AIR

Name

AIR

Legal name

AIR Aerial Fitness

Website

https://airfitnow.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aerial Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

Keywords

• Aerial fitness classes
• Aerial yoga training
• Fitness franchise
• Teacher training certification
• Wellness retreats

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Studio Classes (Class Packs and Memberships): Single classes, class packs (5, 10, 20 classes), and monthly membership tiers (Basic 4, Elite 8, Black Card). New client specials offered. Class pricing varies by location.
2. Private Sessions: 60-minute private sessions at $100 per session. Private session 3-pack available for $250.
3. Private Events/Parties: Group parties for birthdays, bachelorettes, team building. Pricing varies by location and duration (60-120 minutes).
4. Teacher Training Certifications: 25-Hour Aerial Fitness and Aerial Yoga Teacher Training programs at $1,750 per person. Bundle pricing at $2,500 for both. Early bird discount of $350 available.
5. Retreats: Destination retreats at locations like Mexico and Costa Rica. Mexico retreat priced at $1,400-$1,860 per person including accommodation, meals, and aerial classes.
6. AIR Apparel: E-commerce shop selling AIR branded apparel and merchandise through airfitnow.shop.
7. AIR Nationals: Elite competitive experience for advanced students including 12 weeks of training, custom uniforms, and national competition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AIR operates a network of aerial fitness studios offering group classes on suspended aerial hammocks, with formats covering introductory, foundation, core, flow, sculpt, and advanced levels for both adults and youth. The company complements studio classes with mobile app-driven booking, an in-house instructor certification program, destination retreats, merchandise, and a franchise program for prospective studio owners.

Product overview

AIR is a fitness franchise offering aerial fitness and yoga classes as a unified service model across 14 studio locations. The core offering consists of aerial fitness classes (Intro to AIR, AIR Foundation, AIR Core, AIR, AIR Sculpt) and aerial yoga classes (AIR Flow), all conducted on aerial hammocks and progressing from beginner to advanced levels. Supporting offerings include a mobile app for booking and scheduling, teacher training certifications (Aerial Fitness and Aerial Yoga), a Kids+Teens Programming suite with camps and sensory skills classes, AIR Retreats to international destinations, private party hosting, and a competitive program (AIR Nationals). The company also offers franchise ownership as a growth channel.

Differentiator

Problem solved

Functional benefit

Products and services

• AIR Foundation 50-minute beginner aerial fitness class on hammocks emphasizing basic alignment, foundation, and muscle action, fusing conditioning, Pilates, ballet, and HIIT for adult members.
• Intro to AIR 50-minute introductory aerial fitness / aerial yoga fusion class on hammocks for clients with no aerial experience, focusing on basic alignment and foundation.
• AIR Core 30-minute abdominal focus class using aerial hammocks targeting upper and lower abs, obliques, and lower back through Pilates-inspired work.
• AIR Flow 50-minute mixed-level aerial yoga class linking movements and power postures with breath and hammock, fusing basic to advanced yoga poses with aerial support to increase flexibility and build strength.
• AIR (Advanced) 50-minute intense aerial fitness training class fusing conditioning, Pilates, ballet, and HIIT on aerial hammocks, with intermediate and advanced levels designed to strengthen, lengthen, and tone the physique.
• AIR Sculpt Signature mat-based fusion class combining strength, conditioning, and stability through HIIT, controlled sculpt flows, and breath-guided recovery, using exercise props and optional aerial hammocks for grounded support.
• Aerial Fitness Teacher Training 25-hour aerial fitness instructor training program for students with a Pilates, group fitness, or personal training background, priced at $1,750 per person with group rates available.
• Aerial Yoga Teacher Training 25-hour aerial yoga instructor training program for students with a yoga, barre, or dance background, priced at $1,750 per person with a $2,500 bundle deal when combined with the Aerial Fitness Teacher Training.
• AIR Mobile App Mobile application for iOS and Android that handles class booking, scheduling, and account management across all AIR studio locations, available via App Store and Google Play.
• AIR Retreats Multi-day wellness retreats combining aerial yoga and fitness classes, group meditations, and leisure activities at destinations such as Playa Viva in Mexico and Costa Rica, priced at $1,400-$1,860 per person depending on room occupancy.
• Kids+Teens Programming Aerial fitness programming for children and teenagers including 8-week sessions, day camps, private parties, and workshops designed for specific age groups and skill levels.
• Sensory Skills Professionally designed sensory integration classes for children using aerial hammocks, led by credentialed instructors to improve sensory, motor, cognitive, and psychosocial skills through spinning, climbing, inverting, and swinging.
• AIR Parties Private event hosting for kids' birthdays, bachelorette parties, team building, and girl scout troops, featuring guided aerial fitness activities on hammocks with pricing varying by location and duration.
• AIR Nationals 12-week elite competitive aerial fitness program culminating in a live national competition, featuring advanced training, custom team uniforms, and professional choreography.
• Homeschool Program Homeschool aerial fitness programming at the Goodyear location, offering drop-in classes and 8-class sessions for homeschooled children, with payment processing through Classwallet ESA benefits.
• AIR Franchise Program Franchise ownership opportunity for opening AIR studio locations, offered through K Squared Franchising LLC with a defined multi-step process including inquiry, application, informational call, review, and site selection.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• SDTR (Social Devotional Training Response)minorOthers · 1 January 2023Charitable partner in AIR Gives Back initiative. Organization focused on community support and social impact.
• Donate LifeminorOthers · 1 January 2023Charitable partner supporting organ donation awareness through AIR Gives Back initiative.
• Almost There RescueminorOthers · 1 January 2023Animal rescue organization partnered with AIR Gives Back for community giving programs.
• TransplantminorOthers · 1 January 2023Charitable partner supporting transplant-related causes through AIR studio events and donations.
• Paul Kares FoundationminorOthers · 1 January 2023Community foundation partnered with AIR for local charitable giving initiatives.
• Wise Animal RescueminorOthers · 1 January 2023Animal welfare organization participating in AIR Gives Back charitable programs.
• CHSSF (Community Health and Social Services Foundation)minorOthers · 1 January 2023Community health organization partnered with AIR for wellness-focused charitable initiatives.
• AguaminorOthers · 1 January 2023Water access nonprofit partnered with AIR for community support programs.
• Classwallet (ESA Vendor)minorOthersApproved vendor partnership for processing Educational Savings Account (ESA) payments for homeschool programming at Goodyear location. Enables families to use ESA benefits for AIR classes.
• Playa VivaminorOthersEco-friendly resort venue in Guerrero, Mexico hosting AIR destination retreats. Provides all-inclusive accommodations, meals, and excursion opportunities.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• CorePower Yoga: National yoga studio chain offering heated and aerial-style yoga formats on a membership/subscription basis; overlaps with AIR in aerial yoga classes and instructor certification pathways.
• Club Pilates: Largest Pilates franchise in the US with 700+ studios; comparable to AIR as a rapidly expanding boutique fitness franchise targeting a similar female-skewing, premium-priced consumer via group classes and memberships.
• F45 Training: Globally franchised functional fitness brand with similar boutique studio economics, membership pricing, and franchise-led unit growth model — a relevant benchmark for AIR's franchise economics and scaling approach.
• Orangetheory Fitness: Established heart-rate-based group fitness franchise with 1,000+ studios worldwide; comparable to AIR in studio-based group fitness, tiered membership pricing, and franchise-led expansion, though Orangetheory targets a broader workout modality.
• YogaSix: Yoga-focused boutique fitness franchise with multiple class formats and tiered memberships; comparable to AIR in franchise-driven yoga studio model, class-pack/membership pricing, and teacher training positioning.
• [solidcore]: Boutique fitness brand operating company-owned and franchised studios with premium small-group classes; comparable to AIR in franchise economics, premium pricing ($30+ per class), and lifestyle-brand marketing.
• Bodybar Pilates: Pilates-focused boutique fitness franchise with comparable membership tiers, single-class pricing, and franchise expansion model targeting similar demographics as AIR.
• Pure Barre: Established barre-based boutique fitness franchise with hundreds of locations; comparable to AIR in franchise structure, class-pack/membership pricing, and instructor-led small-group format.
• StretchLab: Franchised assisted-stretching concept with a similar boutique, membership-driven, multi-location franchise model and comparable unit economics to AIR's aerial fitness studios.

Direct peers

• AntiGravity Fitness: Pioneer of aerial yoga and aerial fitness, founded by Christopher Harrison, with multi-city studios and an established teacher training/certification program — the most direct aerial fitness peer to AIR by modality and franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airfitnow
• YouTubeyoutube.com/channel/airfitnow
• Facebookfacebook.com/airfitnow
• LinkedInlinkedin.com/company/air--aerial-fitness
• Instagraminstagram.com/airfitnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIR