Cecil W. Powell & Company

What Cecil W. Powell & Company does

Cecil W. Powell & Company is a privately held, family-owned independent insurance agency and surety bond brokerage founded in 1935 and headquartered in Jacksonville, Florida. It earns revenue primarily through commissions on commercial property and casualty insurance, surety and bonding, group health/life/benefits, and risk management consulting, placed through a network of more than 18 carrier partners including Travelers, Zurich, CNA, Nationwide, Philadelphia Insurance, Auto Owners, Aetna, Humana, Blue Cross Blue Shield, and United Healthcare.

The firm's core product lines are Commercial Property & Casualty, Health/Life/Benefits, Surety & Bonding, and Risk Management Consulting, with additional specialty offerings spanning workers compensation, cyber liability and technology E&O, captive insurance groups, professional liability, management liability (D&O and fiduciary), pollution liability, builders' risk, inland marine, and personal lines. Pricing is fully quote-based against monthly billing, reflecting the customizable nature of commercial insurance. Its customer base is segmented by vertical — construction is the primary segment, with non-profits, manufacturing, marine, and other small-to-mid-sized businesses as secondary verticals — and it serves clients across North Florida and South Georgia from a single office at 219 N. Newnan Street, Jacksonville.

Go-to-market is sales-led and relationship-driven, relying on direct account executives and vice presidents (commercial lines, surety bonding, employee benefits), referrals, and professional association memberships (Associated Builders & Contractors, Associated General Contractors, Independent Insurance Agents, First Coast Manufacturers Association, Jacksonville Chamber of Commerce, Better Business Bureau). The firm maintains a 14-person leadership and account team, is BBB-accredited, and emphasizes multi-generational client retention, including its original 1935 client. There is no disclosed technology platform, AI/ML capability, API, mobile application, or public financial reporting; revenue, headcount precise figures, and any external investment are not disclosed in available sources.

Name

Cecil W. Powell & Company

Legal name

Cecil W. Powell & Company

Website

https://cwpowellins.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Cecil W. Powell & Company is a family-owned, independent insurance and surety bond brokerage founded in 1935 in Jacksonville, Florida, placing commercial P&C, surety, group health, and risk management consulting coverage through 18+ carrier partners for SMB and mid-market clients across North Florida and South Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The company acts as an independent insurance agency/broker earning commissions from insurance carrier partners for placing client coverage. Revenue is generated through commissions on commercial property & casualty insurance, health/life/benefits, surety bonding, and risk management consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cecil W. Powell & Company is an independent insurance agency placing commercial and personal insurance coverage through its team of account executives and vice presidents, drawing on 18+ carrier partnerships (Travelers, Zurich, CNA, Nationwide, Blue Cross Blue Shield, and others). Core placements include commercial property and casualty, surety bonding, employee benefits and group health, workers compensation, professional liability, cyber liability, pollution liability, and captive insurance, supported by risk management consulting covering cyber risk and contractual risk transfer.

Product overview

Cecil W. Powell & Company is an independent insurance agency offering a comprehensive portfolio of insurance and risk management services. The core offerings include Commercial Property & Casualty Insurance, Health, Life & Benefits, Surety & Bonding, and Risk Management Consulting. These services are delivered through partnerships with leading insurance carriers including Travelers, Zurich, CNA, and others. The agency serves construction, non-profits, manufacturing, marine, and other industries across Florida and Georgia, providing tailored insurance solutions ranging from workers compensation and professional liability to cyber risk assessment and captive insurance groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property & Casualty Insurance Insurance coverage for commercial property (equipment, buildings, personal property) and casualty risks including commercial liability and automobile liability, placed with carrier partners such as Travelers, Zurich, CNA, and Nationwide for commercial clients in North Florida and South Georgia.
• Health, Life, & Benefits Employee benefit plans including group health programs, life insurance, and health insurance products, placed through carrier partners including Aetna, Humana, Blue Cross Blue Shield, and UnitedHealthcare for employer clients.
• Surety & Bonding Surety bonding services including contract bonds, commercial bonds, and builders' risk insurance for construction and marine industry clients, led by the agency's VP of Surety Bonding.
• Risk Management Consulting Advisory services helping organizations identify and manage risk exposures, including cyber risk assessment and contractual risk transfer, delivered alongside insurance placement for commercial clients.
• Workers Compensation & Employers Liability Insurance coverage for workplace injuries and employers liability protection, with support from the President's CWCA (Certified Workers Compensation Advisor) credential, placed through carrier partners such as Summit Workers Compensation and FCCI Insurance Group.
• Captive Insurance Groups Risk management solution allowing organizations to self-insure through captive insurance arrangements, structured by the agency as part of its commercial risk management offerings.
• Management Liability Insurance Coverage for Directors & Officers liability and Fiduciary liability, supporting non-profit and commercial clients with fiduciary exposure.
• Professional Liability Professional liability insurance protecting against claims arising from professional services, placed for commercial clients through the agency's carrier network.
• Pollution Liability Insurance coverage for pollution-related risks and environmental liabilities, supporting marine and manufacturing clients with environmental exposure.
• Cyber Liability / Technology E&O Cyber risk insurance covering technology errors and omissions and data breach liabilities, delivered alongside the agency's cyber risk assessment consulting service.
• Personal Insurance Individual insurance products including home, auto, and boat coverage, placed through the agency's carrier partners for individual clients in Florida and Georgia.
• Builders' Risk & Inland Marine Property coverage for construction projects and movable equipment/machinery during transport, supporting construction and marine industry clients.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, flagship and minor.

• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorPrimary insurance carrier partner providing commercial property, casualty, and specialty insurance products that the agency places for clients.
• Zurich InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering commercial and specialty insurance solutions through the agency.
• Philadelphia Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing specialized insurance products for niche markets.
• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner offering personal and commercial insurance products.
• Westfield InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and personal insurance solutions.
• CNA Financial CorporationcoreChannel Partner/ Reseller/ DistributorMajor commercial insurance carrier partner offering comprehensive business insurance products.
• NationwidecoreChannel Partner/ Reseller/ DistributorLarge national insurance carrier partner providing commercial and personal insurance products.
• United States Liability Insurance GroupcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier focusing on niche commercial lines.
• FCCI Insurance GroupcoreChannel Partner/ Reseller/ DistributorWorkers compensation and commercial insurance carrier partner.
• FFVA Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorMutual insurance company partner serving specific industry segments.
• The ZenithcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial insurance solutions.
• The Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier partner.
• Summit Workers CompensationcoreChannel Partner/ Reseller/ DistributorSpecialized workers compensation insurance carrier partner.
• Bitco Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial insurance products.
• AetnacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner providing group health plans and employee benefits.
• HumanacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner for employee health benefits.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner offering comprehensive group health coverage.
• United Healthcare SystemcoreChannel Partner/ Reseller/ DistributorNational health insurance carrier partner for employee benefits solutions.
• Associated Builders & Contractors - Florida First Coast ChapterflagshipStrategic or Co-development PartnerFeatured professional membership organization in the construction industry, providing networking, education, and referral opportunities within the construction sector.
• Hunger FightminorOthersFeatured non-profit partner - community service initiative supported by the agency.
• Independent Insurance AgentscoreStrategic or Co-development PartnerProfessional association membership providing industry resources, continuing education, and professional development.
• Jacksonville Chamber of CommercecoreStrategic or Co-development PartnerRegional business chamber membership providing networking and community engagement opportunities.
• Better Business BureaucoreStrategic or Co-development PartnerBBB accreditation provides business credibility and consumer trust signaling.
• First Coast Manufacturers AssociationcoreStrategic or Co-development PartnerIndustry association membership serving manufacturing clients and providing industry-specific networking.
• Associated General Contractors of AmericacoreStrategic or Co-development PartnerNational construction industry association providing membership benefits and industry advocacy.
• North East Florida Builders AssociationcoreStrategic or Co-development PartnerRegional construction industry association serving builders and contractors in the North Florida market.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• USI Insurance Services: National insurance brokerage and benefits consulting firm. Comparable commercial P&C, surety, and benefits offering; competes for larger mid-market accounts in CWP's geography and beyond.
• Hub International: Large North American insurance brokerage built through acquisition of regional independents. Directly comparable products and serves as both competitor and potential roll-up acquirer of agencies like CWP.
• Arthur J. Gallagher & Co. One of the largest global insurance brokerages. Competes with CWP for larger commercial and benefits accounts in the Southeast and represents the scaled-incumbent counterpart to an independent regional agency.

Direct peers

• NSI Insurance Group: Florida-based (Hollywood) independent insurance agency offering commercial P&C, surety, and employee benefits. Comparable regional independent agency model serving construction and commercial clients.
• McGriff Insurance Services: Southeast US-focused independent brokerage offering commercial P&C, employee benefits, surety, and risk management. Highly comparable geographic and product overlap with CWP across the Southeast.
• Brown & Brown: Florida-based (Daytona Beach) independent insurance brokerage founded in 1939; one of the largest US independent brokerages. Highly comparable multi-line P&C, benefits, and surety model with deep Southeast presence; serves as both a regional competitor and a national benchmark for firms like CWP.
• RPS (Risk Placement Services): Independent wholesale brokerage and binding authority for specialty and surplus lines. Comparable on the specialty commercial lines and surety placement side, complementing CWP's harder-to-place risks.
• AssuredPartners: Florida-based (Lakeland) national independent insurance brokerage built via aggressive M&A of regional agencies. Directly comparable in product mix (commercial P&C, benefits, surety) and in the roll-up strategy CWP could pursue or be subject to.
• Higginbotham: Texas-based independent insurance brokerage providing commercial P&C, employee benefits, surety, and risk management. Comparable multi-line independent agency model with regional concentration and similar mid-market commercial client focus.
• BKS Partners: Florida-based (Tampa) independent insurance brokerage and risk management firm serving mid-market commercial clients across the Southeast. Comparable multi-line P&C, surety, and benefits offering for similar SMB and construction-adjacent accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cecil W. Powell & Company