Prodo Digital
- Company typePrivate
- Founded1998
- HeadquartersChristleton, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Prodo Digital firmographics
Firmographics- Name
- Prodo Digital
- Legal name
- Prodo Social Software Limited
- Website
- https://prodo.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Prodo Digital industry classification
Industry- Product category
- Social Housing Digital Experience Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Prodo Digital is headquartered
LocationHeadquarters
- HQ city
- Christleton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Prodo Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Professional Services (Consultancy & Development): Digital transformation consultancy, web development, app development, and portal implementation services. Includes discovery, design, build, testing and launch phases.
- SaaS Subscriptions (Franklin Portal & FrankApp): Monthly or annual subscription model for hosted portal and mobile app platforms. Includes hosting, maintenance, software updates, and new features from roadmap. Two tiers: Fast-to-Launch (SaaS) and Bespoke Solution.
- Customer Success & Support Services: Ongoing maintenance, health and continual improvement of live platforms. Includes monthly reports, Jira portal for ticket management, contracted SLA for issue resolution, SiteBeat monthly reviews, Umbraco Upgrader plans, Threat Defender, VulScan vulnerability scanning, Skyhook API monitoring, and Accessibility Testing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fast-to-Launch SaaS Portal - weeks deployment |
| Subscription | Multi-year contract | Bespoke Solution - custom-built portal |
| Subscription | Monthly | Customer Success Support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Prodo Digital product offering
Product offeringCore offering
Prodo Digital is a UK-based digital transformation agency that builds, delivers, and supports software and digital services exclusively for the social housing sector. Its core offering is the Franklin self-service portal platform (delivered as Fast-to-Launch SaaS or a bespoke solution), the FrankApp Pro native mobile application with AI-assisted repairs diagnostics, Umbraco-based websites, digital lettings application portals, and an Azure-hosted chatbot, supplemented by ongoing managed support, security, and accessibility services.
Product overview
Prodo Digital is a digital transformation agency serving the social housing sector, offering a platform-plus-products architecture. The core offering is the Franklin platform system, comprising the Franklin Self-Service Portal (SaaS or bespoke), FrankApp Pro mobile app with AI-assisted repairs diagnostics, and the Lettings Application & Onboarding Portal. These products integrate with major housing management systems including Capita, Civica, Northgate, Microsoft Dynamics, and Aareon. Additional products include Chatbot automation, Umbraco-based website development (as a Gold Partner), and Azure cloud hosting with Customer Success support. Add-on security and maintenance services include SiteBeat, Umbraco Upgrader, Threat Defender, VulScan, Skyhook, and Accessibility Testing. The company has developed over 1,000 Umbraco-based web platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Franklin: Prodo's award-winning self-service customer portal platform for housing associations, offering SaaS and bespoke solutions.
- FrankApp Pro
- Orbit Move
Products and services
- Franklin Self-Service Portal Franklin is Prodo's award-winning self-service portal platform for UK housing associations, enabling tenants to pay rent, report repairs, update personal details, book appointments, and manage their accounts 24/7. It is delivered either as a Fast-to-Launch SaaS option (deployed in weeks) or as a fully bespoke solution, with API-level integration to major housing management systems.
- FrankApp Pro FrankApp Pro is Prodo's native mobile application for iOS and Android, giving housing association tenants self-service functionality in a mobile-first experience. It features AI-assisted repairs diagnostics using photo capture and multi-voice recognition, biometric login (fingerprint and face ID), and push notifications. FrankApp Pro can be deployed standalone or alongside the Franklin portal.
- FrankApp Enterprise FrankApp Enterprise is the bespoke mobile application offering for organisations requiring advanced data collection, specialist integrations, or fully custom design beyond the off-the-shelf FrankApp Pro product.
- Lettings Application & Onboarding Portal The Lettings Application & Onboarding Portal enables prospective housing association tenants to apply online for housing, replacing paper-based application workflows. It supports flexible questionnaires, document uploads, and e-signatures, and integrates with housing management systems such as Northgate.
- Websites (Umbraco) Prodo builds tenant, home sales, corporate, and subsidiary websites for housing associations on the Umbraco CMS as an Umbraco Gold Partner. Over 1,000 Umbraco-based web platforms have been delivered across the firm's history.
- Chatbot Prodo's chatbot product is an automated, HubSpot-integrated conversational assistant built for housing associations to provide 24/7 customer support, qualify leads, book appointments, and handle routine queries. It syncs data with the CRM for personalised messaging and is credited with handling over 80% of online conversations for Housing Solutions.
- Azure Cloud Hosting & Support Azure Cloud Hosting & Support is Prodo's managed cloud hosting and ongoing support service, delivered on Microsoft Azure with Tier 1 partner backing. It includes a dedicated Customer Success team providing maintenance, health monitoring, contracted SLAs, and continuous improvement for client platforms.
- Digital Transformation Consultancy Digital Transformation Consultancy is Prodo's advisory service covering digital strategy, customer experience improvement, and channel shift planning for housing associations and other regulated organisations.
