Loosli
- Company typePrivate
- Founded1956
- HeadquartersWyssachen, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Loosli firmographics
Firmographics- Name
- Loosli
- Legal name
- Loosli AG
- Website
- https://loosli.swiss
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Loosli industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
Keywords
Where Loosli is headquartered
LocationHeadquarters
- HQ city
- Wyssachen
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Loosli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Furniture Manufacturing (Kitchens, Bathrooms, Interior): Loosli designs, produces, and installs bespoke furniture for kitchens, bathrooms, and complete interior fit-outs. Each piece is individually planned and crafted to customer specifications from batch size 1. Revenue is generated through direct project sales including design, production, and installation services. Payment terms typically follow a structured schedule: 30% at contract signing, 30% at assembly readiness, 30% after completion, and 10% after final acceptance.
- Semi-Finished Products (Halbfabrikate): Loosli produces and sells semi-finished furniture components — including cut panels, CNC-drilled and doweled furniture parts, cabinet elements, kitchen elements, furniture fronts, and accessories — to other carpenters and craftsmen. Orders are placed via Excel template and processed through a digital import workflow.
- Bathroom Furniture via Wholesale Partners: Bathroom furniture (Badmöbel) is sold exclusively through specialist wholesale and dealer partners in Switzerland. Loosli supplies the furniture to these partners, who in turn provide consultation and sell to end consumers through their own showrooms.
- Customer Service, Repair & Maintenance: Post-sale customer service including repairs, sink replacements, appliance exchanges, care and cleaning instructions, and assembly guidance for kitchen and bathroom furniture. Services are provided by a trained service team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom furniture projects are priced individually based on specifications, materials, dimensions, and scope of work. |
| Other | Pay-as-you-go | Bathroom furniture sold exclusively through wholesale and specialist dealers. |
| Other | Pay-as-you-go | Factory tours are offered free of charge. Optional paid experiences at the site: Werken workshop (CHF 5 per person), Apéro (CHF 15 per person), Lunch (CHF 30 per person). |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Loosli product offering
Product offeringCore offering
Loosli designs, manufactures, and installs custom kitchens, bathroom furniture, and complete interior fittings from batch size 1, all produced at its Wyssachen facility using a combination of traditional carpentry craftsmanship, CNC machining, proprietary LaserTec seamless edge bonding, and CAD/CAM-integrated workflows. The company also sells semi-finished furniture components (Halbfabrikate) to other carpenters and distributes bathroom furniture exclusively through specialist wholesale partners. Sales are driven by showroom-based in-person consultation, bespoke design, and in-house installation.
Product overview
Loosli AG is a Swiss custom furniture manufacturer operating since 1956, offering a comprehensive portfolio of bespoke furniture products and services. The company produces custom kitchens (Küchen), bathroom furniture (Badmöbel), and interior design solutions (Innenausbau) from their production facility in Wyssachen, with showrooms in Wyssachen, Langenthal, and Cham. Products are manufactured individually from batch size 1, combining traditional craftsmanship with modern CNC technology and Swiss-made quality. The portfolio includes core custom products (kitchens, bathrooms, interior elements, furniture), specialized bathroom product lines (Komplettmöbel, Zoe, Vorwandmöbel Serra), the modular Loc stool, and B2B semi-finished products (Halbfabrikate) for other craftsmen. The company also provides customer service, factory tours, and acquired the Werder Küchen AG brand in 2024, now operating as a Cham branch. Sustainability is emphasized through the Loosli Nachhaltigkeitsindex (sustainability index) for each order.
Differentiator
Problem solved
Functional benefit
Brands
- Loc: Modular and sustainable stool made from regional Emmental white fir.
- Zoe
Products and services
- Custom Kitchens (Küchen)
Quantifiable outcome
- First Swiss furniture manufacturer to offer a data-based Nachhaltigkeitsindex per order, evaluating recycling share, material composition, transport distances, and supplier sustainability across all materials used.
- +3 more outcomes
Companies that use Loosli
Customer profileNamed customers7 records
Ideal customer profiles4 records
Loosli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Loosli partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Hochschule für Wirtschaft (Bern University of Applied Sciences)minorLoosli collaborates with Master students from Bern University of Applied Sciences on sustainability projects. In autumn semester 2024/25, students worked on advancing Loosli's environmental strategy, including supplier questionnaires, ESG data, and a Scope-3 emissions calculation tool. In spring semester 2025, a student analyzed indirect emissions along Loosli's value chain, identifying capital goods as peak emitters and commuting routes as reduction potential.
- Werder Küchen AG (acquired)coreLoosli Group acquired Werder Küchen AG effective July 1, 2024 as a succession solution. The acquisition strengthened Loosli's presence in the Canton of Zug and Central Switzerland. Werder Küchen continued operations from Cham. As of July 1, 2026, the company is fully rebranded as Loosli AG, Zweigniederlassung Cham.
- Bösiger InneneinrichtercoreLoosli partnered with Bösiger Inneneinrichter to create a competence center for kitchen and living. Loosli took over Bösiger's entire carpentry operation including staff and properties at Mittelstrasse 13 in Langenthal, while Bösiger continued independently with furniture retail and interior planning. This partnership enabled the opening of the Langenthal showroom in 2020.
- Swiss KronominorSwiss Krono (Menznau) is listed as a partner company for optional excursions as part of the Loosli factory tour experience. Visitors can optionally tour Swiss Krono's manufacturing facility during their visit to the Wyssachen area.
- Metzgerei Schlüchter DürrenrothminorListed as an optional partner experience during Loosli factory visits: a 'Bratwurst' (sausage-making) workshop at Metzgerei Schlüchter in Dürrenroth. This is offered as part of the extended experience program for factory tour groups.
- Krimi Spass WyssachenminorListed as an optional partner experience during Loosli factory visits: a crime/mystery game (Krimi Spass) organized in Wyssachen. Offered as part of the extended experience program for groups.
- Forum A (Architekturbüro)coreForum A is a recurring project partner, collaborating with Loosli on multiple residential projects including a dual-family home (Neubau im Zweifamilienhaus) and a 1905 city house renovation with a linden-green kitchen and orangery-style extension. The partnership demonstrates Loosli's ability to integrate with architectural design processes.
- Grosshandelspartner (Wholesale Partners: Richner, Gétaz, Regusci)coreRichner, Gétaz, and Regusci are wholesale partners distributing Loosli bathroom furniture through their retail networks. They publish joint catalogs (e.g., Gesamtprospekt Richner, Gétaz, Regusci 2026) featuring Loosli products. These partners provide in-store consultation and installation services to end customers.
- Bringhen Gruppe (Grosshandelspartner)coreThe Bringhen Group is a wholesale partner distributing Loosli bathroom furniture, featuring Loosli products in their catalogs (Gesamtprospekt Bringhen 2025, Neuheitenprospekt 2026 Bringhen). They provide regional coverage and customer consultation alongside Loosli's direct sales channel.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Loosli competitors and assessment
Company assessmentDirect peers
- Team 7: Austrian manufacturer of custom, sustainable solid-wood kitchens, bathrooms, and interior furniture. Highly comparable to Loosli: batch-size-1 production, premium positioning, integrated showrooms, and a strong sustainability narrative in the German-speaking DACH region.
- Bauformat Küchen: German mid-premium custom kitchen manufacturer, comparable in size, customization model, and dealer/wholesale distribution approach. A natural reference peer for Loosli's scale and business model.
- Forster Küchen: Swiss manufacturer of custom kitchens and interior fittings, based in Upper Austria/Switzerland. Closely comparable mid-sized regional peer competing in the same Swiss custom-kitchen and bath segment Loosli targets.
- Rotpunkt Küchen: German premium custom kitchen manufacturer with strong sustainability credentials (carbon-neutral production, recycled material lines). Directly comparable to Loosli's premium, made-to-measure kitchen business and serves as the most analogous DACH competitor.
Broad incumbents
- Laufen: Swiss bathroom brand (ceramics, furniture, bathtubs) with Swiss manufacturing heritage and a design-led premium positioning. Closest large Swiss peer for Loosli's bathroom furniture line and brand-equity comparison.
- Duravit: Large international bathroom furniture and ceramics manufacturer. Comparable on the bathroom product side and on premium bathroom furniture design, but at a much larger, multi-country scale.
- Geberit: Swiss-listed sanitary/ bathroom systems incumbent with a strong Swiss manufacturing base. Useful as a benchmark for a Swiss bathroom-category brand with international reach, even though it sits upstream of Loosli's bathroom furniture niche.
- Hacker Küchen: Large German kitchen manufacturer offering extensive custom and semi-custom ranges with a broad dealer network. Comparable to Loosli on the kitchen product side but operates at materially larger scale and broader market reach.
- Pfister Möbel: Largest Swiss furniture and home furnishings retailer, offering a broad assortment of kitchens, bathrooms, and interior products. Useful as a broader Swiss incumbent benchmark for distribution scale and customer reach.
Regional players
- Burger Küchen: Austrian/Swiss regional custom kitchen manufacturer with comparable mid-market premium positioning. Direct functional peer for made-to-measure kitchen production, though its footprint overlaps DACH rather than exclusively Switzerland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Loosli social profiles
Digital presenceLoosli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loosli leadership team
Management profileNumber of profiles
Profiles10 records
Loosli subsidiaries and ownership
Company hierarchySubsidiaries2 records
Loosli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loosli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loosli
What does Loosli do?
Loosli designs, manufactures, and installs custom kitchens, bathroom furniture, and complete interior fittings from batch size 1, all produced at its Wyssachen facility using a combination of traditional carpentry craftsmanship, CNC machining, proprietary LaserTec seamless edge bonding, and CAD/CAM-integrated workflows. The company also sells semi-finished furniture components (Halbfabrikate) to other carpenters and distributes bathroom furniture exclusively through specialist wholesale partners. Sales are driven by showroom-based in-person consultation, bespoke design, and in-house installation.
Is Loosli a public or private company?
Loosli is a private company. It is classified as family owned and is currently operating.
When was Loosli founded?
Loosli was founded in 1956. It employs 51 to 100 people.
Where is Loosli based?
Loosli is headquartered in Wyssachen, Switzerland, in the Europe region.
How does Loosli make money?
Four revenue lines are on record. Custom Furniture Manufacturing (Kitchens, Bathrooms, Interior) is the primary driver. The others are semi-Finished Products (Halbfabrikate), bathroom Furniture via Wholesale Partners and customer Service, Repair & Maintenance.
Who are Loosli's main competitors?
Direct peers on record are Team 7, Bauformat Küchen, Forster Küchen and Rotpunkt Küchen. Broad incumbents are Laufen, Duravit, Geberit, Hacker Küchen and Pfister Möbel. Burger Küchen is listed as a regional player.
Does Loosli have an API?
No public API is recorded for Loosli.
What industry is Loosli in?
Loosli's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAIAH, Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms). Its NAICS code is 3371 and its SIC code is 2510.