What Sprout Home does

Sprout Home is a privately held, Chicago-based specialty retailer operating two adjacent storefronts on Damen Avenue in the Wicker Park neighborhood: a Garden store at 745 N. Damen Ave focused on indoor and outdoor plants, terrariums, planters, and garden accessories, and a Floral & Table store at 744 N. Damen Ave dedicated to fresh and preserved floral arrangements, vases, candles, scents, kitchen and table items, and home accessories. The company sells directly to consumers through these brick-and-mortar locations and through an owned e-commerce site at sprouthome.com, with fulfillment options including in-store pickup, local Chicago delivery (fees dynamic by volume and zip code), and USPS shipping for shippable SKUs within the Continental USA. No international orders are accepted.

The product catalog spans fresh floral arrangements in four signature palettes (Dawn, Dusk, Champagne Toast, Midday) priced from $75 to $200, indoor and outdoor plants, terrariums (both pre-built and DIY supplies), planters priced $36-$390 including private-label Revival Ceramics and Solid Goods lines, preserved floral, vases, candles and scents, and kitchen/table items. Signature offerings include a hand-finished Revival Ceramics stoneware planter line sourced through a partnership with LBE Design. Sprout Home complements merchandise with paid educational classes (Terrarium Class $85, Fresh Floral Arrangement Class $100, Dried Flowers Class $120, Pilates in the Garden $45), professional Garden Design and Floral Design services, and digital gift cards in denominations from $10 to $250 redeemable in-store and online.

The business model is direct-to-consumer with multiple revenue streams: one-time product sales (the primary stream), one-time class/event fees, professional design services, and digital gift cards functioning as stored-value instruments. Marketing is conducted through the company website, email newsletter, the physical stores, and in-store classes and events. Ownership is independent with no disclosed venture capital, private equity, or parent company; no funding rounds, acquisitions, or leadership changes are documented.

Name

Sprout Home

Legal name

Sprout Home

Website

https://sprouthome.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprout Home is a privately held Chicago-based specialty retailer operating two Damen Avenue storefronts and a DTC e-commerce site, selling indoor/outdoor plants, fresh and preserved floral, planters, and home decor directly to consumers, with added classes and design services.

Ownership category

akta.pro rank

Product category

Garden and Floral Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Florists (4593)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Plant retail store
• Floral arrangements
• Garden design services
• Terrarium workshops
• Ceramic planters

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales: Sale of indoor plants, outdoor plants, terrariums, planters, fresh and preserved floral arrangements, vases, candles, scents, home accessories, and kitchen/table items through retail stores and e-commerce platform.
2. Classes and Events: Revenue from hosting educational classes including terrarium building workshops, fresh floral arrangement classes, dried flower classes, and special events like Pilates in the Garden.
3. Design Services: Garden design services and floral design services offered to customers for custom installations.
4. Gift Cards: Digital gift cards sold in denominations from $10 to $250, redeemable at both brick-and-mortar locations and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sprout Home is a Chicago-based retailer that sells indoor and outdoor plants, terrariums, fresh and preserved floral arrangements, planters, vases, candles, and home accessories through two brick-and-mortar storefronts and an e-commerce site. The company also operates educational workshops (terrarium building, fresh and dried floral arrangement, Pilates in the Garden), offers custom garden design and floral design services, and sells digital gift cards redeemable in-store and online.

