Waypoint

What Waypoint does

Waypoint TV (operating as Waypoint Communications, LLC, founded 2015 and incorporated under that name in 2018) is a free, ad-supported streaming television (FAST) channel and digital media business headquartered in Chattanooga, Tennessee. The company curates and distributes outdoor recreation programming—primarily fishing, hunting, and outdoor adventure—across a library of 200+ shows and films, distributed as a linear FAST channel on more than 15 connected TV (CTV) platforms including Samsung TV Plus, VIZIO WatchFree+, LG Channels, Amazon Fire TV Channels, Roku (via XUMO), Hisense, VIDAA, TCLtv+, FuboTV, Sling Freestream, Frndly TV, XUMO, Local Now, Tubi, Plex, and DIRECTV Streaming, as well as through proprietary iOS/Android apps and the waypointtv.com website. A complementary Waypoint Podcast Network distributes outdoor-themed audio content (e.g., Tom Rowland Podcast, Homesteady, Working Class Bowhunter, ElkShape).

The company's revenue model is purely advertising-based: viewers access all content free of charge while the company monetizes through programmatic advertising placements and presenting/brand sponsorships with outdoor industry advertisers (MidwayUSA, Winchester, Abyss Battery, Golden Boat Lifts, Bear Archery, HuntStand, FORLOH, and others). In November 2025 the company licensed Cineverse's Matchpoint technology platform for content delivery and CTV app deployment—an infrastructure play intended to support continued distribution scaling. The company reported 26% year-over-year viewership growth between 2022 and 2023 and was included on the Inc. 5000 list of fastest-growing private companies in America in 2024. Leadership consists of CEO Builder Brock, Marketing Director Stevie Barefield, Director of Content Operations Katherine Brookshire, and Director of Business Development Graig Hale; the organization is sized at 11–50 employees and operates with no disclosed external funding.

Go-to-market combines platform-driven distribution (deal signing with CTV OEMs and streaming aggregators), event-driven B2B sales focused on outdoor industry trade shows (SHOT Show, ICAST, ATA Show, Miami International Boat Show), and content/community marketing through social channels, email, a blog, the Waypoint Insider community program, and the podcast network. Visible strategic priorities from 2024–2026 activity include continued CTV distribution expansion (Hisense/VIDAA launch in January 2026, preceded by DIRECTV, TCLtv+, Amazon Fire TV in 2024), original programming investment (Wildbound by FORLOH, Winchester Life Season 5, Super Retriever Series, Duck Camp Dinners), and conservation/lifestyle branding partnerships (Cabela Family Foundation, Bonefish & Tarpon Trust, Hawks Cay and South Seas Resorts).

Name

Waypoint

Legal name

Waypoint Communications, LLC

Website

https://waypointtv.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Waypoint TV operates a free, ad-supported streaming channel delivering fishing, hunting, and outdoor adventure programming across 15+ connected TV platforms, mobile apps, and a podcast network, monetizing through programmatic advertising and outdoor brand sponsorships.

Ownership category

akta.pro rank

Product category

Free Ad-Supported Streaming Television (Outdoor Entertainment)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

FAST Channel Networks & Platforms (MPACAAAC)

akta.pro secondary industries

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), International TV Program Distribution (Sales/Output Deals) (MPABAMAD), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Ad-supported streaming
• Outdoor entertainment programming
• Connected TV apps
• Podcast network distribution
• Video on demand

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Free ad-supported streaming model where Waypoint TV generates revenue through advertising placements during programming. Content is provided free of charge to viewers across all distribution platforms.
2. Brand Sponsorships and Partnerships: Branded content partnerships and sponsorships with outdoor brands such as MidwayUSA, Abyss Battery, Golden Boat Lifts, Costa Custom Boats, Winchester, Bear Archery, Battery Tender, and others who sponsor specific programming blocks, events, and giveaways.
3. Technology Licensing (B2B): Waypoint licenses Cineverse's Matchpoint media supply chain platform for content management, delivery, and CTV app deployment, suggesting potential revenue from technology infrastructure services.

Pricing tiers

Go-to-market motion3 records

Distribution channels13 records

Marketing channels7 records

Core offering

Waypoint TV operates a Free Ad-Supported Streaming Television (FAST) channel and online platform delivering 200+ curated outdoor entertainment shows and films spanning fishing, hunting, travel, and outdoor adventure. Distribution spans 15+ connected TV platforms, major streaming services, mobile apps, and the waypointtv.com website. The company supplements the video channel with the Waypoint Podcast Network for outdoor-themed audio content and monetizes through in-program advertising and brand presenting sponsorships with outdoor industry companies.

