Mitchell Black
Mitchell Black is a Chicago-based, founder-owned manufacturer of made-to-order luxury wallpaper and wall decor, selling through direct e-commerce, a Trade program for interior designers, and Material Bank, primarily serving U.S. residential consumers and design professionals.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mitchell Black does
Mitchell Black is a Chicago-based designer and manufacturer of luxury wallpaper and wall decor, founded in 2012 by Lynai Jones. Originally launched as a stationery and tabletop brand, the company repositioned toward made-to-order modern wall coverings and today produces customizable wallpapers, wall murals, and coordinating home accessories through an on-demand digital printing model with a stated 14-day lead time, manufactured in the United States.
Its product portfolio spans six material categories — Premium Paper, Peel and Stick, Natural Grasscloth, Faux Grasscloth, Type II Vinyl, and Wall Murals — serving both residential and commercial specification. The company has expanded its design catalog through collaborations with 13+ external designers (including Gray Malin, Natalie Papier, and Forbes Masters), effectively outsourcing creative IP acquisition while retaining in-house production, printing, and fulfillment. Distribution is omnichannel: direct e-commerce, a Trade program aimed at interior designers, and Material Bank, the architecture-and-design industry's primary sample-fulfillment platform.
The business model is founder-owned and bootstrapped, with no disclosed funding rounds. Revenue is generated through per-order wallpaper and accessory sales, $10 sample sales, sample distribution via Material Bank, and Trade-tier discounts for interior designers. The company is small (1-10 employees) and primarily serves the U.S. market, with press coverage in Architectural Digest, Forbes, HGTV, Better Homes and Gardens, People Magazine, Good Housekeeping, and Traditional Home functioning as the primary brand-building channel.
Mitchell Black firmographics
Firmographics- Name
- Mitchell Black
- Legal name
- Mitchell Black
- Website
- https://mitchellblack.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mitchell Black is a Chicago-based, founder-owned manufacturer of made-to-order luxury wallpaper and wall decor, selling through direct e-commerce, a Trade program for interior designers, and Material Bank, primarily serving U.S. residential consumers and design professionals.
- Ownership category
- akta.pro rank
Mitchell Black industry classification
Industry- Product category
- Wallcoverings
- NAICS
- Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120), Converted Paper Product Manufacturing (3222)
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
- akta.pro secondary industry
- Colored, Art & Premium Paper Manufacturing (IMAMAEAG)
Keywords
Where Mitchell Black is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mitchell Black business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wallpaper Product Sales: Direct-to-consumer sales of custom and designer wallpapers, including samples, standard rolls, and specialty materials. Products are priced starting at $10.00 for samples, with full rolls and custom orders generating the primary revenue.
- Trade/Commercial Sales: Dedicated trade program for interior designers and commercial projects offering trade discounts, commercial-grade materials (Type II Vinyl), and dedicated support for pattern selection and custom quotes.
- Designer Collaborations: Licensing partnerships with independent designers where Mitchell Black produces and sells their wallpaper designs, with designers receiving royalties or licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample pricing - 8.5"x11" samples |
| Unit Pricing | Pay-as-you-go | Trade Program pricing |
| Unit Pricing | Pay-as-you-go | Standard Consumer pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mitchell Black product offering
Product offeringCore offering
Mitchell Black manufactures and sells custom-made modern wallcoverings and home decor accessories, including premium paper wallpaper, peel and stick, natural and faux grasscloth, Type II Vinyl, and large-scale wall murals. Products are designed and manufactured in Chicago, Illinois using on-demand digital printing with a 14-day lead time, and offered through a direct-to-consumer e-commerce storefront and a dedicated trade program for interior designers with commercial-grade materials.
Product overview
Mitchell Black is a luxury wallpaper company offering a diversified portfolio of wallcovering products including Premium Paper, Peel and Stick, Natural Grasscloth, Faux Grasscloth, and Type II Vinyl wallpapers. The company provides both proprietary collections (Little Worlds, Heritage Plaid, Scenic Murals) and exclusive designer collaborations (Forbes Masters, Gray Malin, Natalie Papier, Julianne Taylor Style, Megan Molten, Norman Wyatt Home, Bohemian Bungalow). Services include custom design capabilities, trade programs for interior designers, and concierge support. Products are designed and manufactured in Chicago, Illinois with a 14-day lead time for online orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Paper Wallpaper
- Peel and Stick Wallpaper
- Natural Grasscloth Wallpaper
- Faux Grasscloth Wallpaper
- Type II Vinyl Wallpaper
- Wall Murals
- Little Worlds Collection
- Heritage Plaid Collection
- Custom Design Services
- Trade/Concierge Service
- Designer Collaborations
Quantifiable outcome
- 14-day lead time for on-demand production
Companies that use Mitchell Black
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mitchell Black technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Mitchell Black partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Gray MalincoreDesigner collaboration featuring Gray Malin's beach and travel photography converted into wallpaper designs. Products include Ocean Swimmers, Beach Umbrellas, and Sunbathers wallpaper collections.
- Natalie PapiercoreDesigner collaboration featuring the Flourish collection by Natalie Papier, including linen floral wallpapers in multiple colorways.
- Forbes MasterscoreDesigner collaboration including Nomalanga, Kali, Sade, Nia, and Inyanga wallpaper collections featuring Forbes Masters' signature patterns.
- Julianne Taylor StylecoreDesigner collaboration featuring the Lome collection with Riviere and African Art Deco Shell patterns.
- Megan MoltencoreDesigner collaboration featuring the Charleston Marsh mural collection with Megan Molten's coastal-inspired designs.
- Norman Wyatt HomecoreDesigner collaboration featuring the Weathered Mosaic collection and other Norman Wyatt Home patterns.
- Blessed Little BungalowcoreDesigner collaboration featuring the Abstract Attraction collection by Blessed Little Bungalow.
- Bohemian BungalowcoreDesigner collaboration featuring the Deco Fan collection by Bohemian Bungalow.
- Lady CharlottecoreDesigner collaboration featuring multiple collections including Floral Bird Toile, Fleur de Rêve, Budding Grove, Garden Vine, and Spring Bloom.
- Mrs. Paranjape PaperscoreDesigner collaboration featuring patterns from Mrs. Paranjape Papers collection.
- The Blush LabelcoreDesigner collaboration featuring the Bombay wallpaper collection by The Blush Label.
- Sabrina YvonnecoreDesigner collaboration featuring wallpaper collections by Sabrina Yvonne.
- Material BankcoreListed on Material Bank marketplace, allowing trade professionals to discover and order Mitchell Black wallpaper samples and products through the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights8 records
Mitchell Black competitors and assessment
Company assessmentDirect peers
- Spoonflower: Spoonflower operates a print-on-demand marketplace for custom fabric, wallpaper, and home décor, sharing Mitchell Black's on-demand digital printing model and DIY/custom design positioning for design-savvy consumers.
- Tempaper: Tempaper is a leading DTC peel-and-stick wallpaper brand targeting renters and homeowners, directly competing with Mitchell Black's peel-and-stick product line and e-commerce-led go-to-market motion.
- Walls Republic: Walls Republic is an online-first wallpaper retailer offering a broad catalog of residential and commercial wallcoverings, competing directly with Mitchell Black on DTC selection, pricing, and sample-driven conversion.
- Rebel Walls: Rebel Walls is a Scandinavian designer wallpaper brand selling bespoke and made-to-measure murals worldwide, overlapping Mitchell Black on custom design capabilities, designer-led collections, and international DTC shipping.
- Hygge & West: Hygge & West is a boutique wallpaper and home décor brand featuring curated designer collections, comparable to Mitchell Black's positioning as a premium, design-led boutique wallpaper label.
- Anewall: Anewall is a digitally-native architectural wallcovering brand offering customizable murals and designer wallpapers, closely mirroring Mitchell Black's on-demand customization and trade-friendly approach.
- Walnut Wallpaper: Walnut Wallpaper is a modern DTC wallpaper brand offering peel-and-stick and traditional wallcoverings targeted at design-conscious homeowners, directly comparable to Mitchell Black's consumer positioning.
Broad incumbents
- York Wallcoverings: York Wallcoverings is one of the largest and longest-established wallpaper manufacturers in North America, competing across residential and contract channels with significantly broader distribution than Mitchell Black.
- Farrow & Ball: Farrow & Ball is a premium paint and wallpaper brand with deep trade relationships and global retail, competing with Mitchell Black in the high-end residential and interior-design channel.
Others
- Material Bank: Material Bank is a B2B sample fulfillment marketplace for interior designers; Mitchell Black is already listed on the platform, making it a channel partner and adjacent ecosystem participant rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mitchell Black social profiles
Digital presenceMitchell Black financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mitchell Black leadership team
Management profileNumber of profiles
Profiles1 record
Mitchell Black funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mitchell Black M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mitchell Black
What does Mitchell Black do?
Mitchell Black manufactures and sells custom-made modern wallcoverings and home decor accessories, including premium paper wallpaper, peel and stick, natural and faux grasscloth, Type II Vinyl, and large-scale wall murals. Products are designed and manufactured in Chicago, Illinois using on-demand digital printing with a 14-day lead time, and offered through a direct-to-consumer e-commerce storefront and a dedicated trade program for interior designers with commercial-grade materials.
Is Mitchell Black a public or private company?
Mitchell Black is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mitchell Black founded?
Mitchell Black was founded in 2012. It employs 1 to 10 people.
Where is Mitchell Black based?
Mitchell Black is headquartered in Chicago, United States, in the North America region.
How does Mitchell Black make money?
Three revenue lines are on record. Wallpaper Product Sales are the primary driver. The others are trade/Commercial Sales and designer Collaborations.
Who are Mitchell Black's main competitors?
Direct peers on record are Spoonflower, Tempaper, Walls Republic, Rebel Walls, Hygge & West, Anewall and Walnut Wallpaper. Broad incumbents are York Wallcoverings and Farrow & Ball. Material Bank is listed as an others.
Does Mitchell Black have an API?
No public API is recorded for Mitchell Black.
What industry is Mitchell Black in?
Mitchell Black's product category is Wallcoverings. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric), with a secondary code of IMAMAEAG, Colored, Art & Premium Paper Manufacturing. Its NAICS code is 44412.