Product overview

Sprout Home is a Chicago-based retail company offering a curated selection of plants, floral arrangements, and home decor through two brick-and-mortar storefronts and an online platform. The core product portfolio consists of Fresh Floral Arrangements (available in four signature color palettes: Dawn, Dusk, Champagne Toast, and Midday, each offered at multiple price tiers from $75-$200), a wide variety of indoor and outdoor plants including terrariums, and an extensive planters collection featuring the Revival Ceramics and Solid Goods sub-brands (ceramic and stoneware planters in various sizes from 4-17 inches). The company complements its retail offerings with educational experiences (Terrarium Class, Floral Arrangement Class, Dried Flowers Class, Pilates in the Garden ranging from $45-$120), professional design services (Garden Design and Floral Design), and digital gift cards ($10-$250). All products are available for local Chicago delivery, in-store pickup, or shipping of non-perishable items within the Continental USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Floral Arrangements Designer-curated fresh cut floral arrangements available in four seasonal color palettes (Dawn, Dusk, Champagne Toast, Midday) at multiple size tiers (base $75 up to $200) with optional vessels. Sold to individual consumers for gifting, home decor, and special occasions via the Floral & Table store, online ordering, and local Chicago delivery.
• Indoor Plants Variety of indoor houseplants suitable for home environments, sold through the Garden store and online. Live plants are available for local Chicago delivery or in-store pickup only and are not shippable.
• Terrariums and Plantings Self-contained garden ecosystems in glass containers, including pre-built terrariums and supplies for DIY terrarium building, sold to consumers at the Garden store and online.
• Outdoor Plants Seasonal plants suitable for outdoor garden use, sold at the Garden store and online for local Chicago delivery or pickup.
• Planters Container planters in ceramic, stoneware, and other materials, including the Revival Ceramics Round Two, Cylinder, and Stoneware with Dark Teak Stand lines and the Solid Goods collection, sold in sizes from 4 inches ($37) to 14 inches ($390). Indoor planters ship via USPS within the Continental USA.
• Preserved Floral Dried and preserved flowers that maintain their appearance over time without requiring fresh care, sold at the Floral & Table store and online for home decor and gifting.
• Vases Vessels for displaying floral arrangements, including glass and ceramic options such as the Libbey Jar and Jacqueline Vase, sold at the Floral & Table store and online.
• Kitchen and Table Home decor and functional items for kitchen and dining table use, sold at the Floral & Table store and online.
• Candles and Scents Scented candles and home fragrance products sold at the Floral & Table store and online.
• Home Accessories Decorative accessories for home decor including art supplies, sold at the Floral & Table store and online.
• Terrarium Class Hands-on workshop where participants build a bowl-style terrarium with plants of their choosing. Held at the Garden store at 745 N. Damen Ave, Chicago. $85 per person with a 5-day cancellation policy.
• Floral Class - Fresh Floral Arrangement Workshop guiding participants through flower selection, color combinations, preparation, and arrangement into a vibrant bouquet in a glass vase. Held at the Floral & Table store at 744 N. Damen Ave, Chicago. $100 per person.
• Floral Class - Dried Flowers Workshop focused on creating arrangements using dried flowers. $120 per person, held at Sprout Home's Chicago locations.
• Pilates in the Garden Fitness class held in the garden setting at Sprout Home. $45 per person.
• Garden Design Services Professional garden design consultation and installation services for residential and small commercial clients in the Chicago area.
• Floral Design Services Custom floral arrangement design services for events and special occasions, offered to consumers and small clients.
• Sprout Home Gift Card Digital gift cards available in denominations from $10 to $250 ($10, $25, $50, $75, $100, $125, $150, $175, $200, $225, $250), emailed at the time of purchase, redeemable at both brick-and-mortar stores and online, with no expiration date.
• Revival Ceramics Collection Hand-finished ceramic planters made from high-fired, vitreous stoneware glazed inside and out by partner LBE Design. Includes Round Two, Cylinder with Saucer, and Stoneware Cylinder with Dark Teak Stand lines, frost-proof and suitable for indoor/outdoor use.
• Mahogany Plant Stand Modern plant stand by LBE Design made from mahogany wood with two height options, designed to fit 10-inch cylindrical planters. $74, indoor use only.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LBE Design / Revival CeramicscoreChannel Partner/ Reseller/ DistributorRevival Ceramics is a partner brand sold at Sprout Home. Their planters are made from high-fired, vitreous ceramic stoneware with glazes inside and out for durability. Each piece is hand-finished with subtle glaze variation expected and celebrated. Products include Round Two Planters, Cylinder Planters, and Stoneware with Dark Teak Stands. Revival Ceramics emphasizes timeless craftsmanship and sustainability.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Sill: Online-first and urban-storefront retailer of indoor plants and planters with a premium, design-forward positioning almost identical to Sprout Home. Competes for the same design-conscious urban plant buyer, including via brick-and-mortar locations.
• Bloomscape: Direct-to-consumer online plant retailer selling potted houseplants and planters shipped nationwide. Overlaps with Sprout Home on indoor plants and planters, with a national shipping footprint Sprout Home cannot match.
• UrbanStems: Online floral arrangement brand offering designer-curated bouquets with same-day delivery in major US cities. Closely comparable to Sprout Home's fresh floral arrangement business and pricing tier ($75–$200).
• The Bouqs Co. Online floral delivery company selling farm-sourced fresh arrangements via subscription and one-time orders. Directly competes in Sprout Home's fresh floral category with national delivery reach.
• Léon & George: Premium indoor plant and planter brand selling large, designer houseplants direct to consumer. Highly comparable to Sprout Home's high-end indoor plant and planter offering, including premium price points.

Broad incumbents

• Terrain: Garden center and home decor retail concept owned by Urban Outfitters (URBN) combining plants, floral, and curated home goods. Operates at a larger scale than Sprout Home with multiple locations and a broader lifestyle assortment.
• 1-800-Flowers: Large national floral and gift retailer with broad brand portfolio (Harry & David, Shari's Berries, Personal Creations). Competes with Sprout Home in fresh floral gifting at scale across the US.
• FTD: Established national florist network offering fresh floral delivery through partner florists. A legacy incumbent competing for the same fresh floral gifting occasion-based demand as Sprout Home's arrangement business.

Regional players

• Pistils Nursery: Independent Portland-based plant and home goods boutique with a similar curated, design-forward concept to Sprout Home. Comparable merchandising, workshops, and houseplant focus, but does not directly compete geographically.

Emerging players

• Plants.com: Direct-to-consumer online plant retailer with a broad catalog of houseplants and gifts. Addresses a similar indoor-plant and gift-giving customer as Sprout Home with national shipping capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SproutBrooklyn
• Facebookfacebook.com/sprouthomechicago

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprout Home