Ceratec

What Ceratec does

Ceratec Inc. is a privately held Canadian importer, distributor, and brand owner of surface materials headquartered in Quebec City. Founded in 1949, the company has operated for over 70 years as a ceramics-focused business and currently employs between 251 and 500 people. Its product portfolio is organized into three pillars: ceramic and porcelain tiles (floor, wall, mosaics, and extra-large formats), luxury vinyl flooring (LVP, LVT, and vinyl roll), and installation systems (cleaning products, membranes and floor warming, moldings, tools, setting materials, and shower/structural systems). Branded collections include Taj Mahal, Vernazza, Urbano, Shoreline, Stonella, Hexacotta, Perlas, Imperial Stone, Level, and Kanji, with products designed in Canada and manufactured in China and Turkey. Select collections such as Imperial Stone use a proprietary 3D SurfacePro technology for realistic stone-effect textures.

Ceratec serves three primary customer segments: individual consumers undertaking renovation projects, professional architects and interior designers specifying surfaces for commercial and residential builds, and retail dealers distributing products to end customers. The company operates a differentiated go-to-market with three purpose-built digital portals — a consumer-facing website, a professional portal (pro.ceratec.com) offering free samples and downloadable 3D textures for renderings, and a retailer portal (Shop.ceratec.com) supporting online ordering, real-time inventory access, and order history. Pricing is unit-based in CDN dollars, distributed exclusively through a Canada-wide dealer network, with promotional cycles (e.g., a documented June–September 2026 promotion). Revenue mechanics are one-time transactional sales across tiles, vinyl, and accessories; the company does not disclose revenue, has no recorded funding rounds, no disclosed institutional investors, and no identified parent company.

The business model is essentially that of an asset-light branded distributor and specifier of imported hard-surface products, monetizing through dealer-channel volume plus ecosystem revenue from installation consumables. The dual consumer/professional/retailer portal architecture, the 3D visualization tools for specifiers, and the inclusion of an installation systems category indicate a deliberate shift from pure product resale toward an integrated surface-solutions platform with stickier professional relationships and consumable aftermarket revenue.

Name

Ceratec

Legal name

Ceratec Inc.

Website

https://ceratec.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Ceratec is a privately held Canadian importer and distributor of ceramic, porcelain, and luxury vinyl surface materials plus installation systems, serving consumers, architects/designers, and a Canada-wide dealer network from its Quebec City headquarters since 1949.

Ownership category

akta.pro rank

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ceramic and Porcelain Tiles: Sale of porcelain and ceramic tiles for residential and commercial floor and wall applications
2. Vinyl Flooring (LVP/LVT): Sale of luxury vinyl plank and tile products for floor installations
3. Installation Systems and Accessories: Sale of installation materials, cleaning products, membranes, moldings, tools and shower systems to support product installation

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ceratec is a Canadian importer and distributor of ceramic, porcelain, natural stone, and slate tiles, as well as glass mosaics and luxury vinyl flooring (LVP/LVT/roll), for residential and commercial wall and floor applications. The company also sells supporting installation systems (cleaning products, membranes, moldings, tools, setting materials, and shower systems) and operates a dedicated dealer network across Canada with separate portals for consumers, professional architects/designers, and retail partners.

Product overview

Ceratec is a Canadian ceramics company that produces and distributes ceramic and porcelain tiles and luxury vinyl surfaces for residential and commercial architectural, construction, and interior design projects. The company offers a unified product portfolio organized around three main pillars: Tiles (including floor, wall, mosaics, and extra-large porcelain tiles), Vinyl (luxury vinyl plank, tile, and roll products), and Installation Systems (cleaning products, membranes, moldings, tools, setting materials, and shower systems). The company also maintains several branded collections including Taj Mahal (marble-look porcelain), Vernazza (Calacatta Gold effect), Urbano (concrete-look), Shoreline (terrazzo-look), Stonella, Hexacotta (recycled glass mosaics), Perlas, Imperial Stone with 3D SurfacePro technology, Level, and Kanji wall tiles. With over 70 years of industry experience, Ceratec emphasizes research, innovation, durability, and environmental responsibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic and Porcelain Tiles
• Luxury Vinyl Flooring (LVP/LVT/Roll)
• Installation Systems and Accessories
• Taj Mahal Tile Collection
• Vernazza Tile Collection
• Urbano Tile Collection
• Shoreline Tile Collection
• Extra Large Format Porcelain Tiles
• Decorative Mosaics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Broad incumbents

• Daltile: Daltile is the largest tile manufacturer and distributor in North America, offering ceramic, porcelain, and stone products through company-owned stores and dealers. Comparable as a broad incumbent with overlapping product categories and similar professional/retail channels.
• Shaw Industries: Shaw Industries is one of the largest flooring manufacturers in the world, with extensive LVT, hardwood, and tile offerings. Comparable as a broad incumbent in the residential and commercial flooring categories Ceratec serves.
• Marazzi: Marazzi is a major international ceramic and porcelain tile brand with North American distribution. Comparable in tile product category and designer/specification-driven channels.
• Mohawk Industries: Mohawk Industries is a global flooring manufacturer and distributor with a significant LVT/vinyl product line. Comparable in the vinyl flooring category and overlapping tile distribution through its American Olean and Marazzi brands.
• Crossville Studios: Crossville is a US-based porcelain tile manufacturer serving commercial and residential markets through architectural specification channels. Comparable in tile product and professional/architect target customer segment.

Direct peers

• Anatolia Tile & Stone: Anatolia is a Turkish-Canadian tile manufacturer and distributor with significant North American distribution. Comparable in tile product range and target market, though it is also a manufacturer rather than a pure importer/distributor.
• Olympia Tile: Olympia Tile is a long-established Canadian ceramic tile importer and distributor with nationwide showrooms and trade networks. It mirrors Ceratec's product range, distribution model, and target customer base of consumers, designers, and contractors.
• Ciot: Ciot is a Canadian importer and distributor of ceramic tile, stone, and mosaic products serving both consumers and trade professionals. Directly comparable to Ceratec as a Canadian tile specialist with showroom-based distribution and B2B/B2C channels.
• Century Tile: Century Tile is a Canadian tile retailer/distributor operating showrooms and serving trade and retail customers. Comparable in product offering (ceramic, porcelain, stone, vinyl) and Canadian market focus.

Regional players

• BuildDirect: BuildDirect is a Canadian-headquartered online building materials marketplace that distributes flooring, tile, and related products across North America. Comparable in flooring/tile category, though it operates a different digital-first distribution model.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/891623

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceratec