Adqlo

What Adqlo does

Adqlo is a Singapore-registered SaaS company operating an AI-powered marketing analytics and social media intelligence platform serving enterprise and SME customers. Founded around 2019, the company is incorporated in Singapore (registered office at 24 Ean Kiam Place, Singapore) and maintains an engineering and data science presence in Ara Damansara, Selangor, Malaysia. Its stated vision is to become the leading data analytics provider in Southeast Asia, and it markets to brands across FMCG, retail, e-commerce, and healthcare verticals alongside dedicated offerings for small and medium enterprises; named customer logos include Abbott, Pizza Hut, KKM, Clarins, Shiseido, L'Oréal, the Malaysian Ministry of Health, and Chagee.

The platform consolidates cross-channel marketing, social, sales, and operational data through an integrated suite of modules: 360° Marketing Analytics, Business Intelligence, Sales Analytics, Operation Analytics, Customer Analytics, Social Media Intelligence, Data Visualisation, a Real-Time Monitoring Dashboard, and an SME-focused Social Listening and Monitoring Tool. The technology layer relies on official integrations with Google Ads, Google Analytics, Facebook Graph API, and Instagram Graph API. AI capabilities span NLP-based sentiment analysis on social text, predictive modelling using Python/Hadoop/Spark pipelines, anomaly and outlier detection on campaign and competitor data, and cross-platform recommendation logic for marketing decisioning. AI is positioned as a core differentiator in marketing, but the company discloses no patents, no proprietary model architectures, and no external benchmarks or research.

Adqlo operates a SaaS subscription model with quote-based, undisclosed pricing reached through a demo-led sales motion for enterprise customers and a self-serve authenticated portal at global.adqlo.com. The company is privately held with no disclosed institutional funding and a reported headcount of 1–10. No revenue figures, headcount growth trends, named investors, M&A activity, or management team details are available in the supplied inputs.

Name

Adqlo

Legal name

Adqlo

Website

https://adqlo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Adqlo is a Singapore-registered SaaS provider offering an AI-powered marketing analytics and social media intelligence platform that serves enterprise and SME customers across FMCG, retail, e-commerce, and healthcare verticals in Southeast Asia.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Social media analytics
• Marketing analytics
• Business intelligence
• Social listening
• Data visualization

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Services: Adqlo operates as a Software-as-a-Service (SaaS) provider offering AI-powered solutions for social media analytics and marketing. The platform provides subscription-based access to its analytics and intelligence features with tiered plans based on usage and feature access. The company collects subscription fees for platform access and administers billing through its authenticated platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Adqlo is an AI-powered SaaS platform that consolidates marketing, social media, sales, operations, and customer analytics into a single integrated solution. It aggregates data from platforms such as Facebook, Instagram, Google Ads, and Google Analytics, applies AI-driven processing and predictive analytics, and delivers insights through interactive dashboards, real-time monitoring, and visual analytics tools for businesses across industries and SMEs.

Product overview

Adqlo is a SaaS platform offering AI-powered marketing analytics and social media intelligence solutions. The core portfolio consists of an integrated platform with specialized modules including 360° Marketing Analytics (central hub for cross-channel marketing data), Business Intelligence Platform (foundation for data-driven decisions), Sales Analytics, Operation Analytics, Customer Analytics, Social Media Intelligence, Data Visualisation, and Real-Time Monitoring Dashboard. The platform also includes a dedicated SME-focused Social Listening and Monitoring Tool and vertical-specific solutions through Business Intelligence for Industries covering FMCG, Retail, E-Commerce, and Healthcare sectors. All products leverage AI to automate data processing and deliver predictive insights through unified, visually-oriented interfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Marketing Analytics Unified marketing analytics platform that automates consolidation, analysis, tracking, and visualization of marketing data from multiple sources to enable data-driven business decisions and improve lead generation and conversion rates.
• Sales Analytics Sales performance analytics solution that optimizes team performance, provides real-time metrics visibility, and identifies new and underserved markets through actionable data insights.
• Operation Analytics Business intelligence solution focused on increasing operational productivity through intelligent automation, digital transformation acceleration, and centralized performance data management.
• Customer Analytics Customer intelligence platform providing 360-degree customer views across multiple touchpoints, audience identification, customer journey tracking, and cross-channel behavior segmentation.
• Business Intelligence for Industries

Quantifiable outcome

• Saves time through automated data processing and visualization with point-and-click simplicity
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brandwatch: Enterprise social listening and consumer intelligence platform with AI-powered analytics and dashboards — closely comparable to Adqlo's cross-platform social listening, sentiment analysis, and competitive benchmarking functionality.
• Hootsuite: Social media management and analytics platform with listening, reporting, and ROI tracking — overlapping with Adqlo's SME Social Listening and Monitoring Tool and broader social media intelligence suite.
• Sprout Social: Social media management and analytics platform with publishing, listening, and reporting — overlapping with Adqlo's social media intelligence and SME-focused social listening tool, particularly for the long-tail customer segment.
• Talkwalker: Social media analytics and consumer intelligence platform offering sentiment analysis, trend detection, and cross-channel dashboards — directly comparable to Adqlo's AI-driven social media intelligence and predictive analytics capabilities.
• Sprinklr: Unified customer experience management platform with deep social media listening, analytics, and marketing intelligence capabilities — directly comparable to Adqlo's Social Media Intelligence and 360° Marketing Analytics modules, but at significantly larger scale and global footprint.
• Meltwater: Media intelligence and social analytics platform covering monitoring, sentiment, and competitive benchmarking — comparable to Adqlo's social listening, real-time monitoring dashboard, and competitive analysis offerings.

Emerging players

• Digimind: Social listening and market intelligence platform with AI-based sentiment and trend detection — comparable to Adqlo's social listening, sentiment analysis, and competitive monitoring features, focused on mid-market and enterprise brands.
• Quintly: Social media analytics platform focused on benchmarking, dashboards, and API-driven reporting for brands and agencies — comparable to Adqlo's social media intelligence and data visualization capabilities, typically serving mid-market customers.

Broad incumbents

• Salesforce Marketing Cloud: Enterprise marketing and analytics suite with social listening, advertising analytics, and customer journey insights — a broader incumbent whose capabilities overlap Adqlo's 360° Marketing Analytics, Customer Analytics, and Social Media Intelligence modules.
• HubSpot: Broad CRM and marketing platform with built-in marketing analytics, social media tools, and reporting — competes with Adqlo's integrated marketing/sales/operations analytics suite as part of a much wider portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adqlo