Gétaz Romang Holding SA
Gétaz-Miauton (Gétaz Romang Holding SA) is a Swiss building materials distributor operating 110 branches under the BMS Building Materials Suisse network, serving trade professionals and private customers across structural construction and interior finishing through private labels Procasa, ProOne, and M-Box.
- Company typePrivate
- Founded1855
- HeadquartersChièsaz, Switzerland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Gétaz Romang Holding SA does
Gétaz Romang Holding SA operates the Gétaz-Miauton brand as part of BMS Building Materials Suisse, one of Switzerland's leading professional and consumer building materials distributors. The company was founded in 1855 and today runs a network of 110 physical points of sale across Switzerland, supported by more than 150 external sales staff and over 80 branch managers who serve as co-entrepreneurs for the construction sector. Gétaz-Miauton is wholly owned within the BME Group (Building Materials Europe) network, which reported EUR 5.5 billion revenue in 2022 across 920+ sites and 14,000+ employees in eight European countries.
The company's offering spans the full construction lifecycle, organized into gros oeuvre (structural work) covering cement, steel, roofing, tools, and safety equipment, and second oeuvre (interior finishing) covering bathrooms, wood, floors and walls, kitchens, doors, and exterior design. Owned brands Procasa (interior solutions and complete bathrooms from CHF 5,400) and ProOne (600+ SKUs for construction professionals) complement third-party ranges from Geberit, VELUX, Schulthess, Hultafors, Loosli, Waser, Scrigno, JORIS IDE, and Balteschwiler. Modular building units under the M-Box line extend the offering into sale/rental/leasing of site facilities, offices, sanitary modules, and event structures.
The business model is primarily trade and consumer goods distribution with quote-based pricing for professionals, complemented by digital channels (eshop.getaz-miauton.ch and shop.getaz-miauton.ch together carrying 300,000+ products), private-label margin uplift through Procasa and ProOne, and value-added services such as Jumbo crane delivery (22m reach), installation, training, and project consultation. Go-to-market combines dense physical branches, a 150-person external field sales force serving construction professionals, dedicated self-service depots and inside-sales account teams for SMBs, and showroom-driven direct-to-consumer engagement with virtual tours and 360-degree visualization tools. Customer base is heavily weighted toward small and medium trade professionals (installers, masons, carpenters, plumbers, roofers, electricians, tilers) with a secondary private-customer segment served through showrooms and digital configurators.
Gétaz Romang Holding SA firmographics
Firmographics- Name
- Gétaz Romang Holding SA
- Legal name
- BR Bauhandel AG
- Website
- https://getaz-miauton.ch
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Gétaz-Miauton (Gétaz Romang Holding SA) is a Swiss building materials distributor operating 110 branches under the BMS Building Materials Suisse network, serving trade professionals and private customers across structural construction and interior finishing through private labels Procasa, ProOne, and M-Box.
- Ownership category
- akta.pro rank
Gétaz Romang Holding SA industry classification
Industry- Product category
- Building Materials Distribution
- NAICS
- Building Material and Supplies Dealers (4441), Home Centers (444110), Other Building Material Dealers (444180)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB)
- akta.pro secondary industry
- Kitchen Countertops & Backsplash Installation (HSAPAAAC)
Keywords
Where Gétaz Romang Holding SA is headquartered
LocationHeadquarters
- HQ city
- Chièsaz
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Gétaz Romang Holding SA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Building Materials Sales: Sale of construction materials including building materials, wood, steel, hardware, tools, plumbing products, doors, tiles, and exterior design products through 110 physical points of sale.
- E-commerce Sales: Online sales through dedicated e-shops for sanitary products (eshop.getaz-miauton.ch) and tools/building products (shop.getaz-miauton.ch) with over 300,000 products available.
- Professional Services: Expert consulting services, delivery to construction sites, kitchen installation services, product training, and Jumbo crane delivery service for large materials.
