NSi Insurance Group, Inc.

What NSi Insurance Group, Inc. does

NSi Insurance Group, Inc. (legal entity NSI Insurance Group, LLC) is a privately held, employee-owned insurance brokerage and risk management firm founded in 1958 and headquartered at 5875 NW 163 Street, Suite 207, Miami Lakes, Florida. The firm operates as one of seven operating companies under Unison Risk Advisors (dba of JBO Holding Company), which ranks among the top 40 largest brokerage firms and top 5 largest independently owned firms in the United States.

NSI delivers brokerage services across four product lines: Private Client (high-net-worth, classic car, excess liability, valuable possessions, yacht), Personal Insurance (home, auto, flood), Business Insurance (commercial property, risk management, hospitality, cyber liability, and industry-specific coverages), and Employee Benefits (group health, dental, vision, voluntary benefits). Revenue is generated through insurance carrier commissions on policies placed for clients, with a sales-led, consultative go-to-market executed through 11 Florida offices spanning Miami-Dade, Broward, Palm Beach, the Keys, Southwest Florida, and Central Florida. Clients are served across all 50 U.S. states and in more than 100 countries via the Assurex Global alliance.

The firm's underlying technology is predominantly a traditional brokerage platform, supplemented by the HoneyQuote asset acquired in March 2022 — a Florida insurtech that applies machine learning to match users with property insurers in real time. NSI has executed a sustained M&A strategy, completing more than a dozen acquisitions including HoneyQuote (2022), KMH Insurance Services (2016), and Mutual Insurance Group (November 2025), with numerous additional tuck-ins (Arnold and Barton, Otto, JAISIN, Preferred Link, FCII, FedNat Underwriters, B&G, Entrust, Risk Management Services) absorbed into the platform. Recognition includes nine consecutive Best Practices Agency designations from the Independent Insurance Agents and Brokers of America, three consecutive Best Places to Work awards from the South Florida Business Journal, and multiple national industry awards through 2026.

Name

NSi Insurance Group, Inc.

Legal name

NSI Insurance Group, LLC

Website

https://nsigroup.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

NSi Insurance Group is a privately held, employee-owned Florida insurance brokerage and risk management firm serving high-net-worth individuals, families, businesses, and employers across four segments — Private Client, Personal, Business, and Employee Benefits — through 11 Florida offices and a national/international alliance network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Personal Excess Liability (High-Net-Worth) (FSAJANAF)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Independent insurance brokerage
• Risk management services
• Commercial property insurance
• Employee benefits brokerage
• Private client insurance

Headquarters

HQ city

Miami Lakes

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: NSI Insurance Group generates revenue as an independent insurance brokerage through commissions from insurance carriers for placing business. As a broker, they earn commissions on insurance policies sold to clients across personal, business, and employee benefits lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NSi Insurance Group is an independent insurance brokerage and risk management firm that places personal, commercial, and employee benefits insurance with multiple carriers on behalf of clients. It operates across four segments—Private Client (high net worth, classic car, yacht, valuable possessions), Personal Insurance (home, auto, flood, umbrella, life), Business Insurance (commercial property, risk management, hospitality, cyber liability, management liability), and Employee Benefits (group health, dental, vision, voluntary benefits)—serving clients across all 50 states and more than 100 countries.

Product overview

NSI Insurance Group is a diversified insurance brokerage and risk management firm offering a comprehensive portfolio of insurance products and services. The company operates across four primary segments: Private Client Insurance (high net worth, classic car, excess liability, valuable possessions, and yacht coverage), Personal Insurance (home, auto, flood, umbrella, and life insurance), Business Insurance (commercial property, risk management, hospitality, cyber liability, and industry-specific coverages), and Employee Benefits (group health, dental, vision, and voluntary benefits). The firm also provides access to insurance through its technology platform, enhanced by the acquisition of HoneyQuote, an insurtech startup using machine learning for real-time insurer matching. NSI is a subsidiary of Unison Risk Advisors, one of the nation's largest privately held and employee-owned insurance brokerage firms.

Differentiator

Problem solved

Functional benefit

Products and services

• High Net Worth Insurance Tailored insurance policies for individuals with significant assets, covering estates, luxury vehicles, private aircraft, travel, and life insurance.
• Classic Car Insurance Agreed-value coverage for collector vehicles including antique, classic, exotic, modern collector, muscle, race, replica, and vintage cars.
• Excess Liability Insurance Extension of primary insurance policies providing additional coverage limits for high-net-worth individuals, including international protection.
• Valuable Possessions Insurance Coverage for precious items including fine jewelry, rare art collections, and other high-value personal belongings.
• Yacht Insurance Protection for boats and yachts against maritime risks, with coverage options for seasonal migration patterns and hurricane season positioning.
• Home Insurance Coverage for homeowners against damages from fire, smoke, hail, theft, water damage, falling objects, and vandalism, including personal liability and expense reimbursement options.
• Auto Insurance Vehicle coverage including collision, liability, comprehensive, uninsured/underinsured motorist, medical, and personal injury protection.
• Flood Insurance Separate flood coverage for structural and mechanical damage, debris clean-up, floor surfaces, and personal belongings caused by flooding.
• Commercial Property Insurance Protection for business buildings, equipment, furniture, inventory, supplies, and outdoor fixtures against fires, storms, vandalism, theft, and similar events.
• Risk Management Comprehensive risk assessment and mitigation services including operational, financial, strategic, and compliance risk identification and management.
• Hospitality Insurance Specialized coverage for hotels and restaurants including innkeepers' legal liability, business income, liquor liability, and valet/shuttle service coverage.
• Cyber Liability Insurance Coverage for businesses against cyber threats, data breaches, and digital risk exposure.
• Group Health Insurance Medical coverage plans for employers offering access to healthcare providers, preventive care, emergency services, and prescription drugs.
• Group Dental Insurance Dental care coverage including preventative care, corrective services, orthodontia for children, and emergency care while traveling.
• Group Vision Insurance Eye care coverage for routine exams, frames, lenses, contact lenses, and safety glasses through a nationwide network of providers.

Quantifiable outcome

• Top 10% of agencies nationwide - only firm in Florida designated Best Practices Agency for 9 consecutive years

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered growth and core.

• Mutual Insurance Group (Acquisition)growthStrategic or Co-development Partner · 1 November 2025NSI Insurance Group, one of the largest independently owned risk management and insurance firms in Florida, announced the acquisition of Mutual Insurance Group to expand statewide footprint and enhance capabilities.
• HoneyQuote (Acquisition)growthStrategic or Co-development Partner · 1 March 2022NSI acquired HoneyQuote.com, a Florida-based insurtech startup that uses machine learning to match users with property insurers in real time. The acquisition aims to expand HoneyQuote's service nationwide and introduce new products leveraging NSI's resources.
• Unison Risk AdvisorscoreStrategic or Co-development Partner · 1 January 2020NSI Insurance Group is an operating company within Unison Risk Advisors, a dba of JBO Holding Company. Unison Risk Advisors was established in 2020 through the strategic merger of RCM&D and Oswald Companies and is majority employee owned. It ranks among the 40 largest brokerage firms and top 5 largest independently owned firms in the country.
• Assurex GlobalcoreStrategic or Co-development PartnerAs partners and leaders of Assurex Global, a worldwide alliance of independent firms, NSI is positioned for expansive growth and global impact through this cooperative network serving clients regionally and internationally.
• Arnold and Barton Insurance (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• Otto Insurance Group (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• JAISIN Insurance & Risk Advisors (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• Preferred Link (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• Donna Carrara (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• Gallagher (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• First Choice Insurance Intermediaries – FCII (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• FedNat Underwriters (Umbrella MGA) (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• B&G (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• Risk Management Services (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.
• Entrust Insurance (Acquisition)growthStrategic or Co-development PartnerAcquired as part of NSI's expansion strategy through mergers and acquisitions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brown & Brown Insurance: Florida-headquartered national insurance brokerage with a large retail and HNW practice; very comparable to NSI in regional roots and diversified product mix, though materially larger (~$4B revenue, 13,000+ employees).
• Hub International: Large North American insurance brokerage with strong middle-market and specialty commercial practice; comparable in product breadth (commercial, personal, employee benefits) and growth-through-acquisition strategy.
• Higginbotham: Texas-based independent insurance brokerage with comparable product mix (commercial, personal, employee benefits) and similar employee-ownership culture; comparable in scale and acquisitive growth profile.
• Acrisure: Top-10 U.S. insurance brokerage built primarily through aggressive acquisitions; comparable to NSI in M&A-driven expansion model and emphasis on commercial and personal lines, though substantially larger.
• Burns & Wilcox: Specialty wholesale insurance broker with strong HNW and excess/surplus lines focus; comparable to NSI's Private Client and excess liability practices, and often a partner-carrier in NSI's high-net-worth placements.
• RCM&D: Mid-Atlantic independent insurance brokerage and risk management firm that merged with Oswald to form NSI's parent Unison Risk Advisors; directly comparable in product mix, employee ownership, and acquisitive strategy.
• Oswald Companies: Cleveland-based independent insurance and risk management firm; the other half of the 2020 merger that created NSI's parent Unison Risk Advisors; comparable in scale, product breadth, and employee-owned culture.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm (~$8B+ revenue); operates across the same lines as NSI but with national/international scale and broader specialty capabilities, making it an incumbent competitive benchmark.
• Marsh McLennan Agency: Middle-market-focused arm of Marsh McLennan; competes with NSI in commercial lines, employee benefits, and HNW specialty while backed by the resources of the world's largest insurance broker.

Emerging players

• RPS (Risk Placement Services): Specialty insurance broker with strong excess & surplus and personal lines practice; overlapping with NSI's specialty offerings and growth-through-acquisition strategy, though slightly larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nsigroupfl
• LinkedInlinkedin.com/company/nsi-insurance-group
• Instagraminstagram.com/nsigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NSi Insurance Group, Inc.