Alexandria Nicole Cellars

What Alexandria Nicole Cellars does

Alexandria Nicole Cellars is a privately held, family-owned Washington winery founded in 1998 by Jarrod Boyle (winemaker) and Ali Boyle (co-founder). The company produces small-lot, handcrafted wines from its estate-owned Destiny Ridge Vineyard in the Horse Heaven Hills AVA of South Central Washington, exercising vertical integration from planting and sustainable farming through bottling. The core product portfolio spans red, white, and rosé varietals (Cabernet Sauvignon, Merlot, Syrah, Chardonnay, Roussanne, Viognier, and Rhone/Bordeaux/Italian specialty blends), and includes a sparkling sub-brand called Adulting.

Revenue is generated through a multi-channel DTC model: four tasting room locations (Destiny Ridge, Prosser, Woodin Creek in Woodinville, and Hollywood Schoolhouse in Woodinville); a WineDirect-powered e-commerce site shipping via UPS Ground to 23 U.S. states; a quarterly wine club subscription with themed release events; wine-on-tap keg programs for both hospitality partners and home use; a custom-label program; and on-property revenue from four branded Tiny House glamping units (Affinity, Epiphany, Gravity, Jet Black) and the Estate at Destiny Ridge event facility. Bottles retail in the $32–$55 range (e.g., 2023 Chardonnay $32, 2021 Cabernet Franc $45, 2022 Block 17 $48, 2022 Tempranillo $55).

The company employs between 11 and 50 people, holds no institutional or venture funding, and reports revenue privately with no public disclosure. Operational footprint is concentrated in Washington State (Woodinville, Prosser, and Paterson) with national reach limited to direct shipping. The technology stack is conventional e-commerce (Stripe, PayPal/Braintree, Authorize.net, Google Analytics); no proprietary AI/ML, software products, or API offerings are disclosed.

Name

Alexandria Nicole Cellars

Legal name

Alexandria Nicole Cellars, LLC

Website

https://alexandrianicolecellars.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexandria Nicole Cellars is a family-owned Washington winery producing small-lot, handcrafted estate wines from its Destiny Ridge Vineyard in Horse Heaven Hills, selling direct through four tasting rooms, an e-commerce site shipping to 23 states, a quarterly wine club, on-site Tiny House glamping, and event hosting.

Ownership category

akta.pro rank

Product category

Winery / Estate Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Wine club membership
• Winery tasting rooms
• Vineyard hospitality services
• Direct to consumer wine

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through e-commerce website and tasting rooms. Offers bottled wine, canned wines, and keg wine for home and commercial use.
2. Wine Club Membership: Recurring subscription model with quarterly wine releases (February, May, October). Members receive exclusive wines, preferred pricing, and insider updates with discounted shipping on allocations.
3. Event Hosting: Wine release parties, themed events, private gatherings, and wedding/event hosting at tasting rooms and the Estate at Destiny Ridge.
4. Tiny House Accommodations: Glamping accommodations on the vineyard property with four unique tiny houses, generating lodging revenue for the estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Alexandria Nicole Cellars produces and sells small-lot, estate-grown wines from its Destiny Ridge Vineyard in Washington State's Horse Heaven Hills AVA under the Alexandria Nicole Cellars and Adulting brands. The company distributes its wines directly to consumers through four tasting room locations (Destiny Ridge, Prosser, Woodin Creek, Hollywood Schoolhouse), an e-commerce site, a quarterly wine club, and UPS-direct shipping to 23 states. It also operates keg-wine systems for commercial hospitality partners, custom label services, event hosting at the Estate at Destiny Ridge, and tiny house glamping accommodations on the estate.

Product overview

Alexandria Nicole Cellars is a family-owned Washington winery operating a multi-faceted wine business. The core offering centers on estate wines from Destiny Ridge Vineyard in Horse Heaven Hills, produced as small-lot, handcrafted wines. The business operates through four tasting room locations, a wine club membership program with quarterly themed releases, and on-site glamping accommodations (Tiny Houses). Additional offerings include custom label services, commercial and residential keg wine systems, and the Adulting sparkling wine sub-brand. The company also hosts events including release parties, live music, and book clubs. WineDirect powers the e-commerce platform for online sales and club management.

Differentiator

Problem solved

Functional benefit

Brands

• Adulting: A sparkling wine brand managed by Ali Boyle, featuring products like Adulting Rose and Adulting Sparkling Wine. The brand has received recognition including Platinum awards.

