Curo

What Curo does

Curo is a housing association and house-builder based in Bath, England, providing social and affordable rented housing, shared ownership and open-market homes, market-rented accommodation, and commissioned care and support services to residents across the West of England (Bath, Keynsham, Bristol, Weston-super-Mare, North East Somerset and South Gloucestershire). Formed in 2012, the group is structured around seven entities — three limited companies and four charitable registered societies under the Co-operative & Community Benefit Societies Act 2014 — with Curo Group (Albion) Limited (Registered Provider LH4336) and Curo Places Limited (LH4209) acting as the principal landlord entities regulated by the Regulator of Social Housing.

Curo's core digital product is the MyCuro customer portal, a 24/7 self-service platform used by over 8,000 residents to book repairs, make payments, view rent statements and Landlord Gas Safety Records, manage direct debits, raise ASB cases and complaints, and update personal details. The portal is built on and integrated with the Aareon UK 360 housing management back-office system, with customer-facing accessibility provided via the ReachDeck toolbar (text-to-speech, 100+ language translation, magnification) and the SignVideo BSL interpretation service. Internal technology is anchored on Okta single sign-on and Microsoft 365 ('the Orb') for staff, with Teamtailor powering recruitment and Google Analytics supporting web analytics. The group's operational scale includes approximately 48,000 responsive repair jobs per year at an average cost of around £100, delivered through a direct-labour model rather than purely contracted services.

Curo's revenue model is a hybrid of recurring rental income (social and affordable rent from Curo Group (Albion) and Curo Places; market rent from Curo Market Rented Services Limited), managed services income (service charges from leaseholders, shared owners and freehold owners; commissioned care and support fees including the Independent Living Service commissioned by Bath & North East Somerset Council), and one-time transaction income from new-build home sales (Mulberry Park, Woodland View at Hygge Park) via shared ownership, Help to Buy and open-market sale. Curo's primary customer segments are general needs social housing tenants, supported/specialist housing residents, leaseholders/shared owners/freehold owners, market rent tenants, home-buyers, and local authority commissioners. The group has committed £142m between 2024 and 2034 to upgrade customers' homes, operates Awaab's Law-compliant hazard response procedures from 27 October 2025, and is a member of the Homes for the South West consortium of 11 major South West housing associations.

Name

Curo

Legal name

Curo Group (Albion) Limited

Website

https://curo-group.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Curo is a Bath-based UK housing association and house-builder providing social, affordable and market-rented housing, shared ownership and open-market home sales, and commissioned care and support services to residents across the West of England, regulated by the Regulator of Social Housing.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Building Construction (2361), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (623990)

SIC

Services-To Dwellings & Other Buildings (7340), Land Subdividers & Developers (No Cemeteries) (6552), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Social housing services
• Affordable rental homes
• Shared ownership housing
• House building development
• Care and support services

Headquarters

HQ city

Twerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Social and affordable rental income: Weekly/periodic rent collected from general needs social housing tenants (Curo Group (Albion), Curo Places) and affordable rent tenancies; supports Curo's housing association business model.
2. Market rent income: Rental income from Curo Market Rented Services Limited — market-rented properties rented at sub-market/open-market rates.
3. Service charges and management fees: Service charges from leaseholders, shared owners and tenants for estate maintenance, cleaning, communal services and facilities management; leasehold/shared ownership/freehold account administration is a core revenue stream.
4. Home sales (shared ownership and open market sale): Income from selling newly built homes (e.g., Mulberry Park, Woodland View at Hygge Park) via shared ownership, open market sale and Help to Buy; Curo is also a house-builder.
5. Commissioned care & support service fees: Curo delivers commissioned care/support services (e.g., Independent Living Service commissioned by Bath & North East Somerset Council) including 24-hour alarms, daily well-being calls, emotional support, benefits help, repairs/adaptations coordination. Funded via local authority contracts.
6. Property sales and disposals fees: Revenue from selling properties or shares in properties (leasehold, shared ownership, freehold); progression of open market sales is listed as a legitimate interest.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Curo is a housing association and house-builder providing social and affordable rented homes, shared ownership and open-market home sales, and commissioned care and support services across the West of England. The group operates over 8,000 homes, delivers an in-house repairs service handling around 48,000 repair requests per year, and runs the MyCuro online portal for resident self-service. It also builds new homes through developments such as Mulberry Park and Woodland View at Hygge Park.

