iWired
iWired is a privately held Arizona- and Colorado-based technology integrator designing, installing, and supporting smart home security, automation, audio/video, and networking systems for residential and commercial customers via four showrooms and home builder partnerships.
- Company typePrivate
- Founded1999
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What iWired does
iWired is a privately held technology integrator specializing in the professional design, installation, and ongoing support of smart home, security, audio/video, networking, and automation systems for residential and commercial customers across Arizona and Colorado. Founded in 1999, the company operates four retail showrooms (Scottsdale and Prescott, AZ; Denver and Colorado Springs, CO), employs 11-50 staff, and serves as the consumer-facing brand alongside its sister company HomeRun Electronics under shared ownership. Its customer base spans individual homeowners, businesses of all sizes, and a builder channel with named partnerships at William Ryan Homes, Meritage Homes, Oakwood Homes, Shea Homes, Dream Finders Homes, and Epic Homes. No institutional investment, acquisition activity, or public listing references appear in the source material.
The company's product portfolio is built on integration with third-party platforms rather than proprietary technology. Core security offerings (home and business) are powered by Alarm.com's cloud platform, providing cellular-connected monitoring with Crash & Smash protection, video verification, and mobile alerts. Smart home automation is anchored on Control4, with additional partnerships with Crestron, Lutron, and Ketra for lighting control, motorized shading, and tunable LED systems. Site surveillance includes fixed pole cameras, mobile solar-powered trailers, and drone patrol systems. The technology model is integrator-led: iWired designs, installs, and supports systems built on partner platforms rather than developing proprietary hardware or software.
Revenue is generated through three primary mechanics. One-time hardware sales and professional installation drive project-based revenue, while 24/7 professional monitoring and the newly launched Continuum Care program (2025) drive recurring monthly revenue across four tiers ranging from $19.95/month (Core Connectivity) to $399.95/month (Digital Concierge). Commercial AV installation and fire protection services round out a professional services stream. Go-to-market combines consultative field sales, showroom-based experiential selling, and a builder partnership channel that pre-installs smart home packages in new construction. The company has been operating for over 25 years with no disclosed M&A, funding, or restructuring activity.
iWired firmographics
Firmographics- Name
- iWired
- Legal name
- iWired
- Website
- https://iwired.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iWired is a privately held Arizona- and Colorado-based technology integrator designing, installing, and supporting smart home security, automation, audio/video, and networking systems for residential and commercial customers via four showrooms and home builder partnerships.
- Ownership category
- akta.pro rank
iWired industry classification
Industry- Product category
- Smart Home and Commercial Technology Integration Services
- NAICS
- Other Communications Equipment Manufacturing (334290), Communication and Energy Wire and Cable Manufacturing (33592)
- SIC
- Communications Equipment, Nec (3669), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Residential Security System Installation (Wired/Wireless) (HSAHABAA)
- akta.pro secondary industries
- Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Video Doorbell & Intercom Monitoring Services (HSAHAAAH), Remote Unlock & Visitor Management (Mobile Credentials/Packages) (HSAHAIAL)
Keywords
Where iWired is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
iWired business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Security System Sales and Installation: One-time revenue from sale and professional installation of security systems, smart home devices, networking equipment, audio/video systems, and access control. Includes custom system design and professional installation services.
- Professional Monitoring Services: 24/7 professional monitoring services that alert local police, fire, or EMS in emergencies. Subscription-based recurring revenue model.
- Continuum Care Service Plans: Monthly service plans providing ongoing support, maintenance, firmware updates, and technical support. Four tiers ranging from $19.95 to $399.95 per month offering remote support, on-site service, and white-glove RMA support.
- Commercial AV Installation and Services: Professional-grade audio and video system design, installation, and maintenance for commercial environments including offices, restaurants, and retail spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Connectivity - Basic support and maintenance plan |
| Subscription | Monthly | Peace of Mind - Enhanced support with 24/7 availability |
| Subscription | Monthly | Executive Care - Premium support with on-site service |
| Subscription | Monthly | Digital Concierge - Comprehensive concierge-level support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
iWired product offering
Product offeringCore offering
iWired is a regional technology integrator that designs, sells, and professionally installs smart home and business security, automation, audio/video, networking, and lighting control solutions. The company integrates third-party platforms such as Alarm.com, Control4, Lutron, Crestron, and Ketra into customized systems for residential and commercial customers, supported by 24/7 monitoring and tiered maintenance service plans.
