King Wholesale
King Wholesale Pet Supplies is a US-based B2B wholesale distributor of brand-name pet products, founded in 1987 and serving groomers, animal hospitals, and other small pet businesses through an account-based e-commerce ordering platform with free shipping over $350.
- Company typePrivate
- Founded1987
- HeadquartersYuba City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What King Wholesale does
King Wholesale Pet Supplies is a US-based B2B wholesale distributor of brand-name pet products founded in 1987 by Valerie MacMillan in Yuba City, California. The company originated as a 24-page mail-order catalog targeting groomers and animal hospitals nationwide and has since evolved into a web-based wholesale ordering platform serving small pet businesses across America. Its catalog spans pet beds, food, toys, and grooming tools sourced from brand-name manufacturers, with the platform offering Quick Orders, Wishlist, account-based registration, and a promotional newsletter called The Dispatch that covers product launches, vendor news, and weekly specials.
The business operates on a wholesale revenue model with B2B accounts that must register to purchase, and free shipping is offered on all orders over $350, including gallon-sized items. The customer base is concentrated in two SMB segments — groomers and animal hospitals — with no disclosed enterprise customers or logos. Distribution is direct via the company's own e-commerce storefront, and the marketing mix relies on email newsletters, weekly promotions, and word-of-mouth referrals rather than paid acquisition channels. The company employs between 11 and 50 people and is privately held with no disclosed outside investors, funding rounds, acquisitions, or parent company.
There is no public disclosure of revenue, headcount growth trajectory, or technology stack beyond a standard e-commerce storefront. The platform shows no AI, API, or proprietary technology components, and no patents, certifications, or regulatory actions are on record. Operational continuity over 35+ years under the same founder is the primary identifiable strength, while the absence of disclosed growth metrics, expansion moves, or technology differentiation limits visibility into current strategic direction.
King Wholesale firmographics
Firmographics- Name
- King Wholesale
- Website
- https://kingwholesale.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- King Wholesale Pet Supplies is a US-based B2B wholesale distributor of brand-name pet products, founded in 1987 and serving groomers, animal hospitals, and other small pet businesses through an account-based e-commerce ordering platform with free shipping over $350.
- Ownership category
- akta.pro rank
King Wholesale industry classification
Industry- Product category
- Pet Supplies Wholesale Distribution
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB)
- akta.pro secondary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
Keywords
Where King Wholesale is headquartered
LocationHeadquarters
- HQ city
- Yuba City
- HQ country
- United States
- HQ region
- North America
Markets served
King Wholesale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale pet supplies sales: B2B wholesale distribution of brand name pet products to small pet businesses including groomers and animal hospitals. Operates on a web-based ordering platform with account-based customer management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard wholesale pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
King Wholesale product offering
Product offeringCore offering
King Wholesale Pet Supplies is a B2B wholesale distributor of brand-name pet products, supplying groomers, animal hospitals, and other small pet businesses across the United States. The company operates a web-based ordering platform where verified business customers purchase pet supplies across categories such as dog supplies, grooming products, and pet accessories at wholesale prices, with free shipping on orders over $350.
Product overview
King Wholesale Pet Supplies is a wholesale pet products platform offering quality brand name pet supplies to small pet businesses including groomers and animal hospitals. The company operates as a single unified wholesale distribution service with features including Quick Orders for streamlined purchasing, a weekly promotional newsletter called 'The Dispatch', and free shipping on orders over $350. The platform features various pet supply brands across categories including dog supplies, grooming products, and pet accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- King Wholesale Pet Supplies (Wholesale Distribution Platform) B2B wholesale pet products platform offering quality brand-name pet supplies to small pet businesses including groomers, animal hospitals, and pet care providers across the United States. Operates through an account-based ordering website with Quick Orders, Wishlist, and free shipping on orders over $350.
- Dog Supplies (Wholesale) Wholesale dog supplies including brand-name products offered to pet businesses for use in their services or for resale.
- Grooming Products (Wholesale) Wholesale grooming products supplying professional groomers and pet care businesses with brand-name items for grooming services.
- Pet Accessories (Wholesale) Wholesale pet accessories distributed to small pet businesses for use in pet care or for resale to end customers.
Companies that use King Wholesale
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
King Wholesale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
King Wholesale partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
King Wholesale competitors and assessment
Company assessmentDirect peers
- PetEdge: PetEdge is one of the largest U.S. wholesale distributors of pet products, serving groomers, veterinarians, and pet retailers with brand-name supplies. Directly comparable to King Wholesale in target customer base (groomers, vet clinics) and B2B wholesale model, though at significantly larger scale.
- Pet Food Express: Pet Food Express operates both retail and wholesale channels for pet supplies, with a strong California presence and groomer/vet customer base. Comparable as a multi-channel pet supplies distributor serving similar SMB customer types, though with a heavier retail-store footprint.
Regional players
- Tomlinson's Pet Supplies: Tomlinson's is a regional pet retailer and wholesaler based in Texas serving groomers and independent pet businesses. Comparable customer profile and product mix to King Wholesale, though with stronger regional brand recognition and limited geographic reach.
Broad incumbents
- Pet Supplies Plus: Pet Supplies Plus is a national franchise pet retailer with broad assortment across food, supplies, and grooming products. Operates in the same overall pet supplies vertical but primarily as a franchise retail model rather than B2B wholesale.
- Patterson Companies: Patterson is a large U.S. distributor of veterinary and animal health products to vet practices and animal hospitals. Comparable in B2B distribution model to animal hospitals, though focused on medical/pharmaceutical rather than general pet supplies.
- Henry Schein: Henry Schein is a major distributor of healthcare products to dental, medical, and veterinary practitioners. Comparable in B2B distribution-to-service-establishments model serving professional buyers, though with broader healthcare scope and public-company scale.
- Chewy: Chewy is a large consumer-focused pet supplies retailer expanding into B2B services. Operates in the same pet supplies category and overlaps with some product assortment, though primarily serves end-consumers rather than SMB wholesale buyers.
- Amazon Business: Amazon Business offers broad B2B procurement including pet supplies to business buyers. Represents a structural competitive threat to small specialty pet wholesalers via scale, selection, and Prime-driven convenience.
- PetSmart Wholesale/Independent Retailer Program: PetSmart operates programs supplying independent pet retailers and groomers with brand-name products. Comparable as a national-scale supplier to small pet businesses, though embedded within a much larger retail enterprise.
Emerging players
- Coastal Pet Products: Coastal Pet Products manufactures and distributes pet collars, leads, and accessories through wholesale channels to pet retailers and groomers. Comparable in B2B wholesale-to-groomers distribution model with overlapping product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
King Wholesale social profiles
Digital presenceKing Wholesale financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Wholesale leadership team
Management profileNumber of profiles
Profiles2 records
King Wholesale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Wholesale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Wholesale
What does King Wholesale do?
King Wholesale Pet Supplies is a B2B wholesale distributor of brand-name pet products, supplying groomers, animal hospitals, and other small pet businesses across the United States. The company operates a web-based ordering platform where verified business customers purchase pet supplies across categories such as dog supplies, grooming products, and pet accessories at wholesale prices, with free shipping on orders over $350.
Is King Wholesale a public or private company?
King Wholesale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was King Wholesale founded?
King Wholesale was founded in 1987. It employs 11 to 50 people.
Where is King Wholesale based?
King Wholesale is headquartered in Yuba City, United States, in the North America region.
How does King Wholesale make money?
One revenue line is on record: wholesale pet supplies sales.
Who are King Wholesale's main competitors?
Direct peers on record are PetEdge and Pet Food Express. Tomlinson's Pet Supplies is listed as a regional player. Broad incumbents are Pet Supplies Plus, Patterson Companies, Henry Schein, Chewy, Amazon Business and PetSmart Wholesale/Independent Retailer Program. Coastal Pet Products is listed as an emerging player.
Does King Wholesale have an API?
No public API is recorded for King Wholesale.
What industry is King Wholesale in?
King Wholesale's product category is Pet Supplies Wholesale Distribution. Its primary akta.pro industry code is CRAOAKAB, Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming), with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 42385 and its SIC code is 5040.