Crossville Studios
- Company typePrivate
- Founded2002
- HeadquartersCrossville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Crossville Studios firmographics
Firmographics- Name
- Crossville Studios
- Legal name
- AHF Products
- Website
- https://crossvillestudios.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Crossville Studios industry classification
Industry- Product category
- Tile and Surfacing Materials Distribution
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
- akta.pro secondary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Crossville Studios is headquartered
LocationHeadquarters
- HQ city
- Crossville
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Crossville Studios business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tile and Surfacing Materials Sales: The primary revenue stream comes from selling tile (porcelain, ceramic, natural stone, glass, mosaics), luxury vinyl tile (LVT), hardwood flooring (solid, engineered, densified), and porcelain countertops. Sales occur through showroom locations, with transactions being primarily one-time purchases for construction/renovation projects rather than recurring revenue.
- National Accounts Program: Discounted products on porcelain stone floor tiles, wall tiles, accent tiles, large-format porcelain slabs, and Hydrotect coating for commercial partners participating in the National Accounts program. Includes account management, customer service, order processing, manufacturing, warehousing, logistics, and technical services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail/Small Project Pricing |
| Transaction based/ take rate | Multi-year contract | National Accounts Program - Commercial Partners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Crossville Studios product offering
Product offeringCore offering
Crossville Studios is the U.S. distribution division of porcelain tile manufacturer Crossville Inc., selling tile, luxury vinyl tile, hardwood flooring, porcelain countertops, and large-format porcelain panels through 26+ showrooms nationwide. The company serves both residential homeowners and commercial accounts with design consultation, A&D/Contractor support, and a dedicated National Accounts program for large-scale multi-location commercial projects.
Product overview
Crossville Studios is a tile distributor and the distribution division of Crossville, Inc., offering over 100 collections of tile and hardwood products. The product portfolio centers on tile as the core offering, with multiple sub-categories including ceramic, porcelain, natural stone, glass, and mosaic tiles. Flooring products include Luxury Vinyl Tile (LVT), Engineered Hardwood, Solid Hardwood, and High Density Polymer Core (HDPC). Premium offerings include Crossville Porcelain Countertops (12mm-thick) and Laminam large-format porcelain panels. Value-oriented options are available through the CrossValue program featuring budget-conscious, in-stock, made-in-America flooring. Specialty products include pool tile, outdoor tile, and panels. The company operates 25-27 showrooms nationwide serving residential and commercial segments including education, office, healthcare, hospitality, retail, multifamily, restaurants, and transportation. Products are backed by sustainability certifications including carbon-neutral tile collections and Green Squared certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Tile (Porcelain, Ceramic, Stone, Glass, Mosaic) Rich palette of colors, textures, and designs for indoor and outdoor applications, including ceramic, porcelain, natural stone, glass, and mosaic tiles in various finishes, sizes, and styles for residential and commercial use.
- Luxury Vinyl Tile (LVT)
- Engineered Hardwood Flooring
- Solid Hardwood Flooring
- High Density Polymer Core (HDPC) Flooring
- Crossville Porcelain Countertops
- Laminam Porcelain Panels
- CrossValue Program
- Access Point Porcelain Tile Collection
- Access Point LVT Collection
- Cleve Porcelain Tile Collection
- National Accounts Program
Quantifiable outcome
- In-stock availability reduces project delays and substitutions
- +2 more outcomes
Companies that use Crossville Studios
Customer profileSegments4 records
Ideal customer profiles4 records
Crossville Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crossville Studios partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Crossville Inc.coreCrossville Studios is the distribution division of Crossville Inc., a leading U.S. porcelain tile manufacturer. Crossville Studios serves as the exclusive local distribution channel for Crossville Inc. products including Crossville Porcelain Countertops and Laminam porcelain panels.
- National Accounts Program PartnerscoreCommercial partners participating in the National Accounts program receive discounted pricing on porcelain stone floor tiles, wall tiles, accent tiles, large-format porcelain slabs, and Hydrotect coating. Services include account management, customer service, order processing, manufacturing, warehousing, logistics, and technical services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Crossville Studios competitors and assessment
Company assessmentDirect peers
- Floor & Decor Holdings: Floor & Decor is a specialty multi-category hard-surface flooring retailer with 200+ warehouse-format showrooms across the U.S., selling tile, LVT, wood, and installation materials. It directly competes with Crossville Studios for both pro and DIY flooring customers.
- Arizona Tile: Arizona Tile distributes natural stone, quartz, porcelain, and ceramic tile through showrooms across the western and southern U.S., targeting residential, commercial, and designer customers with a similar consultative sales motion.
- Emser Tile: Emser Tile is a designer, manufacturer, and distributor of tile and natural stone with a U.S. showroom network serving dealers, architects, and designers. It competes head-to-head with Crossville Studios in commercial and residential surfacing distribution.
- MSI (M.S. International): MSI is one of the largest U.S. importers and distributors of flooring, countertops, and wall tile, with a national distribution and showroom network. It overlaps with Crossville Studios across tile, LVT, natural stone, and porcelain countertop categories serving residential and commercial buyers.
- Bedrosians Tile & Stone: Bedrosians Tile & Stone is a family-owned manufacturer and distributor of tile, natural stone, and mosaics with showrooms across the western U.S. Comparable to Crossville Studios in product breadth and A&D-focused showroom sales model.
- The Tile Shop: The Tile Shop operates a U.S. specialty showroom chain focused on tile, stone, and related surfacing for residential and commercial customers. Its showroom-led, design-consultative sales model closely mirrors Crossville Studios' go-to-market approach.
Broad incumbents
- Daltile: Daltile is the largest U.S. manufacturer and distributor of ceramic, porcelain, and stone tile, owned by Mohawk Industries. It is comparable to Crossville Studios because both serve A&D, commercial, and residential customers with tile across showroom and distribution channels, though Daltile is much larger and vertically integrated.
- Shaw Floors: Shaw Floors, a Berkshire Hathaway subsidiary, is a major U.S. flooring manufacturer and distributor covering carpet, hardwood, LVT, and tile. While broader than Crossville Studios, it competes for commercial specification projects and flooring category share.
Emerging players
- TileBar: TileBar is a digitally native, design-forward tile and bath brand selling direct-to-consumer with a smaller showroom footprint. It represents the e-commerce model that pressures traditional showroom distributors like Crossville Studios.
- Tile Outlets of America: Tile Outlets of America is a discount tile retailer operating showrooms primarily in the southeastern U.S. It overlaps with Crossville Studios' CrossValue program by addressing budget-conscious tile buyers through an outlet-style showroom model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Crossville Studios social profiles
Digital presenceCrossville Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossville Studios leadership team
Management profileNumber of profiles
Crossville Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossville Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossville Studios
What does Crossville Studios do?
Crossville Studios is the U.S. distribution division of porcelain tile manufacturer Crossville Inc., selling tile, luxury vinyl tile, hardwood flooring, porcelain countertops, and large-format porcelain panels through 26+ showrooms nationwide. The company serves both residential homeowners and commercial accounts with design consultation, A&D/Contractor support, and a dedicated National Accounts program for large-scale multi-location commercial projects.
Is Crossville Studios a public or private company?
Crossville Studios is a private company. It is classified as corporate owned and is currently operating.
When was Crossville Studios founded?
Crossville Studios was founded in 2002. It employs 101 to 250 people.
Where is Crossville Studios based?
Crossville Studios is headquartered in Crossville, United States, in the North America region.
How does Crossville Studios make money?
Two revenue lines are on record. Tile and Surfacing Materials Sales are the primary driver. The others are national Accounts Program.
Who are Crossville Studios's main competitors?
Direct peers on record are Floor & Decor Holdings, Arizona Tile, Emser Tile, MSI (M.S. International), Bedrosians Tile & Stone and The Tile Shop. Broad incumbents are Daltile and Shaw Floors. Emerging players are TileBar and Tile Outlets of America.
Does Crossville Studios have an API?
No public API is recorded for Crossville Studios.
What industry is Crossville Studios in?
Crossville Studios's product category is Tile and Surfacing Materials Distribution. Its primary akta.pro industry code is CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms, with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 449121 and its SIC code is 5700.