Products and services

• Alexandria Nicole Cellars Estate Wines (Destiny Ridge Wines) Estate wines produced from the family's Destiny Ridge Vineyard in Horse Heaven Hills, Washington, in small-lot, handcrafted red, white, and rosé varietals including Cabernet Sauvignon, Merlot, Syrah, Chardonnay, Roussanne, Viognier, and specialty blends. Sold direct to consumers through tasting rooms and e-commerce, with shipment to 23 states.
• Wine Club Membership Subscription wine club with quarterly releases (February, May, October) offering exclusive wines, preferred member pricing, and insider updates. Members receive discounted shipping on allocations and access to themed release parties.
• Adulting Sparkling Wine Sparkling wine sub-brand under Alexandria Nicole Cellars featuring ros\u00e9 (Adulting Rose) and white varieties. The brand has been recognized with a Platinum award and 91 points at the Pacific Northwest Wine Competition.
• Tasting Room Experiences Curated wine tastings and on-site wine sales across four tasting room locations: Destiny Ridge (Paterson), Prosser, Woodin Creek (Woodinville), and Hollywood Schoolhouse (Woodinville). Each offers a distinct atmosphere and wine tasting experiences for visitors.
• Estate at Destiny Ridge Event Hosting Event venue on the estate vineyard for weddings, private gatherings, and corporate events, including wine-paired catering for celebrations within the Horse Heaven Hills wine country setting.
• Tiny House Glamping Accommodations Vineyard-sited glamping accommodations on the estate property featuring four themed tiny houses: Affinity (Albarino), Epiphany (Viognier), Gravity (Merlot), and Jet Black (Syrah). Bookings available for seasonal stays, celebrating 10 years of operation. Featured on HGTV's 'Tiny House, Big Living' in 2015.
• Custom Label Service Personalized custom label service for wine bottles for any occasion, with labels designed to match customer specifications for personal or corporate gifting and events.
• Keg Wine for Commercial Use Wine on tap keg systems offered to commercial establishments such as restaurants and hospitality venues seeking premium Washington wine in keg format for on-premise service.
• Keg Wine for Home Use Wine on tap keg systems designed for residential home or office use, allowing consumers to serve Alexandria Nicole Cellars wines directly from keg format at home.

Quantifiable outcome

• 99-point score for 2022 Shepherds Mark from Pacific Northwest Wine Competition
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Cascade Crust Pizza TruckminorOthersFood vendor partnership for wine release events and tasting room experiences, providing wood-fired pizza pairings at events like the May 2024 Release Party.
• Washington Wine CommissionminorOthersIndustry association partnership hosting media tours and educational events featuring Washington wine regions and wineries.
• Woodinville Wine CountryminorGTM or Marketing PartnerRegional wine association partnership participating in events like 'Cheers for Peers' with neighboring breweries and joint tasting events.
• SIP MagazineminorGTM or Marketing PartnerWine publication partnership featuring ANC wines and Adulting brand in editorial coverage including 'Portable Pours' edition highlighting bottle alternatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• L'Ecole No 41: Family-owned, award-winning Walla Walla winery producing small-lot handcrafted wines with strong DTC, tasting room, and wine club programs in Washington. Highly comparable in business model (family winery, premium handcrafted estate wines, DTC emphasis, multi-generation).
• Tsillan Cellars: Estate-grown Washington winery combining wine production with on-site hospitality (villa accommodations, tasting room, event hosting). Strongly mirrors Alexandria Nicole's combination of estate winery plus tasting room/event/lodging experience business model.
• Cave B Estate Winery: Washington winery in the Quincy/Columbia River basalt cliffs offering estate wines paired with on-site lodging (inn and spa) and event facilities. Directly comparable to Alexandria Nicole for the combined winery-plus-vineyard-lodging experience model in Washington wine country.
• Sparkman Cellars: Woodinville-based small-lot Washington winery tasting room and wine club model with strong DTC emphasis. Operates in the same Woodinville tasting row as Alexandria Nicole, making it a head-to-head DTC and wine club competitor.
• Charles Smith Wines (K Vintners): Pioneering Washington State boutique winery known for small-lot, bold, high-scoring red wines with strong DTC and brand identity. Comparable to Alexandria Nicole in small-lot craft ethos and wine enthusiast customer targeting, with similar awards/credibility profile.
• Woodward Canyon Winery: Long-established family-owned Walla Walla winery focused on estate-grown, handcrafted Cabernet and Bordeaux-style wines. Comparable to Alexandria Nicole in family ownership, estate-sourced premium positioning, and DTC distribution focus.
• Long Shadows Vintners: Boutique Washington winery in Walla Walla producing premium, small-lot, estate-sourced wines with high critic scores and direct-to-consumer focus. Closely mirrors Alexandria Nicole's positioning on quality-over-scale, estate-driven wines, and DTC-led distribution targeting wine enthusiasts.

Broad incumbents

• Hogue Cellars: Established Columbia Valley Washington winery producing a broad varietal range with strong tasting room and DTC presence. Larger incumbent peer with overlapping varietal portfolio (Cabernet, Chardonnay, Merlot) and direct-to-consumer shipping.
• Chateau Ste. Michelle: Washington State's largest and most iconic winery, operating extensive tasting rooms, a wine club, estate vineyards, and a hospitality program. Directly comparable as a Washington DTC wine producer, but at vastly larger scale, making it the dominant incumbent Alexandria Nicole competes against for tasting room visitors and wine club signups.

Regional players

• Mercer Estates Winery: Multi-generation family-owned Washington winery with Prosser-area estate vineyards producing premium varietals with DTC shipping and tasting rooms. Direct geographic and family-winery parallel to Alexandria Nicole, both rooted in the Prosser/Horse Heaven Hills region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ancwine
• YouTubeyoutube.com/user/alexandrianicoleable
• Facebookfacebook.com/ancwine
• Instagraminstagram.com/ancwines
• Pinterestpinterest.com/ancwine
• LinkedInlinkedin.com/company/alexandria-nicole-cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandria Nicole Cellars