Meh

Online Daily Deal Retailmeh.com

Company typePrivate
Founded2015
HeadquartersRapid City, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

Meh firmographics

Firmographics

Name: Meh
Legal name: Meh (operating as brand under Stores.com, Inc.)
Website: https://meh.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Meh industry classification

Industry

Product category: Online Daily Deal Retail
NAICS: All Other Miscellaneous Retailers (45999), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)
SIC: Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry: Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

Daily deals platform
Online retail
Community forum
Consumer discounts
Membership subscription

Where Meh is headquartered

Location

Headquarters

HQ city: Rapid City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Meh business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

Product Sales (Daily Deals): Meh generates revenue primarily through the sale of daily featured products. Each deal presents a single product or bundle, with prices ranging from under $15 to higher amounts. Standard shipping is $5 per order, with free shipping provided to members.
Membership Subscription: Monthly subscription at $8.99/month providing free shipping and additional membership benefits, driving recurring revenue and higher customer lifetime value.
Affiliate Commissions: The platform operates an affiliate program where partners earn commissions up to 15% for driving sales. Partners can join directly through Stores.com or via CJ Affiliate.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Non-Member: Pay standard price for products + $5 shipping per order
Subscription	Monthly	Member: $8.99/month — free shipping and additional benefits

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Meh product offering

Product offering

Core offering

Meh operates an online daily-deal platform that features one curated discounted product per day, supported by an integrated community forum where users discuss deals, vote in polls, and engage with video content. The company sells third-party branded products (electronics, bags, accessories, lifestyle items) at significant discounts off MSRP, with an optional paid membership providing free shipping and additional benefits.

Product overview

Meh is a daily deal and community platform operating as part of Stores.com, Inc. (formerly Mercatalyst), a multi-brand e-commerce company serving 17+ million customers. The core offering consists of one featured daily deal at deeply discounted prices, supported by a community forum where users discuss products, participate in polls, vote on content, and share videos. Meh offers a paid membership program (VMP) at $8.99/month that provides free shipping benefits. The platform also provides a public API for developers to access deal data. SideDeal Daily, another brand under the corporate umbrella, is integrated into Meh's offerings, providing additional daily deal content. The company has shifted to an affiliate-driven model through Stores.com Affiliates, allowing promotion across multiple brands including Meh, Hammacher.com, MorningSave, and SideDeal.

Differentiator

Problem solved

Functional benefit

Brands

SideDeal: A deal site integrated with Meh, featured as part of the daily deal offerings.
Casemates

Products and services

Meh Daily Deals A daily deal offering featuring one discounted product per day (e.g., electronics, bags, accessories, lifestyle items) at significant savings off MSRP, targeted at value-conscious individual consumers. Each deal is accompanied by community discussion, polls, and editorial commentary on the meh.com website.
Meh Community Forum A community-driven discussion forum where users discuss daily deals, participate in polls, share videos, and engage with content such as 'Flagg Bros.' features and 'Meh-rathon' events. Includes user profiles, voting, threaded replies, and category-based organization.
Meh Membership (VMP) A paid membership subscription priced at $8.99/month that provides free shipping on all orders at meh.com (and sister stores) plus additional membership benefits, driving recurring revenue and higher customer lifetime value.
Meh API A read-only public API providing JSON feeds of daily deal, poll, and video data including item attributes, pricing, photos, specifications, forum topic data, and launch statuses. Registered applications receive API keys; rate-limited to approximately one request per minute.

Quantifiable outcome

11,529+ daily visitors and 799 deal clicks per featured deal

Companies that use Meh

Customer profile

Segments1 record

Ideal customer profiles3 records

Meh technology and API

Technology

Technology focussed No

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Meh partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Stores.com (Parent Company)coreStrategic or Co-development PartnerMeh operates as a brand within Stores.com, Inc. (formerly Mercatalyst), a unified multi-brand e-commerce platform. The parent company provides corporate infrastructure, affiliate program management, and portfolio expansion strategy, positioning Meh as one of four core brands serving 17+ million customers.
CJ AffiliateminorChannel Partner/ Reseller/ DistributorCJ Affiliate is a third-party affiliate network that allows publishers to join the Stores.com Affiliates program. Using CJ Affiliate provides lower payouts compared to direct partnership but offers access to existing affiliate network integrations.
SideDealminorChannel Partner/ Reseller/ DistributorSideDeal is a sister brand within the Stores.com portfolio that aggregates daily deals. Meh displays SideDeal promotions on its homepage and cross-promotes products between platforms, with SideDeal driving traffic to Meh and vice versa.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Meh competitors and assessment

Company assessment

Direct peers

SideDeal: Sister brand within the Stores.com portfolio that aggregates daily deals and cross-promotes with Meh. Direct overlap in product offering and target audience.
Woot: Amazon-owned daily-deal retailer offering one featured deal per day with a community-driven format. Woot is the closest direct comparator to Meh on product model, daily-deal cadence, and community integration.
MorningSave: Another Stores.com portfolio brand focused on daily deals and discounted consumer products. Comparable daily-deal format and shared customer base with Meh.
Slickdeals: Community-driven deal aggregation platform where users share and vote on discounts. Comparable community-led deal discovery model that competes for the same 'cynical consumer' persona.
Dealmoon: Daily deals and coupon platform with strong community features and brand-curated offers. Comparable daily-deal cadence and value-conscious consumer targeting.
Brad's Deals: Curated deals and coupon aggregator that actively drives referral traffic to Meh. Comparable deal-discovery experience for the same value-hunting audience.

Broad incumbents

Groupon: Large-scale flash-sale and deal marketplace with much broader geographic and category coverage. Comparable daily/local-deal model but with far greater scale and a services-heavy mix.
Zulily: Flash-sale e-commerce retailer offering time-limited deals across apparel, home, and children's goods. Similar discount-driven, event-based merchandising model at significantly larger scale.
Hammacher Schlemmer: Long-standing retailer of unique and unusual consumer products. Listed alongside Meh in the Stores.com affiliate program and shares the distinctive/novelty product positioning.

Emerging players

BuyDig: Online retailer specializing in discounted consumer electronics and lifestyle products. Comparable deal-style pricing on a narrower category mix than Meh.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Meh financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Meh leadership team

Management profile

Number of profiles

Profiles1 record

Meh funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Meh M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meh

What does Meh do?

Is Meh a public or private company?

Meh is a private company. It is classified as corporate owned and is currently operating.

When was Meh founded?

Meh was founded in 2015. It employs 51 to 100 people.

Where is Meh based?

Meh is headquartered in Rapid City, United States, in the North America region.

How does Meh make money?

Three revenue lines are on record. Product Sales (Daily Deals) is the primary driver. The others are membership Subscription and affiliate Commissions.

Who are Meh's main competitors?

Direct peers on record are SideDeal, Woot, MorningSave, Slickdeals, Dealmoon and Brad's Deals. Broad incumbents are Groupon, Zulily and Hammacher Schlemmer. BuyDig is listed as an emerging player.

Does Meh have an API?

Yes. The Meh API provides programmatic read-only access to daily deal, poll, and video data. The API returns JSON data representing the current deal including features, items (products with attributes, condition, price, photo URL), launches, photos, title, specifications, story, theme, and forum topic data. The API also provides poll data (answers, id, startDate, title, topic) and video data (id, startDate, title, topic, url). Developers can register applications at meh.com/api to receive an API key. The API is rate-limited to approximately one request per minute. No purchase or write operations are supported. Developer documentation is at meh.com/api.

What industry is Meh in?

Meh's product category is Online Daily Deal Retail. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 45999 and its SIC code is 5331.