Differentiator

Problem solved

Functional benefit

Brands

• MyCuro: Curo's secure online customer portal used by residents to report repairs, make payments, check balances, view statements, book appointments and contact Curo 24/7.
• Curo Lifehacks
• Neighbour Hoodies

Products and services

• MyCuro customer portal Secure online portal available 24/7 that lets Curo residents report and book non-emergency repairs, make payments, check balances, view rent statements and gas safety records, raise ASB cases and complaints, manage direct debits, and update personal details. Backed by the Aareon UK 360 housing management system and used by over 8,000 Curo residents.
• Independent Living Service (ILS) Service commissioned by Bath & North East Somerset Council and delivered by Curo that supports people to live independently in their own home, offering 24-hour alarms, daily wellbeing calls, emotional support, benefits help, income maximisation, and help arranging repairs and adaptations. Available to all eligible residents in B&NES including homeowners and private renters.
• Wellbeing House Supported housing service operated by Curo that won the 2018 UK Housing Award for Outstanding approach to meeting specialist housing needs.
• Passport to Housing scheme Curo resident support programme helping tenants access housing services (evidenced via the 'Find a home' Rent a home section of Curo's website).

Quantifiable outcome

• £142m committed 2024-2034 to upgrade customers' homes (new kitchens, bathrooms, roofs, windows, doors, heating, electrics)
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

23 partnerships are on record, tiered flagship consortium member, consortium member, key commissioning partner, development partner, insurance partner, core technology vendor, specialist data partner, core recruitment technology vendor, support delivery partner, data analytics partner and referral partner.

• Homes for the South West (formerly HAILO)flagship consortium memberStrategic or Co-development PartnerCuro is a member of the Homes for the South West consortium of chief executives of the largest South West-focused housing associations (members: Abri, Alliance Homes, Bromford, Curo, GreenSquare, LiveWest, Magna Housing, Plymouth Community Homes, Sovereign, Stonewater, Westward). Collectively members have a turnover of more than £1.5bn, 245,000 homes in management and 22,000 new homes in development. The group collaborates on regional housing policy, investment and best-practice sharing.
• Abriconsortium memberStrategic or Co-development PartnerAbri is one of 11 member housing associations of the Homes for the South West consortium alongside Curo; the members collaborate on shared agendas, research, innovation and regional/national housing advocacy.
• Alliance Homesconsortium memberStrategic or Co-development PartnerAlliance Homes is a member of the Homes for the South West consortium alongside Curo.
• Bromfordconsortium memberStrategic or Co-development PartnerBromford is a member of the Homes for the South West consortium alongside Curo.
• GreenSquareconsortium memberStrategic or Co-development PartnerGreenSquare is a member of the Homes for the South West consortium alongside Curo.
• LiveWestconsortium memberStrategic or Co-development PartnerLiveWest is a member of the Homes for the South West consortium alongside Curo.
• Magna Housingconsortium memberStrategic or Co-development PartnerMagna Housing is a member of the Homes for the South West consortium alongside Curo.
• Plymouth Community Homesconsortium memberStrategic or Co-development PartnerPlymouth Community Homes is a member of the Homes for the South West consortium alongside Curo.
• Sovereignconsortium memberStrategic or Co-development PartnerSovereign is a member of the Homes for the South West consortium alongside Curo.
• Stonewaterconsortium memberStrategic or Co-development PartnerStonewater is a member of the Homes for the South West consortium alongside Curo.
• Westwardconsortium memberStrategic or Co-development PartnerWestward is a member of the Homes for the South West consortium alongside Curo.
• Bath & North East Somerset Councilkey commissioning partnerStrategic or Co-development PartnerB&NES Council commissioned Curo in 2011 to deliver the Independent Living Service (ILS) — 24-hour alarms, daily well-being calls, emotional support, benefits help, memory assessments, repairs/adaptations coordination. ILS is available to anyone eligible in B&NES including homeowners, private renters and housing association residents. ILS won the 2013 National Housing Federation Community Impact Awards overall national winner.
• Crest Nicholsondevelopment partnerStrategic or Co-development PartnerCuro partnered with Crest Nicholson, the Homes and Communities Agency and Bath & North East Somerset Council on the Bath Riverside Phase two development, winning Silver in the 2013 What House Awards 'Best Partnership Scheme' category.
• Lovelldevelopment partnerStrategic or Co-development PartnerCuro partnered with Lovell on the regeneration of pre-cast reinforced concrete homes across Bath and Keynsham, winning the 2013 Constructing Excellence South West Built Environment Awards Integration & Collaborative Working Award.
• Bloor Homesdevelopment partnerStrategic or Co-development PartnerCuro partnered with Bloor Homes on the development of affordable homes in Norton St Philip, winning Best Social or Affordable Housing Development in SW at the 2013 Local Authority Building Control Building Excellence Awards.
• Zurich Municipalinsurance partnerOthersZurich Municipal is Curo's insurer for both Employers Liability and Public Liability, policy number JHA-22S078-0073, portal compensator ID C00108.
• Microsoftcore technology vendorTechnology or IntegrationMicrosoft is named as an ICT service provider and software company whose tools Curo uses for business operations and staff productivity (Office 365 / Windows 10 desktop / the Orb).
• Experianspecialist data partnerTechnology or IntegrationExperian supports Curo's Rental Exchange programme, helping tenants build a credit history. Curo also conducts referencing and credit checks through Experian.
• Teamtailorcore recruitment technology vendorTechnology or IntegrationTeamtailor hosts Curo's Career Site (jointeam.curo-group.co.uk) and the related applicant tracking system used to manage recruitment, candidate profiles, references and job subscriptions.
• HCRG Care Groupsupport delivery partnerStrategic or Co-development PartnerHCRG Care Group is a local authority, police, social services, contract funder and support agency partner that Curo shares data with to fulfil contractual or legal obligations.
• Sironasupport delivery partnerOthersSirona is named as a supplier/contractor partner that Curo shares personal data with to support care and support services delivery.
• Greenstonedata analytics partnerTechnology or IntegrationGreenstone is a third-party data gathering organisation used by Curo to generate customer lifestyle/behaviour profiles to deliver a more customised customer experience.
• Village Agentsreferral partnerStrategic or Co-development PartnerVillage Agents are important referral partners into Curo's Independent Living Service, making connections to local people who need extra support to live independently.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Abri: Abri is a large South West housing association managing c.84,000 homes. It is a co-member of the Homes for the South West consortium alongside Curo and operates the same combination of social/affordable rent, shared ownership, market rent, care & support, and in-house house-building, making it the most directly comparable UK housing association peer.
• LiveWest: LiveWest is one of the largest South West housing associations (c.38,000 homes) and a Homes for the South West consortium member with Curo. It provides social housing, affordable rent, market rent, home ownership, and care & support across broadly the same West of England/South West footprint, making it a directly comparable peer.
• Sovereign Housing Association: Sovereign is a large UK housing association managing c.85,000 homes and a Homes for the South West consortium member alongside Curo. It is directly comparable as a Registered Provider delivering social/affordable rent, shared ownership, market sale, and supported housing services.
• Bromford: Bromford is one of the UK's largest housing associations (c.44,000 homes) and a Homes for the South West consortium member. It is directly comparable to Curo as a vertically integrated landlord, developer, and care/support provider with a strong in-house repairs model and digital customer platform.
• Stonewater: Stonewater is a large UK housing association (c.40,000 homes) and a Homes for the South West consortium member alongside Curo. Directly comparable as a Registered Provider of social and affordable housing, shared ownership, and supported housing with development activity.
• GreenSquareAccord: GreenSquareAccord is a South West-focused housing association formed by the merger of GreenSquare and Accord, and a Homes for the South West consortium member. Directly comparable to Curo as a regional Registered Provider of affordable housing, supported housing, and home-ownership products in overlapping geographies.
• Platform Housing Group: Platform Housing Group is one of the UK's largest housing associations (c.50,000 homes) operating across the Midlands and South. Directly comparable to Curo as a vertically integrated Registered Provider combining social/affordable rent, shared ownership, market sale, and in-house development.

Emerging players

• Crest Nicholson: Crest Nicholson is a UK housebuilder that has been a development partner with Curo on the Bath Riverside Phase two scheme (2013 What House Awards Silver for Best Partnership Scheme). Comparable as a for-profit housebuilder active in the same West of England sub-markets where Curo develops new homes.
• Bloor Homes: Bloor Homes is a UK housebuilder that partnered with Curo on the Norton St Philip affordable homes development (2013 Local Authority Building Control Building Excellence Award for Best Social/Affordable Housing Development). Comparable as a for-profit housebuilder delivering affordable homes in the same West of England geographies.

Others

• Aareon UK: Aareon UK is a housing management software vendor whose Aareon UK 360 platform underpins Curo's MyCuro customer portal. It is comparable as the core enabling technology supplier to Curo's digital self-service and back-office operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Curo_Group
• Facebookfacebook.com/curogroup
• LinkedInlinkedin.com/company/curo-
• Instagraminstagram.com/curo_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curo