HelpHero
- Company typePrivate
- Founded-
- HeadquartersParnell, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HelpHero does
HelpHero is a cloud-based user onboarding and product tour software platform operated by Cloudling Limited, a privately held New Zealand company headquartered in Warkworth. The platform enables SaaS companies to create interactive product tours, structured onboarding checklists, and contextual hotspots without writing code, using a visual editor and a Chrome extension that operates directly on a customer's live website. Technically, HelpHero installs as a lightweight JavaScript snippet using Shadow DOM rendering for isolation, supports client-side frameworks (React, Vue) and server-side rendered applications (PHP, ASP.NET), exposes a comprehensive JavaScript API for programmatic tour and event control, and runs on Google Cloud Platform with MongoDB Atlas for data storage. The platform includes built-in analytics for step-level completion tracking, an audience targeting engine ("Funnels") supporting segmentation by user properties, events, device, browser, and language, A/B testing, and a native Intercom Messenger integration for embedding tours inside existing support workflows.
HelpHero firmographics
Firmographics- Name
- HelpHero
- Legal name
- Cloudling Limited
- Website
- https://helphero.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HelpHero industry classification
Industry- Product category
- User Onboarding Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industry
- API Documentation & Developer Portals (BPAMAOAH)
Keywords
Where HelpHero is headquartered
LocationHeadquarters
- HQ city
- Parnell
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
HelpHero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription - Monthly Active Users: Usage-based subscription model priced according to monthly active users (MAU). All plans include access to full feature set including advanced features like custom CSS and audience targeting. Customers can upgrade or downgrade plans at any time, with upgrades taking immediate effect and downgrades applying at the end of the billing cycle.
- Startup / Enterprise Plans: Custom high-volume pricing for startups and enterprise customers with dedicated support, conference call support, and customized options. Quote-based pricing through direct sales contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Up to 1,000 MAU - $55/month |
| Usage-based | Monthly | Up to 2,500 MAU - $115/month |
| Usage-based | Monthly | Up to 5,000 MAU - $179/month |
| Usage-based | Monthly | Up to 10,000 MAU - $249/month |
| Usage-based | Monthly | Up to 20,000 MAU - $299/month |
| Subscription | Annual | Startup / Enterprise - Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
HelpHero product offering
Product offeringCore offering
HelpHero provides a no-code, cloud-based user onboarding platform that lets SaaS businesses build, launch, and analyze interactive product tours, onboarding checklists, and contextual hotspots without engineering involvement. Customers install a lightweight JavaScript snippet (or use the Chrome Extension) to author and render in-app guidance, with built-in analytics, audience targeting, A/B testing, and a JavaScript API for programmatic control.
Product overview
HelpHero is a unified user onboarding platform designed for SaaS companies to create interactive product tours, checklists, and hotspots without coding. The core offering combines the HelpHero Editor (a visual, code-free tour creation tool) with advanced features including Checklists for structured task-based onboarding, Hotspots for contextual tooltips and prompts, Analytics for tracking tour performance, Funnels for audience targeting and personalization, and Custom Theming for brand alignment. The platform provides a Chrome Extension for rapid tour creation, a JavaScript API for developer integrations, and native Intercom Messenger integration. Priced on a per-monthly-active-user basis with all features included across all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- HelpHero onboarding platform Cloud-based user onboarding and product tour software platform that enables businesses to create interactive, code-free product tours, onboarding checklists, and contextual hotspots to guide users through applications and improve feature adoption. Distributed via a JavaScript snippet with usage-based subscription pricing.
- HelpHero Editor Chrome Extension Browser extension for Chrome that lets non-technical users create, edit, and preview HelpHero product tours on their own websites without deploying the production JavaScript snippet, serving as both a creation tool and a product-led growth distribution channel.
- HelpHero JavaScript API Developer-facing JavaScript SDK exposing methods such as HelpHero.identify(), update(), startTour(), advanceTour(), cancelTour(), startChecklist(), openChecklist(), closeChecklist(), setOptions(), reset(), and on()/off() for event listeners. Enables custom navigation, A/B test variant assignment, and analytics event forwarding to providers like Google Analytics and Mixpanel.
Quantifiable outcome
- Reduce customer support costs by providing contextual guidance before users need to ask for help
- +1 more outcomes
Companies that use HelpHero
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
HelpHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
HelpHero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core infrastructure and product integration.
- Google Cloud Platformcore infrastructureHelpHero's production services are hosted on Google Cloud Platform. The physical servers are located in Google's secure data centers. MongoDB Atlas manages databases using Google Cloud resources. This is the core infrastructure partnership for the SaaS product.
- MongoDB Atlascore infrastructureMongoDB Atlas provides database management services for HelpHero, configuring and provisioning appropriate Google Cloud resources. This partnership provides the data layer for storing customer tour configurations, user data, and analytics.
- Stripecore infrastructureStripe is the payment processor for HelpHero subscriptions, providing PCI-compliant payment processing. HelpHero does not handle credit card information directly - all payment data is managed by Stripe. This partnership handles all transaction and billing operations.
