What Gamota does

Gamota is a mobile game publisher and developer headquartered in Hanoi, Vietnam, ranked among the top three publishers in the Vietnamese market with 12+ years of operating history. The company publishes, co-publishes, and distributes mobile games from international developers for the Vietnamese and broader Southeast Asian markets, with a portfolio of 160+ published titles serving 35+ million users. Gamota also operates Gabros Studio, a wholly-owned internal game development unit founded in 2023 that builds mid-core games (Idle RPG, Card Battle) for global markets. The company is a subsidiary of Công ty Cổ phần Appota (Appota Joint Stock Company) and maintains offices in Hanoi, Ho Chi Minh City, and Singapore.

The company's core offering is a full-cycle publishing platform covering game selection, localization, community development, marketing, payment integration, and monetization optimization. Technical infrastructure includes the Appota ID unified account system, payment integration supporting approximately 20 Vietnamese payment methods via gateways such as VNPay, MoMo, and Appota Pay, and the GiG integrated game portal. Gamota's publisher relationships include HoYoverse/miHoYo (Zenless Zone Zero, Pride of Legend), IGG (Rise of Kingdom, 9.3M+ downloads), Lilith (Dau Pha Thuong Khung 2D), Nexon, NetEase, Perfect World, and FunPlus. Revenue is generated through revenue-share arrangements on in-game purchases and subscriptions, supplemented by Gabros Studio licensing, esports campaign services (operating as Vietnam's first esports marketing agency), Web3 gaming support services, and payment gateway transaction fees.

Gamota serves two principal customer segments: international game studios requiring market-entry services into Vietnam and Southeast Asia, and Vietnamese mobile gamers accessing localized content through Google Play, App Store, and the GiG portal. The company holds leadership in industry research via Gamota Lab and maintains membership in VIRESA (Vietnam Esports Association). Recent recognitions include Game of the Year at Vietnam Gameverse 2025 for Pride of Legend and multiple awards at Vietnam Game Awards 2026. Gamota is privately held within the Appota corporate structure; no external funding rounds or financial disclosures are present in the available data.

Name

Gamota

Legal name

Công ty Cổ Phần Gamota

Website

https://gamota.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Gamota is a top-three mobile game publisher in Vietnam, localizing and distributing 160+ international titles to 35+ million users across Southeast Asia, with a wholly-owned development studio (Gabros), esports, Web3, and payment services.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing

NAICS

Software Publishers (513210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Co-Development, Porting & Remaster Publishing Services (MPAFABAG)

Keywords

• Mobile game publishing
• Game localization services
• Payment integration services
• Esports marketing
• Game distribution platform

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Game Publishing Revenue Share: Gamota publishes mobile games in Vietnam and Southeast Asia, generating revenue through game publishing agreements with international developers. Revenue is generated from in-game purchases, subscriptions, and premium downloads where applicable, with publishers receiving a share of revenue based on contractual arrangements.
2. Gabros Studio Game Development: Gabros Studio develops mid-core games (Idle RPG, Card Battle) for global markets. The studio aims to build the Made in Vietnam game brand internationally, with products like Thieu Nien 3Q achieving 2M+ downloads.
3. Esports Services: Gamota operates as Vietnam's first esports marketing agency, providing tournament organization, production services, gaming influencer booking, and esports campaigns for brands.
4. Web3 Gaming Services: Services for blockchain-based games including in-game optimization, UA performance, whitelist synthesis, marketing/PR, and INO/IDO support.
5. Payment Processing Services: Payment gateway services powering in-game payments and SaaS platforms using legal Vietnamese payment gateways with detailed monthly revenue reports.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Gamota is a top-3 mobile game publisher in Vietnam providing full-cycle publishing solutions for international game studios entering the Vietnamese and Southeast Asian markets. Services span game selection, localization, community development, multi-channel marketing, payment integration with nearly 20 Vietnamese payment methods, live operations, and monetization optimization. The company also operates Gabros Studio as an internal game development unit producing mid-core titles and Gamota Lab as an industry research platform.

