What American Tradeshow Services does

American Tradeshow Services (ATS) is a privately held event technology services company founded in 1995 and headquartered in Mandeville, Louisiana. The company provides an integrated suite of event management solutions built around four core service lines: online registration, on-site badging, session and attendance tracking, and exhibitor lead retrieval. The platform is anchored on proprietary tools including ATSReg (registration and on-site badge printing with API-based integration into client systems), ExpoMetrics (real-time reporting dashboard for registration, session, and lead retrieval metrics), TotalBadgePlus (large-format badge with integrated lanyard produced on high-speed printers), FastTrack (QR-code-driven auto check-in), and a long-range passive RFID tracking module for room capacity, dwell time, and contact tracing. The technology stack includes custom API connectors into client CRM/AMS platforms and university merchant accounts, supporting use cases such as real-time badge data synchronization and complex member-tier registration logic.

ATS serves associations and non-profit organizations, corporate event organizers, exhibitors and sponsors, and select government and hospitality clients across the United States. Named customers span healthcare (NAMCP, Becker's Healthcare, Society for Neuro-Oncology, American College of Emergency Physicians), education (Brewers Association, Professional Photographers of America), trade associations (American Land Title Association, Association of Government Accountants), corporate events (USA CBD Expo), and government/academic (Texas A&M Turbo Pump Symposia, Galveston Island CVB). The largest single show supported is the Brewers Association's Great American Beer Festival at 45,000-60,000 attendees.

Revenue is generated through custom event technology packages with project-based pricing tied to event size, attendee count, booth count, and the technology components selected. Pricing is quote-based and not publicly disclosed; the company reports multi-year contract cadence. Hardware and consumables (badge printers, RFID portals, lead retrieval scanners, badge stock) provide a secondary revenue stream. The go-to-market motion is consultative, sales-led field selling through six National Sales Managers and two Senior National Sales Managers, supplemented by a self-serve exhibitor ordering portal. A March 2025 strategic partnership with Shepard Exposition Services extends the distribution surface into bundled event production offerings. The firm is founder/management-owned, with no external funding rounds disclosed in the source material.

Name

American Tradeshow Services

Legal name

American Tradeshow Services

Website

https://american-tradeshow.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

American Tradeshow Services provides registration, badging, lead retrieval, and attendance tracking technology for trade shows and conferences across the United States, serving primarily associations, non-profits, healthcare organizations, and corporate event organizers.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Event Registration & Check-In Staff (HSACAEAB)

Keywords

• Event registration services
• Lead retrieval solutions
• Badge printing systems
• Attendance tracking technology
• Tradeshow event technology

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Technology Services: Comprehensive suite of event management services including registration, badging, lead retrieval, and attendance tracking provided to show organizers and exhibitors. Revenue is generated through service fees for each technology component deployed at events, typically structured as project-based engagements with per-attendee or per-booth pricing.
2. Hardware and Badge Production: Sales and rental of badge printing hardware, RFID tracking portals, and lead retrieval scanning equipment, along with consumables including badge stock and custom-printed badges.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

American Tradeshow Services (ATS) provides event technology solutions for trade shows and conferences, built around four core services: online registration, badge printing, attendance tracking, and lead retrieval. The company develops proprietary platforms (including ATSReg, ExpoMetrics, and TotalBadgePlus) and supplements these with hardware (printers, kiosks, RFID equipment) and on-site technical staffing for events. ATS primarily serves associations, show organizers, and corporate event teams across North America.

Product overview

American Tradeshow Services (ATS) provides a unified suite of event technology solutions built around four core services: Registration (online event registration with complex logic support), Badging (print-on-demand badge production), Attendance Tracking (session and room capacity monitoring), and Lead Retrieval (exhibitor lead capture). The platform operates as an integrated ecosystem where registration data flows into badge printing, attendance tracking feeds the ExpoMetrics reporting dashboard, and lead retrieval connects to CRM/AMS systems. ATS offers modular add-ons including RFID tracking, contactless lead retrieval, TotalBadgePlus format, ATSReg onsite system, ExpoMetrics analytics, and an Exhibitor Orders Portal. The company provides proprietary hardware (Zebra and Color Laser printers for RFID-encoded badges), on-site technical support, and API-based integrations with client registration platforms.

Differentiator

Problem solved

Functional benefit

Brands

• ATSReg: Proprietary online registration and onsite badge-printing program.
• ExpoMetrics
• TotalBadgePlus
• FastTrack
• Contactless Lead Retrieval System

Products and services

• Registration

Quantifiable outcome

• Registration line wait times reduced from 1 hour to 10 minutes
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shepard Exposition ServicescoreStrategic or Co-development PartnerNew strategic partnership announced March 2025 combining ATS event technology expertise with Shepard's comprehensive event services including logistics, audiovisual support, and event production. Partnership creates end-to-end event management solution for exhibitors and attendees.
• Connections HousingminorStrategic or Co-development PartnerFull-service event housing and management agency with over 30 years of experience, specializing in boosting hotel pick-up, attendance, and profitability through expert use of technologies.
• Zephyr EventsminorStrategic or Co-development PartnerGlobal event management agency delivering high-quality international events through a network of experienced contractors and freelancers.
• LamontCominorStrategic or Co-development PartnerHospitality solutions provider offering event management, venue sourcing, and creative social responsibility initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cvent: Cvent is one of the largest event management platforms globally, offering registration, venue sourcing, and event marketing. It is the dominant broad incumbent that ATS competes against in the registration and lead retrieval category, particularly with association and corporate event organizers.
• Eventbrite: Eventbrite is a large-scale event registration and ticketing platform serving a wide range of event types. While more consumer-event oriented than ATS, it competes for self-service registration spend in adjacent markets and represents the public-market scale benchmark in event registration.

Direct peers

• Bizzabo: Bizzabo is an event experience platform offering registration, attendee engagement, and analytics for B2B events and conferences. It is a direct competitor to ATS in mid-market and enterprise event registration with stronger positioning in mobile apps and data analytics.
• RainFocus: RainFocus is an event marketing platform built for large enterprise conferences with deep registration, content, and personalization capabilities. It is a direct competitor in the high-end conference registration and analytics category ATS serves, particularly for tech and healthcare events.
• Aventri: Aventri (formerly etouches) provides event management software including registration, venue sourcing, and event marketing. It directly competes with ATS in the mid-market association and corporate conference segment for registration and lead retrieval services.
• CompuSystems: CompuSystems is a long-standing provider of registration, lead retrieval, and on-site event technology services for trade shows and expositions. It is one of the most direct competitors to ATS, with comparable lead retrieval and registration offerings targeted at large trade shows.
• Stova: Stova (formerly Eventmobi and Event Apps) is an event technology platform offering registration, mobile apps, and engagement tools. It competes directly with ATS in the conference registration and attendee engagement space, including for associations and mid-size events.
• Expo Logic: Expo Logic provides registration, lead retrieval, and event management services for trade shows and conventions. It is a close peer to ATS with overlapping lead retrieval and registration capabilities targeted at association and corporate events.
• Showcare: Showcare offers registration, housing, and event technology services for trade shows, conferences, and corporate events. It is a direct competitor to ATS in the registration, badging, and lead retrieval services category for association and corporate events.

Emerging players

• Map Your Show: Map Your Show is a trade show technology provider delivering floor plans, exhibitor management, and attendee engagement tools. Listed as an ATS technology integration partner, it offers complementary (and partly overlapping) capabilities in the trade show ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ATSNola
• YouTubeyoutube.com/channel/UC1Ofln4yIXcrcUadQdIB66A
• Facebookfacebook.com/AmericanTradeshowServices
• LinkedInlinkedin.com/company/american-tradeshow-services
• Instagraminstagram.com/ats.nola

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Tradeshow Services