LoanGeek
LoanGeek is a US online marketplace that connects real estate investors with a network of 200+ active lenders for business-purpose financing across residential, multifamily, commercial, industrial, fix-and-flip, and ground-up construction loans.
- Company typePrivate
- Founded2023
- HeadquartersRed Bank, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LoanGeek does
LoanGeek (Loan Geek, LLC) is a US-based online marketplace that connects real estate investors with a network of more than 200 active lenders for business-purpose real estate financing. Founded in mid-2023 and headquartered in Red Bank, New Jersey (legally domiciled in New York), the company targets individual and SMB investors seeking purchase, refinance, bridge, DSCR, fix-and-flip, and ground-up construction financing across residential, multifamily, commercial, and industrial property types.
The platform is built around an online application workflow (apply.loangeek.com) that matches borrowers to multiple competing lenders, with sales-assisted guidance from account executives and a separate Partner Program portal that supports broker/affiliate referral tracking. Underlying technology includes Salesforce integration, Python and Node.js automated workflows, Heroku deployments, and an ABLE customer portal for loan account management. A February 2026 integration with PropStream extends the platform into deal discovery and property intelligence, positioning LoanGeek within the broader real estate investor workflow.
The company operates a transaction-fee revenue model, earning broker or origination fees from lenders when loans are funded through the platform. Distribution combines direct online acquisition with phone-based inside sales and a channel partner network. LoanGeek is privately held, bootstrapped/founder-funded with no disclosed institutional capital, and operates with a team of 1–10 employees. Reported scale metrics include $500M+ in total loans facilitated, 2,000+ clients served, 25% year-over-year growth in loan approvals, and a 4.9/5 customer satisfaction rating.
LoanGeek firmographics
Firmographics- Name
- LoanGeek
- Legal name
- Loan Geek, LLC
- Website
- https://loangeek.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LoanGeek is a US online marketplace that connects real estate investors with a network of 200+ active lenders for business-purpose financing across residential, multifamily, commercial, industrial, fix-and-flip, and ground-up construction loans.
- Ownership category
- akta.pro rank
LoanGeek industry classification
Industry- Product category
- Real Estate Lending Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
- akta.pro secondary industry
- Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)
Keywords
Where LoanGeek is headquartered
LocationHeadquarters
- HQ city
- Red Bank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LoanGeek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Loan Origination/Broker Fees: LoanGeek earns fees from lenders when loans are originated and closed through their platform. The company connects borrowers with over 200 lenders and facilitates the financing process from application through funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized loan pricing based on borrower profile and loan characteristics |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LoanGeek product offering
Product offeringCore offering
LoanGeek operates a real estate financing marketplace that connects borrowers with a nationwide network of over 200 active lenders for business-purpose real estate financing. Borrowers complete a single online application and are matched with multiple lenders offering competing loan products spanning residential investment, multifamily, commercial, industrial, fix-and-flip, and ground-up construction financing. The company earns loan origination and broker fees from lenders when loans are funded through its platform.
Product overview
LoanGeek operates as a unified real estate financing marketplace with two primary customer-facing platforms: the main website (loangeek.com) serves as the consumer-facing marketplace where borrowers explore loan types and access resources, while the application portal (apply.loangeek.com) handles the full loan application workflow including submission, lender matching, comparison, and funding. The company also offers a Partner Program that provides broker and affiliate partners with real-time access and referral tracking. The platform connects borrowers with over 200 active lenders offering diverse loan products spanning residential investment, multifamily, commercial property, industrial property, fix and flip, and ground up construction financing. A recent integration with PropStream adds deal discovery and property intelligence capabilities to the marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- LoanGeek Marketplace Platform A real estate financing marketplace platform that connects borrowers with over 200 active lenders nationwide, offering loan products including residential investment, multifamily, commercial property, industrial property, fix and flip, and ground up construction financing.
- LoanGeek Application Portal An online loan application portal where borrowers can submit applications, receive loan offers from multiple lenders, compare options, and proceed to funding.
- LoanGeek Partner Program A partnership platform providing real-time portal access, referral tracking codes, and lender network access for brokers, affiliates, and strategic partners to help their clients secure financing.
Quantifiable outcome
- 25% year-over-year growth in loan approvals
- +3 more outcomes
Companies that use LoanGeek
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
LoanGeek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
LoanGeek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PropStreamcoreStrategic partnership combining PropStream's deal discovery and property intelligence with LoanGeek's nationwide capital marketplace of over 200 active lenders. The integration is designed to help real estate investors move more seamlessly from identifying opportunities to securing financing, reducing guesswork and enabling faster execution by pairing deal analysis with direct access to capital.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
LoanGeek competitors and assessment
Company assessmentDirect peers
- New Silver Lending: New Silver is a fintech lender for fix-and-flip and rental property investors, offering fast asset-based financing. It operates in the same real estate investor lending space as LoanGeek's fix-and-flip and DSCR products and represents both a competitor for borrowers and a potential lender on LoanGeek's marketplace.
- Lendio: Lendio operates an online small business loan marketplace connecting borrowers with multiple lenders, including SBA loan products. It overlaps directly with LoanGeek's small business owner segment, broker partner program, and multi-lender marketplace structure for non-depository credit access.
- Kiavi: Kiavi (formerly LendingHome) is a direct real estate investor lender specializing in fix-and-flip, bridge, and rental loans. It serves the same core borrower (real estate investors needing speed and asset-based underwriting) as LoanGeek and is a key lender on LoanGeek's platform as well as a potential competitor for direct borrower relationships.
- Credible: Credible is an online lending marketplace that lets borrowers compare loan offers from multiple lenders across student loans, mortgages, and personal loans. It shares LoanGeek's marketplace-style matching model and sales-assisted online application flow, although it focuses more on consumer than real estate investor financing.
- Visio Lending: Visio Lending is a specialty lender focused on rental property and DSCR loans for real estate investors. Like LoanGeek, it serves the investor financing segment with asset-based underwriting, and competes in the same DSCR/rental product category that LoanGeek brokers.
Broad incumbents
- Better.com: Better.com is a digital-first mortgage lender using technology to streamline the borrower-lender matching process for home financing. It is comparable to LoanGeek as a tech-driven mortgage finance alternative, although its scale, balance-sheet lending model, and consumer mortgage focus differ from LoanGeek's broker/marketplace model for investor financing.
- LendingTree: LendingTree operates a broad consumer loan marketplace connecting borrowers with multiple lenders across mortgages, personal loans, and business credit. While it serves a wider audience than LoanGeek and includes mortgage products, it is the most recognizable comparator for LoanGeek's online multi-lender marketplace model and sales-assisted funnel.
Others
- Roofstock: Roofstock is a marketplace for buying and selling single-family rental investment properties. It serves the same real estate investor customer base as LoanGeek and is comparable through its integration with PropStream for property discovery, making it an ecosystem peer rather than a direct lending competitor.
Emerging players
- Baselane: Baselane is a fintech platform providing banking, rent collection, and financing tools to real estate investors, including DSCR loans. It targets the same real estate investor persona with embedded financing, positioning it as a partial competitor and adjacent ecosystem player to LoanGeek.
- Groundfloor: Groundfloor operates a real estate marketplace lending platform connecting individual investors with real estate projects, including fix-and-flip financing. It overlaps with LoanGeek on the real estate investor borrower segment and marketplace-based lending model, though it focuses on a P2P funding structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LoanGeek social profiles
Digital presenceLoanGeek financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoanGeek leadership team
Management profileNumber of profiles
Profiles7 records
LoanGeek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoanGeek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoanGeek
What does LoanGeek do?
LoanGeek operates a real estate financing marketplace that connects borrowers with a nationwide network of over 200 active lenders for business-purpose real estate financing. Borrowers complete a single online application and are matched with multiple lenders offering competing loan products spanning residential investment, multifamily, commercial, industrial, fix-and-flip, and ground-up construction financing. The company earns loan origination and broker fees from lenders when loans are funded through its platform.
Is LoanGeek a public or private company?
LoanGeek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoanGeek founded?
LoanGeek was founded in 2023. It employs 11 to 50 people.
Where is LoanGeek based?
LoanGeek is headquartered in Red Bank, United States, in the North America region.
How does LoanGeek make money?
One revenue line is on record: loan Origination/Broker Fees.
Who are LoanGeek's main competitors?
Direct peers on record are New Silver Lending, Lendio, Kiavi, Credible and Visio Lending. Broad incumbents are Better.com and LendingTree. Roofstock is listed as an others. Emerging players are Baselane and Groundfloor.
Does LoanGeek have an API?
No public API is recorded for LoanGeek.
What industry is LoanGeek in?
LoanGeek's product category is Real Estate Lending Marketplace. Its primary akta.pro industry code is FSAKAHAG, Real Estate / Property-Backed Marketplace Lending (Non-mortgage), with a secondary code of FSAEAEAH, Hard Money & Private Mortgage Lending Intermediation. Its NAICS code is 522310 and its SIC code is 6163.