Product overview

Gamota is a comprehensive mobile game publishing company and one of the top 3 publishers in Vietnam, operating for over 12 years with more than 35 million users and 160+ published game titles. The company's portfolio spans multiple service lines: its core Publishing Platform provides full-cycle publishing solutions from localization to monetization; Payment Services handles in-game payments via ~20 legal Vietnamese payment gateways; Marketing Services covers multi-channel promotion; Esports Services offers tournament organization and brand campaigns; Web3 Services supports blockchain gaming; and Co-publishing enables flexible partnership publishing. The company also operates Gabros Studio (game development subsidiary focused on Idle RPG and Card Battle for global markets) and Gamota Lab (industry research and market intelligence platform). Published game brands include Lords Mobile, Cơ Giáp Vô Hạn, Jade Dynasty Mobile, Zenless Zone Zero, Pride of Legend, Dynasty Origins: Conquest, and Thieu Nien 3Q. Additional products include the GiG integrated game portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamota Publishing Platform Comprehensive full-cycle game publishing service covering game selection, localization, community development, marketing execution, and monetization optimization, serving as Gamota's primary business line for international game studios entering the Vietnamese and Southeast Asian markets.
• Gamota Payment Services In-game payment infrastructure supporting nearly 20 legal Vietnamese payment methods including Internet Banking, Visa, ATM, cards, and e-wallets, with detailed monthly revenue reporting and online management capability.
• Gamota Marketing Services Multi-channel game marketing services including branding, user acquisition, offline marketing, KOL/influencer collaborations, social media management, and community building tailored for the Vietnamese market.
• Gamota Esports Services Esports production and campaign services including on-ground and digital tournament organization, shoutcasting, broadcast, video production, brand esports campaigns, tournament marketing, and gaming influencer booking — operating as Vietnam's first esports marketing agency.
• Gamota Web3 Services Blockchain gaming support services including in-game UA optimization, whitelist synthesis, CPME and affiliate KPI management, marketing and PR execution, KOL/KOC connections, community building, and INO/IDO support.
• Gamota Co-publishing Flexible co-publishing model with shared operational responsibilities supporting market expansion, community building, and marketing for partner games in the Vietnam market.
• Gabros Studio Game development studio under Gamota Corporation focused on developing mid-core products such as Idle RPG and Card Battle for the global market, with a track record of 3 million downloads and 45 million play-hours across 15 casual game titles.
• Gamota Lab Industry research and news platform providing market insights, weekly industry updates, and reports on Vietnam's game industry, covering revenue rankings, new releases, esports developments, and policy analysis.
• GiG Portal Integrated game portal for Vietnamese gamers consolidating games, store, and utilities under one platform, accessible via web and mobile app (gig.vn).
• Zenless Zone Zero (published game) ARPG published by Gamota in Vietnam (2024), with 1M+ total downloads, awarded 'Excellent Mobile Game' by Vietnam Gameverse 2025, originally developed by HoYoverse/miHoYo.
• Pride of Legend (published game) MMORPG published by Gamota in Vietnam (2024), with 2M+ total downloads, won 'Game of the Year' at Vietnam Gameverse Award 2025.
• Dynasty Origins: Conquest (published game) Strategy RPG card game set in the Three Kingdoms era, co-published by Gamota, with 2.3M+ total downloads.
• Dau Pha Thuong Khung 2D (published game) Strategy game combining idle (AFK) gameplay with strategy elements, co-published by Gamota, with 280K+ total downloads.
• Jade Dynasty Mobile (published game) MMORPG published by Gamota in Vietnam since 2017, described as the most successful mobile game in its theme game category in Vietnam, with 7M+ total downloads.
• Thieu Nien 3Q: Khoi Nguyen (published game) Card Battle game developed by Gabros Studio and published by Gamota, featuring deep tactical gameplay, Ban-Pick mechanics, and large-scale real-time national warfare with over 200 generals.

Quantifiable outcome

• Pride of Legend achieved 2M+ downloads and won Game of the Year at Vietnam Gameverse 2025
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• NCSminorChannel Partner/ Reseller/ DistributorNCS appears in Gamota's partner logo section, indicating a distribution or service partnership for game publishing in Vietnam.
• HoYoversecoreChannel Partner/ Reseller/ DistributorHoYoverse is a key publishing partner whose games including Zenless Zone Zero are published by Gamota in Vietnam. Zenless Zone Zero won 'Excellent mobile game' award at Vietnam Gameverse 2025.
• Perfect WorldminorChannel Partner/ Reseller/ DistributorPerfect World appears in Gamota's partner section for game publishing collaboration.
• IGG (I Got Games)coreChannel Partner/ Reseller/ DistributorIGG partners with Gamota for publishing Rise of Kingdom in Vietnam, achieving 9.3M+ downloads. This is a key partnership for strategic game publishing.
• LongtuminorChannel Partner/ Reseller/ DistributorLongtu appears as a publishing partner in Gamota's partner ecosystem.
• miHoYocoreChannel Partner/ Reseller/ DistributormiHoYo is listed alongside HoYoverse, indicating partnership for publishing Chinese anime-style games in Vietnam.
• SnailminorChannel Partner/ Reseller/ DistributorSnail appears in Gamota's partner section for game publishing collaboration.
• NetEasecoreChannel Partner/ Reseller/ DistributorNetEase is a key partner for publishing various game titles in Vietnam, appearing as a major publisher partnership.
• LilithcoreChannel Partner/ Reseller/ DistributorLilith partners with Gamota for publishing titles like Dau Pha Thuong Khung 2D, representing a strategic publishing relationship.
• NexoncoreChannel Partner/ Reseller/ DistributorNexon is a key Korean game publisher partner for Gamota, representing Korean game publishing in Vietnam.
• KuyouminorChannel Partner/ Reseller/ DistributorKuyou appears in Gamota's partner section for game publishing collaboration.
• FunPlusminorChannel Partner/ Reseller/ DistributorFunPlus appears in Gamota's partner section, indicating partnership for casual/mobile game publishing.
• 37MobileminorChannel Partner/ Reseller/ Distributor37Mobile appears in Gamota's partner section for game publishing collaboration.
• TikTokminorGTM or Marketing PartnerTikTok appears in partner section, likely for marketing and user acquisition collaboration.
• MetaminorGTM or Marketing PartnerMeta (Facebook/Instagram) appears as a marketing and advertising partner for user acquisition and brand marketing.
• VIRESA (Vietnam Esports Association)minorStrategic or Co-development PartnerGamota is a member of VIRESA Vietnam Esports Association, enabling participation in esports tournaments and industry activities.
• FuntapcoreChannel Partner/ Reseller/ DistributorFuntap is a key publishing partner for games like Genshin Impact and Call of Dragons in Vietnam. Gamota competes with and complements Funtap in various game publishing arrangements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Garena (Sea Limited): Sea Limited's gaming arm and a broader SEA incumbent operating Free Fire and other titles across the region; while much larger, Garena overlaps with Gamota in regional mobile publishing and competes for the same SEA gamer spend.
• Moonton: Developer and publisher of Mobile Legends: Bang Bang and a major SEA mobile gaming incumbent; competes for Vietnamese mobile gaming user time and publisher relationships, with broader regional scale than Gamota.

Direct peers

• SohaGame: Long-standing Vietnamese mobile game publisher with similar localization-led publishing model and Vietnamese gamer audience; competes with Gamota in the same mid-core and casual publishing segments.
• Hiker Games: Vietnamese mobile game developer and publisher with comparable title portfolio and audience; competes with Gamota in Vietnamese mobile publishing and is part of the broader local publisher cluster.
• Funtap: Funtap is one of the top Vietnamese mobile game publishers and a direct competitor to Gamota in the same publishing territory; the company explicitly notes that Gamota and Funtap both publish titles like Genshin Impact and Call of Dragons in Vietnam, illustrating identical customer overlap and business model.
• VNG Corporation (VNGGames): Vietnam's largest internet company and a direct mobile game publishing peer; VNGGames operates the ZingPlay platform and publishes titles regionally, competing head-to-head with Gamota for premium foreign IP and Vietnamese user attention.

Regional players

• VTC Mobile: Vietnamese mobile content and game publisher with similar local-market focus; competes with Gamota primarily within the domestic Vietnamese market for mobile gaming distribution and publisher deals.
• LINE Games: Asian mobile game publisher with a portfolio of mid-core titles comparable to Gamota's genre mix; competes in overlapping Asian mobile publishing markets and serves as a benchmark for mid-core regional publishing.
• Xiaoji Technology / Indonesia local publishers (e.g., Agate International): Indonesia-based game developer/publisher comparable to Gamota as a Southeast Asian regional player; useful peer as Gamota expands its SEA footprint beyond Vietnam.

Others

• Xsolla: Global payment and distribution infrastructure provider listed as a Gamota partner; adjacent to Gamota's payment services business and a relevant ecosystem peer given Gamota's in-house payment integration capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GamotaCorp
• Facebookfacebook.com/nph.gamota
• LinkedInlinkedin.com/company/gamota

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamota