MotoSport Hillsboro

What MotoSport Hillsboro does

MotoSport Hillsboro is a family-owned, multi-brand powersports dealership headquartered at 809 NE 28th Avenue, Hillsboro, Oregon 97124, founded in 2004. The company sells new and pre-owned motorcycles, ATVs, side-by-side UTVs, and personal watercraft from more than ten major manufacturers — including Honda, Kawasaki, Suzuki, KTM, Husqvarna, GASGAS, Can-Am, Sea-Doo, Yamaha, BMW, Harley-Davidson, Polaris, and CFMOTO — and supports those sales with an OEM parts department, full-service maintenance and repair operations, vehicle financing arranged through third-party lenders, a trade-in program, scheduled test rides, and an e-bike category. The dealership claims one of the largest used-vehicle inventories in the nation, with a recent snapshot showing 1,163 total units across 47 listing pages, including 1,040 new units. Its core technology stack is the third-party Dealer Spike dealer-management platform for web presence and inventory, supplemented by qrsnap.io dynamic QR hang tags in the showroom.

The company's revenue is generated across five streams: new vehicle sales, pre-owned vehicle sales, OEM parts and accessories, service and maintenance, and financing facilitation (transaction-fee economics on third-party lender originations). Pricing is unit-based, with new vehicles ranging from approximately $2,999 to over $24,999 and pre-owned units spanning budget to premium tiers; promotional financing options (including advertised 0% APR offers) and trade-in evaluations are offered at point of sale. MotoSport Hillsboro serves individual retail consumers across the Portland Metro area and broader Oregon and Washington markets, including Beaverton, Portland, Vancouver, Salem, Bend, and Eugene. The go-to-market is predominantly direct-to-consumer via the physical showroom and an e-commerce-enabled website, augmented by organic social (Facebook, Instagram, Twitter), email, in-store events, and listings on third-party platforms such as Cycle Trader and Craigslist. The firm employs approximately 11 people and operates as an independent private business with no disclosed parent company, institutional investor, or franchise chain affiliation.

Name

MotoSport Hillsboro

Legal name

MotoSport Hillsboro

Website

https://motosporthillsboro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MotoSport Hillsboro is a family-owned, multi-brand powersports dealership in Hillsboro, Oregon, founded in 2004, selling new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, and e-bikes to retail consumers across Oregon and Washington, supported by parts, service, financing, and trade-in operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new motorcycles, ATVs, UTVs, and personal watercraft from manufacturers including Honda, Kawasaki, Suzuki, KTM, Husqvarna, GASGAS, Can-Am, and Sea-Doo.
2. Pre-Owned Vehicle Sales: Sale of used and pre-owned powersports vehicles including a wide selection of used motorcycles, dirt bikes, ATVs, and side-by-sides. The company claims one of the largest used bike inventories in the nation.
3. Parts and Accessories: OEM parts and accessories sales department offering parts for all vehicle brands sold, along with clothing and gear.
4. Service and Maintenance: Full-service department providing maintenance and repair services for all powersports vehicles.
5. Financing Services: Provides financing options for vehicle purchases, partnering with financial institutions to offer installment payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MotoSport Hillsboro is a multi-brand powersports dealership retailing new and pre-owned motorcycles, ATVs, side-by-side UTVs, and personal watercraft from manufacturers such as Honda, Kawasaki, Suzuki, KTM, Husqvarna, GASGAS, Can-Am, Sea-Doo, Yamaha, BMW, Harley-Davidson, Polaris, and CFMOTO. The dealership complements vehicle sales with OEM parts and accessories, a full-service maintenance and repair department, financing assistance, trade-in evaluations, and scheduled test rides.

Product overview

MotoSport Hillsboro operates as a multi-brand powersports dealership offering a comprehensive portfolio of new and pre-owned vehicles. The core product lineup spans motorcycles (sport, cruiser, touring, adventure, dual sport, off-road), ATVs, side-by-side UTVs, and personal watercraft from numerous manufacturers including Honda, Kawasaki, Suzuki, KTM, Husqvarna, GASGAS, Can-Am, Sea-Doo, Yamaha, BMW, Harley-Davidson, Polaris, and CFMOTO. The dealership supports its vehicle sales with complementary services including an OEM parts department, full-service maintenance and repair, vehicle financing, trade-in evaluations, and scheduled test rides. Additionally, the store carries e-bikes and offers factory demos, press bikes, and clearance inventory of non-current models. The business serves customers across Oregon and Washington from its Hillsboro, Oregon location.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycles (New and Pre-Owned) New and pre-owned motorcycles from Honda, Kawasaki, Suzuki, KTM, Husqvarna, GASGAS, BMW, Harley-Davidson, Yamaha, CFMOTO and other manufacturers, spanning sport bikes, cruisers, touring, adventure, dual-sport, and off-road models for individual consumers.
• ATVs (All-Terrain Vehicles) New and used four-wheeled ATVs and quads from Honda (FourTrax series), Kawasaki (Brute Force, KFX), Can-Am (Outlander), Kayo and others for utility and sport use.
• Side-by-Side UTVs (SxS) Side-by-side utility vehicles including Can-Am Maverick, Defender and Commander models, Kawasaki Mule and Polaris RZR for work and recreation.
• Sea-Doo Personal Watercraft BRP Sea-Doo jet skis and personal watercraft including Spark, GTI, GTX, GTR, RXT-X, RXP-X, Wake, FishPro fishing models, and Explorer Pro touring models.
• Can-Am On-Road and Off-Road Vehicles BRP Can-Am side-by-sides (Defender, Maverick X3, Maverick R, Maverick Sport, Maverick Trail, Commander), ATVs (Outlander, Renegade), 3-wheel motorcycles (Spyder, Ryker), and electric motorcycles (Pulse, Origin).
• E-Bikes Electric bicycles available as an alternative powersports product line for individual consumers.
• OEM Parts and Accessories Original equipment manufacturer replacement parts and accessories for all vehicle brands sold, plus related apparel and gear, available through the Parts Department.
• Service and Maintenance Full-service department providing maintenance and repair services for motorcycles, ATVs, UTVs, and watercraft, staffed by experienced mechanics.
• Vehicle Financing Financing options arranged through partner financial institutions for powersports vehicle purchases, including promotional rates and online pre-approval applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Honda MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda motorcycles, ATVs, and UTVs. Major brand in their inventory mix with extensive Honda selection including CRF, CBR, Gold Wing, Rebel, and FourTrax lines.
• Kawasaki MotorscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kawasaki motorcycles, ATVs, and UTVs. Key brand including Ninja, Vulcan, KLR, KX, and Brute Force lines.
• Suzuki MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Suzuki motorcycles and ATVs including V-Strom, GS, and RMZ series.
• KTMcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for KTM motorcycles including Duke, Adventure, EXC, and XC series.
• Husqvarna MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna motorcycles including FC, TC, EE, FE, and Norden lines.
• GASGAScoreChannel Partner/ Reseller/ DistributorAuthorized dealer for GASGAS motorcycles including MC, EC, and Troy Lee Designs lines.
• BRP (Bombardier Recreational Products) - Can-AmcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Can-Am vehicles including Side-by-Sides (Maverick, Defender, Commander), ATVs (Outlander), 3-Wheel Motorcycles (Spyder, Ryker), and electric motorcycles (Pulse, Origin).
• BRP (Bombardier Recreational Products) - Sea-DoocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sea-Doo personal watercraft and pontoon boats including Spark, GTI, GTX, RXT-X, FishPro, and Explorer Pro lines.
• Yamaha Motor CompanyminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Yamaha motorcycles, ATVs, and UTVs including YZ, WR, Bolt, and Star lines.
• Dealer SpikecoreTechnology or IntegrationWebsite platform and inventory management system provider powering the dealer website and online sales tools.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sportland Motorsports: Regional powersports dealer in the Pacific Northwest offering motorcycles, ATVs, and UTVs from multiple brands. A direct regional competitor serving overlapping Oregon and Washington customer geography.
• Gables Motorsports: Multi-location powersports dealer operating full sales, service, and parts departments. Comparable as a scaled multi-brand powersports retailer with the same diversified revenue model.
• Ed Morse Powersports: Multi-location powersports dealer group with full sales, parts, service, and financing operations. Comparable as a scaled multi-brand powersports retailer with similar full-service revenue model.
• RideNow Powersports: One of the largest multi-location powersports dealer groups in the Western US, carrying multiple brands across motorcycles, ATVs, UTVs, and watercraft. Directly comparable as a multi-brand, multi-category retailer operating at greater scale.
• Bob's BMW: Multi-brand motorcycle and powersports dealer with strong parts and service operations. Comparable as a multi-brand specialty dealer with similar focus on premium motorcycle brands and after-sales support.

Others

• American Honda Motor Company: US distributor of Honda motorcycles, ATVs, and side-by-sides. A core OEM supplier and franchise partner whose authorized dealer program MotoSport Hillsboro depends on.
• BRP (Bombardier Recreational Products): Manufacturer of Can-Am (SxS, ATV, Spyder, electric motorcycles) and Sea-Doo personal watercraft. A core OEM partner whose premium product lineup is sold and serviced by MotoSport Hillsboro.
• Yamaha Motor Corporation USA: US distributor of Yamaha motorcycles, ATVs, side-by-sides, and watercraft. An OEM partner supplying part of MotoSport Hillsboro's new-vehicle inventory.

Broad incumbents

• Cycle Gear: National retail chain selling motorcycle, ATV, and powersports accessories, gear, and parts. Comparable as an established incumbent serving the same rider customer base, though focused on apparel and accessories rather than vehicle sales.

Emerging players

• RevZilla: Pure-online motorcycle and powersports retailer (owned by Comoto Holdings) with strong brand recognition in the rider community. Representing the digital-native channel that competes with traditional dealers for parts, accessories, and apparel spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MotoSportHills
• Facebookfacebook.com/MotoSportHillsboro
• Instagraminstagram.com/motosporthillsboro
• LinkedInlinkedin.com/company/motosport-hillsboro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotoSport Hillsboro