Prezzee

What Prezzee does

Prezzee is a Sydney-headquartered digital gifting platform that operates a two-sided marketplace of retailer-branded eGift cards. The company enables consumers to purchase digital gift cards from more than 80 retail and brand partners — including Woolworths, Myer, JB Hi-Fi, Coles, Kmart, Bunnings, Uber, and Amazon — and to send them via mobile app, web, or integration surface. Its product portfolio includes the Prezzee Smart eGift Card (a multi-retailer exchangeable voucher), the Prezzee App with a Gift Tracker, Prezzee Business for corporate gifting, and Prezzee Buzz, a B2B reward and recognition product integrated with Slack and Microsoft Teams. The company also offers a Give Back Card tied to charitable giving.

Prezzee serves two distinct customer segments. On the consumer side, individual senders and recipients use the platform for personal gifting occasions. On the enterprise side, the Prezzee Business and Prezzee Buzz propositions target HR, reward and recognition, and corporate incentive buyers, with API and collaboration-software integrations enabling embedded distribution. The company has scaled beyond Australia to operate in the UK, New Zealand, the USA, Canada, France, and Ireland, supported by regional legal entities and offices.

The business model combines marketplace economics with B2B SaaS/contract revenue. Consumer and gift card transaction volume generates commission or spread income from retailer partners, while Prezzee Business and Prezzee Buzz generate subscription or per-transaction revenue from corporate customers. The platform processes tens of thousands of gift card transactions daily, and in June 2024 signed an MOU with UnionPay International to extend distribution to UnionPay's global cardholder base. The company is privately held, has 101-250 employees, and has not disclosed external funding rounds.

Name

Prezzee

Legal name

Prezzee Pty Limited

Website

https://prezzee.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Prezzee is a Sydney-based digital gifting marketplace operating a two-sided platform of 80-plus retailer eGift cards for consumers and corporate reward/recognition buyers across Australia, the UK, New Zealand, the USA, Canada, France, and Ireland.

Ownership category

akta.pro rank

Product category

Digital Gifting Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industries

Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Digital gift cards
• Corporate gifting platform
• EGift card marketplace
• Employee rewards platform
• Digital gifting services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Gift Card Transaction Fees: Prezzee earns a commission or transaction fee on each gift card sold through its marketplace. This is the primary revenue stream from both consumer and business customers purchasing digital gift cards from partnered retailers.
2. Prezzee Business Enterprise Services: Corporate gifting platform generating revenue from businesses that need bulk gift card purchases, custom branding, and reward program management for employee recognition, customer loyalty, and incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Prezzee operates a digital gifting marketplace platform that allows individuals and businesses to purchase, personalize, and send eGift cards from a broad network of partner retailers (including Woolworths, JB Hi-Fi, Amazon, and Uber). Its flagship Prezzee Smart eGift Card enables recipients to swap and split balances across multiple brands. The company also offers Prezzee Business, a corporate platform for bulk gifting, employee rewards, customer loyalty, and incentive programs.

Product overview

Prezzee operates a digital gifting platform comprising three core offerings: the Prezzee Smart eGift Card as the flagship product (a multi-brand digital gift card allowing recipients to swap and split balances across partner retailers including Uber, Netflix, eBay, and Woolworths), the Prezzee Business platform for corporate bulk gifting and employee recognition, and the consumer-facing Prezzee App for mobile gift card management. Supporting features include Gift Tracker for monitoring sent gifts, Prezzee Buzz for Slack-based employee recognition, and a Chatbot for customer support. The marketplace offers Australian eGift Cards from local retailers and International eGift Cards for global gifting. Prezzee Group consists of eight entities across Australia, New Zealand, UK, USA, Canada, and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Prezzee Business: Corporate gifting and reward solution for businesses
• Prezzee Buzz
• Prezzee Smart Card
• Prezzee Smart eGift Card
• Give Back Card
• Prezzee Fuel Smart eGift Card
• Prezzee App

