Apployed
Apployed is a Dutch HRM and payroll software platform serving organizations in the Netherlands, now operated as part of BCS HR Software. It offers salary administration, recruitment, onboarding, and HR workflows via subscription-based modules and a self-serve portal.
- Company typePrivate
- Founded2012
- HeadquartersBerkel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apployed does
Apployed is a Dutch-market human resources management (HRM) software platform that provides salary administration, recruitment, onboarding, HR workflows, and expense declaration functionality to organizations operating in the Netherlands. The product is positioned as a focused, locally compliant alternative for employers that need payroll and core HR capabilities without the overhead of multinational suites, and it operates alongside a self-serve customer portal at start.apployed.nl for existing users.
The platform is built as a modular architecture that supports multiple product editions and add-on modules. Within the BCS HR Software ecosystem that now wraps Apployed, the offering is segmented into BCS HR Essentials (base HRM), BCS HR Enterprise (larger-employer workflows), and BCS HR Non-Profit (sector-specific compliance and workflows), with premium modules covering Benefits, Learning, Talent, Onboard, and Dossier Manager. This structure allows customers to start with core payroll and expand into adjacent HR functions, with the underlying platform handling employee records, payroll calculations, and document management.
Apployed monetizes through subscription-based licensing sold directly to Dutch employers, supported by demo request flows and the self-serve login portal. Distribution is conducted through BCS HR Software's sales channels, partner ecosystem, and group-level marketing assets rather than through an independent sales motion. The company reports a headcount of 1–10 employees and is operated from Berkel in the Netherlands, with BCS group headquarters located in 's-Hertogenbosch.
Apployed firmographics
Firmographics- Name
- Apployed
- Legal name
- Apployed
- Website
- https://apployed.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apployed is a Dutch HRM and payroll software platform serving organizations in the Netherlands, now operated as part of BCS HR Software. It offers salary administration, recruitment, onboarding, and HR workflows via subscription-based modules and a self-serve portal.
- Ownership category
- akta.pro rank
Apployed industry classification
Industry- Product category
- HR Management Software
- NAICS
- Payroll Services (541214), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Core HR & HRIS (BPACAPAA), Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where Apployed is headquartered
LocationHeadquarters
- HQ city
- Berkel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Apployed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- HR Software Subscription: Subscription-based access to Apployed HR platform with salary administration capabilities. Customers log in to access their accounts and process payroll.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Apployed product offering
Product offeringCore offering
Apployed is a Dutch HR and payroll software platform delivered via a web-based self-serve portal that enables organizations to run salary administration (salarisverwerking), manage HR workflows, recruit and onboard employees, and process expense claims (declaraties). The product is now positioned as the core of the BCS HR Software ecosystem, giving customers access to a broader HR suite including BCS HR Essentials, BCS HR Enterprise, BCS HR Non-Profit, and modular add-ons such as Dossier Manager, Benefits, Learning, Talent, and Onboard.
Product overview
Apployed is a payroll administration (salarisverwerking) and HR management software platform that has been integrated into the BCS HR Software ecosystem. The offering follows a platform-plus-modules architecture: Apployed serves as the core product for payroll and HR administration, while BCS HR Essentials provides a newer, complete HR system. Additional premium modules including BCS Dossier Manager (absence management), BCS Benefits, BCS Learning, BCS Talent, and BCS Onboard extend functionality for specific HR workflows. BCS HR Enterprise and BCS HR Non-Profit offer tailored solutions for enterprise and non-profit segments respectively.
Differentiator
Problem solved
Functional benefit
Products and services
- Apployed Web-based HR and payroll administration software (salarisverwerking) for Dutch organizations, providing salary processing, recruitment, onboarding, HR workflows, and expense claims (declaraties) via the start.apployed.nl login portal.
- BCS HR Essentials Complete HR system positioned as the unified platform for organizations, connecting to Apployed's payroll and HR management functionality and serving as the new home for Dutch HR operations.
- BCS HR Enterprise Enterprise-level HR system offering advanced features for larger organizations, distributed alongside Apployed within the BCS HR Software portfolio.
- BCS HR Non-Profit HR system tailored for non-profit organizations, offered as part of the BCS HR Software portfolio alongside Apployed.
- Salarisadministratie uitbesteden (Outsourced Payroll Administration) Service offering for organizations that want to outsource payroll administration work to BCS, listed under the Diensten (Services) section of the BCS website.
Companies that use Apployed
Customer profileSegments1 record
Ideal customer profiles1 record
Apployed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Apployed partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Apployed competitors and assessment
Company assessmentEmerging players
- HiBob: Modern HRIS platform (Bob) targeting mid-market European employers. Overlaps with Apployed on HR workflows, onboarding, and people data, though positioned as a global rather than Dutch-localized platform.
- Personio: European HRIS platform for SMBs covering payroll, recruitment, onboarding, and people analytics. Comparable to Apployed on integrated HR functionality, though not localized to Dutch payroll rules at the same depth.
Direct peers
- AFAS Software: Largest independent Dutch HRM and payroll software vendor (AFAS Profit, AFAS Online). Directly comparable to Apployed on Dutch payroll/HR functionality and SMB/mid-market target segment.
- Loket.nl: Dutch online payroll and HR administration platform owned by Visma. Closely comparable to Apployed in product scope (payroll, leave, declarations) and Dutch SMB customer base.
- Visma Nmbrs: Dutch cloud payroll and HR platform serving SMBs and accountants, now part of Visma. Competes head-to-head with Apployed on integrated payroll + HR workflows for the Dutch market.
- HumanTotalTouch: Dutch HR and payroll SaaS focused on SMBs. Closely comparable to Apployed on integrated HR, payroll, and leave management for the Dutch SME segment.
Broad incumbents
- ADP: Global payroll and HR services giant (ADP Workforce Now, ADP Celergo) with established Dutch payroll offering. Broad incumbent alternative to Apployed for Dutch employers seeking outsourced payroll.
- Exact: Dutch-origin ERP and HR/payroll vendor (Exact Globe, Exact Online HR). Comparable to Apployed on integrated Dutch payroll and HR administration within an SMB accounting/ERP ecosystem.
- Visma Raet: Large Dutch HR software incumbent within the Visma group, serving enterprise and mid-market HR/payroll. Overlaps with Apployed in core HR functionality but at significantly larger scale and broader portfolio.
- SD Worx: European payroll and HR services provider with strong Benelux presence. Comparable to Apployed on payroll processing and HR administration for Dutch and Belgian employers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Apployed social profiles
Digital presenceApployed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apployed leadership team
Management profileNumber of profiles
Apployed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apployed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apployed
What does Apployed do?
Apployed is a Dutch HR and payroll software platform delivered via a web-based self-serve portal that enables organizations to run salary administration (salarisverwerking), manage HR workflows, recruit and onboard employees, and process expense claims (declaraties). The product is now positioned as the core of the BCS HR Software ecosystem, giving customers access to a broader HR suite including BCS HR Essentials, BCS HR Enterprise, BCS HR Non-Profit, and modular add-ons such as Dossier Manager, Benefits, Learning, Talent, and Onboard.
Is Apployed a public or private company?
Apployed is a private company. It is classified as corporate owned and is currently operating.
When was Apployed founded?
Apployed was founded in 2012. It employs 1 to 10 people.
Where is Apployed based?
Apployed is headquartered in Berkel, Netherlands, in the Europe region.
How does Apployed make money?
One revenue line is on record: HR Software Subscription.
Who are Apployed's main competitors?
Emerging players on record are HiBob and Personio. Direct peers are AFAS Software, Loket.nl, Visma Nmbrs and HumanTotalTouch. Broad incumbents are ADP, Exact, Visma Raet and SD Worx.
Does Apployed have an API?
No public API is recorded for Apployed.
What industry is Apployed in?
Apployed's product category is HR Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAPAA, Core HR & HRIS. Its NAICS code is 541214 and its SIC code is 7372.