- Modular Building (M-Box): Modular construction solutions including office spaces, site containers, changing rooms, sanitary facilities, production facilities, and event spaces with sale-rental-leasing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Procasa complete bathroom packages starting from CHF 5,400 |
| Unit Pricing | Pay-as-you-go | Online shop with over 300,000 products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Gétaz Romang Holding SA product offering
Product offeringCore offering
Gétaz Romang Holding SA, operating as Gétaz-Miauton and part of the BMS Building Materials Suisse network, distributes building materials across Switzerland through 110 physical points of sale, dedicated e-commerce platforms, and a field sales force. The offering covers the full construction spectrum — gros oeuvre (rough construction materials, cement, steel, tools, roofing) and second oeuvre (bathrooms, kitchens, wood, floors/walls, doors, exterior design) — supported by own brands Procasa and ProOne and the M-Box modular building line.
Product overview
Gétaz-Miauton is a building materials retailer operating under the BMS Building Materials Suisse umbrella (with brands Baubedarf, Richner, Gétaz, Miauton, and Regusci Reco). The company offers a comprehensive portfolio organized around two main divisions: gros oeuvre (structural work/rough construction) and second oeuvre (interior finishing). The product ecosystem includes own brands Procasa (interior design solutions including tiles, parquet, and complete bathrooms from CHF 5,400) and ProOne (professional construction materials with 600+ products). M-Box provides modular building solutions. Core categories span bathrooms, wood, floors/walls, kitchens, doors, exterior design, and structural materials. Services include an E-Shop with 300,000+ products, an Interior Configurator for visualizing tiles and floors, virtual showroom tours, and consultation appointments. The company serves both professionals (craftsmen, builders, installers) and private customers through 110 locations across Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Procasa: Private label brand for interior design solutions including tiles, parquet, and complete bathrooms starting from CHF 5,400.
- ProOne
- M-Box
Products and services
- Procasa Own-brand interior design solutions covering tiles, parquet, and complete bathrooms starting from CHF 5,400, including product lines Procasa Uno, Procasa Tre (by Geberit), Procasa Cinque, and Procasa Platten for private customers and professionals.
- ProOne
Quantifiable outcome
- Presence at 110 locations serving all of Switzerland
- +1 more outcomes
Companies that use Gétaz Romang Holding SA
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Gétaz Romang Holding SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gétaz Romang Holding SA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major supplier, product partner, kitchen partner and promotional partner.
- Geberitmajor supplierGeberit is a key supplier of sanitary products including evacuation systems, Mepla piping, GIS systems, tools, PE drainage, silent systems, and fitting accessories cataloged for download.
- VELUXproduct partnerVELUX provides roof windows with exterior roller shutters for heat protection and weather protection. Company promotes VELUX products for summer comfort solutions.
- Looslikitchen partnerLoosli is a kitchen partner distributing kitchen products through Richner locations at Kriens and Volketswil. Full Loosli bathroom furniture catalog available.
- Waserkitchen partnerWaser is a kitchen partner distributing kitchen products through Richner locations at Kriens and Volketswil.
- Schulthessproduct partnerSchulthess is a supplier for laundry care products featured in promotional campaigns for BMS Building Materials Suisse.
- Hultaforspromotional partnerHultafors provides professional textiles and footwear. BMS offers exclusive shopping experiences with 30% discounts on Hultafors collections.
- Scrignoproduct partnerScrigno provides sliding door chassis systems (giant sliding doors) for interior applications. Catalog available for download.
- JORIS IDEproduct partnerJORIS IDE provides metal solutions for roofing and façade applications. Listed in product range catalog.
- Balteschwilerproduct partnerBalteschwiler is a supplier of terraces and privacy screens for garden/exterior applications. Catalog available.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Gétaz Romang Holding SA competitors and assessment
Company assessmentDirect peers
- Hornbach Baumarkt: European big-box DIY retailer with a dedicated Swiss presence, stocking building materials, tools, sanitary, tiles, and garden products. Comparable in offering breadth, professional-customer focus, and large-format store economics to Gétaz-Miauton's network.
- Landi / Volg (Fenaco): Swiss agricultural cooperative group with a Landi retail network that sells building materials, hardware, and home improvement products to rural and professional customers. Overlaps with Gétaz-Miauton's trade-professional segment and Swiss geographic footprint.
- OBI (Switzerland): European DIY chain with Swiss stores offering building materials, sanitary, tiles, and tools to both DIY consumers and trade professionals. Directly comparable to Gétaz-Miauton in product mix and target customer base.
- Jumbo (Jumbo-Markt AG): Swiss home improvement and DIY chain operating more than 50 large-format stores across Switzerland, offering building materials, tools, sanitary, and garden products. Directly competes with Gétaz-Miauton in both professional trade and consumer segments across overlapping Swiss regions.
Broad incumbents
- CRH plc: One of the world's largest building materials groups with European distribution and retail operations including sanitary and DIY. Provides a parent-company-scale comparable to BME Group and serves similar professional and consumer end markets.
- Würth Group: Global leader in fastening and assembly materials distribution with a strong European branch network serving trade professionals. Comparable in field-sales-driven model, own-brand strategy (Würth, ProOne analog), and focus on professional installer customers.
- SIG Group (formerly SIG D&I): UK-listed specialist distributor of building products including roofing, insulation, drywall, and interior systems. Comparable in serving professional contractors through a branch network with technical product expertise.
- Travis Perkins: UK's largest distributor of building materials to trade professionals, operating multiple brands (Travis Perkins, Keyline, City Plumbing) with a national branch network. Comparable business model in serving professional trades with multi-category building products at scale.
- Kingfisher plc: European home improvement group (Castorama, Brico Dépôt, Screwfix) operating large-format DIY stores across multiple countries. Comparable in omnichannel retail of building materials, tools, and home improvement products to trade and consumer customers.
- Saint-Gobain Distribution Switzerland: Swiss arm of Saint-Gobain's distribution business (formerly Raab Karcher), selling construction materials, drywall, insulation, and ceilings to professional installers. Overlaps with Gétaz-Miauton's structural and interior finishing categories.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Gétaz Romang Holding SA social profiles
Digital presenceGétaz Romang Holding SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gétaz Romang Holding SA leadership team
Management profileNumber of profiles
Gétaz Romang Holding SA subsidiaries and ownership
Company hierarchySubsidiaries7 records
Gétaz Romang Holding SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gétaz Romang Holding SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gétaz Romang Holding SA
What does Gétaz Romang Holding SA do?
Gétaz Romang Holding SA, operating as Gétaz-Miauton and part of the BMS Building Materials Suisse network, distributes building materials across Switzerland through 110 physical points of sale, dedicated e-commerce platforms, and a field sales force. The offering covers the full construction spectrum — gros oeuvre (rough construction materials, cement, steel, tools, roofing) and second oeuvre (bathrooms, kitchens, wood, floors/walls, doors, exterior design) — supported by own brands Procasa and ProOne and the M-Box modular building line.
Is Gétaz Romang Holding SA a public or private company?
Gétaz Romang Holding SA is a private company. It is classified as corporate owned and is currently operating.
When was Gétaz Romang Holding SA founded?
Gétaz Romang Holding SA was founded in 1855. It employs 1,001 to 5,000 people.
Where is Gétaz Romang Holding SA based?
Gétaz Romang Holding SA is headquartered in Chièsaz, Switzerland, in the Europe region.
How does Gétaz Romang Holding SA make money?
Four revenue lines are on record. Building Materials Sales are the primary driver. The others are E-commerce Sales, professional Services and modular Building (M-Box).
Who are Gétaz Romang Holding SA's main competitors?
Direct peers on record are Hornbach Baumarkt, Landi / Volg (Fenaco), OBI (Switzerland) and Jumbo (Jumbo-Markt AG). Broad incumbents are CRH plc, Würth Group, SIG Group (formerly SIG D&I), Travis Perkins, Kingfisher plc and Saint-Gobain Distribution Switzerland.
Does Gétaz Romang Holding SA have an API?
No public API is recorded for Gétaz Romang Holding SA.
What industry is Gétaz Romang Holding SA in?
Gétaz Romang Holding SA's product category is Building Materials Distribution. Its primary akta.pro industry code is CRAIAEAB, Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing), with a secondary code of HSAPAAAC, Kitchen Countertops & Backsplash Installation. Its NAICS code is 4441 and its SIC code is 5211.