- Intercomproduct integrationHelpHero offers a native Intercom Messenger integration that enables customers to provide HelpHero tours via Intercom Messenger. Tours can be displayed from both Intercom Messenger Home and Conversations. The integration allows sending interactive tours directly from support conversations and provides self-service access to tours within the Intercom interface.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
HelpHero competitors and assessment
Company assessmentDirect peers
- Appcues: Appcues is the most direct competitor and the named incumbent HelpHero benchmarks against on its own comparison page. Both offer no-code product tours, checklists, hotspots, and audience targeting for SaaS onboarding, with Appcues positioned at higher price points ($299+ entry).
- Userpilot: Userpilot is a direct competitor in no-code product onboarding, offering in-app tours, checklists, NPS, and feature adoption tooling for SaaS. Both companies target product-led growth teams with usage-based pricing and a focus on non-technical editors.
- Userflow: Userflow is a direct competitor offering a Chrome-extension-based no-code builder for product tours, checklists, and onboarding flows. HelpHero and Userflow compete head-to-head for SMB SaaS customers seeking affordable, no-code onboarding tooling.
- Chameleon: Chameleon builds in-product tours, tooltips, and microsurveys for SaaS onboarding, with strong emphasis on personalization and segmentation. It overlaps directly with HelpHero's funnels/targeting and product tour functionality.
- Stonly: Stonly provides interactive guides, product walkthroughs, and onboarding flows that compete directly with HelpHero's tours and checklists. Both target customer success and support deflection use cases within SaaS.
Emerging players
- ProductFruits: ProductFruits is a smaller, SMB-focused onboarding tool offering product tours, checklists, and in-app messaging. It targets the same budget-constrained SaaS segment as HelpHero's lower tiers.
Broad incumbents
- Pendo: Pendo is a large product-analytics and digital-adoption platform that includes in-app guides and onboarding tours as part of a much broader suite. It overlaps with HelpHero on onboarding but typically serves mid-market and enterprise at substantially higher price points.
- WalkMe: WalkMe is a digital adoption platform with enterprise-scale onboarding, walkthroughs, and process automation capabilities. It competes with HelpHero on the in-app guidance layer but at a much larger scale and price point.
- Whatfix: Whatfix provides enterprise digital adoption tools including in-app guidance, walkthroughs, and self-help overlays. Its product tours and self-help features overlap with HelpHero's tours and hotspots but are bundled with broader enterprise DAP offerings.
Others
- Intercom: Intercom is both an integration partner and adjacent platform whose Messenger product overlaps with HelpHero's tours and checklists when surfaced via the Messenger Home widget. It is not a direct competitor but represents a potential platform-expansion direction or acquirer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HelpHero social profiles
Digital presenceHelpHero compliance and trust
Trust signalCompliance3 records
HelpHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelpHero leadership team
Management profileNumber of profiles
HelpHero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelpHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelpHero
What does HelpHero do?
HelpHero provides a no-code, cloud-based user onboarding platform that lets SaaS businesses build, launch, and analyze interactive product tours, onboarding checklists, and contextual hotspots without engineering involvement. Customers install a lightweight JavaScript snippet (or use the Chrome Extension) to author and render in-app guidance, with built-in analytics, audience targeting, A/B testing, and a JavaScript API for programmatic control.
Is HelpHero a public or private company?
HelpHero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HelpHero founded?
HelpHero was founded in -1. It employs 1 to 10 people.
Where is HelpHero based?
HelpHero is headquartered in Parnell, New Zealand, in the Oceania region.
How does HelpHero make money?
Two revenue lines are on record. Subscription - Monthly Active Users are the primary driver. The others are startup / Enterprise Plans.
Who are HelpHero's main competitors?
Direct peers on record are Appcues, Userpilot, Userflow, Chameleon and Stonly. ProductFruits is listed as an emerging player. Broad incumbents are Pendo, WalkMe and Whatfix. Intercom is listed as an others.
Does HelpHero have an API?
Yes. HelpHero provides a JavaScript API that allows developers to programmatically start and stop tours, listen to events, manage checklists, and control hotspot visibility. Key methods include: HelpHero.identify() to identify users with properties, HelpHero.anonymous() for anonymous users, HelpHero.update() to update user properties, HelpHero.startTour() to start a specific tour, HelpHero.advanceTour() to move forward through steps, HelpHero.cancelTour() to cancel active tours, HelpHero.startChecklist() to start checklists, HelpHero.openChecklist() and closeChecklist() for UI control, HelpHero.setOptions() to control display settings, HelpHero.reset() to stop all HelpHero content, and HelpHero.on()/off() for event listeners. The API supports custom navigation handlers, tour priority management, A/B testing via variant assignment, and integration with analytics providers like Google Analytics and Mixpanel through event tracking. Developer documentation is at helphero.co/docs/javascript.
What industry is HelpHero in?
HelpHero's product category is User Onboarding Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of BPAMAOAH, API Documentation & Developer Portals. Its NAICS code is 541511 and its SIC code is 7372.