What Gutscheine.de does

Gutscheine.de is a German-language coupon and deals aggregation platform that has operated from Berlin since 2009 as a privately held company with a reported headcount of 1–10 employees. The platform functions as a single web portal where consumers can browse, search, and access discount codes, vouchers, cashback offers, and promotional deals from over 3,000 partner online retailers, with the active catalog exceeding 30,000 offers at any given time. Its core differentiator is a human editorial verification process: an in-house team reviews each coupon before publication, marketed as a 100% validity guarantee (redaktionell geprüft). The site is organized by retailer, category, and promotion type, with dedicated sections for exclusive deals, newest coupons, and most popular coupons, and includes an Aktionen/Specials merchandising surface.

The business model is a two-sided affiliate marketplace. The service is free for consumers, who are acquired primarily through organic search/SEO across thousands of indexed retailer- and category-level pages, supplemented by an email newsletter. Revenue is generated exclusively through affiliate commissions paid by partner retailers when users redeem coupons, with no consumer-facing monetization (no subscription, ads, or data resale disclosed). The retailer side is highly distributed, with no anchor customer relationships; named partners span general retail (Amazon), marketplaces (eBay), fashion (Zalando, adidas, OTTO, C&A, bonprix, Ernsting's family, Lands End, GUESS, Vertbaudet, CHRIST), telecom (congstar, DEINHANDY), travel (eDreams, TUI, sonnenklar.TV), flowers (Blume2000), food (Burger King, Terra Canis, Mövenpick Wein), and specialty retail (ars mundi, Pandora, BABOR, posterXXL, light11, reBuy, Viagogo, BookBeat, Parship, MEINFOTO). Geographic footprint is limited to Germany with no disclosed international expansion.

Name

Gutscheine.de

Legal name

Gutscheine.de

Website

https://gutscheine.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commission: The platform earns a small commission from partner retailers for each coupon redeemed by users. This is the primary revenue stream, allowing the service to remain free for consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gutscheine.de is a German-language web platform that aggregates and lists discount coupons and voucher codes from more than 3,000 partner online retailers, presenting over 30,000 active codes that consumers can browse by category or retailer. The service is free for end users and editorially verifies coupon validity to maximize successful redemption rates for shoppers across German e-commerce.

Product overview

Gutscheine.de is a German coupon and discount aggregation platform that partners with over 3000 online retailers to offer consumers verified vouchers, promotional codes, cashback offers, and deals. The platform operates as a single, unified web portal (no modular product architecture) where users can browse, search, and access coupons organized by retailer, category, or promotion type. The service is free for consumers, with the company generating revenue through affiliate commissions when users redeem vouchers at partner retailers. Key product elements include the main coupon database with editorially reviewed codes, a newsletter subscription service, and an exclusive coupons section with negotiated deals.

Differentiator

Problem solved

Functional benefit

Products and services

• Gutscheine.de Coupon Directory Free consumer-facing web platform listing verified discount codes and vouchers from more than 3,000 partner online retailers, browsable by category and retailer, with over 30,000 active coupon codes.
• Gutscheine.de Email Newsletter Newsletter subscription service delivering curated discount codes, exclusive deals, and promotional offers to registered users via email.

Quantifiable outcome

• 3000+ online shop partners offering coupons through the platform
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerMajor e-commerce partner offering 19 active coupons on the platform. Consumers can save on various Amazon products including Prime deals, electronics, books, and gift cards.
• adidascoreGTM or Marketing PartnerFashion partner offering 7 active coupons for apparel, footwear, and accessories. Promotions include student discounts, member benefits, and seasonal sales.
• eBaycoreGTM or Marketing PartnerMarketplace partner with 43 active coupons offering discounts on electronics, fashion, and general merchandise.
• OTTOcoreGTM or Marketing PartnerDepartment store partner offering 14 active coupons for fashion, home goods, and electronics.
• ZalandocoreGTM or Marketing PartnerFashion e-commerce partner with frequent sales promotions up to 75% discount on clothing and accessories.
• congstarminorGTM or Marketing PartnerTelecommunications partner offering 18 active coupons for mobile plans and deals.
• CHRISTminorGTM or Marketing PartnerJewelry and watch retailer partner with 10 active coupons for jewelry, watches, and accessories.
• ars mundiminorGTM or Marketing PartnerArt and gift retailer partner with 9 active coupons for sculptures, pictures, jewelry, and creative gift ideas.
• Blume2000minorGTM or Marketing PartnerFlower delivery partner offering 8 active coupons for flowers, bouquets, and gift sets.

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Mydealz: Germany's largest deals and coupon community, with a very similar user-facing model of curating retailer coupons and discounts for German consumers. Directly comparable in geography, audience, and category coverage.
• Sparwelt: German deals and savings portal offering coupons, cashback, and product comparisons to a German consumer audience. Comparable target market, similar affiliate-driven model, and overlapping merchant relationships.
• Cashback World (myWorld): A global cashback and shopping benefits network with strong presence in Germany. Comparable affiliate-based monetization model and similar consumer value proposition of savings on online purchases.
• Shoop: German cashback and coupon platform that aggregates retailer offers and pays users a portion of the affiliate commission. Closely comparable in geography, business model (affiliate-driven), and target consumer.

Broad incumbents

• Idealo: Germany's leading price comparison platform, which increasingly integrates coupon and deal functionality alongside price comparison. Comparable audience of deal-seeking German online shoppers and a larger incumbent.
• RetailMeNot: Global coupon and deals aggregation platform operating across multiple geographies. Comparable business model (affiliate commissions on coupon redemptions) and category, but operates at a much larger scale.
• Coupons.com (Quotient Technology / Neptune Retail Solutions): Major US-based digital coupon platform serving both online and offline retail. Comparable core business of aggregating verified coupons and earning affiliate/partner commissions, with a much larger scale.

Emerging players

• Picodi: International coupon and discount platform operating across multiple European and emerging markets. Comparable affiliate-driven coupon aggregation model with a multi-country footprint that Gutscheine.de could emulate.
• Honey (PayPal): Browser-based coupon auto-apply and cashback tool acquired by PayPal. Represents an evolving distribution model for coupons that competes with traditional aggregator sites like Gutscheine.de for the same consumer.

Regional players

• VoucherCodes.co.uk: UK-focused coupon and voucher platform with a similar consumer-facing model of curated retailer codes and affiliate monetization. Not a direct German competitor, but highly comparable in operating model and category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gutscheine_de
• Facebookfacebook.com/gutscheine.de
• LinkedInlinkedin.com/company/smart-shopping-and-saving-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gutscheine.de