Products and services

• Prezzee Smart eGift Card A digital gift card that allows recipients to swap and split the total balance across multiple partner brands including Uber, Netflix, eBay, IGA, and Woolworths. Supports Visa, Eftpos, and Mastercard payment networks and can be loaded into digital wallets.
• Prezzee Business A corporate gifting platform enabling businesses to send bulk digital gift cards, customize with company branding, and manage customer loyalty rewards as well as employee recognition programs.
• Prezzee App A free mobile application available on iOS and Android that enables users to send, spend, and store digital gift cards easily and instantly anytime, anywhere.
• Gift Tracker A standalone tool that allows users to track gift cards they have sent to recipients, monitoring delivery and redemption status.
• Australian eGift Cards Digital gift cards from Australian retailers including Woolworths, Coles, IGA, Myer, Bunnings, Kmart, BIG W, Ampol, Shell, and specialty stores available on the Prezzee marketplace.
• International eGift Cards Digital gift cards from international retailers available for global gifting across multiple countries.
• Give Back Card A charitable giving gift card allowing recipients to direct funds to supported charities including Smith Family, Life Education, World Vision, Red Cross, Givit, Salvation Army, Green Fleet, and Starlight Foundation.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• UnionPay InternationalcoreStrategic or Co-development Partner · 12 June 2024Prezzee announced an MOU for cooperation with UnionPay International to expand global footprint. This strategic partnership enables Prezzee to reach UnionPay's extensive global network of cardholders and merchants.
• Apple PaycoreTechnology or IntegrationDigital wallet integration allowing users to store and access Prezzee gift cards through Apple Pay on iOS devices and Apple Watch.
• Woolworths GroupcoreTechnology or IntegrationMajor Australian supermarket chain providing gift cards sold through Prezzee's digital marketplace. Woolworths Supermarket eGift Cards available in various denominations.
• MyercoreTechnology or IntegrationAustralian department store with gift cards available on Prezzee platform for fashion and lifestyle gifting.
• JB Hi-FicoreTechnology or IntegrationLeading Australian electronics retailer with gift cards sold through Prezzee for technology and entertainment gifting.
• BunningscoreTechnology or IntegrationMajor Australian hardware retailer with gift cards available on Prezzee for home improvement and DIY gifting.
• ColescoreTechnology or IntegrationAustralian supermarket chain providing grocery gift cards through Prezzee's digital platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eGifter: US digital gift card marketplace and corporate gifting platform with a similar consumer-plus-business model. Comparable in functionality and target customer segments.
• Xoxoday: Global rewards and recognition platform offering digital gift cards, vouchers, and experiences to enterprise customers. Directly comparable to Prezzee Business and has geographic overlap in markets like the UK and India.
• Reward Gateway: UK-headquartered employee engagement and recognition platform that uses digital gift cards as a redemption option. Direct overlap with Prezzee Business and Prezzee Buzz in the workplace recognition vertical.
• Giftbit: Canadian digital gift card platform focused on SMB and enterprise gifting with a multi-retailer catalog. Closely matches Prezzee's marketplace-plus-B2B model at a similar scale stage.
• Tremendous: US-based digital gift card and rewards platform serving businesses with a multi-retailer marketplace and bulk distribution. Tremendous is the closest direct analog to Prezzee's B2B and consumer marketplace model, just US-headquartered.
• Tango Card: Digital gift card and rewards platform (now part of Blackhawk Network) offering a similar bulk gifting and Rewards Link product. Competes head-to-head with Prezzee Business in the US enterprise rewards market.

Emerging players

• Gift Up!: Digital gift card platform focused on small and mid-sized merchants and retailers. Overlaps with Prezzee's merchant-facing infrastructure but at a smaller scale.
• Givinga: Digital gifting and donation platform with a multi-retailer marketplace and a charitable-giving angle similar to Prezzee's Give Back Card. Smaller scale but adjacent product overlap.

Broad incumbents

• Blackhawk Network: Large global prepaid and gift card network operating consumer, B2B, and distribution businesses. Overlaps with Prezzee's marketplace but at significantly greater scale and with proprietary retailer distribution agreements.
• InComm Payments: Global prepaid product and gift card processor that works with retailers to issue and distribute stored-value products. Operates upstream of Prezzee's marketplace and could disintermediate it with direct retailer contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prezzee
• YouTubeyoutube.com/channel/UCgKks7hHk6gbiPPc7yWzEHw/videos
• Facebookfacebook.com/prezzee
• LinkedInlinkedin.com/company/prezzee
• Instagraminstagram.com/prezzee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prezzee