What SiteGuru does

SiteGuru is a Netherlands-based, founder-owned SaaS company founded in 2017 by SEO specialist Rick van Haasteren and operating with 1-10 employees. The company provides a cloud-based SEO audit and monitoring platform aimed primarily at SEO agencies and in-house marketers, with a secondary footprint among Shopify e-commerce merchants. Its core proposition is converting the large, often overwhelming output of a typical SEO crawl into a prioritized, actionable task list across technical, on-page, and content issues, and then maintaining that visibility through weekly automated crawls that alert users to changes in indexation, page speed, broken links, structured data, and hreflang. The platform ingests data via native integrations with Google Search Console, Google Analytics, Shopify, Slack, and Webhooks, and supports single-sign-on through Google OAuth.

The product surface spans more than 20 named feature modules, including technical audits, indexation reports, sitemap optimization, structured data validation, Core Web Vitals monitoring, internal link optimization, backlink insights and monitoring, broken-link detection, topic-cluster search analysis, Google update impact reporting, branded/non-branded keyword segmentation, content decay detection, low-hanging fruit identification, and white-label PDF client reporting. Differentiating technology includes a proprietary content relevance scoring engine that uses vector embeddings and cosine similarity to compare keyword clusters against page sections, and a Model Context Protocol (MCP) server that exposes audit, ranking, backlink, and Google performance data to AI assistants such as Anthropic's Claude and OpenAI's ChatGPT. The company also publishes a free suite of 16+ single-purpose SEO tools and an SEO Academy educational library available in English and Dutch, both of which function as top-of-funnel acquisition assets and generate comparison/alternative landing pages against established SEO suites including Ahrefs, Moz, Screaming Frog, SE Ranking, Mangools, and Ubersuggest.

SiteGuru monetizes entirely through tiered monthly or annual SaaS subscriptions, priced at $49, $99, and $199 per month for the Small, Medium, and Large tiers respectively (annual plans carry a 20% discount), with a 6-week free trial that requires no credit card and an unlimited-user model designed for agency workflows. Distribution is fully self-serve via the website and web app at app.siteguru.co, with no plugins, installation, or direct sales motion. The company has accumulated third-party recognition including G2 Leader and High Performer in SEO, Capterra Easiest to Use and Best Value badges, Software Advice Best Customer Support, and Tekpon Top SEO Software 2025, and claims a customer base of 1,000+ agencies and marketers worldwide. There is no disclosed funding; SiteGuru operates as a bootstrapped private company with no institutional investors, no board composition disclosed, and no public financial reporting.

Name

SiteGuru

Legal name

SiteGuru

Website

https://siteguru.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SiteGuru is a Netherlands-based, bootstrapped SaaS platform that turns technical SEO audits into prioritized task lists for SEO agencies and in-house marketers, with weekly monitoring, Google integrations, Shopify support, and AI-assistant access via MCP.

Ownership category

akta.pro rank

Product category

SEO Software

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

Keywords

• SEO audit software
• Website crawler tools
• Technical SEO monitoring
• AI content optimization
• Agency SEO reporting

Headquarters

HQ city

Katwijk

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Monthly or annual subscription plans with tiered pricing based on number of websites and features. Annual plans receive 20% discount. All plans include core SEO audit features, integrations with Google Search Console and Analytics, white-label reports, and unlimited users.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

SiteGuru provides a cloud-based SEO audit and monitoring SaaS platform that crawls websites weekly and converts the findings into a prioritized, actionable task list covering technical SEO, on-page optimization, content performance, keyword tracking, and backlinks. The platform is built primarily for SEO agencies and in-house marketers, offering features such as AI-powered content briefs, content relevance scoring via embeddings, white-label PDF reports, Shopify product-level SEO, and an MCP server that lets AI assistants like Claude and ChatGPT query live audit data in natural language.

Product overview

SiteGuru is an all-in-one SEO platform designed for agencies and marketers. The core SiteGuru SEO Platform provides comprehensive website auditing and prioritized task lists. It combines multiple feature modules: Content Optimization for on-page SEO analysis and AI-powered content briefs; Technical SEO Audit for crawling and Core Web Vitals; Indexation Report and Sitemap Optimization for crawl management; Structured Data validation; keyword tracking via Search Topics, Low-Hanging Fruit, and Branded Keywords Report; backlink management through Backlink Insights and Backlink Monitoring; and AI Report for tracking AI-tool traffic. For e-commerce, Shopify SEO provides product-level optimization. Agency Features include white-label reporting and unlimited user access. The platform offers Free SEO Tools for individual checks (meta descriptions, titles, broken links, etc.) and an SEO Academy for educational content. MCP access enables AI assistant integration for advanced workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• SiteGuru SEO Platform All-in-one SEO platform that audits websites, generates prioritized task lists, and tracks SEO performance. Includes technical SEO audit, content optimization, keyword tracking, backlink monitoring, and client reporting features. Sold as a monthly or annual subscription (Small $49/mo, Medium $99/mo, Large $199/mo) with a 6-week free trial.
• Free SEO Tools Collection of free individual SEO tools including Meta Description Generator, Page Title Generator, On-Page SEO Checker, Shopify Product Page Check, Structured Data Validator, Image Alt Text Checker, OpenGraph Tags Checker, Broken Links Checker, Canonical URL Checker, HTTP Status Code Checker, Viewport Checker, Compression Checker, Text-to-HTML Ratio Checker, Noindex Check, Non-Branded Keywords Tool, and CTR Curve Calculator. Available to anyone free of charge as standalone web tools.
• SiteGuru MCP Server Model Context Protocol server (https://mcp.siteguru.co/mcp) that exposes SiteGuru audit data — including prioritized to-do lists, audit data, indexation status, backlink data, ranking data, and Google performance data — to AI assistants such as Claude and ChatGPT. Supports one-click OAuth connection and API-key-based bearer token access, and is available to subscribers with MCP access on their plan.

Quantifiable outcome

• Compression can reduce page size by up to 70%
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Anthropic (Claude)coreTechnology or IntegrationSiteGuru MCP server integrates with Claude AI assistant, allowing users to query their live SiteGuru SEO data through natural language conversations. Users can ask Claude questions about site issues, keyword rankings, backlink profiles, and traffic trends directly from their SiteGuru account data.
• OpenAI (ChatGPT)coreTechnology or IntegrationSiteGuru MCP server integrates with ChatGPT as a custom app, enabling users to access their SEO audit data through ChatGPT conversations. Supports one-click OAuth connection for seamless integration.
• Google (Search Console & Analytics)coreTechnology or IntegrationSiteGuru integrates with Google Search Console for keyword data, CTR curves, and search performance insights. Also integrates with Google Analytics for traffic and visitor data. These integrations provide the foundation for performance tracking and recommendations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ahrefs: Largest dedicated SEO platform competing with SiteGuru on technical audit, keyword tracking, backlink monitoring, and content analysis — the most directly comparable product for the same marketer and agency buyer.
• Screaming Frog: Foundational technical SEO crawler that SiteGuru explicitly targets with comparison landing pages; competes head-to-head for technical-audit workloads among agencies and in-house teams.
• SE Ranking: All-in-one SEO platform targeting SMBs and agencies with site audit, keyword tracking, and competitor analysis at price points directly competitive with SiteGuru's plans.
• Mangools: Suite of SEO tools (KWFinder, LinkMiner, SiteProfiler) targeting marketers and small teams with simpler UX; directly comparable on ease-of-use positioning and SMB/agency price points.
• Ubersuggest: Neil Patel–branded SEO tool focused on affordability and simplicity for SMB marketers; overlaps with SiteGuru on audit, keyword, and backlink modules and is named in SiteGuru's competitor comparisons.
• ContentKing: Real-time SEO auditing and monitoring SaaS that directly competes with SiteGuru's weekly monitoring, content-decay detection, and change-alert capabilities for agency clients.
• WooRank: Website-audit and SEO toolset aimed at SMBs and agencies with white-label reporting — overlapping SiteGuru on audit depth, white-label deliverables, and the in-house-marketer persona.

Broad incumbents

• Semrush: Broad incumbent marketing platform with SEO audit, content, and backlink tooling overlapping every SiteGuru feature; competes for the same agency and in-house marketer budgets at a much larger scale.
• Moz Pro: Established SEO platform with site audits, keyword research, and backlink analytics; comparable to SiteGuru on core audit and ranking features and one of the comparison-page competitors SiteGuru positions against.

Emerging players

• Surfer SEO: Content-optimisation platform using NLP/embeddings to score on-page content relevance — overlaps with SiteGuru's AI Content Briefs and content-relevance scoring feature for content-led SEO use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/siteguruco
• Facebookfacebook.com/siteguruco
• LinkedInlinkedin.com/company/siteguruco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiteGuru