Walnut Wallpaper
Walnut Wallpaper is a Los Angeles-based, direct-to-consumer online retailer of artisan wallpapers, fabrics, and home decor, offering 1,447+ curated SKUs across 35+ designer brands and serving residential homeowners, interior designers, and small commercial projects through its Shopify storefront and appointment-only Larchmont showroom.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Walnut Wallpaper does
Walnut Wallpaper is a private, direct-to-consumer retailer of artisan wallpapers, fabrics, and select home decor (pillows, lighting) operating from Los Angeles, California. The company runs a curated multi-brand storefront on Shopify (walnutwallpaper.com) and supplements online sales with an appointment-only showroom at 542 N. Larchmont Blvd, where customers receive personalized design consultations scheduled via Calendly. Its catalog spans 1,447+ SKUs across more than 35 designer brands — including flagship relationships with Kelly Wearstler, Cole & Son, Morris & Co., Designers Guild, and Little Greene — and has been extended into first-party IP through the Walnut Exclusive private-label sub-brand and exclusive collaborations with designers Emma Hayes and Mlle Mouns.
The underlying technology is a standard Shopify-based e-commerce platform with filtering by style, color, and brand; the business is curation-, brand-, and service-led rather than technology-led. There are no proprietary AI features, apps, or integrations disclosed, and no public API.
Walnut Wallpaper generates revenue through one-time product sales — no subscription or recurring component — with a wide pricing spectrum (vinyl wallpapers from $5.50; designer wallpapers typically $159-$835; grasscloth up to $1,275; murals up to $2,162; fabric $100-$625). Customer segments are residential homeowners and interior designers/decorators (both primary), with a secondary commercial-projects segment (hospitality, retail, offices). An Interior Design Program targets the trade channel, and marketing combines Instagram, blog content, SEO-driven e-commerce, and appointment-based showroom consultations as bottom-of-funnel conversion.
Walnut Wallpaper firmographics
Firmographics- Name
- Walnut Wallpaper
- Legal name
- Walnut Wallpaper
- Website
- https://walnutwallpaper.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walnut Wallpaper is a Los Angeles-based, direct-to-consumer online retailer of artisan wallpapers, fabrics, and home decor, offering 1,447+ curated SKUs across 35+ designer brands and serving residential homeowners, interior designers, and small commercial projects through its Shopify storefront and appointment-only Larchmont showroom.
- Ownership category
- akta.pro rank
Where Walnut Wallpaper is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Walnut Wallpaper business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Walnut Wallpaper generates revenue through the direct sale of wallpaper and fabric products. The business operates as a curated multi-brand retailer, offering both standard and exclusive products. Revenue is generated through one-time product transactions with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level vinyl wallpapers |
| Unit Pricing | Pay-as-you-go | Standard designer wallpapers |
| Unit Pricing | Pay-as-you-go | Premium grasscloth wallpapers |
| Unit Pricing | Pay-as-you-go | Designer fabric products |
| Unit Pricing | Pay-as-you-go | Mural wallpapers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Walnut Wallpaper product offering
Product offeringCore offering
Walnut Wallpaper is an online retailer specializing in artisan wallpaper and decorative fabric products, aggregating offerings from more than 35 designer brands (including Cole & Son, Kelly Wearstler, Morris & Co., Designers Guild, and House of Hackney) alongside its own Walnut Exclusive private-label line. The core product line spans traditional, grasscloth, peel-and-stick, vinyl, and mural wallpapers, as well as upholstery and decorative fabrics, complemented by decor items including pillows and lighting fixtures.
Product overview
Walnut Wallpaper is an artisan wallpaper and fabric retailer offering a curated portfolio of over 1,400 wallpaper and fabric products across 35+ designer brands including Cole & Son, Designers Guild, Kelly Wearstler, Little Greene, Morris & Co., and their own Walnut Exclusive sub-brand. The product lineup centers on three core categories: wallpapers (traditional, grasscloth, peel-and-stick, vinyl, and mural styles), fabrics (linens, silks, cotton blends), and decor items (pillows, lighting). Wallpapers are organized by style (floral, geometric, botanical, abstract, mid-century modern, toille) and include featured collections like Mural Wallpapers and Grasscloth Wallpapers. The company operates as a single-location showroom in Los Angeles with online sales, offering both first-party exclusive designs and third-party designer brands.
Differentiator
Problem solved
Functional benefit
Brands
- Walnut Exclusive: A private-label collection of wallpapers and fabrics sold exclusively through Walnut Wallpaper.
Products and services
- Wallpaper Wallpaper products including traditional, grasscloth, peel-and-stick, vinyl, and mural wallpapers in various styles such as floral, geometric, botanical, abstract, and mid-century modern, sold to homeowners and interior designers for residential and commercial interiors.
- Fabric Upholstery and decorative fabrics from various designer brands, including linens, silks, and cotton blends, sold to homeowners and interior designers for residential and commercial interiors.
- Pillows Decorative pillows and cushion products available through the retailer's curated selection for residential interior styling.
- Lighting Lighting fixtures and decorative lighting products for interior spaces, sold alongside wallpapers and fabrics as part of the curated home decor assortment.
- Walnut Exclusive Private-label wallpaper and fabric designs sold exclusively through Walnut Wallpaper, produced under the Walnut Exclusive house brand or in collaboration with designers such as Emma Hayes and Mlle Mouns.
- Multi-Brand Designer Portfolio Authorized retailer assortment of designer wallpaper and fabric brands including Cole & Son, Designers Guild, Kelly Wearstler, Little Greene, Morris & Co., House of Hackney, Calico, Eskayel, and more than 30 additional brands, offered through the Walnut Wallpaper storefront.
Companies that use Walnut Wallpaper
Customer profileSegments3 records
Ideal customer profiles3 records
Walnut Wallpaper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Walnut Wallpaper partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Kelly WearstlerflagshipWalnut Wallpaper is an authorized retailer of Kelly Wearstler wallpaper and fabric products. Kelly Wearstler is a renowned interior designer known for luxury, statement-making wallpapers. This partnership gives Walnut Wallpaper access to sell high-end designer products.
- Cole & SonflagshipWalnut Wallpaper carries Cole & Son's collection of contemporary and historical wallpaper designs. Cole & Son is one of Britain's oldest wallpaper manufacturers, supplying artisan wallpapers to the design trade.
- Morris & Co.flagshipWalnut Wallpaper is an authorized retailer of Morris & Co. wallpaper products. Morris & Co. is a heritage British brand founded on William Morris's Arts and Crafts movement designs.
- Designers GuildcoreWalnut Wallpaper carries Designers Guild wallpaper and fabric collections. Designers Guild is a UK-based luxury home furnishings brand known for contemporary designs and rich color palettes.
- Little GreenecoreWalnut Wallpaper is an authorized retailer of Little Greene paints and wallpapers. Little Greene is a British paint manufacturer known for environmentally friendly, high-quality decorative paints.
- Emma HayesflagshipWalnut Wallpaper has an exclusive collaboration with designer Emma Hayes, featuring curated wallpaper and fabric designs. The Emma Hayes X Walnut Wallpaper collection is sold exclusively through Walnut Wallpaper.
- EskayelcoreWalnut Wallpaper carries Eskayel's full collection of contemporary wallpapers and fabrics, including grasscloth options, outdoor fabrics, and artistic mural designs.
- House of HackneycoreWalnut Wallpaper is an authorized retailer of House of Hackney wallpaper and fabric products. House of Hackney is a London-based design brand known for bold, nature-inspired prints.
- Mlle MounsflagshipWalnut Wallpaper has an exclusive partnership with Mlle Mouns, selling their mural wallpapers as part of the Walnut Exclusive collection. Mlle Mouns specializes in large-scale artistic mural designs.
- Wallpaper ProjectsflagshipWalnut Wallpaper carries the Wallpaper Projects brand, including their Peel and Stick collection and artistic mural wallpapers. Wallpaper Projects is known for innovative, contemporary designs.
- PapiercoreWalnut Wallpaper is an authorized retailer of Papier wallpapers, including their premium grasscloth collection. Papier is known for contemporary designs with extensive color variations.
- CalicocoreWalnut Wallpaper carries Calico Wallpapers, including their Particulaire collection. Calico is known for sophisticated, contemporary wallcovering designs.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Walnut Wallpaper competitors and assessment
Company assessmentDirect peers
- Spoonflower: Online retailer of custom and designer-printed wallpaper and fabric with a DTC e-commerce model. Highly comparable to Walnut Wallpaper in channel (DTC), product (wallpaper and fabric), and target customer (DIY and design-savvy consumers).
- Burke Decor: Online retailer of premium home décor including designer wallpaper, fabric, lighting, and pillows. Highly comparable to Walnut Wallpaper's curated multi-category premium home décor assortment and DTC e-commerce channel.
- Wallpaper Direct: UK-based online wallpaper retailer carrying multiple designer brands. Closely comparable business model to Walnut Wallpaper in multi-brand wallpaper e-commerce.
- Tempaper: DTC peel-and-stick wallpaper brand sold online and through retailers. Comparable to Walnut Wallpaper in product category (decorative wallpaper) and direct-to-consumer e-commerce model.
- Graham & Brown: Established British wallpaper designer and online retailer with a multi-brand assortment of designer wallpapers. Directly comparable to Walnut Wallpaper's multi-brand premium wallpaper retailer model.
Broad incumbents
- Wayfair: Large online home furnishings marketplace with extensive wallpaper and décor categories. Comparable to Walnut Wallpaper in online wallpaper retail, though at much broader scale and across all price tiers.
- West Elm: Williams-Sonoma-owned home furnishings retailer with wallpaper, lighting, pillows, and décor. Comparable to Walnut Wallpaper in product categories (wallpaper, décor) and target customer (design-conscious consumers), though at much broader scale.
- Anthropologie: Curated home, apparel, and lifestyle retailer with a wallpaper assortment and décor category. Comparable to Walnut Wallpaper in curated premium home positioning and multi-brand assortment strategy.
Emerging players
- Hygge & West: Boutique wallpaper retailer and designer collaboration brand with online sales. Comparable to Walnut Wallpaper in boutique positioning and designer collaboration strategy, though smaller scale.
- Calico Wallpaper: Design-forward wallpaper brand sold direct and through select retailers including Walnut Wallpaper. Comparable as a competing premium wallpaper designer/retailer with overlap in collections carried by Walnut.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Walnut Wallpaper social profiles
Digital presenceWalnut Wallpaper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walnut Wallpaper leadership team
Management profileNumber of profiles
Profiles1 record
Walnut Wallpaper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walnut Wallpaper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walnut Wallpaper
What does Walnut Wallpaper do?
Walnut Wallpaper is an online retailer specializing in artisan wallpaper and decorative fabric products, aggregating offerings from more than 35 designer brands (including Cole & Son, Kelly Wearstler, Morris & Co., Designers Guild, and House of Hackney) alongside its own Walnut Exclusive private-label line. The core product line spans traditional, grasscloth, peel-and-stick, vinyl, and mural wallpapers, as well as upholstery and decorative fabrics, complemented by decor items including pillows and lighting fixtures.
Is Walnut Wallpaper a public or private company?
Walnut Wallpaper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walnut Wallpaper founded?
Walnut Wallpaper was founded in -1. It employs 11 to 50 people.
Where is Walnut Wallpaper based?
Walnut Wallpaper is headquartered in Los Angeles, United States, in the North America region.
How does Walnut Wallpaper make money?
One revenue line is on record: product Sales.
Who are Walnut Wallpaper's main competitors?
Direct peers on record are Spoonflower, Burke Decor, Wallpaper Direct, Tempaper and Graham & Brown. Broad incumbents are Wayfair, West Elm and Anthropologie. Emerging players are Hygge & West and Calico Wallpaper.
Does Walnut Wallpaper have an API?
No public API is recorded for Walnut Wallpaper.