TSV 1860 München

What TSV 1860 München does

TSV 1860 München is a 165-year-old German sports club headquartered at Grünwalder Straße 114, Munich, whose professional football operations are conducted through the TSV München von 1860 GmbH & Co. KGaA (HRB 143565), a privately held partnership limited by shares jointly owned by the registered association TSV München von 1860 e.V. and Dubai-based HAM International Limited (Hasan Ismaik). The club operates a four-tier competitive footprint — a senior professional squad (relegated from the 3. Liga to the Regionalliga Bayern for 2026/2027 after the DFB denied its licence on 3 June 2026 for failure to provide a €2.7 million liquidity proof), a U21 team defending the Bayernliga Süd title, a U19-DFB-Nachwuchsliga Group D (Liga B) champion squad, and qualification for the DFB-Pokal 2026/2027 1st Round (home tie vs. Holstein Kiel). Underlying operations are run by sole managing director Manfred Paula (appointed October 2025) and a small Geschäftsstelle staff; governance comprises an Aufsichtsrat (6 members, chaired by HAM International), a Verwaltungsrat e.V. (7 members), and a Präsidium e.V. (4 members led by Präsident Gernot Mang).

The technology platform is a Next.js (App Router) web property served via Amazon CloudFront at tsv1860.de, supplemented by a dedicated ticketing domain (tsv1860-ticketing.de), an e-commerce fanshop (loewenfanshop.de) operated by subsidiary TSV 1860 Merchandising GmbH, a free Löwen TV livestream channel on Staylive.io (app.staylive.io/tsv1860munchen), GDPR-compliant double-opt-in newsletter with Zählpixel tracking, Google Analytics (IP-anonymised) for measurement, and embedded social plugins from Facebook, Twitter, Instagram and YouTube. The club holds a DFB-aligned Sicherheitspolitik certification (DFB "Zertifizierung des Sicherheitsmanagements im Profifußball", Stand 19.04.2024) and publishes a sustainability report covering the 2024/25 and 2025/26 seasons.

Revenue is generated across eight streams, monetised through both direct-to-consumer and B2B channels: (1) sponsorship and partnership income — Hauptpartner Die Bayerische (chest logo), Exklusivpartner Hacker-Pschorr/Joma/REWE, twelve PremiumPartner brands, and Premium Medienpartner desativ, all sold via exclusive Vermarktungspartner Infront Sports & Media; (2) matchday ticketing and recurring Dauerkarten via tsv1860-ticketing.de (with a compensation scheme in preparation after the licence denial); (3) merchandise through loewenfanshop.de and an on-site Fanshop at the Grünwalder Straße complex; (4) DFB-Pokal participation fees (~€210,000 guaranteed per round); (5) league TV/broadcasting rights for 3. Liga and Bayernliga Süd; (6) stadium hospitality and VIP services (managed by Infront's Hospitality team); (7) recurring membership dues to the parent TSV München von 1860 e.V. (legally insulated from the KGaA's financial distress); and (8) freemium digital content via Löwen TV. The club is in active financial distress: balance-sheet insolvent (bilanziell überschuldet), operating under Notgeschäftsführung, contesting relegation at the DFB Federal Court, and engaged in restructuring discussions with insolvency-law experts.

Name

TSV 1860 München

Legal name

TSV München von 1860 GmbH & Co. Kommanditgesellschaft auf Aktien

Website

https://tsv1860.de

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

51–100 employees

Short description

TSV 1860 München is a 1860-founded German football club operating through a KGaA, recently relegated from the 3. Liga to the Regionalliga Bayern after a DFB licence denial. It serves Munich/Bavaria fans and corporate sponsors with men's professional football, youth development (U19/U21), DFB-Pokal participation, ticketing, merchandise, and digital content.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Club Services

NAICS

Sporting Goods Retailers (45911), Sports Teams and Clubs (711211)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

• Professional football club
• Matchday ticketing
• Fan merchandise retail
• Youth football development
• Corporate sports sponsorship

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Sponsorship and partnership revenue: Recurring sponsorship income from Hauptpartner (Die Bayerische), Exklusivpartner (Hacker-Pschorr, Joma, REWE), and a tier of PremiumPartner (Adelholzener, Bet3000, Fritsch FM, Galeria, grüüün, Häusler, Kunstholzbau Schmid, MAN, Monster, NetPlans, Pangaea-Life, Stadtsparkasse München) plus Premium Medienpartner (desativ). Sponsorship sales are handled by Vermarktungspartner Infront.
2. Matchday and ticketing revenue: One-off matchday ticket sales and recurring Dauerkarten (season-ticket) revenue sold via tsv1860-ticketing.de. Demand is being managed after the club was denied a 3. Liga license and refund/compensation arrangements are being prepared.
3. Merchandise and fanshop sales: Direct retail of club merchandise (Heimtrikot 25/26, Auswärtstrikot 25/26, lifestyle items) through the E-Commerce storefront loewenfanshop.de (operated by independent TSV 1860 Merchandising GmbH) and the on-site Fanshop at Grünwalder Straße 114.
4. DFB-Pokal prize money and distribution: Guaranteed payout of approximately €210,000 from DFB (Deutscher Fußball-Bund) for participation in the 1st Round of the DFB-Pokal 2026/2027. Sky holds broadcasting rights with ARD sub-licensing 15 matches free-to-air.
5. TV and broadcasting rights (3. Liga / Bayernliga): Distribution revenue derived from league broadcasting deals for 3. Liga and Bayernliga Süd media rights.
6. Stadium hospitality and VIP services: VIP-ticketing, hospitality, and sponsorship activations sold via Infront's Hospitality team (Jutta Thomas, Maximilian Aichberger).
7. Membership and association fees (e.V.): Recurring membership dues to the parent registered association TSV München von 1860 e.V., which is legally separate from the KGaA and not affected by the KGaA's financial issues.
8. Digital content and livestreaming (Löwen TV): Free livestream programming and on-demand Löwen TV content (Löwenrunde, match clips) distributed via the dedicated Staylive.io channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

TSV 1860 München operates professional men's football across the German league system (Regionalliga Bayern in 2026/2027 after DFB license denial, DFB-Pokal, Bayernliga Süd for U21) and youth development through its Nachwuchsleistungszentrum (NLZ). It sells match tickets and Dauerkarten via its dedicated ticketing platform, branded merchandise through its online and on-site Fanshop (operated by TSV 1860 Merchandising GmbH), and VIP/hospitality packages resold via Infront Sports & Media. It also distributes digital content via Löwen TV (StayLive.io livestreaming) and a free newsletter, and licenses its brand and inventory to a tiered sponsor portfolio (Hauptpartner, Exklusivpartner, PremiumPartner, Premium Medienpartner).

Product overview

TSV 1860 München operates an integrated digital platform for its professional football club, with tsv1860.de serving as the core web property that brings together the club's news and announcements (Löwen News), match schedules, team information, and the Löwen TV video/livestreaming module. Connected to this core platform are the dedicated Online Fanshop (loewenfanshop.de) for merchandise sales powered by Joma apparel, the TSV 1860 Ticketing service for match and season ticket sales, and a Newsletter communication module. The website also embeds Google Analytics, Google Maps, and social plugins from Facebook, Twitter, Instagram, and YouTube, while livestreaming is provided via StayLive.io. Club-level features are supplemented by separate pages covering the management structure (Geschäftsführung KGaA, Aufsichtsrat, Präsidium, Verwaltungsrat), sustainability reporting, and customer service functions.

Differentiator

Problem solved

Functional benefit

Products and services

• TSV 1860 München Fan Merchandise (Loewenfanshop) Direct retail of official club merchandise — home and away jerseys (Joma 25/26), lifestyle products, and accessories — through the online fanshop at loewenfanshop.de and the on-site Fanshop at Grünwalder Straße 114, München. Targeted at TSV 1860 München supporters and the broader football fan market.
• TSV 1860 Match & Season Tickets (Dauerkarten) Single-match tickets and season tickets (Dauerkarten) for TSV 1860 München Profis home matches and U21 fixtures, sold via the dedicated online ticketing platform tsv1860-ticketing.de. Targeted at fans, season-ticket holders, and general matchday attendees in Munich and Bavaria.
• TSV München von 1860 e.V. Association Membership Recurring membership dues in the registered association TSV München von 1860 e.V., the parent shareholder of the KGaA. Targeted at fans and community members seeking formal association with the historic 1860 club and access to fan/community engagement activities.
• Löwen TV (Free Digital Content / Livestreaming) Free video and livestreaming platform featuring pre-match shows (Löwenrunde), match highlights, clips, and live broadcasts of test matches, powered by StayLive.io. Targeted at TSV 1860 München fans and broader German football supporters seeking club-specific digital content.
• Corporate Sponsorship & Hospitality Packages (sold via Infront) Tiered B2B sponsorship packages — Hauptpartner, Exklusivpartner, PremiumPartner, and Premium Medienpartner tiers — combined with VIP-ticket and hospitality offerings. Sold exclusively by Infront Sports & Media (Vermarktungspartner) to enterprise buyers across DACH for stadium signage, shirt/chest sponsorship, hospitality/VIP boxes, content rights, digital advertising, and fan engagement activations.
• Professional Football Operations (Profis, U21, U19) Fielding of professional men's football teams across multiple competitive tiers — Profis (3. Liga 2025/2026 finishing 8th; Regionalliga Bayern for 2026/2027), U21 (Bayernliga Süd, defending Meister 2025/2026), and U19 (U19-DFB-Nachwuchsliga) — plus participation in the DFB-Pokal (1st Round 2026/2027 home tie vs Holstein Kiel) and Toto-Pokal. Targeted at fans, spectators, sponsors, and the broader German football ecosystem.

Quantifiable outcome

• ~€210,000 guaranteed revenue from DFB-Pokal 1st Round participation (2026/2027)
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

22 partnerships are on record, tiered flagship and minor.

• Die BayerischeflagshipGTM or Marketing PartnerHauptpartner (main partner) of TSV 1860 München. Die Bayerische's logo appears on the team's chest across all competitions (3. Liga / Regionalliga, DFB-Pokal, Toto-Pokal, Bayernliga, U19). The partnership is also anchored on the website header, the Fanshop, the Impressum, and the official Service-Page (tsv1860.de/de/fans/services/diebayerische). Relationship is Mutually benefitting: TSV 1860 receives primary sponsorship revenue, Die Bayerische receives brand visibility, hospitality, and B2B association with the historic Munich club.
• JomaflagshipOEM/ Whitelabel/ Licensing PartnerExklusivpartner and official kit supplier (Ausrüster). Joma produces the Heimtrikot 25/26 and Auswärtstrikot 25/26, which are sold through loewenfanshop.de. Co-branding visible in club website footer.
• REWEflagshipGTM or Marketing PartnerExklusivpartner of TSV 1860 München. National retail-grocery chain with a strong footprint in the club's home market. Co-branding in the club website footer.
• Hacker-PschorrflagshipGTM or Marketing PartnerExklusivpartner and traditional Munich brewery; exclusive beverage partner of the club. Co-branding in the website footer.
• Infront Sports & MediaflagshipChannel Partner/ Reseller/ DistributorVermarktungspartner (exclusive commercial-rights partner) of TSV 1860 München. Infront's Munich-based team (Wilson T. Pearce, Tobias Heim, Robert Schmid, Alicia Wörmann, Jutta Thomas, Max Ellenrieder, Maximilian Aichberger) handles all sponsorship, VIP-ticket, and hospitality sales on behalf of the club.
• TSV SchwabmünchenminorStrategic or Co-development PartnerPartnerverein (partner club) of the Junglöwen / 1860 youth-development system. The club competes in the Bayernliga Süd in 2026/2027 and serves as a feeder/affiliate for the NLZ pathway.
• Stadtsparkasse MünchenflagshipGTM or Marketing PartnerPremiumPartner - Munich's local savings bank (Sparkasse). B2B and B2C engagement in the Munich market. Co-branding in the website footer.
• MAN (TRATON)flagshipGTM or Marketing PartnerPremiumPartner - commercial-vehicle manufacturer headquartered in Munich. Co-branding in the website footer.
• Monster EnergyflagshipGTM or Marketing PartnerPremiumPartner - official energy-drink partner. Co-branding in the website footer.
• GaleriaflagshipGTM or Marketing PartnerPremiumPartner - German department-store chain. Co-branding in the website footer.
• AdelholzenerflagshipGTM or Marketing PartnerPremiumPartner - Bavarian mineral-water brand. Co-branding in the website footer.
• NetPlansflagshipGTM or Marketing PartnerPremiumPartner - Munich-based IT systemhaus (IT services & system house). Co-branding in the website footer.
• Pangaea-LifeflagshipGTM or Marketing PartnerPremiumPartner - digital life-insurance broker. Co-branding in the website footer.
• Bet3000flagshipGTM or Marketing PartnerPremiumPartner - sports-betting operator. Co-branding in the website footer.
• grüüün (Löwenstrom)flagshipGTM or Marketing PartnerPremiumPartner - green-electricity supplier offering a "Löwenstrom" (Lions-power) co-branded tariff. Co-branding in the website footer.
• Fritsch FMflagshipGTM or Marketing PartnerPremiumPartner - facility-management partner. Co-branding in the website footer.
• Häusler Automobil GmbHflagshipGTM or Marketing PartnerPremiumPartner - regional automotive dealership. Co-branding in the website footer.
• Kunstholzbau SchmidflagshipGTM or Marketing PartnerPremiumPartner - regional construction/carpentry firm. Co-branding in the website footer.
• desativflagshipGTM or Marketing PartnerPremium Medienpartner - media/agency partner. Co-branding in the website footer.
• Ahoi Kapptn FlexCominorImplementation/ SI/ Consulting PartnerConception, design and implementation of the club's website tsv1860.de. Based in Industriezeile 35, 4020 Linz, Austria. Relationship is Them to Us (vendor to club).
• Deutscher Fußball-Bund (DFB)flagshipOthersNational football federation and organiser of the DFB-Pokal (in which TSV 1860 has qualified for the 1st Round 2026/2027 home tie vs Holstein Kiel) and the U19-DFB-Nachwuchsliga. Also the licensing authority whose 3. Liga license denial on 03.06.2026 triggered the club's relegation to the Regionalliga Bayern.
• Bayerischer Fußball-Verband (BFV)flagshipOthersRegional football association and organiser of the Bayernliga Süd (where the U21 competes as defending Meister) and the Toto-Pokal (Löwen reached the 2025/2026 Final).

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FC Bayern München: Dominant Munich football club competing in the Bundesliga. Comparable as the geographic and identity counterpoint to TSV 1860 within the Munich football market, though vastly larger and operating at the very top of the German football pyramid.

Direct peers

• 1. FC Kaiserslautern: Traditional German club that has experienced repeated relegations and financial turbulence while retaining a large fanbase. Highly comparable profile: historic brand, cyclical league status, balance-sheet pressure and a strong community identity.
• Dynamo Dresden: Traditional eastern-German club that has navigated multiple relegations and investor-related turbulence. Comparable operating profile: lower-league play, strong regional fan loyalty, and recurring financial and governance challenges.
• Rot-Weiss Essen: Historic Ruhr-area club currently playing in the lower professional tiers with a strong traditional supporter base. Comparable as a German traditional-brand club rebuilding in the Regionalliga/3. Liga environment.
• Alemannia Aachen: Traditional western-German club that has spent recent seasons in the Regionalliga. Comparable as a historic brand operating in lower professional tiers with limited financial resources.
• SpVgg Greuther Fürth: Franconian professional club in the 2. Bundesliga/3. Liga orbit with a regional brand profile. Comparable as a Bavarian-region football club sharing overlapping sponsorship and fan catchment with TSV 1860.
• MSV Duisburg: Historic lower-Rhine club that has experienced repeated relegations and financial difficulties. Comparable operating profile: traditional brand with a strong fanbase in the lower tiers of German professional football.
• SC Preußen Münster: Historic Westphalian club that recently returned to the 3. Liga after a long lower-tier spell. Comparable as a traditional German club rebuilding through Regionalliga with strong community engagement.
• Würzburger Kickers: Bavarian lower-tier club that beat TSV 1860 in the 2025/2026 Toto-Pokal final. Directly comparable as a competitor within BFV competitions and a peer in the Bavarian football pyramid.
• SV Waldhof Mannheim: Traditional German club playing in the lower professional tiers with a strong regional fanbase. Comparable as a historic brand operating in the 3. Liga/Regionalliga band of German football.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tsv1860munchen
• Facebookfacebook.com/TSV1860
• Instagraminstagram.com/tsv1860munchen
• Xx.com/TSV1860
• LinkedInlinkedin.com/company/tsv1860

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSV 1860 München