- Umbraco Code Audit Umbraco Code Audit is a consultancy service that reviews the code quality, architecture, and upgrade readiness of Umbraco-based platforms.
- Accessibility Audit Accessibility Audit is a consultancy service that evaluates web accessibility compliance and user experience for housing association platforms, supporting WCAG conformance.
- Hotjar & Analytics Insights Hotjar & Analytics Insights is a consultancy service providing user behaviour and analytics insights using Hotjar and similar tools to inform optimisation of digital platforms.
Quantifiable outcome
- PA Housing achieved Digital Landlord of the Year 2021
- +8 more outcomes
Companies that use Prodo Digital
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Prodo Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability7 records
Feature5 records
Prodo Digital partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic and core.
- ZellarstrategicPartnered with Zellar, a SMART sustainability company, to offer residents insight to their energy consumption via the Prodo Portal. Enables landlords to understand carbon footprint and empowers residents with actions to reduce energy bills by up to 50%.
- UmbracocoreUmbraco Gold Partner agency - one of only a handful in the UK and 100s globally. Prodo has developed over 1,000 Umbraco-based web platforms using the open-source ASP.Net Core CMS platform.
- Microsoft Azure (Tier 1 Partner)coreMicrosoft Tier 1 partner providing Azure cloud hosting infrastructure with secure, performance-orientated servers and multi-layered security. Largest compliance coverage of any cloud service provider.
- HubSpotcoreUses HubSpot for chatbot integration, marketing automation, and CRM capabilities. Chatbot built in HubSpot provides digital solution for common tenant queries.
- FueliuscoreSister company and HubSpot Elite partner specializing in CRM implementation for housing associations. 10 years of CRM specialization within the sector.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Prodo Digital competitors and assessment
Company assessmentOthers
- Umbraco: Vendor of the open-source ASP.NET Core CMS platform that underpins Prodo's website and portal business and is central to its Gold Partner status and 1,000+ platform delivery footprint.
Broad incumbents
- Microsoft: Provider of the Azure cloud platform and Microsoft Dynamics HMS on which Prodo builds and hosts its products; functions as a broad incumbent whose roadmap directly shapes Prodo's product economics.
- Capita: Large diversified IT services and software group with a housing and local government practice, offering competing digital and managed-service propositions to the same housing association buyers as Prodo.
Direct peers
- Totalmobile: UK mobile workforce management provider serving housing associations; named Prodo integration partner and a competing channel for repairs-diagnostic and field-service technology in the same sector.
- MRI Software: Global provider of housing and real estate software, including UK housing management and tenant portals, that competes with Prodo for the same housing association digital transformation budgets.
- Orchard Information Systems: UK-focused housing management software vendor named as a Prodo integration partner for FrankApp; competes in adjacent HMS and tenant engagement layers.
- Aareon: Leading European housing-sector software vendor with a significant UK footprint; competes in housing management and tenant-facing digital services, increasingly extending into self-service portals where Prodo operates.
- Civica: Major UK software provider for local government and housing associations, with housing management, tenant engagement and digital services products that overlap directly with Prodo's Franklin portal and consulting offerings.
- NEC Software Solutions (Northgate): Vendor of the Northgate housing management system — one of Prodo's named integration partners — with growing tenant self-service capabilities that increasingly overlap with Franklin.
Emerging players
- Kirona: Field service management vendor integrated with Prodo's FrankApp; an emerging competitor in mobile workforce and repairs workflow software for social housing.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prodo Digital social profiles
Digital presenceProdo Digital compliance and trust
Trust signalCompliance1 record
Prodo Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prodo Digital leadership team
Management profileNumber of profiles
Profiles2 records
Prodo Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prodo Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prodo Digital
What does Prodo Digital do?
Prodo Digital is a UK-based digital transformation agency that builds, delivers, and supports software and digital services exclusively for the social housing sector. Its core offering is the Franklin self-service portal platform (delivered as Fast-to-Launch SaaS or a bespoke solution), the FrankApp Pro native mobile application with AI-assisted repairs diagnostics, Umbraco-based websites, digital lettings application portals, and an Azure-hosted chatbot, supplemented by ongoing managed support, security, and accessibility services.
Is Prodo Digital a public or private company?
Prodo Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prodo Digital founded?
Prodo Digital was founded in 1998. It employs 101 to 250 people.
Where is Prodo Digital based?
Prodo Digital is headquartered in Christleton, United Kingdom, in the Europe region.
How does Prodo Digital make money?
Three revenue lines are on record. Professional Services (Consultancy & Development) is the primary driver. The others are saaS Subscriptions (Franklin Portal & FrankApp) and customer Success & Support Services.
Who are Prodo Digital's main competitors?
Umbraco is listed as an others. Broad incumbents are Microsoft and Capita. Direct peers are Totalmobile, MRI Software, Orchard Information Systems, Aareon, Civica and NEC Software Solutions (Northgate). Kirona is listed as an emerging player.
Does Prodo Digital have an API?
No public API is recorded for Prodo Digital.
What industry is Prodo Digital in?
Prodo Digital's product category is Social Housing Digital Experience Software. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 513210 and its SIC code is 7371.