Granny NANNIES

What Granny NANNIES does

Granny NANNIES LLC is a private, franchise-based non-medical in-home care provider founded in 1990 in Central Florida by Rob and Kirsten Hodgson. The company delivers personal care, homemaking, and companionship services to seniors and individuals with chronic conditions through a workforce of Certified Nursing Assistants (CNAs) and Home Health Aides (HHAs). Its service portfolio spans 16 specialized programs including Alzheimer's, Parkinson's, stroke recovery, hospice, cancer, heart disease, COPD, fall prevention, hospital-sitter, overnight, respite, and post-surgical recovery care, plus long-term care insurance coordination. There is no proprietary technology platform; the offering is delivered by human caregivers in client homes, hospitals, assisted living facilities, and nursing homes under state-issued home care licenses.

The business operates as a licensing network (Granny NANNIES Licensing Group, LLC) with independently owned and operated locations across seven U.S. states — Arizona, Florida, Georgia, Indiana, Kentucky, Pennsylvania, and Texas — covering dozens of county-level service territories. Revenue is generated through hourly, usage-based billing with rates varying by location, care level, and schedule; there are no long-term contracts, deposits, or set-up fees, and services can typically begin within 24-48 hours. Customer acquisition runs through a national toll-free number (1-800-316-2669), website inquiry forms, word-of-mouth, a 5-star Google Review rating, and referral partnerships with hospitals, rehab centers, assisted living facilities, hospice agencies, and physician offices. The customer base is highly fragmented across individual families and consists of B2C individual clients spanning seniors aging in place, family caregivers seeking respite, and patients with chronic conditions.

Name

Granny NANNIES

Legal name

Granny NANNIES LLC

Website

https://grannynannies.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Granny NANNIES is a franchise-based non-medical in-home care provider using CNAs and HHAs to deliver personal care, homemaking, and companionship services to seniors and chronically ill clients across 7 U.S. states on a flexible hourly billing model with no contracts.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Senior home care
• In-home care services
• Alzheimer's care
• Parkinson's home care
• Respite care services

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hourly In-Home Care Services: Revenue is generated through hourly billing for in-home care services provided by caregivers. Services are priced based on level of care needed, hours requested, schedule, and location. No long-term contracts required. Flexible care options from short-term to long-term arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Granny NANNIES provides non-medical, in-home senior care services delivered by Certified Nursing Assistants (CNAs) and Home Health Aides (HHAs). Core service categories are Personal Care (ADL support), Homemaking (household tasks), and Companionship, with specialized programs for Alzheimer's, Parkinson's, stroke recovery, hospice, cancer, heart disease, COPD, and post-surgery recovery. Services are billed hourly with no long-term contracts and are available 24 hours a day through a franchise network across seven U.S. states.

Product overview

Granny NANNIES is a senior home care services company providing a comprehensive portfolio of in-home care services available 24-hours a day. The core offering consists of personal care (ADL support), homemaking services (household task assistance), and companionship care. These foundational services are delivered across specialized care programs including 24-Hour Home Care, Alzheimer's Home Care, Parkinson's Home Care, Stroke Recovery Care, Hospice Care Assistance, Fall Prevention Care, Cancer Treatment Support, Heart Disease Care, Chronic Lung Disease Care, Hospital Sitter Care, Overnight Assistance, Respite Care Relief, Social Isolation Care, Recovery/Accident/Surgery Care, and Long-Term Care Insurance coordination. The company operates as a franchise network with independently owned and operated locations across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Home Care

Quantifiable outcome

• Can start services in less than one day with 24-48 hours ideal notice
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BrightStar Care: National franchise home care and medical staffing provider offering both non-medical personal care and skilled nursing, closely overlapping Granny NANNIES' in-home care model with a similar franchise footprint and target customers.
• Home Instead Senior Care: One of the largest senior home care franchise systems globally, offering personal care, companionship, and specialized dementia care; direct competitor to Granny NANNIES for the same family caregiver customer.
• Visiting Angels: National franchise network providing non-medical in-home senior care including Alzheimer's/dementia, respite, and personal care services; near-identical operating model and customer base to Granny NANNIES.
• Comfort Keepers: Franchise provider of in-home care, personal care, and specialized dementia/Alzheimer's support through independently owned locations; directly comparable service mix and franchise structure.
• Senior Helpers: Franchise senior home care company offering Alzheimer's/dementia, Parkinson's, and personal care services; competes head-to-head with Granny NANNIES in multiple shared states.
• Right at Home: International franchise system providing in-home senior care and assistance with daily living; comparable non-medical service portfolio and franchise-based delivery model.
• Homewatch CareGivers: Franchise in-home care provider delivering personal care, companionship, and dementia support to seniors; closely mirrors Granny NANNIES' franchise-led, multi-service approach.
• Synergy HomeCare: National franchise non-medical home care brand offering personal care, companionship, and specialized Alzheimer's/Parkinson's support; directly comparable to Granny NANNIES in scope and franchise delivery.
• Amada Senior Care: Franchise senior care provider combining non-medical in-home care with assisted living placement and long-term care insurance coordination; highly comparable in customer profile and service scope.

Broad incumbents

• Bayada Home Health Care: Large, multi-state private home health provider offering both non-medical personal care and skilled clinical services; broader scope than Granny NANNIES but serves the same aging-in-place customer and increasingly competes for caregiver talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/eeIDcIIPO-c?rel=0
• LinkedInlinkedin.com/company/granny-nannies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granny NANNIES