Schott Wheels
Schott Wheels designs and manufactures custom forged billet aluminum wheels for the automotive aftermarket, serving hot rod, muscle car, classic truck, and late-model performance vehicle enthusiasts through made-to-order sales and an authorized dealer network.
- Company typePrivate
- Founded-
- HeadquartersGarden Grove, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Schott Wheels firmographics
Firmographics- Name
- Schott Wheels
- Legal name
- MetalFX Motorsports
- Website
- https://schottwheels.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Schott Wheels designs and manufactures custom forged billet aluminum wheels for the automotive aftermarket, serving hot rod, muscle car, classic truck, and late-model performance vehicle enthusiasts through made-to-order sales and an authorized dealer network.
- Ownership category
- akta.pro rank
Schott Wheels industry classification
Industry- Product category
- Custom Forged Aluminum Wheels
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
Keywords
Where Schott Wheels is headquartered
LocationHeadquarters
- HQ city
- Garden Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schott Wheels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Wheel Sales: One-time product sales of custom forged billet aluminum wheels. Each wheel is custom made to order with specific sizes, finishes, offsets, and configurations. Hardware including Drive-Loc components included with each Cover-Loc wheel set.
- Steering Wheel Sales: Sale of companion steering wheels including models like 3-6-9, Cluster, Drift, GT, Mach V, Shift, SL65, Tomahawk, and Venom designed to complement their wheel collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom wheel pricing varies by design, size, finish, and configuration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Schott Wheels product offering
Product offeringCore offering
Schott Wheels designs and manufactures custom forged billet aluminum wheels in-house at its Southern California facility, organized into four wheel series (Cover-Loc, EXL, Pro Touring, and LT) with extensive configurability across size, finish, offset/backspace, and center profile. The company also sells aftermarket steering wheels and offers proprietary Cover-Loc and Drive-Loc hardware systems. Each wheel is custom built to order, CNC machined from 6061-T6 forged aluminum and finished with ceramic paint coatings or brushed finishes.
Product overview
Schott Wheels is a manufacturer of precision-forged billet aluminum custom wheels headquartered in Garden Grove, California. The product portfolio consists of four main wheel series: Cover-Loc Series (featuring proprietary interchangeable center cap technology and Drive-Loc hardware), EXL Series (eXposed Lug design with visible racing-style lug nuts), Pro Touring Series (performance-oriented designs for modern handling), and LT Series (light truck/SUV 6-lug applications). Individual wheel models include Accelerator, Americana, Bel Air, Cobra, Drift, Fuel, GT/GTB, I-Force, LiteSpeed, Mach V, Magnitude, Mod 5, Modsport, Nitro, Octane, Rail, Revel, Sabre, SL65, Split-Window, Stingray, Throttle, Tomahawk, Turbine, Turn 10, V10, Velocity, Venom, Vulcan, C10, C7, F-10, Magnum, S7, Igniter, Challenger, Galaxy 5/6, Grid 6, HR-6, Mod 6, Revel 6, Revolver, SL66, Splitter, Torque 5/6, Vulcan 6, and Custom SS. The Pro Touring sub-models include Fulcrum PT, Grid PT, GTB PT, Mod 5 PT, Paradigm PT, Shift PT, SL65 PT, Sprocket PT, Traction PT, and Vulcan PT. Additionally, the company offers steering wheels (3-6-9, Cluster, Drift, GT, Mach V, Shift, SL65, Tomahawk, Venom) and multiple finish options including High Luster Polish, Ceramic Paint coatings, Powder Coat Paint, and Brushed finish. All wheels are CNC machined from 6061-T6 forged aluminum. The company also provides a vehicle visualizer tool for customers to preview wheels on their specific vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Cover-Loc Wheel Series
- EXL (eXposed Lug) Wheel Series
- Pro Touring Wheel Series
- LT (Light Truck/SUV) Wheel Series
- Aftermarket Steering Wheels
- Wheel Finish Options
Quantifiable outcome
- Ceramic paint coatings applied at approximately 1 mil thickness for precision fit
Companies that use Schott Wheels
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Schott Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Schott Wheels partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Schott Wheels competitors and assessment
Company assessmentDirect peers
- HRE Wheels: HRE is the leading US manufacturer of premium custom forged wheels for high-end sports, luxury, and performance vehicles. Directly comparable to Schott on forged billet aluminum construction, custom-to-order model, premium ASP positioning, and enthusiast/restomod customer base.
- Vossen Wheels: Vossen manufactures premium custom and forged wheels targeting luxury, performance, and aftermarket vehicle owners. Comparable to Schott in premium positioning, custom finish offerings, configurator-driven sales, and presence in late-model and restomod segments.
- Forgeline Wheels: Forgeline produces custom forged aluminum wheels for muscle cars, hot rods, pro-touring builds, and track-focused vehicles. Directly comparable to Schott on forged billet construction, deep customization, and muscle car/restomod customer overlap.
- Billet Specialties: Billet Specialties manufactures custom billet aluminum wheels and accessories for hot rods, muscle cars, and street rods. Closely comparable to Schott on US manufacturing, classic muscle/hot-rod customer base, and aftermarket distribution through dealers and builders.
- Foose Design: Foose Design offers custom wheels and complete vehicles designed by Chip Foose for hot rod, muscle car, and restomod enthusiasts. Comparable to Schott in premium pricing, brand-driven marketing through TV/enthusiast media, and muscle-car/restomod customer focus.
- Rocket Racing Wheels: Rocket Racing manufactures forged aluminum performance wheels for drag racing, street performance, and muscle cars. Comparable to Schott in forged billet manufacturing, US production, and muscle-car/pro-touring segment overlap, though skewed more toward drag racing applications.
- Weld Racing: Weld Racing produces forged and billet aluminum wheels for drag racing, road racing, and performance street vehicles. Comparable to Schott in forged/billet manufacturing, performance-oriented design language, and muscle-car/performance customer overlap.
- Fikse Wheels: Fikse Wheels designs and manufactures forged modular wheels for sports cars, road racing, and premium performance applications. Comparable to Schott in custom forged manufacturing, premium positioning, and niche enthusiast customer base.
Broad incumbents
- American Racing: American Racing is an established mass-market aftermarket wheel brand offering cast and forged wheels for muscle cars, hot rods, trucks, and late-model performance vehicles. Broader catalog and larger scale than Schott, but directly overlapping on hot rod and muscle car customer segments.
Others
- MetalFX (parent brand): MetalFX Motorsports is the parent entity of Schott Wheels per the company's privacy policy. Comparable as the corporate parent whose other brands (Modsport, Magnum wheel lines) appear under Schott's product range — relevant for understanding corporate structure and potential portfolio expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Schott Wheels social profiles
Digital presenceSchott Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schott Wheels leadership team
Management profileNumber of profiles
Schott Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schott Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schott Wheels
What does Schott Wheels do?
Schott Wheels designs and manufactures custom forged billet aluminum wheels in-house at its Southern California facility, organized into four wheel series (Cover-Loc, EXL, Pro Touring, and LT) with extensive configurability across size, finish, offset/backspace, and center profile. The company also sells aftermarket steering wheels and offers proprietary Cover-Loc and Drive-Loc hardware systems. Each wheel is custom built to order, CNC machined from 6061-T6 forged aluminum and finished with ceramic paint coatings or brushed finishes.
Is Schott Wheels a public or private company?
Schott Wheels is a private company. It is classified as corporate owned and is currently operating.
When was Schott Wheels founded?
Schott Wheels was founded in -1.
Where is Schott Wheels based?
Schott Wheels is headquartered in Garden Grove, United States, in the North America region.
How does Schott Wheels make money?
Two revenue lines are on record. Custom Wheel Sales are the primary driver. The others are steering Wheel Sales.
Who are Schott Wheels's main competitors?
Direct peers on record are HRE Wheels, Vossen Wheels, Forgeline Wheels, Billet Specialties, Foose Design, Rocket Racing Wheels, Weld Racing and Fikse Wheels. American Racing is listed as a broad incumbent. MetalFX (parent brand) is listed as an others.
Does Schott Wheels have an API?
No public API is recorded for Schott Wheels.
What industry is Schott Wheels in?
Schott Wheels's product category is Custom Forged Aluminum Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors). Its NAICS code is 3363 and its SIC code is 3714.