XLmoto

What XLmoto does

XLmoto is an online motorcycle gear, parts, and accessories retailer serving individual on-road and off-road riders, motocross racers, adventurers, commuters, mountain bikers, and scooter riders worldwide. Operating as a brand within the publicly listed Swedish holding company Pierce Group AB (DBA: 24MX, with the "XLMOTO meets 24MX" branding), the business runs as a pure direct-to-consumer e-commerce platform with a multi-language, multi-country storefront (including a US-facing site) and ships globally via DHL from an owned 38,000 m² distribution centre in Europe.

The core product portfolio spans protective riding gear — helmets (full face, modular, open face, adventure, off-road), jackets, trousers, gloves, boots, suits, body armour, goggles, and rainwear — alongside motorcycle parts and components (brakes, transmission, engine and filters, oils and lubricants, controls, mirrors, protectors) and accessories such as bags, tools, electronics, GPS, intercoms, and lifestyle items. The platform also distributes products from established third-party brands including Course, Proworks, REV'IT!, Alpinestars, RST, Sena, Givi, LS2, and Puig, and sells its own Raven gear sub-brand across multiple SKUs. Supporting platform features include a Vehicle Fitment Tool ("Add Your Bike") that matches parts to specific motorcycle models, a "Build Your Kit" bundle builder, an editorial 24MX Magazine with purchasing guides and how-to articles, and broad payment support (Visa, Mastercard, Maestro, American Express, Diners Club, PayPal, Google Pay, Apple Pay).

XLmoto generates revenue through one-time product sales across its assortment, with promotional pricing (seasonal sales of up to 80% off) and a 60-day return policy as stated commercial levers; there is no subscription, membership, or recurring revenue model in the disclosed data. Customer acquisition is digital-first via SEO, organic social, email/seasonal campaigns, and content marketing. The business carries no disclosed enterprise customers, no public revenue figures, no funding history, and relies entirely on its parent Pierce Group AB (Stockholm; company registration 556763-1592) for capital and corporate structure.

Name

XLmoto

Legal name

Pierce Group AB

Website

https://xlmoto.com

Company type

Private

Operating status

Operating

Short description

XLmoto (also operating as 24MX) is a Sweden-based direct-to-consumer e-commerce retailer of motorcycle gear, parts, and accessories, serving individual on-road and off-road riders, mountain bikers, and scooter riders worldwide via its own online storefront and global DHL shipping from a 38,000 m² European distribution centre.

Ownership category

akta.pro rank

Product category

Motorcycle Gear & Parts Retail [Inferred from company name — no source evidence] (Motorcycle Gear & Parts Retail)

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle gear retail
• Motorcycle parts online
• Protective riding equipment
• Motorcycle accessories store
• Motocross apparel sales

Headquarters

HQ city

Hägersten

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Product Sales: One-time product sales of motorcycle gear, parts, accessories, and lifestyle products through e-commerce. Products include helmets, jackets, gloves, boots, tools, oils, tyres, and lifestyle items across multiple categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

[Inferred from company name only] The company name "XLmoto" suggests a motorcycle-related business. No source content describing actual products or services was supplied, so no verified offering description can be extracted.

Product overview

XLmoto (now merged with 24MX) is an online motorcycle gear, parts, and accessories retailer operating as part of Pierce Group AB. The platform functions as a single unified e-commerce store offering both proprietary branded products under the Raven sub-brand and third-party branded merchandise from established manufacturers. The core product portfolio centers on protective riding gear (helmets, jackets, trousers, gloves, boots, suits, body armour) and motorcycle parts/components (brakes, transmission, suspension, exhaust, tyres, oils, electronics). Supporting offerings include a vehicle fitment tool for matching parts to specific motorcycles, a bundle builder for curated gear kits, and an editorial magazine with purchasing guides. The platform serves on-road and off-road motorcyclists with products spanning multiple price points from budget to premium.

Differentiator

Problem solved

Functional benefit

Brands

• Raven: Motorcycle gear brand offering jackets, helmets, gloves, boots and accessories for riders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered parent and core.

• Pierce Group ABparentOthersPierce Group AB is the parent company of 24MX/XLmoto. The company is registered in Stockholm, Sweden with company registration number 556763-1592. Authorized representative is Göran Dahlin.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL is the shipping partner for XLmoto/24MX, handling global delivery of products from their European distribution centre to customers worldwide.
• Multiple Motorcycle Gear BrandscoreChannel Partner/ Reseller/ DistributorXLmoto carries products from major brands including Course, Proworks, REV'IT!, Raven (own brand), Alpinestars, RST, Sena, Givi, LS2, Puig, and Snell. These are brands sold through the platform rather than formal partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MotoSport: US-based online retailer specializing in motocross, off-road, and powersports gear, parts, and accessories. Directly comparable on the off-road/motocross subsegment mix and fitment-driven parts catalog that defines XLmoto's motocross category.
• Chaparral Motorsports: US-based powersports retailer with a large e-commerce platform covering motorcycle, ATV, and off-road gear and parts. Comparable in catalog depth and online-first go-to-market approach to riding enthusiasts.
• Dennis Kirk: US-based mail-order and online retailer of powersports gear, parts, and accessories with a long heritage. Comparable on catalog-driven online model, parts-and-accessories depth, and multi-brand strategy.
• BikeBandit: US online retailer of motorcycle and powersports parts, accessories, and gear with a large parts catalog indexed by vehicle fitment. Closely comparable on fitment-driven parts commerce and DTC e-tail model.
• Louis Motorrad: Germany-headquartered motorcycle gear and accessories retailer with a large online storefront plus physical store network. Highly comparable on product breadth, target rider segments, and European distribution strategy.
• FC-Moto: Germany-based online motorcycle gear and parts retailer with European-wide shipping and a large multi-brand assortment across helmets, jackets, and technical components. Operates the same DTC e-commerce model as XLmoto and competes directly for European riders.
• RevZilla: US-based pure-play online retailer of motorcycle gear, parts, and accessories with strong own-brand assortment and a content-rich commerce experience. Closely comparable to XLmoto in business model, category breadth, and digital-first customer engagement.
• J&P Cycles: US-based retailer of motorcycle parts, accessories, and gear, originally focused on V-twin but expanded across all segments. Comparable in multi-category assortment, private-label strategy, and online-direct fulfillment model.

Regional players

• Wössner: Austria-based motorcycle parts and accessories retailer operating regionally with a similar specialty focus. Comparable on product mix but with a primarily DACH regional footprint versus XLmoto's pan-European reach.

Broad incumbents

• Comoto Holdings: US parent of RevZilla, Cycle Gear, and J&P Cycles — a multi-brand motorcycle aftermarket platform. Comparable as a scaled, multi-brand e-commerce consolidator and the most direct strategic analog to Pierce Group's portfolio approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xlmoto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XLmoto