SOS International A/S

What SOS International A/S does

SOS International A/S is a Nordic assistance organization founded in 1961, headquartered in Copenhagen, Denmark, and operating as a B2B outsourcing partner primarily to insurance companies and automotive industry clients. The company runs two core divisions: Travelcare, which delivers 24/7 travel and medical assistance worldwide (medical evacuation, hospital coordination, pre-travel medical assessments, expense reimbursement, and crisis/risk/security services), and Mobility, which provides roadside assistance, towing, and telematics-integrated services across the Nordic region and Europe. SOS International also recently launched SOS Vägassistans, a dedicated product brand for direct consumer roadside assistance in Sweden, while continuing to deliver most services under white-label arrangements to insurance carriers.

The company operates 24/7 alarm centers in Copenhagen, Stockholm, Oslo, Helsinki, and Aarhus, staffed with multilingual specialists (Danish, Swedish, Norwegian, Finnish, English), and maintains a global network of 16,500+ qualified suppliers and 14,000+ healthcare providers including approximately 1,400 preferred hospitals. Its technology stack includes integrated case management systems, telematics services for connected vehicles (e-call, b-call, i-call), an AI-based fraud detection tool that cross-references claims with VTR and Car.info data, a Help-on-Phone remote diagnostics database with 3,000+ instructions built over a decade by technicians in Aarhus, and digital self-service platforms including the Hitta vårdgivare map function and video consultation services.

SOS International generates revenue primarily through managed-services B2B contracts with insurance companies and automotive industry partners, supplemented by transaction-fee consumer roadside assistance in Sweden. The company is privately held by a consortium of ten Nordic insurance carriers (Popermo, GF, Länsförsäkringar, Folksam, Dina, Fremtind, Lähitapiola, LB Forsikring, Turva, and Alm. Brand Group), which are also its largest customers. Reported 2024 revenue was DKK 3 billion, with 2025 pre-tax profit of DKK 92 million — the best result in its 64-year history — and a declared DKK 50 million dividend to owners.

Name

SOS International A/S

Legal name

SOS International A/S

Website

https://sos.eu

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SOS International A/S is a Nordic assistance organization operating 24/7 alarm centers that deliver travel/medical assistance and roadside assistance under white-label contracts to insurance carriers and automotive clients, serving 1.2 million+ people annually across the Nordics and worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. B2B Outsourcing Services to Insurance Companies: SOS International operates as an outsourcing partner for insurance companies, providing travel insurance assistance and roadside assistance services on behalf of insurance carriers. Services are delivered under white-label arrangements customized to each client's brand and specifications.
2. Automotive Industry Services: Provides roadside assistance and customer service to car brands, car importers, leasing companies, car rental firms, distributors, and logistics companies. Services include national towing networks, international roadside assistance, and telematics services.
3. Consumer Roadside Assistance (Sweden): Direct consumer roadside assistance services in Sweden under the SOS Vägassistans brand for consumers without valid insurance or who choose to pay out-of-pocket, including on-site repairs and towing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

SOS International operates 24/7 alarm centers delivering roadside assistance (Mobility division) and travel/medical assistance (Travelcare division) on a white-label basis to insurance companies, automotive firms and other partners across the Nordics and globally. Services include emergency medical coordination, vehicle towing and roadside repair, fraud detection, crisis support and digital self-service tools for end users.

Product overview

SOS International A/S operates as a Nordic assistance organization with two main divisions: Mobility and Travelcare. The Mobility division provides roadside assistance and towing services across Nordic countries and Europe, with products including SOS Vägassistans (Sweden) and the Help-on-Phone remote assistance feature. The Travelcare division offers travel and medical assistance services including pre-travel medical assessments, acute illness/injury assistance, expense reimbursement, and crisis/risk/security services. The company also provides a digital platform with features including the Travel Security Portal, Find Healthcare Provider map function, and video consultation services. Services are delivered as white label solutions to insurance companies and other partners.

Differentiator

Problem solved

Functional benefit

Brands

• SOS Vägassistans: Dedicated product brand for roadside assistance in the Swedish market, launched as part of SOS International's ongoing work to strengthen visibility and create customer value through a more recognizable offering.

Products and services

• Travelcare

Quantifiable outcome

• 44% of issues with newer cars (0-5 years) resolved without workshop visit - 30% repaired on-site, 14% solved via phone
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Motorbranschens Riksförbund (MRF)minorStrategic or Co-development PartnerPartnership with Swedish Motor Trade Association to address regulatory gaps for electric vehicle handling after accidents, including quarantine placement requirements. Joint advocacy efforts with Swedish parliament on EV safety issues.
• SOS Hinaus FinlandcoreStrategic or Co-development PartnerRegional roadside assistance brand operating in Finland, part of SOS International's Nordic brand portfolio for mobility services.
• SOS Veihjelp NorwaycoreStrategic or Co-development PartnerRegional roadside assistance brand operating in Norway, part of SOS International's Nordic brand portfolio for mobility services.
• SOS Dansk AutohjælpcoreStrategic or Co-development PartnerRegional roadside assistance brand operating in Denmark, part of SOS International's Nordic brand portfolio for mobility services.
• Insurance Companies (Home/Property Insurance)coreChannel Partner/ Reseller/ DistributorB2B partnerships with insurance companies providing home, household contents, and villa insurance to offer 24/7 emergency damage handling services during off-hours, including ordering emergency measures, hotel booking, and damage registration.
• Global Medical Network PartnerscoreStrategic or Co-development PartnerExtensive network of 16,500+ qualified suppliers, service providers, and partners including hospitals, clinics, ambulance companies, foreign assistance companies, and embassies worldwide for travel assistance services.
• Nordic Towing Network PartnerscoreChannel Partner/ Reseller/ DistributorLocal towing operators across Denmark, Sweden, Norway, and Finland providing 24/7 roadside assistance and towing services for all vehicle types. Network consists of strong local operators with long industry experience.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Regional players

• The AA (UK): The AA is the UK's leading roadside assistance provider with insurance B2B contracts and patrol services. Compares to SOS on roadside operations and telematics/connected-vehicle strategy but is geographic-regionally separated (UK) and partnership-structured.
• ADAC: ADAC is Germany's leading automobile club with the largest roadside assistance operation in Europe. While comparable in roadside services and claims-handling technology, it operates as a member-based German organization and does not directly compete with SOS in the Nordic market.

Broad incumbents

• Agero: Agero is a major North American roadside assistance and connected-vehicle services platform serving insurance carriers, automotive OEMs, and fleets. Comparable to SOS on the connected-vehicle telematics and e-call integration angle as well as B2B insurance-outsourced model.
• Allianz Partners (AWP): Allianz Partners is the global assistance, travel insurance, and roadside arm of Allianz, operating at significantly larger scale than SOS across multiple continents. It overlaps with SOS's white-label assistance model but serves a much wider portfolio of parent-driven products.
• AXA Partners: AXA Partners is the global assistance and credit insurance arm of AXA, offering travel medical, roadside, and home assistance worldwide. It is structurally comparable to SOS's B2B white-label model but operates at materially larger scale and broader geographic reach.

Direct peers

• Europ Assistance: Europ Assistance (Generali Group) provides travel insurance assistance, roadside assistance, and concierge services across Europe. It is a direct peer to SOS across both Mobility (roadside) and Travelcare (travel medical assistance) segments, with similar white-label B2B model.
• Falck A/S: Falck is a Danish-headquartered emergency services company offering roadside assistance, ambulance, and healthcare services across the Nordics. It is the most directly comparable competitor to SOS's Mobility division and is the closest substitute in the Danish and Nordic emergency response market.
• Viking Assistance Group: Viking operates roadside assistance and emergency response services across the Nordics and Europe, including a Norwegian red cross-related heritage. It competes head-to-head with SOS International across Nordic roadside and corporate travel assistance contracts.
• International SOS: International SOS is the global leader in travel risk management, medical assistance, and evacuation services for multinational corporations. It is the most direct peer to SOS's Travelcare division (crisis, risk, security, medical evacuation) globally.
• Navera: Navera is a leading Swedish roadside assistance provider (relaunched brand) delivering vehicle recovery and towing services to insurance carriers and automotive partners. It is one of the closest direct competitors to SOS Mobility in the Swedish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SOS_Int

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOS International A/S