offices in Singapore, Jakarta, Manila, Tokyo, London, and Porto.

Product overview

Kemana is a leading ecommerce agency offering a comprehensive portfolio of services and platform specializations. The core service offerings include Experience Design (UX/UI), Ecommerce Implementation, Managed Services (KIMS), Platform Handovers, Digital Audits, and Hosting & Infrastructure. The company specializes in building on major ecommerce platforms: Adobe Commerce (Magento), Shopify, Commercetools, Salesforce Commerce, Mulesoft, and Akeneo. Add-on capabilities include the Commerce Accelerator (proprietary Optima Series for rapid Magento deployment) and Progressive Web App (PWA) technology for headless commerce implementations. The portfolio also includes AI-Powered Solutions for intelligent commerce transformation. Regional hubs include Kemana TOKYO for Japanese market entry. Partnerships extend capabilities with AiChat (conversational AI), aCommerce (growth engine), and Shipper (logistics). The company operates development centers in Singapore, Manila, Colombo, Jakarta, and Porto, serving global brands across APAC, Europe, and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• Kemana B2B Accelerator: Proprietary B2B ecommerce accelerator solution for enterprise clients enabling complex account management and self-service features.
• KIMS (Kemana Integrated Managed Services)

Products and services

• Experience Design UX/UI design services that create intuitive, visually compelling, conversion-driven ecommerce journeys for B2B and B2C brands.
• Ecommerce Implementation End-to-end implementation of scalable ecommerce platforms customized to business needs using Adobe Commerce, Shopify, Salesforce Commerce, and others, including rapid site launch via the Ecommerce Accelerator or PWA-based mobile experiences.
• Managed Services (KIMS) Post-launch managed services including SLAs, ticket management, proactive monitoring, and monthly reports with dedicated account managers, 24/7 monitoring, and flexible part-time or full-time support options.
• Platform Handovers Specialized service for smooth and professional platform handovers from other agencies, including hosting, technical needs, system updates, and dedicated onboarding.
• Digital Audits Comprehensive site audits covering code, infrastructure, quality assurance, security assessment, and UX/UI evaluation for B2B, B2C, and marketplaces to improve speed, security, and user experience.
• Hosting & Infrastructure Specialized ecommerce hosting ensuring optimal efficiency and reliability with fast load times, robust scalability, and advanced security tailored for B2B and B2C platforms, with dedicated support, monitoring, and optimization.
• Commerce Accelerator Proprietary rapid-launch B2C/B2B ecommerce solution built on the Optima Series Magento package, enabling swift and cost-effective deployment.
• Progressive Web App (PWA) Implementation Progressive Web App technology enabling fully optimized mobile app-like experiences, used in headless commerce implementations for improved performance and user experience.
• AI-Powered Commerce Solutions Intelligent AI solutions leveraging advanced Artificial Intelligence to redefine commerce, transforming complex data into insights, automating production, and optimizing engagement across digital touchpoints.
• Adobe Commerce (Magento) Implementation Enterprise ecommerce platform implementation service on Adobe Commerce (Magento). Official Adobe partner with Rapid Deployment capabilities and Adobe Partner of the Year recognition.
• Shopify and Shopify Plus Implementation Shopify and Shopify Plus implementation service with official Shopify Plus Partner status across APAC and Europe.
• Commercetools Implementation Commercetools composable commerce platform implementation for headless and modular ecommerce architectures.
• Salesforce Commerce Cloud Implementation Salesforce Commerce Cloud implementation service including Agentforce Commerce, with expertise in global rollout, multilingual, and multi-currency operations.

Quantifiable outcome

• Wilcon Depot: Reduced web transaction time from 4 seconds to 1.5 seconds; Homepage load time improved 84.1%, Product Listing Page 77.4%, Product Detail Page 84.2%
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature5 records

Partnerships

23 partnerships are on record, tiered strategic and core.

• AiChatstrategicTechnology or Integration · 24 April 2026Partnership with AiChat, an AI-powered conversational customer experience platform part of reAlpha Tech Corp. Combined capabilities to help businesses engage customers across messaging platforms and create smoother journeys from conversation to purchase.
• ACROVE Inc.coreStrategic or Co-development Partner · 1 March 2026Strategic partnership with ACROVE to establish 'Kemana TOKYO' as a hub for Japanese market. ACROVE provides sales support expertise and network in Japan while Kemana provides technical implementation. Focus on helping Japanese brands expand globally and international brands enter Japan.
• Shopify PluscoreTechnology or Integration · 11 November 2025Official Shopify Plus Partner status in Europe, expanding from APAC. Enables helping brands scale seamlessly with Shopify Plus across multiple regions.
• aCommercestrategicStrategic or Co-development Partner · 8 October 2025Strategic partnership with Southeast Asia's largest AI-powered ecommerce growth solution provider. Combines Kemana's platform expertise with aCommerce's AI-powered growth engine, covering storefront operations, live commerce, fulfillment, and performance marketing.
• ShipperstrategicTechnology or Integration · 7 August 2025Partnership with Shipper, a tech-enabled logistics company offering integrated end-to-end supply chain and commerce enablement solutions with fulfillment centers across Indonesia. Unified AI-powered logistics for ecommerce brands.
• Enmish Co., Ltd.coreStrategic or Co-development PartnerStrategic partnership combining Kemana's global commerce implementation expertise with Enmish's Salesforce-based business design capabilities in Japanese market. Focus on Agentforce Commerce, Agentforce Marketing, and Data 360 integration for comprehensive customer experience solutions.
• Adobe CommercecoreTechnology or IntegrationOfficial partner for Adobe Commerce (Magento) implementations. Deep expertise in building complex, large-scale ecommerce platforms on Adobe Commerce.
• Salesforce CommercecoreTechnology or IntegrationOfficial Salesforce Commerce partner providing Agentforce Commerce implementations for enterprise clients.
• CommercetoolscoreTechnology or IntegrationPartner for Commercetools headless commerce implementations.
• AWSstrategicTechnology or IntegrationTechnology partner for cloud infrastructure and hosting solutions.
• Microsoft AzurestrategicTechnology or IntegrationTechnology partner for cloud infrastructure using Microsoft Azure.
• AdyenstrategicTechnology or IntegrationPayment technology partner for secure payment processing integrations.
• StripestrategicTechnology or IntegrationPayment technology partner for payment processing solutions.
• OraclestrategicTechnology or IntegrationTechnology partner for Oracle integrations and solutions.
• CloudinarystrategicTechnology or IntegrationMedia management technology partner for optimized image and video delivery.
• OrdazzlestrategicTechnology or IntegrationTechnology partner in the global ecosystem for commerce solutions.
• WorldPaystrategicTechnology or IntegrationPayment technology partner for payment processing integrations.
• BraintreestrategicTechnology or IntegrationPayment technology partner for payment processing solutions.
• PayPalstrategicTechnology or IntegrationPayment technology partner for PayPal payment integration.
• DokustrategicTechnology or IntegrationIndonesian payment technology partner for local payment solutions.
• VtexstrategicTechnology or IntegrationCommerce platform partner for enterprise ecommerce solutions.
• RackspacestrategicTechnology or IntegrationCloud hosting infrastructure partner for ecommerce hosting.
• NexcessstrategicTechnology or IntegrationManaged cloud hosting partner specialized for ecommerce platforms.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vaimo: Vaimo is a global digital commerce agency and solutions partner specializing in Adobe Commerce, Salesforce Commerce, and Shopify Plus implementations across EMEA and APAC — directly comparable to Kemana in multi-platform enterprise delivery model.
• Bounteous (formerly Blue Acorn iCi): Bounteous is a leading digital commerce agency and Adobe Platinum partner delivering enterprise ecommerce strategy, design, and implementation. Highly comparable to Kemana in platform partnerships, enterprise client focus, and headless/PWA delivery capability.
• Absolunet: Absolunet is a North American ecommerce agency specializing in Shopify Plus, Adobe Commerce, and Salesforce Commerce Cloud implementations for enterprise retail and B2B brands — closely comparable in target customer profile and platform breadth.
• Corra: Corra is a global digital commerce agency and Adobe Commerce Platinum partner serving enterprise B2C and B2B brands. Comparable to Kemana in its enterprise ecommerce implementation focus and headless commerce capabilities.
• TA Digital: TA Digital is a digital commerce agency and Adobe Commerce partner delivering enterprise platform implementations, B2B/B2C solutions, and managed services. Directly comparable to Kemana's professional services and managed services mix.
• Elogic Commerce: Elogic Commerce is an ecommerce development agency specializing in Magento/Adobe Commerce and Shopify Plus builds for B2B and B2C brands, with delivery centers in Eastern Europe — a comparable Magento-focused implementation agency model.
• Bold Commerce: Bold Commerce is a Shopify Plus-focused ecommerce agency and technology partner building headless checkout and personalization solutions for enterprise merchants — comparable to Kemana in Shopify Plus enterprise delivery and headless commerce expertise.
• Pixelfish: Pixelfish is a Dutch ecommerce agency and Adobe Commerce Gold Solution Partner delivering B2C and B2B implementations across Europe — comparable to Kemana in Adobe Commerce specialization and European enterprise focus.

Broad incumbents

• Adobe (Digital Experience): Adobe operates Adobe Commerce (Magento) and the broader Digital Experience business and has a global SI/partner ecosystem that competes with and channels demand to agencies like Kemana. Comparable as the platform incumbent whose partner economics Kemana depends on.

Emerging players

• aCommerce: aCommerce is Southeast Asia's largest AI-powered ecommerce growth solution provider covering storefront operations, live commerce, fulfillment, and performance marketing. Compares to Kemana as a SEA-region ecommerce services partner; the two firms also have an active strategic partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KemanaAgency
• Facebookfacebook.com/kemana
• LinkedInid.linkedin.com/company/kemanatechnology
• Xx.com/kemanadotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kemana