Product overview
iWired is a technology integrator offering a comprehensive portfolio of security, automation, and entertainment solutions for both residential and commercial properties. The core offering is centered on Alarm.com-powered security systems (Home Security, Business Security) complemented by site surveillance solutions (Fixed Pole, Mobile Trailers, Drone Patrol), access control systems, and fire protection services. The product line extends into smart home automation via Control4 integration, distributed audio/video for home and commercial environments, professional lighting control featuring Ketra tunable LED technology, motorized window treatments, and enterprise-grade network installation services. Continuum Care provides tiered ongoing support and maintenance plans. All solutions are designed, professionally installed, and supported by local specialists across Arizona and Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Security State-of-the-art residential security systems featuring smart locks, security cameras, 24/7 professional monitoring, video doorbells, motion sensors, and mobile alerts, powered by Alarm.com with cellular connectivity and Crash & Smash protection. Designed for homeowners in Arizona and Colorado.
- Business Security Enterprise-grade commercial security solutions for businesses of all sizes with access control, IP cameras, alarm systems, and cloud management. Scalable systems designed to grow with business needs.
- Site Surveillance Advanced video surveillance solutions including fixed pole cameras, mobile solar-powered surveillance trailers, and drone patrol systems. Offers 360-degree coverage, remote monitoring, motion detection, cloud storage, and Alarm.com integration.
- Access Control Systems Commercial access control systems enabling remote door management, user credential administration, and mobile credentials via smartphone. Supports integration with video monitoring and security alarms.
- Home Audio and Video Whole-home distributed audio and video systems including multi-zone music streaming, speaker installation, home theater design, and high-quality entertainment experiences for residential properties.
- Commercial Audio and Video Professional-grade AV solutions for offices, restaurants, retail, and other commercial spaces. Includes video walls, conference room systems, digital signage, and immersive soundscapes with expert installation.
- Lighting Control Systems Residential and commercial lighting control featuring Ketra tunable LED lighting, Natural Light circadian systems, Dynamic Spectrum control, and smart automation integration for mood-setting scenes and energy efficiency.
- Smart Home Automation Whole-home automation platform unifying lighting, climate, entertainment, security, and more into one interface. Features personalized automation schedules, remote access, real-time alerts, and integration with Control4.
- Network Installation Services Professional network design and installation providing whole-home and business connectivity with structured wiring, mesh Wi-Fi, IoT integration, high-speed coverage, and cybersecurity protection.
- Window Treatments Custom motorized window treatments including smart shades and blinds with home automation integration. Features comfort, privacy, energy savings, and integration with security systems.
- Fire Protection
Quantifiable outcome
- Homes with smart security systems are three times less likely to be burglarized
- +3 more outcomes
Companies that use iWired
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
iWired technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
iWired partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Alarm.comcorePrimary technology partner providing cloud-based security platform. Alarm.com powers iWired's security systems with video verification, smart automation, cellular connectivity, and mobile alerts. Products include indoor/outdoor cameras, doorbell cameras, smart locks, and environmental sensors.
- Control4coreSmart home automation platform partner enabling whole-home control of lighting, climate, entertainment, security, and more through unified interface. Powers personalized automation and scheduling features.
- LutroncoreLighting control technology partner offering motorized shading, smart lighting, and lighting control systems for residential and commercial applications.
- CrestroncoreCommercial automation and control systems partner providing enterprise-grade solutions for audio/video, lighting, and environmental control in commercial environments.
- William Ryan HomesmajorHome builder partner integrating iWired smart home technology into new construction homes in Arizona markets.
- Meritage HomesmajorNational home builder partner integrating smart home technology into energy-efficient new construction homes.
- Oakwood HomesmajorHome builder partner integrating smart home technology in Colorado markets.
- Shea HomesmajorHome builder partner integrating smart home technology in Arizona markets.
- Dream Finders HomesminorHome builder partner for smart home integration in new construction.
- Epic HomesminorHome builder partner for smart home integration in new construction.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
iWired competitors and assessment
Company assessmentRegional players
- Cox Homelife: Cable-telco-owned home security and smart home service operating across Cox Communications' footprint, which includes Arizona. Competes head-to-head with iWired in the Phoenix metro for professionally installed security, video, and automation, leveraging bundled broadband relationships.
Others
- Control4: Smart home automation platform that iWired resells and integrates. While not a direct competitor in installation, Control4's dealer network competes dealer-to-dealer with iWired in every market they operate, making them a peer through the partner/reseller lens.
- Crestron Electronics: Enterprise-grade automation and AV control platform whose products iWired integrates. Competes in the same end-customer projects as iWired through other certified dealers in AZ/CO, and through Crestron's own direct commercial AV business.
Direct peers
- Bay Alarm: Family-owned security and life-safety provider offering commercial and residential intrusion, fire, access control, and monitoring. Comparable business model to iWired's commercial fire and access control offerings, with recurring monitoring revenue and regional branch operations.
- Vivint Smart Home: National provider of professionally installed smart home and security systems with 24/7 monitoring and home automation. Directly comparable to iWired in offering, target customer (homeowners), and recurring monitoring revenue model, though at much greater scale and with proprietary technology.
- Brivo: Cloud-based access control and physical security platform with dealer/installer channel serving commercial properties. Overlaps iWired's commercial access control and cloud-managed security offerings, though Brivo is primarily a software platform rather than installer.
- Guardian Protection: Regional and national home and business security provider offering professionally installed intrusion, fire, video, and smart-home systems with 24/7 monitoring. Closely comparable to iWired in business model (professional install + monitoring + smart-home integration) and customer segments.
- Bravas (formerly OneTouch Automation): Luxury home technology integrator offering custom AV, lighting, shading, networking, and automation across multiple US markets. Directly comparable to iWired in affluent-customer focus, premium Control4/Crestron deployments, and project-based integrator business model.
Emerging players
- SimpliSafe: DIY home security system with optional professional monitoring, increasingly adopted by homeowners who might otherwise hire an installer. Indirect competitor taking share at the entry tier of iWired's addressable market.
Broad incumbents
- ADT: Largest US professionally installed home and business security provider with 24/7 monitoring and smart-home integration. Overlaps iWired's home and business security, monitoring, and access control offerings, but ADT operates nationally with proprietary technology and dealer/installer programs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
iWired social profiles
Digital presenceiWired financial estimates
Financial estimateRevenue estimate
Valuation estimate
iWired leadership team
Management profileNumber of profiles
iWired funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iWired M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iWired
What does iWired do?
iWired is a regional technology integrator that designs, sells, and professionally installs smart home and business security, automation, audio/video, networking, and lighting control solutions. The company integrates third-party platforms such as Alarm.com, Control4, Lutron, Crestron, and Ketra into customized systems for residential and commercial customers, supported by 24/7 monitoring and tiered maintenance service plans.
Is iWired a public or private company?
iWired is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iWired founded?
iWired was founded in 1999. It employs 11 to 50 people.
Where is iWired based?
iWired is headquartered in Scottsdale, United States, in the North America region.
How does iWired make money?
Four revenue lines are on record. Security System Sales and Installation is the primary driver. The others are professional Monitoring Services, continuum Care Service Plans and commercial AV Installation and Services.
Who are iWired's main competitors?
Cox Homelife is listed as a regional player. Others are Control4 and Crestron Electronics. Direct peers are Bay Alarm, Vivint Smart Home, Brivo, Guardian Protection and Bravas (formerly OneTouch Automation). SimpliSafe is listed as an emerging player. ADT is listed as a broad incumbent.
Does iWired have an API?
No public API is recorded for iWired.
What industry is iWired in?
iWired's product category is Smart Home and Commercial Technology Integration Services. Its primary akta.pro industry code is HSAHABAA, Residential Security System Installation (Wired/Wireless), with a secondary code of HSAPAQAG, Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges). Its NAICS code is 334290 and its SIC code is 3669.