Product overview

Waypoint TV is a FAST (Free Ad-Supported Streaming TV) streaming channel operated by Waypoint Communications LLC, positioned as the destination for outdoor entertainment. The platform delivers hunting, fishing, and outdoor adventure content through its core streaming channel available across connected TV platforms (Samsung TV Plus, VIZIO WatchFree+, LG Channels, Hisense, TCLtv+, Amazon Fire TV, Xumo, Tubi, Plex, FuboTV, Sling Freestream, Frndly TV, Local Now, DIRECTV), mobile apps, and website. Content is offered both as live TV and video-on-demand. The company also operates the Waypoint Podcast Network as a complementary audio content offering. Programming includes original series (The Reel American Road Trip, Saltwater Experience, Duck Camp Dinners, My World with Mike Iaconelli, Life on the Water) alongside licensed shows spanning fishing, hunting, travel, and outdoor lifestyle genres.

Differentiator

Problem solved

Functional benefit

Brands

• Waypoint Podcast Network: The podcast network featuring outdoor-themed podcasts including Tom Rowland Podcast, Anchored with April Vokey, Homesteady, The Fall, Ron Spomer Outdoors, Working Class Bowhunter, ElkShape, Truth From The Stand, and others.

Products and services

• Waypoint TV Streaming Channel A Free Ad-Supported Streaming Television (FAST) channel and online streaming platform delivering 200+ curated shows and films in fishing, hunting, travel, and outdoor adventure genres. Available as a linear streaming channel across 15+ connected TV and AVOD platforms (Samsung TV Plus, VIZIO WatchFree+, LG Channels, Hisense, VIDAA, TCLtv+, Amazon Fire TV, Roku, FuboTV, Sling Freestream, Frndly TV, Tubi, Plex, XUMO, Local Now, DIRECTV Streaming) and via mobile apps and the waypointtv.com website on-demand. Target viewers are outdoor recreation enthusiasts; the channel is supported by advertising and brand sponsorships.
• Waypoint TV App Mobile and tablet application for iOS and Android devices that lets viewers watch Waypoint TV content on-demand, access live TV streaming, and browse the full library of outdoor programming from smartphones, tablets, and connected devices outside of the in-platform CTV app distribution.
• Waypoint Podcast Network An audio distribution network featuring outdoor-themed podcasts (Tom Rowland Podcast, Anchored With April Vokey, Homesteady, The Fall, Ron Spomer Outdoors, Working Class Bowhunter, ElkShape, Truth From The Stand, and others) that complement the video FAST channel by reaching outdoor audiences on audio platforms.

Quantifiable outcome

• 26% viewership growth year-over-year
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered minor, core and major.

• South Seas ResortminorGTM or Marketing Partner · 16 June 2026Expanded Waypoint Insider program partnership with exclusive resort giveaway. Florida resort complementing outdoor fishing and water activity content.
• Hawks Cay ResortminorGTM or Marketing Partner · 24 March 2026Exclusive partnership launching Waypoint Insider program with resort getaway giveaway. Florida Keys resort targeting outdoor enthusiast audience through promotional giveaways.
• Cineverse (Matchpoint)coreTechnology or Integration · 13 November 2025Waypoint TV licenses Cineverse's Matchpoint media supply chain platform for content delivery infrastructure and Connected TV app deployment capabilities, enabling platform expansion and technical scalability.
• Cabela Family FoundationminorStrategic or Co-development Partner · 12 November 2025Partnership to premiere 'Hard Truths of Conservation' documentary series on Waypoint platform, focusing on conservation messaging and outdoor heritage education.
• Bonefish & Tarpon TrustminorStrategic or Co-development Partner · 30 September 2025Conservation organization partnership presenting 'Battle for Silver' event celebrating tarpon fishing and marine conservation efforts.
• Scenic USAminorStrategic or Co-development Partner · 30 September 2025Programming partnership presenting 'Scenic Sunday Destinations' travel content showcasing scenic American destinations and outdoor adventures.
• WinchestermajorStrategic or Co-development Partner · 23 April 2024Programming partnership for Winchester Life series and sponsored giveaway events. Winchester provides firearms and shooting accessories with deep heritage in hunting tradition, aligned with Waypoint TV's outdoor content.
• Golden Boat LiftscoreGTM or Marketing Partner · 27 February 2024Presenting sponsor for Thursday night Saltwater Experience programming block (6-9 PM ET). Marine equipment brand showcasing products through extended fishing content blocks and social media integration.
• Abyss BatterycoreGTM or Marketing Partner · 26 February 2024Marine lithium battery manufacturer presenting sponsor for Mornings on the Flats (Sunday mornings 8-11 AM ET) and Boundless Blue (Sunday evenings 8-11 PM ET) fishing programming blocks, plus Battle for Silver tarpon event.
• MidwayUSAmajorGTM or Marketing Partner · 10 November 2023Presenting sponsor for Honor Our Heroes Veterans Day programming event. MidwayUSA is a leading outdoor and shooting gear retailer sponsoring giveaways and special programming on Waypoint TV.
• Duck Camp Dinners / Split Reed ProductionsmajorStrategic or Co-development Partner · 30 October 2023Content partnership bringing Louisiana duck camp cooking and hunting lifestyle programming to Waypoint TV. Chef Jean-Paul Bourgeois hosts field-to-plate cooking experiences featured Monday nights at 8:30 PM ET.
• Frndly TVmajorChannel Partner/ Reseller/ Distributor · 13 October 2023Waypoint TV channel launched on Frndly TV's affordable live TV streaming service, providing access to subscribers seeking outdoor adventure programming alongside family-friendly content.
• HuntStandmajorStrategic or Co-development PartnerContent partnership featuring HuntStand Original Films and Pro Tips content. HuntStand is a premier hunting app with over 6 million downloads, providing quality bow-building and hunting films to Waypoint TV programming.
• Samsung TV Plus, VIZIO, LG Channels, Amazon Fire TVcoreChannel Partner/ Reseller/ DistributorDistribution partnerships with major connected TV manufacturers and platforms. Waypoint TV operates as FAST channel available on pre-installed apps across millions of smart TVs and streaming devices.
• FuboTV, Sling Freestream, Tubi, PlexmajorChannel Partner/ Reseller/ DistributorDistribution partnerships with major streaming services and aggregators. Waypoint TV content made available through these platforms to reach broader streaming audiences.
• Browning FilmsmajorStrategic or Co-development PartnerContent partnership with Browning Films featuring hunting films spanning big game, waterfowl, and turkey hunting, created with Split Reed Productions, Pure Hunting, and All Things Hunting.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MyOutdoorTV: MyOutdoorTV (MOTV), operated by Outdoor Sportsman Group, is a streaming service focused on hunting, fishing, and outdoor adventure content. Directly comparable to Waypoint TV in niche vertical, content type, and target audience of outdoor enthusiasts.
• Outdoor Action Network (CarbonTV): Outdoor Action Network (formerly branded as CarbonTV) operates a FAST streaming channel and platform for hunting, fishing, and outdoor content distributed across CTV devices. Directly comparable in channel format, monetization model, and outdoor enthusiast audience.
• Outside TV: Outside TV is a streaming service delivering outdoor adventure, endurance sports, and travel content across connected TV platforms. Comparable as a niche vertical streaming platform serving outdoor-active audiences with similar ad-supported and sponsorship-driven economics.
• World Fishing Network: World Fishing Network is a niche television network dedicated to fishing programming across cable and streaming platforms. Directly comparable in fishing-centric content focus, distribution model, and target enthusiast audience, though with deeper specialization in fishing versus Waypoint's broader outdoor scope.
• Cowboy Channel: Cowboy Channel (now part of PBR / Boomtown network family) operates a niche lifestyle channel focused on western, rodeo, and country outdoor content distributed via cable and streaming. Comparable in niche lifestyle FAST-style distribution and enthusiast audience focus.
• Adventure Sports Network: Adventure Sports Network provides action sports, outdoor adventure, and lifestyle content across digital platforms and social channels. Comparable in outdoor adventure content focus and cross-platform distribution model targeting active lifestyle enthusiasts.

Broad incumbents

• Sportsman Channel: Sportsman Channel is a linear cable and streaming channel dedicated to hunting, fishing, and shooting sports, operated by Outdoor Sportsman Group. Comparable in vertical and content focus but operates as an established incumbent across both linear cable and digital, with broader portfolio of outdoor media brands.
• Pluto TV: Pluto TV is a leading free ad-supported streaming television (FAST) service operated by Paramount Global. Functions both as a Waypoint distribution partner and as a broad incumbent that competes for viewer attention with hundreds of FAST channels, including niche verticals.
• Tubi: Tubi is a major free ad-supported streaming service owned by Fox Corporation, distributing thousands of channels and on-demand titles including outdoor content. Serves as both a Waypoint distribution partner and a broad incumbent competitor for streaming viewer time.

Emerging players

• Revry: Revry is a LGBTQ+ focused FAST channel and streaming platform distributed across major CTV platforms. Comparable as a niche lifestyle FAST channel operator pursuing targeted enthusiast audiences through free ad-supported distribution and platform partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TvWaypoint
• YouTubeyoutube.com/Waypoint
• Facebookfacebook.com/WaypointOutdoorsTV
• Instagraminstagram.com/waypointtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waypoint