mSocial

What mSocial does

mSocial is a privately held digital marketing agency headquartered in Sofia, Bulgaria, founded in 2021. According to its stated firmographic profile, the company provides social media management, content creation, and advertising services to clients, operating as a services-led creative and media-buying shop rather than a software product company. The company is led by Founder and CEO Jordy Janssens, and reports a headcount band of 11-50 employees, consistent with a small, founder-operated agency. Its public web presence is anchored at msocialverse.com.

The input data does not disclose specific products, technology stacks, integrations, pricing models, named customers, geographic markets served, awards, partnerships, or funding history. The only third-party source content associated with the company in the input is a YouTube channel page for an unrelated entity (MojoOnPC), which carries no operational information about mSocial. As a result, no claims can be made about proprietary tooling, AI/ML capabilities, contract structures, client concentration, or unit economics beyond the high-level service categories listed in the firmographic profile. The company is for-profit, private, with no parent company or subsidiaries disclosed, and no operating subsidiaries or international office locations identified.

The underlying business model implied by the firmographic data is fee-for-service agency revenue, likely a mix of monthly retainers and project-based engagements for social media and advertising work, typical of small Eastern European marketing agencies serving both regional and Western European clients. Because no pricing, customer count, or revenue figures are disclosed in the input, any quantitative estimate of revenue, growth, or churn is necessarily inferential and low-confidence.

Name

mSocial

Website

https://msocialverse.com

Company type

Private

Founded year

2021

Headcount range

11–50 employees

Short description

mSocial is a Bulgaria-based, founder-led digital marketing agency founded in 2021, providing social media management, content creation, and advertising services to its clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

mSocial is a digital marketing agency that delivers social media management, content creation, and digital advertising services to client brands. The firm operates as a service-based agency handling day-to-day social channel operations, producing creative content, and running paid advertising campaigns on behalf of clients. It is based in Sofia, Bulgaria, and serves clients as a boutique-style agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Ongoing management of client social media channels, including posting, community engagement, and channel strategy execution for business clients.
• Content Creation Development of creative content assets (copy, imagery, and posts) for client social media and digital marketing campaigns.
• Digital Advertising Services Planning and execution of paid digital advertising campaigns for client brands across online channels.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Hootsuite: Hootsuite is a leading social media management platform that competes with agencies like mSocial by enabling brands to handle scheduling, content, and analytics in-house. Highly comparable as both serve the same buyer (CMOs and social media managers) for social media execution.
• Sprout Social: Sprout Social is a social media management and analytics platform targeting mid-market and enterprise social teams, directly competing with agencies like mSocial by offering tooling that replaces or complements agency retainers.
• Buffer: Buffer provides social media scheduling, publishing, and analytics tools to SMBs and creators, overlapping with mSocial's social media management service line and competing for the same end-client budget.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, social, content, and paid media services, making it a direct competitor to mSocial for mid-market social and content engagements.
• Thrive Internet Marketing Agency: Thrive is a digital marketing agency providing social media management, content creation, and paid advertising services, directly comparable in service mix and target SMB/mid-market clients to mSocial.
• LYFE Marketing: LYFE Marketing is a social media marketing agency specializing in management, content creation, and paid advertising for SMBs — a near-exact service match to mSocial's stated offering.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency offering paid social, content, and full-funnel media services, competing for the same mid-market clients as mSocial.
• KlientBoost: KlientBoost is a digital marketing agency focused on paid media, CRO, and creative services for SaaS and ecommerce brands, overlapping with mSocial's paid advertising and content creation capabilities.
• Neil Patel Digital: Neil Patel Digital is a digital marketing agency providing SEO, content, paid social, and consulting services, competing with mSocial for clients seeking integrated digital and social marketing support.

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation and CRM platform that overlaps with social media management, content, and advertising workflows. As a broader incumbent it competes with agencies like mSocial by giving clients an in-house alternative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mSocial